What Toboggan does

Toboggan Canada (legal entity 9328815 Canada) is a privately held, Montreal-based direct-to-consumer apparel retailer founded in 1977, specializing in premium cold-weather and outerwear for the Canadian market. The company sells through a single owned e-commerce storefront at toboggancanada.com and ships exclusively within Canada, offering free shipping on orders over $150. Its core product lines span women's and men's winter apparel — including parkas, puffers, sherpas, lightweights, and rain gear — plus extended categories such as Women's Plus Size, Men's Footwear, Cold Weather Accessories, and a licensed Hockey Night in Canada (CBC) collaboration collection for men. The assortment is anchored on down and insulated outerwear marketed as responsibly sourced and Canadian-designed.

The business operates a horizontal DTC model serving individual Canadian consumers as the primary segment, with a secondary B2B/white-label sub-brand offering private-label sweaters, blazers, tops, pants, and skirts to wholesale customers. The company is privately held, with no disclosed institutional investors, parent company, or leadership team in the available data, and the corporate messaging emphasizes founder or family ownership and Canadian independence since inception. Revenue, headcount beyond a stated 11-50 employee band, financial performance, and ownership structure beyond the 1977 founding narrative are not publicly disclosed. There are no patents, awards, regulatory actions, M&A activity, or AI/technology capabilities documented in the available source material, and the technology stack appears to be a standard hosted e-commerce platform rather than a proprietary or differentiated system.

Name

Toboggan

Legal name

9328815 Canada

Website

https://toboggancanada.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Toboggan Canada is a Montreal-based, privately held direct-to-consumer apparel retailer founded in 1977 that designs and sells premium cold-weather outerwear (parkas, puffers, sherpas, rain gear) for Canadian men and women through its Canada-only e-commerce storefront, plus a White Label wholesale sub-brand.

Ownership category

akta.pro rank

Product category

Winter Outerwear Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industry

Winter Accessories & On-Mountain Essentials Retail (Hand/Foot Warmers, Packs, Hydration, Sunglasses) (CRAMAJAJ)

Keywords

• Winter outerwear apparel
• Down jackets parkas
• Cold weather gear
• Private label apparel
• Men's women's coats

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer retail sales through owned e-commerce storefront. One-time product transactions at listed prices. Additional revenue from sale items and clearance discounts across men's and women's categories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Toboggan Canada designs, brands, and retails premium cold-weather outerwear and down clothing for men and women, including parkas, puffers, sherpas, lightweight jackets, rain gear, cold weather accessories, plus-size women's apparel, and men's footwear. Sales are conducted direct-to-consumer through its Canadian e-commerce storefront, with an additional private-label wholesale offering under the White Label sub-brand.

Product overview

Toboggan Canada is a Canadian-owned winter apparel retailer founded in 1977, offering a unified e-commerce platform with specialized product lines. The core offerings include Women's Apparel (featuring Parkas, Puffers, Sherpas, Lightweights, Rain gear, Cold Weather Accessories, and Plus sizes) and Men's Apparel (Parkas, Puffers, Lightweights, Rain gear, Hockey Night in Canada collaboration, and Footwear). The White Label sub-brand provides private-label clothing for wholesale. The company also operates seasonal Sale sections across all categories. All products are designed, owned, and operated in Canada.

Differentiator

Problem solved

Functional benefit

Brands

• White Label: Private label clothing line including sweaters, blazers, tops, pants, and skirts.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eddie Bauer: Established North American outerwear and outdoor apparel retailer with a strong down parka and winter jacket assortment. Comparable product mix but significantly larger scale and broader category coverage than Toboggan.
• The North Face: VF Corporation-owned global outdoor apparel brand with a substantial down parka and puffer line. Competes in the same winter outerwear category as Toboggan but with vastly larger scale, global distribution, and brand marketing.
• Arc'teryx: Canadian technical outerwear brand owned by Amer Sports. Competes in the same Canadian winter apparel category but differentiates on technical performance fabrics and a much broader product portfolio (mountaineering, trail running, skiing).
• Columbia Sportswear: Major outdoor apparel brand offering a wide range of winter jackets, parkas, and cold-weather gear. Comparable category overlap with Toboggan but operates at much greater scale with proprietary technologies (Omni-Heat, etc.) and global distribution.

Direct peers

• Soia & Kyo: Montreal-based women's outerwear brand producing down coats, parkas, and puffer jackets. Overlaps heavily with Toboggan's women's category, including plus-size offerings, in the Canadian mid-premium segment.
• Mackage: Montreal-based premium outerwear brand offering down jackets, parkas, and leather outerwear for men and women. Same city of origin as Toboggan with overlapping customer base and product categories; positioned slightly higher in price.
• Kanuk: Quebec-based heritage Canadian brand specializing in down parkas and winter outerwear. Closely mirrors Toboggan's product focus (down jackets, parkas, puffers) and Canadian heritage positioning in the same domestic market.
• Quartz Co. Montreal-based Canadian down parka specialist focused on responsibly made winter coats for men and women. Direct comparable in product, geography, and brand story; competes with Toboggan in the mid-premium price band.
• Moose Knuckles: Canadian luxury outerwear brand specializing in down-filled jackets and parkas for men and women. Closely comparable product mix to Toboggan with global retail distribution and a similar 'Canadian heritage' brand narrative.
• Canada Goose: Toronto-headquartered premium Canadian down parka and outerwear brand. Direct competitor in the same product category (down parkas, puffers) targeting Canadian consumers and global markets. Toboggan operates as a domestic mid-premium alternative to Canada Goose's premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toboggan