Green Machine
Green Machine USA is a private manufacturer of 62-volt battery-powered outdoor power equipment, including cordless lawn mowers, trimmers, blowers, chainsaws, and snow blowers. The North Carolina–based company sells direct-to-consumer online and through The Home Depot to residential and light-commercial customers.
- Company typePrivate
- Founded-
- HeadquartersCharlotte, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Green Machine does
Green Machine USA is a private manufacturer of 62-volt battery-powered outdoor power equipment, operating under North Carolina governing law (Mecklenburg County) with a headcount of 501–1,000. The company's product line spans cordless lawn mowers (including 23-inch self-propelled models), string trimmers, hedge trimmers, leaf blowers (up to 600 CFM), chainsaws (14- and 16-inch), and 21-inch single-stage snow blowers, all built on a unified 62V lithium-ion battery platform with brushless motor technology. A distinctive offering is the 62V Multi-Tool System, a modular power head with tool-free quick-change attachments (edger, string trimmer, hedge trimmer, pole saw, extension), positioning the company around a single-battery-powers-all-tools ecosystem rather than standalone SKUs.
The business model is unit-priced hardware sales through a dual-channel go-to-market: direct-to-consumer e-commerce on greenmachineusa.com and physical/online retail through The Home Depot. Complete kits (tool plus battery and charger) are priced $219–$799, with tool-only SKUs sold to existing battery owners to drive attach rates; bundled kits (e.g., mower + blower + trimmer 3-piece at $769 vs. $1,027 standalone) and free shipping above $100 support average-order-value growth. Primary customers are residential homeowners with lawns up to roughly half an acre, with a secondary commercial/landscaping segment supported by a 1-year commercial warranty. Revenue is generated through initial tool sales, replacement batteries and chargers (2.5 Ah, 4.0 Ah, dual and rapid chargers), and aftermarket parts and accessories, creating a tiered monetization model anchored on ecosystem expansion after first purchase.
Geographically, Green Machine operates in North America only, with warranty coverage explicitly limited to the United States, U.S. territories, and Canada. The company maintains an active digital presence across Facebook, Twitter, Instagram, TikTok, and YouTube, and holds ETL Listed safety certification on bundled products. No revenue, funding history, M&A activity, leadership roster, or founding date is publicly disclosed in the available source material.
Green Machine firmographics
Firmographics- Name
- Green Machine
- Legal name
- Green Machine USA
- Website
- https://greenmachineusa.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Green Machine USA is a private manufacturer of 62-volt battery-powered outdoor power equipment, including cordless lawn mowers, trimmers, blowers, chainsaws, and snow blowers. The North Carolina–based company sells direct-to-consumer online and through The Home Depot to residential and light-commercial customers.
- Ownership category
- akta.pro rank
Where Green Machine is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Green Machine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales - Tools: One-time sale of cordless electric outdoor power equipment including lawn mowers, string trimmers, hedge trimmers, leaf blowers, chainsaws, snow blowers, and multi-tool attachments. Products sold as bundled kits (with battery and charger) or tool-only for existing battery owners.
- Batteries & Chargers: Replacement and additional 62V batteries (2.5 Ah, 4.0 Ah) and chargers (standard rapid charger, dual charger) sold as accessories. Cross-selling to existing tool owners drives recurring accessory revenue.
- Parts & Accessories: Replacement parts including mower blades, wheels, handle knobs, trimmer line (.095"), bump feed heads, and trail shields. Genuine OEM replacement parts sold as individual items to maintain existing customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Complete kit with battery and charger - self-propelled mower |
| Unit Pricing | Pay-as-you-go | Leaf blowers - kit and tool-only |
| Unit Pricing | Pay-as-you-go | String trimmers - kit and tool-only |
| Unit Pricing | Pay-as-you-go | Chainsaws - kit versions |
| Unit Pricing | Pay-as-you-go | Hedge trimmers |
| Unit Pricing | Pay-as-you-go | Chargers |
| Unit Pricing | Pay-as-you-go | Snow blower |
| Unit Pricing | Pay-as-you-go | Parts and accessories |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Green Machine product offering
Product offeringCore offering
Green Machine designs, manufactures, and sells 62-volt battery-powered outdoor power equipment, including cordless lawn mowers, string trimmers, hedge trimmers, leaf blowers, chainsaws, snow blowers, and a modular multi-tool system with interchangeable attachments. All tools share a single 62V lithium-ion battery platform with brushless motor technology, sold as kits, tool-only versions, bundles, or replacement parts and accessories through its own e-commerce site and The Home Depot.
Product overview
Green Machine is a manufacturer of battery-powered outdoor power equipment featuring a unified 62-volt platform. The product portfolio centers on the 62V lithium-ion battery system that powers all compatible tools, including lawn mowers, string trimmers, hedge trimmers, leaf blowers, chainsaws, and snow blowers. The ecosystem also includes a multi-tool system with interchangeable attachments (edger, trimmer, hedge trimmer, pole saw, extension), dual and rapid chargers, and replacement parts and accessories. Products are available as individual units or in bundled packages combining multiple tools with batteries and chargers for comprehensive lawn care solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- 62V Cordless Electric Lawn Mowers Cordless electric lawn mowers powered by 62V lithium-ion batteries, featuring self-propelled drive, 23-inch steel deck, 3-in-1 mulching/bagging/side-discharge options, and up to 45 minutes runtime per battery. Designed for residential lawns up to ~1/2 acre and available with brushless motor and dual-battery configurations.
- 62V Cordless Electric String Trimmers Battery-powered string trimmers with 16-inch cutting swath, available with aluminum or carbon fiber shafts, bump-feed dual line heads, and variable speed triggers for residential lawn maintenance.
- 62V Cordless Electric Hedge Trimmers Cordless hedge trimmers featuring 25-inch dual-action blades, 1-inch cut capacity, 3,600 strokes per minute, and multi-position rotating handles for shaping hedges and shrubs.
- 62V Cordless Electric Leaf Blowers Battery-powered leaf blowers delivering up to 600 CFM air volume and 113 MPH wind speed with turbo boost, featuring brushless motors and up to 100 minutes of runtime.
- 62V Cordless Electric Chainsaws Cordless chainsaws available in 14-inch and 16-inch bar lengths with Oregon bar and chain, electronic chain brake, tool-free chain tensioning, and up to 45 minutes of cut time per charge.
- 62V Cordless Electric Snow Blowers Single-stage cordless snow blowers with 21-inch clearing width, powered by dual 4.0 Ah 62V batteries for residential snow removal.
- 62V Multi-Tool System Modular power tool system featuring a universal power head with tool-free quick-change attachments including edger, string trimmer, hedge trimmer, pole saw, and extension shaft for versatile yard work. One battery and base unit powers all attachments.
- 62V Lithium-Ion Batteries (2.5 Ah and 4.0 Ah) 62-volt lithium-ion battery platform available in 2.5 Ah and 4.0 Ah capacities that powers all Green Machine 62V tools, featuring rapid charging and active cooling. Sold as standalone accessories for customers expanding their tool collection or replacing batteries.
- 62V Dual Charger 8A Dual-port battery charger that simultaneously charges two 62V batteries with an active cooling fan to maintain optimal battery temperature during charging.
- 62V Rapid Charger Single-port rapid charger for 62V batteries with active cooling fan, compatible with all Green Machine 62-volt battery products.
- Parts and Accessories Replacement OEM parts including mower blades, wheels, handle knobs, trimmer line (.095"), bump feed heads, and trail shields for Green Machine 62V outdoor power equipment.
- 62V Combination Bundles Pre-configured combo kits combining multiple 62V tools with batteries and chargers — for example, the 23" Self-Propelled Mower + Blower + Trimmer 3-piece bundle with two 4.0 Ah batteries and rapid charger — sold at a discount versus purchasing individual items. Bundles are distinct SKUs with their own product pages and pricing.
Companies that use Green Machine
Customer profileSegments2 records
Ideal customer profiles2 records
Green Machine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Green Machine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Home DepotcoreGreen Machine products are sold through The Home Depot both in-store and online at homedepot.com. The Home Depot is a major retail partner providing physical storefront distribution for select Green Machine tools, reaching a broad consumer base of DIY homeowners and property maintenance professionals. Tool-only versions of string trimmers, hedge trimmers, blowers, and chainsaws are available at Home Depot.
Recent moves6 records
Expansion highlights5 records
Green Machine competitors and assessment
Company assessmentDirect peers
- Kobalt: Kobalt (owned by TTI, Lowe's exclusive house brand) offers 40V and 80V cordless OPE with mowers, trimmers, blowers, and more. Directly comparable product mix and battery-platform strategy, and a key competitor for Green Machine in residential cordless OPE, particularly given the Lowe's distribution counterweight to Home Depot.
- EGO Power+: EGO Power+ is the most direct competitor to Green Machine, offering a 56V lithium-ion cordless platform with mowers, trimmers, blowers, chainsaws, and snow blowers sold across Home Depot, Lowe's, and DTC. Highly comparable in target customer (residential and pro-sumer), battery-ecosystem strategy, and product line breadth.
- Greenworks: Greenworks competes with a multi-voltage cordless platform (40V, 60V, 80V) covering the same outdoor power equipment categories as Green Machine and distributes through Home Depot, Lowe's, Amazon, and DTC. Direct peer across product, customer, and battery-platform strategy.
- Ryobi: Ryobi's 40V and 18V ONE+ platforms cover mowers, trimmers, blowers, chainsaws, and snow blowers and are a primary competitor at Home Depot and other mass retailers. Highly comparable in residential DIY target customer, broad OPE portfolio, and battery-ecosystem lock-in approach.
Broad incumbents
- Milwaukee (Outdoor): Milwaukee's M18 system extends into OPE including mowers, trimmers, blowers, and chainsaws. Broad incumbent focused on the professional trades with growing consumer crossover; competes on battery ecosystem breadth and Home Depot shelf presence.
- Husqvarna: Husqvarna is a long-established outdoor power equipment manufacturer across gas, battery, and robotic mowers. Broad incumbent in residential and professional OPE with strong brand and dealer network, offering battery platforms (e.g., 40V) that compete in the same category as Green Machine.
- Echo (Outdoor): Echo (part of the Yamabiko group) offers gas and battery-powered OPE including mowers, trimmers, blowers, and chainsaws, primarily through dealer networks. Broad incumbent competing with Green Machine in residential and light-commercial outdoor power equipment with growing cordless offerings.
- DeWalt (Outdoor): DeWalt's 20V/60V FlexVolt platform extends into OPE (mowers, trimmers, blowers, chainsaws) and competes across Home Depot. Broader incumbent serving pro contractors and DIY, with deep install base from power tools that transfers into OPE.
- STIHL: STIHL is a leading global OPE brand with a strong dealer network and a growing AK cordless battery platform spanning mowers, trimmers, blowers, and chainsaws. Broad incumbent competing with Green Machine primarily in the gas-to-battery transition for residential and pro-sumer customers.
- Makita (Outdoor): Makita's 18V X2/LXT platform includes cordless OPE (mowers, trimmers, blowers, chainsaws) targeted at professional and pro-sumer users. Broader incumbent with strong dealer and retail presence competing on battery ecosystem and pro-grade durability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Green Machine social profiles
Digital presenceGreen Machine compliance and trust
Trust signalCompliance1 record
Green Machine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Machine leadership team
Management profileNumber of profiles
Green Machine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Machine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Machine
What does Green Machine do?
Green Machine designs, manufactures, and sells 62-volt battery-powered outdoor power equipment, including cordless lawn mowers, string trimmers, hedge trimmers, leaf blowers, chainsaws, snow blowers, and a modular multi-tool system with interchangeable attachments. All tools share a single 62V lithium-ion battery platform with brushless motor technology, sold as kits, tool-only versions, bundles, or replacement parts and accessories through its own e-commerce site and The Home Depot.
Is Green Machine a public or private company?
Green Machine is a private company. It is classified as unknown and is currently operating.
When was Green Machine founded?
Green Machine was founded in -1. It employs 501 to 1,000 people.
Where is Green Machine based?
Green Machine is headquartered in Charlotte, United States, in the North America region.
How does Green Machine make money?
Three revenue lines are on record. Hardware Sales - Tools are the primary driver. The others are batteries & Chargers and parts & Accessories.
Who are Green Machine's main competitors?
Direct peers on record are Kobalt, EGO Power+, Greenworks and Ryobi. Broad incumbents are Milwaukee (Outdoor), Husqvarna, Echo (Outdoor), DeWalt (Outdoor), STIHL and Makita (Outdoor).
Does Green Machine have an API?
No public API is recorded for Green Machine.