Jo Beau®
Jo Beau Products BV is a Belgian family-owned manufacturer of compact professional gardening machines — including wood chippers, stump grinders, and scarifiers — sold across Europe through dealers, rental firms, and direct quotes to arborists, landscapers, and green service providers.
- Company typePrivate
- Founded1998
- HeadquartersBruges, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Jo Beau® does
Jo Beau Products BV is a privately held, family-owned Belgian manufacturer of compact, professional gardening machines founded in 1998 by Jozef Beauprez and headquartered in Bruges (Grasdreef 9e, B-8200). The company designs and builds its machines in-house, emphasizing ergonomics, time-saving operation, maintenance-friendly design, and 'Made in Belgium' positioning. Its product portfolio spans wood chippers (including the W300, M400 Drive™ and M600 Gorilla™), professional stump grinders (B33-140, B40-140, B40-140RC), scarifiers (V460 Pro-line, PR22, D110), plus landscape edgers, aerators, seeders, sod cutters, leaf blowers, brush cutters, and log splitters in both private and professional variants. Proprietary consumable lines — Greenteeth™ stump grinder teeth and Greenknives™ scarifier blades — are sold as accessories compatible with both Jo Beau and competitor equipment.
The company's core technical differentiator is Jo Beau Drum Technology™, in which a single knife drum performs feeding, cutting, and ejection functions simultaneously, in contrast to conventional chipping architectures that separate these steps. The firm sells primarily through a European dealer and rental-company network spanning Belgium, the Netherlands, France, Germany, the UK, and Switzerland, supported by direct online quote requests, demo scheduling, and a leasing program targeting green entrepreneurs and rental operators. Pricing is quote-based and not publicly listed; orders exceeding €50,000 net require a 30% deposit, and technical services are billed at €75/hour plus VAT and travel.
Jo Beau serves a horizontally segmented customer base — tree-care professionals, landscapers and green-services providers, government and defence, public works, horticulture, rental companies, and private consumers — with no named enterprise anchors or external institutional investors disclosed. The company has continued to invest in product renewal, launching the M600 Gorilla (late 2024), the M400 Drive (January 2026), and a fully reinvented generation of stump grinders (June 2026), while recruiting production workers to expand capacity at its Bruges facility.
Jo Beau® firmographics
Firmographics- Name
- Jo Beau®
- Legal name
- Jo Beau Products BV
- Website
- https://jobeau.eu
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jo Beau Products BV is a Belgian family-owned manufacturer of compact professional gardening machines — including wood chippers, stump grinders, and scarifiers — sold across Europe through dealers, rental firms, and direct quotes to arborists, landscapers, and green service providers.
- Ownership category
- akta.pro rank
Jo Beau® industry classification
Industry- Product category
- Professional Outdoor Power Equipment
- NAICS
- Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Outdoor Power Equipment Retailers (44423)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)
- akta.pro secondary industry
- Outdoor Power Equipment Parts & Service Retail (CRAIADAH)
Keywords
Where Jo Beau® is headquartered
LocationHeadquarters
- HQ city
- Bruges
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Jo Beau® business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Gardening Equipment Sales: Jo Beau generates revenue primarily through the manufacture and sale of professional gardening machines including wood chippers, stump grinders, scarifiers, and related equipment. Products are sold through a dealer network and directly via the company website with quote requests.
- Aftermarket Parts and Accessories: Sale of proprietary consumables and accessories including Greenteeth™, Greenknives™, and other replacement parts and customization options for Jo Beau machines.
- Leasing and Financing: Jo Beau offers leasing options for professional green entrepreneurs, rental companies, and starters. The company promotes leasing as a form of investment or financing for purchasing gardening machinery.
- Used/Demo Machine Sales: Sale of certified pre-owned and demonstration machines that have been inspected and approved by the Jo Beau team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard machine purchases |
| Unit Pricing | Pay-as-you-go | Technical services and repairs |
| Other | Multi-year contract | Leasing options |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Jo Beau® product offering
Product offeringCore offering
Jo Beau manufactures and sells compact, professional-grade outdoor power equipment, including drum wood chippers, stump grinders, scarifiers, aerators, sod cutters, edgers, seeders, leaf blowers, brush cutters, and log splitters. The range is offered in both a Private (consumer) line and a Professional line, supported by proprietary accessories such as Greenteeth™ and Greenknives™ and engineered in Belgium around an ergonomic, time-saving, maintenance-friendly design standard.
Product overview
Jo Beau® is a Belgian manufacturer of compact, professional gardening machines founded in 1998. The product portfolio centers on wood chippers (including M600 Gorilla™ and M400 Drive™ self-propelled models), stump grinders (B33-140, B40-140, B40-140RC), and scarifiers (V460 Pro-line, PR22/PR22+ and D110 Pro-Landscaper-Line). Supporting products include landscape edgers, aerators, seeders, sod cutters, cyclone leaf blowers, brush cutters, and log splitters available in private and professional variants. The company also offers proprietary accessories including Greenteeth™ stump grinder teeth and Greenknives™ scarifier knives, along with customization services. Products are designed with emphasis on ergonomics, time saving, and maintenance-friendly design, featuring the proprietary Jo Beau Drum Technology™.
Differentiator
Problem solved
Functional benefit
Brands
- Pro-Line: Professional product line featuring high-performance machines including wood chippers, stump grinders, and scarifiers.
- Pro-Landscaper-Line
Companies that use Jo Beau®
Customer profileSegments7 records
Ideal customer profiles5 records
Jo Beau® technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Jo Beau® partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights2 records
Jo Beau® competitors and assessment
Company assessmentBroad incumbents
- Vermeer: US industrial and agricultural equipment OEM with a dedicated tree-care range including stump grinders and chippers. Comparable to Jo Beau in stump grinder product category and tree-care end markets, though operating at much larger scale across multiple equipment verticals.
- Husqvarna: Swedish broad-line outdoor power equipment manufacturer covering chainsaws, robotic mowers, ride-on mowers and professional landscaping tools. Comparable to Jo Beau across the professional green-services customer base, though with a vastly larger product portfolio and global scale.
- Echo: Japanese-origin outdoor power equipment brand (part of Yamabiko) covering chainsaws, trimmers, blowers and brush cutters. Comparable to Jo Beau in professional handheld outdoor power equipment and dealer-based distribution.
- Stihl: German global leader in chainsaws and professional outdoor power equipment. Highly comparable because Stihl serves the same professional tree-care and landscaping segments as Jo Beau, with overlapping product categories (chippers, brush cutters, blowers, scarifiers) and a similar dealer-led distribution model.
Direct peers
- GreenMech: UK-based specialist manufacturer of wood chippers for arborists and landscapers. Directly competes with Jo Beau's core wood chipper line in Europe and serves the same tree-care and rental-company customers.
- SEPPI M. Italian manufacturer of professional mulchers, mowers and forestry equipment. Directly comparable to Jo Beau as a European-based specialist in compact professional landscaping machinery targeting similar arborist, municipal and rental-company buyers.
- Carlton: US manufacturer of stump cutter teeth and saw chain, including a 'Green Tooth' line that competes directly with Jo Beau's Greenteeth™ consumable in the aftermarket stump grinder tooth category.
- Timberwolf: UK manufacturer of commercial and professional wood chippers. Directly comparable to Jo Beau in product (compact and mid-size chippers), target customer (arborists, hire companies, councils) and European dealer distribution model.
- Bandit Industries: US-based manufacturer of hand-fed and whole tree chippers as well as stump grinders. A direct peer in stump grinding and chipping categories, though primarily serving North America versus Jo Beau's European focus.
- Eliet: Belgian manufacturer of compact professional gardening machines including chippers, shredders, scarifiers and aerators. Closest geographic and product peer to Jo Beau — same Belgian heritage, similar professional landscaping target market and directly overlapping compact-machine categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jo Beau® social profiles
Digital presenceJo Beau® financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jo Beau® leadership team
Management profileNumber of profiles
Profiles1 record
Jo Beau® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jo Beau® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jo Beau®
What does Jo Beau® do?
Jo Beau manufactures and sells compact, professional-grade outdoor power equipment, including drum wood chippers, stump grinders, scarifiers, aerators, sod cutters, edgers, seeders, leaf blowers, brush cutters, and log splitters. The range is offered in both a Private (consumer) line and a Professional line, supported by proprietary accessories such as Greenteeth™ and Greenknives™ and engineered in Belgium around an ergonomic, time-saving, maintenance-friendly design standard.
Is Jo Beau® a public or private company?
Jo Beau® is a private company. It is classified as family owned and is currently operating.
When was Jo Beau® founded?
Jo Beau® was founded in 1998. It employs 11 to 50 people.
Where is Jo Beau® based?
Jo Beau® is headquartered in Bruges, Belgium, in the Europe region.
How does Jo Beau® make money?
Four revenue lines are on record. Professional Gardening Equipment Sales are the primary driver. The others are aftermarket Parts and Accessories, leasing and Financing and used/Demo Machine Sales.
Who are Jo Beau®'s main competitors?
Broad incumbents on record are Vermeer, Husqvarna, Echo and Stihl. Direct peers are GreenMech, SEPPI M., Carlton, Timberwolf, Bandit Industries and Eliet.
Does Jo Beau® have an API?
No public API is recorded for Jo Beau®.
What industry is Jo Beau® in?
Jo Beau®'s product category is Professional Outdoor Power Equipment. Its primary akta.pro industry code is CRAIAIAE, Outdoor Power Equipment Parts & Service Retail, with a secondary code of CRAIADAH, Outdoor Power Equipment Parts & Service Retail. Its NAICS code is 333112 and its SIC code is 3524.