What Etreproprio does

Etreproprio is a French real estate listing marketplace operating across Metropolitan France and the French overseas territories (DOM-TOM). The platform indexes 809,000+ property listings spanning houses, apartments, land, commercial properties, and parking spaces, and serves three primary user groups: individual property buyers searching and comparing prices, professional real estate agencies publishing listings, and individual sellers posting properties directly. The platform receives 4+ million monthly page views and carries roughly 75,000 listings under two weeks old, indicating active inventory turnover.

The underlying technology is a property search platform with advanced filtering by location, type, price, and surface area, complemented by a Prix Immobilier Barometer providing price-per-m² data by city and department. The core technical asset is the network of more than 40 automated gateway integrations (passerelles) with professional real estate transaction software platforms such as Ubiflow, Horizon, Hektor, Apimo, and Poliris, which allow agencies to synchronize listings without manual re-entry. Supporting modules include a searchable agency directory, saved searches, favorites, and an extensive educational guide library covering buying, selling, mortgages, co-ownership, and tax topics.

The business model is freemium for professional agencies, who publish listings for free and pay for premium placements and featured visibility, combined with an affiliate referral stream from a partnership with Banque Populaire that generates commission when users click through to mortgage credit simulation tools. Premium agency customers include Homki Immobilier, AGENCE LENAIN, PIIC IMMOBILIER, Sovimo Immobilier, and Brigitte Schwarz Immobilier. The company is privately held with no disclosed institutional investors, no disclosed funding rounds, and no public revenue or headcount figures. Headquarters are in Labège (Toulouse area), France.

Name

Etreproprio

Legal name

EtreProprio

Website

https://etreproprio.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Etreproprio is a French real estate listing marketplace serving individual buyers, sellers, and professional agencies across France and DOM-TOM, with 809,000+ listings, free agency publishing, premium placements, and 40+ software integrations.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (53121), Web Search Portals and All Other Information Services (51929), Advertising Agencies (54181)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Advertising (7310)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Real estate listings
• Property search platform
• Online real estate marketplace
• Property price analytics
• Real estate agency advertising

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Free Listing Distribution for Agencies: Basic listing distribution is free for professional real estate agencies. The platform monetizes through premium placement and featured advertising for agencies wanting enhanced visibility.
2. Premium Agency Advertising: Professional agencies can purchase premium placements, featured positions, and enhanced visibility packages. Agencies like Homki Immobilier are marked as Premium.
3. Referral Commissions: Partnership with Banque Populaire for mortgage referrals generates referral commissions when users click through to the bank's credit simulation tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Etreproprio is a French online real estate classifieds platform that aggregates 809,000+ property listings (houses, apartments, land, commercial properties, parking) across metropolitan France and DOM-TOM. It enables individual buyers to search and filter listings by location, price, and surface area, while allowing professional real estate agencies to publish listings for free via automated integrations with 40+ transaction software platforms. The platform monetizes through premium agency advertising placements and a referral partnership with Banque Populaire for mortgage leads.

Product overview

Etreproprio is France's leading real estate listing platform offering a unified service with multiple integrated modules. The core offering is the Property Listings Platform providing access to over 809,000 listings across all French territories (metropolitan France and DOM-TOM). This is complemented by the Price Barometer for market intelligence, Real Estate Guides for educational content, an Agency Directory for professional connections, and user account features (Saved Searches and Favorites) for personalized property tracking. Real estate professionals access the platform through 40+ automated gateway integrations with transaction software, enabling seamless listing synchronization.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Listings Platform The main real estate listing platform enabling users to search and browse 809,000+ property listings across France and DOM-TOM, including houses, apartments, land, commercial properties, and parking spaces.
• Property Search and Filtering Search functionality allowing users to filter properties by location, type, price range, surface area, number of rooms, and property features; applied across house, apartment, land, commercial, and parking categories.
• Price Barometer (Baromètre des prix) Real estate price tracking tool providing price per square meter data by city and department, helping buyers estimate budgets and compare property values across France.
• Real Estate Guides Educational content library covering buying and selling topics including construction, co-ownership, mortgages, notary services, taxes, landlord disputes, and property diagnostics.
• Agency Directory Searchable directory of real estate agencies across France, allowing users to find agency contact details and active listings.
• Professional Listing Publishing (Passerelles) Free listing publishing service for professional real estate agencies, with automated gateway integrations connecting to 40+ real estate transaction software platforms (Ubiflow, Horizon, Hektor, Apimo, etc.) for seamless listing synchronization; premium placements and featured visibility available as paid upgrades.

Quantifiable outcome

• 809,000+ property listings available on the platform
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration42 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• UbiflowcoreTechnology or IntegrationReal estate software integration allowing agencies to automatically publish and synchronize listings without manual re-entry on the platform.
• Horizon / Ellipse (StudioNet)coreTechnology or IntegrationReal estate transaction software integration for automated listing distribution.
• HektorcoreTechnology or IntegrationReal estate software integration for automated listing feeds.
• Banque PopulairecoreGTM or Marketing PartnerBanking partnership for mortgage referrals. Displayed on homepage banner linking to credit simulation tools. Generates referral traffic and potential commission revenue.
• Keller WilliamsminorChannel Partner/ Reseller/ DistributorMajor real estate franchise network integrating with the platform for listing distribution.
• Era ImmobilierminorChannel Partner/ Reseller/ DistributorFranchise network using platform integration for listing distribution.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SeLoger: SeLoger is France's historically dominant real estate listing portal, operated by AVIV Group (Axel Springer). It is the most direct competitor to Etreproprio, offering the same core service of aggregating residential listings from professional agencies across France with monetized premium placement tiers.
• LeBonCoin: LeBonCoin is France's largest general classifieds platform (owned by Adevinta), with a massive real estate vertical that competes head-on with Etreproprio for both buyer traffic and agency listings. It operates an identical model of free listings plus paid premium visibility upgrades.
• AVendreOuALouer: AVendreOuALouer is a French residential listing portal serving both for-sale and rental inventory. It overlaps directly with Etreproprio in offering search, agency directories, and price-per-m² analytics for the French market.
• Bien'ici: Bien'ici is a French real estate portal backed by major French agencies (Crédit Agricole Immobilier, Nexity, etc.) and SNCF. It targets the same professional agency and individual buyer segments as Etreproprio with a similar premium placement monetization model.
• ParuVendu: ParuVendu is a long-standing French classifieds platform with a strong real estate vertical. It competes directly with Etreproprio for individual and professional listings across metropolitan France using a comparable freemium-plus-premium model.
• Logic-Immo: Logic-Immo is a French real estate portal offering residential listings, price tools, and agency directories comparable to Etreproprio. It serves the same buyer and professional agency segments with overlapping feature sets including search, alerts, and price barometers.

Broad incumbents

• Zillow: Zillow is the U.S. residential real estate portal incumbent. While operating in a different geography, its business model (agency listings + premium placements + adjacent financial services monetization) is structurally identical to Etreproprio's strategic roadmap and serves as a benchmark for category evolution.

Regional players

• Idealista: Idealista is the leading residential real estate portal in Spain, Portugal, and Italy. It is comparable to Etreproprio as a regional portal leader with premium placement monetization, and represents a potential benchmark for non-French European expansion.
• ImmoScout24 (ImmoScout Deutschland): ImmoScout24 is Germany's leading residential real estate portal. It shares Etreproprio's core model of agency-sourced listings, premium placements, and price analytics, providing a relevant European peer for product and monetization benchmarking.

Others

• Ubiflow: Ubiflow is a French real estate software provider for agencies whose platform Etreproprio integrates with via passerelle. As an ecosystem partner rather than direct competitor, Ubiflow is comparable as an enabling infrastructure player in the French agency software stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etreproprio