Fez Travel

What Fez Travel does

Fez Travel is a privately held Turkish tour operator, founded in 1997 and headquartered in Istanbul (Sirkeci, Fatih), operating as Fez Turizm Ticaret Ltd Sti. The company designs, markets, and delivers escorted group tours, private tours, gulet cruises, tailor-made itineraries, day tours, and ancillary services (hotel bookings, airport transfers, mini-stay packages) across six destination geographies: Turkey, Greece, Egypt, the Caucasus (Georgia, Armenia, Azerbaijan), Cyprus, and Uzbekistan. It carries TURSAB License A4339 and operates branch offices in Kusadasi, Fethiye, and Urgup/Cappadocia in addition to its Istanbul headquarters.

The product catalog comprises roughly 100+ named tour itineraries segmented into three accommodation tiers: Style (5-star, max 12 participants), Comfort (4-star, max 20 participants), and Explorer (3-4 star, max 8 cabins). Tour prices range from approximately USD 442 for a 2-day ANZAC Trooper Tour to USD 5,755+ for long-haul multi-country itineraries. The company owns its own vehicles, employs certified local guides directly, and maintains a GSA distribution network spanning USA/Canada, Australia (two partners), New Zealand, and Malaysia/Singapore/Indonesia, supplemented by third-party aggregators (Viator, TourRadar) and direct website booking. Sub-brands include Trooper Tours, Fez Cruise, and Fez Plus.

Revenue is generated primarily through one-time upfront tour payments, with non-refundable deposits (EUR 250 within 7 days for group tours, 25% for gulet cruises) and ancillary add-ons such as hot air balloon rides, paragliding, and single supplements. Customer segments are predominantly individual travelers (cultural/heritage, ANZAC, small-group, solo, women-only, adventure), with no enterprise/B2B contract concentration. The technology stack is a standard e-commerce website with no proprietary AI/ML or platform IP disclosed. The company is 100% Turkish-owned, has no parent company, no subsidiaries, and no disclosed outside institutional investment.

Name

Fez Travel

Legal name

Fez Turizm Ticaret Ltd Sti.

Website

https://feztravel.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Fez Travel is a privately held Turkish tour operator founded in 1997 that delivers escorted group tours, private tours, gulet cruises, and tailor-made itineraries across Turkey, Greece, Egypt, the Caucasus, Cyprus, and Uzbekistan for international individual travelers via direct website booking and a GSA network.

Ownership category

akta.pro rank

Product category

Escorted Tour Operator Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510)

SIC

Transportation Services (4700)

akta.pro industry

PRIMARYTHAKAOAF

Group & Small-Group Custom Itinerary Planning

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Custom Itinerary Planning Services

SECONDARYTHAKADAA

Escorted Coach & Bus Package Tour Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)

SECONDARYTHAKADAE

Luxury Multi-Day Tour Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)

SECONDARYHSACAKAK

Group, Family & Multi-Generational Travel Planning

Home & Personal Services/Event & Personal Concierge Services/Travel & Itinerary Concierge Services

Keywords

• Escorted group tours
• Small group travel
• Gulet cruises
• Cultural heritage tours
• ANZAC day tours

Headquarters

HQ city

Istanbul

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Tour Package Sales: Primary revenue stream from selling complete escorted tour packages including accommodation, transport, and sightseeing. Tours range from 1-22 days with prices from approximately $442 to $5,755+ per person. Revenue is generated through upfront tour payments from customers.
2. Gulet Cruises: Traditional Turkish gulet (wooden sailing boat) cruise packages. These require 25% deposit and full payment 60 days prior. Children under 12 not permitted on cabin charters.
3. Optional Activities and Add-ons: Revenue from optional activities not included in base tour price, such as hot air balloon rides in Cappadocia, paragliding, Turkish baths, and additional excursions. Also includes single supplements and extra night accommodations.
4. Conservation Donations (Pass-through): For bookings of USD 1,000 or more, Fez Travel donates to DEKAMER for sea turtle conservation. This is a pass-through charitable contribution rather than revenue generation, but represents a responsible travel initiative.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fez Travel is a Turkish-owned tour operator that sells and operates escorted group tours, private tours, tailor-made itineraries, gulet (Blue Cruise) sailings, and day excursions across Turkey, Greece, Egypt, the Caucasus, Uzbekistan, and Cyprus. The company bundles accommodation, transportation, certified local guides, and sightseeing into tiered packages (Style, Comfort, and Explorer) with a maximum of 20 participants per group, and supplements its tours with ancillary hotel bookings and airport transfers.

Product overview

Fez Travel is a Turkey-based tour operator offering escorted group tours, private tours, and tailor-made travel experiences primarily across Turkey, Greece, Egypt, and extending to the Caucasus region (Georgia, Armenia, Azerbaijan), Uzbekistan, and Cyprus. The company operates three distinct tour categories: Style Tours (5-star luxury, max 12 participants), Comfort Tours (4-star hotels, max 20 participants), and Explorer Tours (3-4 star budget-friendly, max 8 cabins). Their core product portfolio includes over 100 named tour itineraries spanning Turkey Group Tours, ANZAC Day Tours, Gulet Blue Cruises, Gallipoli & Troy Tours, Eastern Turkey Tours, Black Sea Tours, Greece Tours, Egypt Tours, Caucasus Tours, Uzbekistan Tours, Private Tours, Solo Tours, Women Only Tours, Semi-Independent Tours, and comprehensive Day Tours (Land and Shore Excursions). The company also offers ancillary services including hotel bookings in key destinations, airport transfers, and customizable Tailor Made Tours. Additional offerings include Hot Deals with discounted departures and Mini Stay packages for short city breaks. All tours are fully escorted with certified local guides, and the company operates its own vehicles and employs direct staff rather than subcontracting, emphasizing small group sizes and local expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Trooper Tours: Registered trademark of Fez Travel, specializing in Gallipoli and ANZAC tours.
• Fez Cruise
• Fez Plus

Products and services

• Turkey Group Tours
• ANZAC Day Tours
• Gulet Blue Cruises
• Private Tours
• Solo Tours
• Women Only Tours (Sultanas of Turkey)
• Day Tours - Land Excursions
• Day Tours - Shore Excursions
• Gallipoli & Troy Tours
• Greece Tours
• Egypt Tours
• Caucasus Tours
• Uzbekistan Tours
• Eastern Turkey Tours
• Black Sea Tours
• Tailor Made Tours
• Semi-Independent Tours
• Land and Sea Tours
• Hot Deals
• Hotel Bookings
• Airport Transfers
• Mini Stay Packages

Quantifiable outcome

• Maximum 20 participants per group (12 for Style Tours)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• DEKAMER (Sea Turtle Research, Rescue and Rehabilitation Centre)coreStrategic or Co-development PartnerDEKAMER was established in 2009 in Dalyan, Muğla, Turkey under formal protocol with relevant authorities. Fez Travel donates to DEKAMER for every booking of USD 1,000 or more, supporting the daily care and feeding of injured sea turtles (Caretta caretta). Since its foundation, over 250 injured sea turtles have been admitted for rehabilitation. DEKAMER works with international partners including RAC-SPA (Tunisia), Zoological Station of Italy, and the TUI Care Foundation.
• V Travel Network (Australia GSA)coreChannel Partner/ Reseller/ DistributorGeneral Sales Agent for Fez Travel in Australia, handling tour bookings and customer inquiries for the Australian market. Located at Tel: +61 7 3411 2090 or 1300 884 332.
• Adventure Destinations Pty. Ltd. (Australia)coreChannel Partner/ Reseller/ DistributorGeneral Sales Agent for Fez Travel in Australia. Located at Tel: (03) 9570 4466, Email: [email protected].
• Exotic Holidays (New Zealand GSA)coreChannel Partner/ Reseller/ DistributorGeneral Sales Agent for Fez Travel in New Zealand. Located at Tel: +64 0508 396 842, Email: [email protected].
• Corporate Information Travel Sdn. Bhd. (Malaysia, Singapore, Indonesia GSA)coreChannel Partner/ Reseller/ DistributorGeneral Sales Agent for Fez Travel in Malaysia, Singapore, and Indonesia. Located at Tel: +603-2091 9988, Email: [email protected].
• Tema FoundationminorStrategic or Co-development PartnerTurkish Foundation for Re-forestation, Combating Soil Erosion, and Protection of Natural Habitats. Fez Travel makes seedling donations to the Tema Foundation for each of their travelers as part of environmental responsibility initiatives.
• Boutique Hotels (Various)coreOthersPartnership with boutique hotels that recycle and reduce waste. Hotels are supported in giving away used items for renovation instead of throwing them away. These accommodations are featured in Fez Travel's Style Tours.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Gate 1 Travel: Large-scale escorted tour operator with strong Turkey, Greece and Egypt itineraries. Relevant broader peer because of overlapping destination portfolio and escorted coach-tour format, though typically at larger group sizes than Fez Travel.
• TourRadar: OTA aggregator of multi-operator escorted tours including Turkey, Greece, Egypt and ANZAC offerings — relevant as both a distribution partner and a competitive platform that can divert demand toward competing operators.
• Viator (Tripadvisor): Global activities and tours marketplace and existing distribution partner for Fez Travel. Comparable as a competing channel where travelers discover and book tours; relevant for benchmarking aggregator commission economics and competitive positioning.

Direct peers

• Wild Frontiers: Boutique adventure and cultural tour operator with strong Turkey, Caucasus and Central Asia itineraries. Highly comparable destination mix and small-group escorted philosophy overlapping with Fez Travel's Caucasus and Uzbekistan portfolio.
• Intrepid Travel: Globally operating small-group escorted tour operator focused on cultural, heritage and adventure travel across multiple regions. Highly comparable to Fez Travel in small-group cap philosophy, style/comfort/explorer tier structure, and multi-country itineraries — though at much larger scale.
• G Adventures: Small-group guided tour operator with comparable tiered accommodation offerings (Comfort, Classic, Active) and broad geographic portfolio. Highly relevant peer given similar small-group, locally-guided model and tiered product structure.
• Exodus Travels: UK-based escorted small-group adventure and cultural tour operator with comparable tiered product portfolio (Classic, Comfort, Premium). Directly comparable in small-group escorted tour model and cultural/heritage focus.
• Kensington Tours: Luxury bespoke private-tour operator offering tailormade itineraries across Turkey, Greece, Egypt and broader Eastern Mediterranean — directly comparable to Fez Travel's Private Tours and tailormade product lines, particularly at the Style/Luxury tier.

Regional players

• Anatolian Tours: Turkey-focused small-group tour operator with similar escorted and tailormade product structure. Comparable in product overlap but geographically narrower (Turkey-only) than Fez Travel.
• Turkey Tour Company: Smaller-scale Turkey specialist tour operator offering similar escorted and private tour products. Comparable as a regional competitor focused on the same primary destination with overlapping itineraries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/feztravel
• YouTubeyoutube.com/user/feztravel
• Facebookfacebook.com/feztraveI
• Instagraminstagram.com/fez_travel
• LinkedInlinkedin.com/company/fez-travel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fez Travel