Shout Agency

What Shout Agency does

Shout Agency, trading as Shout Digital, is a Melbourne-headquartered, Australian-owned digital marketing agency founded in 2010 by Michael Jenkins. The firm delivers an integrated performance marketing stack centered on three service pillars — SEO (including local, ecommerce, international, and emerging Generative Engine Optimization for AI search platforms), Google Ads/SEM (search, display, shopping, YouTube, PPC management), and Social Media Marketing (Meta, LinkedIn, Pinterest, TikTok) — supplemented by Email Marketing. Its proprietary 360° Growth Plan methodology and SEO Growth System function as standardized engagement frameworks that bundle opportunity analysis, strategy, implementation, and iterative optimization for each client.

The agency employs 25 people (all in-house, no outsourcing) and operates on a consultative, sales-led go-to-market with free strategy calls as the primary lead-generation entry point. Pricing is quote-based and retainer-style, reflecting scope and complexity rather than fixed packages. Shout serves mid-market to enterprise clients across Australian metropolitan markets, with a customer base the company reports as 1,000+ brands scaled, a 98% retention rate, and a 6-year average client tenure. Notable enterprise references include Apple, Bunnings, Porsche, JBL/AKG/Harman Kardon, Repco, Baby Bunting, The Wiggles, and Weatherbeeta.

The firm is bootstrapped and privately held by its founder, with no disclosed external funding, parent company, or M&A activity. Its 15+ year operating history, Top 3% Google Partner status in Australia, 4.9-star Google rating across 80 reviews, and a senior team that includes ex-CMOs from Google, Apple, Bunnings, Tontine, and Kathmandu form the basis of its competitive positioning. The most material recent strategic development is the buildout of a GEO service line optimizing client visibility across ChatGPT, Gemini, Perplexity, and Claude, positioning the agency for the structural shift from traditional search to AI-mediated discovery.

Name

Shout Agency

Legal name

Shout Agency

Website

https://shoutdigital.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Shout Agency is a Melbourne-based, bootstrapped digital marketing agency founded in 2010, serving mid-market and enterprise Australian clients with SEO, Google Ads, social media marketing, and emerging Generative Engine Optimization services delivered by a 25-person in-house senior team.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Voice/Conversational SEO (Featured Snippets, Assistants) (BPAFAJAN), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Digital marketing services
• Search engine optimization
• Paid search advertising
• Social media marketing
• AI search optimization

Headquarters

HQ city

Hawthorn

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Professional services revenue through retainer-based digital marketing engagements. Services include SEO, Google Ads, and Social Media Advertising with customized strategies. Pricing varies by scope, channels, and growth objectives, reflecting complexity of strategy and desired outcomes.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Shout Agency is a Melbourne-based digital marketing agency delivering performance-driven Search Engine Optimization, Google Ads/SEM, and Social Media Marketing services to mid-market and enterprise businesses across Australia. The agency combines proprietary methodologies (the 360° Growth Plan and SEO Growth System) with senior-led in-house teams to provide customized retainer-based engagements. Service offerings have expanded to include Generative Engine Optimization (GEO) for AI platforms such as ChatGPT, Gemini, Perplexity, and Claude, positioning the firm at the intersection of traditional SEO and AI-driven search visibility.

Product overview

Shout Agency (operating as Shout Digital) is a full-service digital marketing agency offering an integrated suite of performance marketing services. The portfolio centers on three core service pillars: SEO (including specialized GEO for AI platforms), Google Ads/SEM, and Social Media Marketing, supplemented by Email Marketing. SEO services span local, national, international, and ecommerce SEO, with a significant emphasis on emerging Generative Engine Optimization (GEO) services for AI search platforms including ChatGPT, Gemini, Perplexity, and Claude. The Google Ads offering covers search, display, shopping, video, and PPC management. Social services encompass paid advertising across Meta, LinkedIn, Pinterest, and TikTok. The agency positions itself as a 360-degree digital growth partner combining data-driven strategy with creative execution.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Comprehensive search engine optimization services spanning local, national, and international SEO, including ecommerce SEO, enterprise SEO, and GEO services for AI platforms. Designed for mid-market and enterprise businesses seeking to grow organic visibility and revenue.
• Local SEO

Quantifiable outcome

• $1 billion+ new revenue generated for clients
• +8 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ignite Visibility: US digital marketing agency with a strong SEO, paid media, and social offering, including emerging AI search optimization services. Closely comparable on the integrated SEO-led proposition and on early GEO capability.
• First Page Digital: Australian digital agency with a strong SEO and performance marketing focus, serving enterprise and SME clients. Direct overlap with Shout on SEO-led integrated digital services in the Australian market.
• Bounteous: US-based digital experience agency offering integrated SEO, paid media, and analytics services to enterprise clients. Comparable full-service digital model and enterprise customer mix to Shout.
• Directive: US B2B-focused digital marketing agency offering SEO, paid media, and content services. Comparable mid-market to enterprise positioning and integrated performance marketing model.
• Bonfire: Australian full-service digital marketing agency offering SEO, paid media, and social services to mid-market and enterprise clients. Closely comparable to Shout in size, geography, and integrated service mix.
• ROI.com.au: Australian performance marketing agency focused on SEO, PPC, and conversion optimization. Similar mid-market/enterprise customer base and SEO-led proposition to Shout.
• Seer Interactive: US digital marketing agency with a strong SEO, analytics, and paid media offering. Comparable in combining senior-led delivery, proprietary methodologies, and a focus on measurable client outcomes.
• Croud: Global digital marketing agency with strengths in SEO, paid media, and content across multiple geographies. Comparable integrated digital service model and enterprise client base to Shout.
• Emote Digital: Melbourne-based digital marketing agency offering SEO, Google Ads, and social media services. Comparable geography and service portfolio to Shout, including retail and ecommerce client work.

Broad incumbents

• WebSavvy (by WPP): Australian performance media agency backed by WPP, specializing in paid media and Google Ads management. Overlaps with Shout on Google Ads/SEM services but operates at greater scale within a holding-company portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shout.digital.growth
• LinkedInlinkedin.com/company/shout-digital-agency
• Instagraminstagram.com/shout.digital.growth/?hl=en
• Xx.com/ShoutStrategy

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shout Agency