Web Savvy

What Web Savvy does

WebSavvy is a Melbourne-based, full-service digital marketing agency founded in 2006 that specializes in paid performance advertising across Google's ecosystem and Meta. The agency manages monthly retainer engagements covering Search Ads (Google Ads, Google Shopping, Google Display, Google Remarketing, Microsoft Ads), Paid Social (Facebook, Instagram, TikTok, Pinterest, LinkedIn), YouTube Advertising, and Programmatic (Display, Video, BVOD/Connected TV, Digital Out of Home, Spotify). Campaigns are executed through a combination of platform-native AI/automation and human strategic oversight, supported by proprietary Performance Max insights tools and a stated 7.9x average agency ROAS benchmark across 9,300+ campaigns in the trailing year.

The firm operates a sales-led, inside-sales GTM anchored on free account audits (Google Ads audit at $1,990 AUD value; Meta Ads audit at $1,790 AUD value) followed by 60-minute consultative calls, with no lock-in contracts. Pricing is fully quote-based and retainer-driven, scaled to client ad spend volume. Customer segments span Australian e-commerce brands (Showpo, Frank Green, Sheet Society, Kip&Co, Adore Beauty), growth-stage businesses, and service-based lead-gen clients, with named enterprise logos alongside a long tail of SMBs. WebSavvy holds Google Premier Partner status (top 3% in Australia) and is an official partner of Meta, Microsoft, Shopify, TikTok, LinkedIn, Klaviyo, Neto, and Pinterest.

In September 2023 WebSavvy was acquired by Reform Digital, with the agency continuing to operate under its existing brand as a subsidiary of the combined group. The legal entity behind the brand is Lighthouse Coaching Pty Ltd (ABN 57 098 856 574), headquartered at Level 3, 141 Osborne Street, South Yarra, Victoria. Headcount is reported at 11-50 employees, with a leadership team comprising a CEO, Director, Head of Operations, Head of Growth, Head of Google Ads, Head of Strategy and Paid Social, People and Culture Manager, and senior specialist practitioners.

Name

Web Savvy

Legal name

Lighthouse Coaching Pty Ltd

Website

https://www.websavvy.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

WebSavvy is a Melbourne-based, Google Premier Partner digital marketing agency (founded 2006) managing paid advertising retainers across Search, Paid Social, YouTube, and Programmatic for hundreds of Australian and international brands, now operating as a subsidiary of Reform Digital.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Search (SEM) Media Buying (BPAFABAC)

akta.pro secondary industries

Paid Social Media Buying (BPAFABAD), Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Paid search advertising
• Paid social advertising
• Digital marketing agency
• Programmatic advertising
• Search engine marketing

Headquarters

HQ city

Yarra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Managed Digital Advertising Services: Monthly retainer agreements for ongoing paid digital advertising management across Google Ads, Meta Ads, and other platforms. Services include campaign strategy, implementation, optimization, and reporting with dedicated account management.
2. Strategic Consulting: Ad-hoc consulting engagements and training services for businesses looking to bring performance marketing in-house

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Web Savvy is a Melbourne-based, full-service digital marketing agency that plans, buys, and optimises paid advertising campaigns for businesses across Google Ads (search), Meta (Facebook and Instagram), YouTube, and programmatic display networks. Engagements are typically delivered on a monthly retainer and include media strategy, audience targeting, creative direction, bid management, and ongoing performance optimisation.

Product overview

Web Savvy is a digital marketing agency offering a unified paid advertising service portfolio. The core offering spans four main service categories: Search Ads (Google Ads, Google Shopping, Google Display, Google Remarketing, Microsoft Ads), Paid Social (Facebook, Instagram, TikTok, Pinterest, LinkedIn), Programmatic (Display, Video, BVOD/Connected TV, Digital Out of Home, Spotify), and YouTube Advertising. All services are delivered through a combination of AI-driven automation and human expertise. The agency also offers free account audits as lead-generation tools for prospective clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Ads Management
• Paid Social Advertising
• Programmatic Display Advertising
• YouTube Advertising

Quantifiable outcome

• 7.9x Average Agency ROAS across all clients
• +3 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Reform DigitalflagshipStrategic or Co-development Partner · 1 September 2023Web Savvy was acquired by Reform Digital in September 2023, combining two industry leaders to expand service offerings in digital marketing. The merger combines strengths, expertise, and vision of both companies.
• GoogleflagshipTechnology or IntegrationGoogle Premier Partner status placing Web Savvy among top 3% of Google Partners in Australia. Provides access to latest insights, product updates, and exclusive industry events.
• MetacoreTechnology or IntegrationOfficial Meta Partner providing Facebook Ads and Instagram Ads management services
• ShopifycoreTechnology or IntegrationOfficial Shopify Partner for e-commerce advertising integration
• Microsoft AdvertisingcoreTechnology or IntegrationOfficial Microsoft Partner for Bing Ads and Microsoft Advertising management
• TikTokcoreTechnology or IntegrationOfficial TikTok Partner for TikTok advertising management
• LinkedIncoreTechnology or IntegrationOfficial LinkedIn Partner for LinkedIn advertising management

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Digital Muster: Australian boutique paid media agency offering Google Ads and Meta Ads management to e-commerce and lead-gen brands. Comparable scale, ANZ focus, and channel mix to Web Savvy.
• Reload Media: Melbourne-based digital performance agency offering paid search, paid social, and programmatic buying for Australian e-commerce brands. Geographic and service-line overlap makes it a directly comparable ANZ peer.
• Reform Digital: Direct parent and peer — Reform Digital acquired Web Savvy in September 2023. Both are Australian paid media agencies with overlapping service offerings (Google Ads, Meta, programmatic), comparable team sizes, and overlapping client verticals, making them the most direct analogue in the ANZ market.
• Klientboost: US paid media agency focused on Google Ads, Meta, and landing-page CRO for e-commerce and SaaS. Similar mid-market positioning, audit-led acquisition, and no-lock-in pricing model to Web Savvy.
• Online Marketing Gurus: Australian full-service paid media agency of comparable scale, specialising in Google Ads, Meta, and SEO for e-commerce and SMB clients. Directly competes for the same Australian mid-market and SMB e-commerce book that Web Savvy targets.
• LYFE Marketing: US-based paid social and Google Ads agency targeting SMB and mid-market e-commerce businesses with retainer-based managed services. Comparable customer segment and channel focus to Web Savvy's mid-market customer book.
• Disruptive Advertising: US-based paid search and paid social agency that pioneered the audit-led GTM motion and no-contract pricing that Web Savvy mirrors. Strong direct comparator on methodology, scale (9K+ campaigns/yr similar tier), and target customer profile.
• AdHaus: Australian paid media and digital agency specialising in Google Ads, Meta, and programmatic for e-commerce and lead-generation brands. Operates in the same ANZ competitive set at comparable scale.

Regional players

• Edge Marketing: Australian digital marketing agency offering paid media, SEO, and analytics to mid-market brands. Similar ANZ footprint and e-commerce tilt, positioning it as a regional rather than global peer.

Broad incumbents

• Tinuiti: Large US independent performance marketing agency spanning paid search, paid social, programmatic, and Amazon. Broader and larger than Web Savvy but operates the same core channel mix and serves overlapping retail e-commerce verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/1347121
• Instagraminstagram.com/websavvy
• Xx.com/thegoogleguy
• Facebookfacebook.com/websavvy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Web Savvy