Valley Skin Institute

What Valley Skin Institute does

Valley Skin Institute is a private, founder-owned dermatology practice based in Fresno, California, operating from two office locations (Ingram Ave and West Ave). Founded in 2009 by Dr. Leslie Storey, a board-certified dermatologist and Mohs fellowship-trained surgeon who performs more than 2,000 skin cancer removals per year, the practice delivers a combined medical and cosmetic dermatology offering across skin cancer detection and treatment, inflammatory skin conditions, hair loss, urgent dermatologic care, and aesthetic services. The clinical team is led by Dr. Storey and Dr. Anne Roberts with four physician assistants/nurse practitioners and a licensed esthetician.

The service portfolio spans Mohs micrographic surgery (approximately 95% cure rate), GentleCure Image-Guided Superficial Radiation Therapy (first in Fresno; 99.3% cure rate), photodynamic therapy, and California's first OptimaScan 3D total-body mole mapping system powered by DreamEngine AI and DermEngine. Cosmetic offerings include neurotoxins (Botox, Xeomin, Jeuveau), the JUVÉDERM filler collection, MicroPen EVO microneedling with optional Exovex exosome therapy, Cutera excel V and Laser Genesis, HydraFacial tiers, HydraScalp with Keravive, PRP for hair loss, chemical peels, and esthetician services. Technology integrations include EMA Derm (WebMD/Modernizing Medicine) for EMR, Phreesia for self-scheduling, and AI-driven imaging for longitudinal lesion tracking.

Valley Skin Institute generates revenue through a mix of insurance-reimbursed medical dermatology (in-network with Saint Agnes Medical Group IPA, Santé IPA, and Meritage Medical Group) and self-pay cosmetic and aesthetic services priced à la carte with bundled packages (e.g., HydraFacial packages, HydraScalp series of 3). Distribution is direct-to-consumer through two physical offices, online self-scheduling, phone booking, weekday walk-in urgent care, and a multi-platform digital marketing footprint (website, learning center blog, Facebook, Instagram, email newsletter, and online review presence). The practice operates as an independent, bootstrapped entity with no disclosed institutional investors, parent company, or subsidiaries.

Name

Valley Skin Institute

Legal name

Valley Skin Institute

Website

https://valleyskininstitute.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Valley Skin Institute is a private, founder-owned dermatology practice in Fresno, California, offering medical and cosmetic skin care led by Mohs fellowship-trained surgeon Dr. Leslie Storey. It serves Central Valley patients across skin cancer treatment, general dermatology, and aesthetic services from two office locations.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Mohs Surgery & Skin Cancer (Dermatologic Oncology) (HLAKACAD)

akta.pro secondary industries

General & Medical Dermatology (HLAKACAA), Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Dermatology services
• Skin cancer treatment
• Mohs surgery
• Cosmetic dermatology
• Medical dermatology

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Medical Dermatology Services: Insurance-covered dermatological services including skin cancer treatment (Mohs surgery, GentleCure), treatment for acne, eczema, rosacea, and other medical skin conditions. Revenue collected through patient insurance coverage and copays.
2. Cosmetic Procedures: Elective cosmetic treatments including Botox, fillers, chemical peels, microneedling, laser treatments, and hydrafacials. Self-pay services with consultation fees and per-treatment pricing.
3. Esthetician Services: Skincare services performed by licensed esthetician including facials, dermaplaning, waxing, brow/lash services, and HydraFacial treatments.
4. Hair Restoration Treatments: PRP for hair loss and HydraScalp treatments for scalp health and hair wellness. Packages and series available for corrective treatment protocols.
5. AI Mole Mapping (OptimaScan): Self-pay 3D total-body photography service. Cash-pay only, not billed to insurance. Introductory rate of $200 for total body imaging.
6. Skincare Products: Retail sales of Fig Skincare products including cleansers, retinol, and sunscreens through the practice's online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Valley Skin Institute is a Fresno-based, founder-operated dermatology practice delivering comprehensive medical and cosmetic skin care services from two clinic locations. Its core medical offering centers on skin cancer detection and treatment, with fellowship-trained Mohs micrographic surgery delivering a ~95% cure rate and GentleCure Image-Guided Superficial Radiation Therapy delivering a 99.3% cure rate. The practice complements these with California's first OptimaScan AI-powered 3D total-body mole mapping service, alongside a full cosmetic menu of neurotoxins, dermal fillers, lasers, HydraFacial, microneedling, hair restoration, and esthetician services.

Product overview

Valley Skin Institute is a dermatology practice offering a comprehensive portfolio of medical and cosmetic skin care services. The practice is led by Dr. Leslie Storey, a board-certified dermatologist and Mohs Fellowship-Trained surgeon. Medical services include Mohs Surgery (approximately 95% cure rate for skin cancer), GentleCure Image-Guided SRT (surgery-free skin cancer treatment with 99.3% cure rate), and Photodynamic Therapy for precancerous lesions. The institute also offers OptimaScan, California's first AI-powered 3D total-body mole mapping system using DreamEngine AI and DermEngine technology for automated skin monitoring and change detection. Cosmetic services include neurotoxins (Botox, Xeomin, Jeuveau), dermal fillers (JUVÉDERM collection), chemical peels, laser treatments (Laser Genesis, excel V Laser), microneedling with MicroPen EVO, microneedling combined with Exovex exosomes (100x more growth factors than PRP), HydraFacial, HydraScalp with Keravive for scalp health, and PRP for hair restoration. Additional services include cryotherapy, electrodesiccation and curettage, patch testing, and pulse dye laser treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• OptimaScan AI Mole Mapping 3D total-body photography service powered by DreamEngine AI and DermEngine technology that creates a complete skin record for automated mole mapping and side-by-side comparison of lesions over time, enabling earlier detection of changing skin lesions. Offered as a self-pay service to patients in the Central Valley.
• Mohs Micrographic Surgery Precise, tissue-sparing skin cancer removal technique with approximately 95% cure rate. Fellowship-trained surgeon Dr. Storey excises visible tumor and surrounding layers for microscopic examination, eliminating cancer cells while preserving maximum normal skin — ideal for cosmetically sensitive areas such as the face.
• GentleCure Image-Guided Superficial Radiation Therapy (SRT) Non-surgical skin cancer treatment combining ultrasound imaging with precision X-ray energy delivery for basal and squamous cell carcinomas. Documented cure rate of 99.3% and 99.9% patient satisfaction, offering an alternative for patients who cannot or do not want surgery.
• Botox Neurotoxin Injections FDA-approved neurotoxin treatment for temporary smoothing of moderate to severe forehead lines, crow's feet, and frown lines. Quick 10-minute treatment with minimal downtime and visible results within 24-48 hours. Self-pay per-unit pricing.
• Xeomin Neurotoxin Injections Prescription neurotoxin that blocks release of chemicals causing muscle contractions to soften frown lines. FDA approved and clinically proven; priced at $10 per unit when administered by Cheri.
• Jeuveau Neurotoxin Injections Modern neurotoxin made with Hi-Pure technology that stops facial muscles from flexing to temporarily improve moderate to severe frown lines between the eyebrows. Priced at $10 with Cheri and $13 with Dr. Storey.
• JUVÉDERM Collection of Dermal Fillers Collection of hyaluronic acid dermal fillers priced at $750 per syringe, including VOLUMA XC for cheek augmentation, XC and VOLLURE XC for wrinkles, Ultra XC for lip augmentation, and VOLBELLA XC for lips and perioral area.
• Chemical Peels (Glycolic, Jessner, TCA) Chemical peel treatments that remove multiple layers of sun-damaged skin cells for improved texture and pigmentation. Includes glycolic acid and Jessner peels for superficial injury and TCA peels (20-35%) for medium-depth resurfacing.
• Microneedling with MicroPen EVO FDA-cleared automated microneedling with 14-needle single-use cartridge. Creates thousands of controlled micro-injuries to improve facial acne scars and skin texture, tone, and color, with results developing over several weeks.
• Microneedling + Exosome Therapy (Exovex) Regenerative aesthetic treatment pairing MicroPen microneedling with Exovex exosome serums containing 100x more growth factors than traditional PRP. Non-invasive alternative to PRP with no blood draw; reduces downtime by 50%.
• Laser Genesis (Cutera) Cutera laser treatment that delivers micro-pulses of laser energy to activate collagen remodeling, improving fine lines, wrinkles, facial redness, and brown spots. No downtime, recommended in series of 4-6 treatments.
• excel V Laser (Cutera) Award-winning solid-state laser with dual wavelengths (532nm and 1064nm) addressing over 20 indications including rosacea, angiomas, port wine stains, facial/leg veins, telangiectasia, brown spots, and skin tags.
• HydraFacial Patented HydraFacial treatment using cleanse, extract, and hydrate steps with super serums. Available as Signature (30 min), Deluxe (45 min, with LED therapy), and Platinum (60 min, with lymphatic drainage). Available as single treatments or packages.
• HydraScalp with Keravive Medical-grade scalp rejuvenation therapy using HydraFacial technology in a three-step process (Purify, Nourish, Boost) with proprietary peptides and growth-supporting ingredients. Cleanses and nourishes the scalp for healthier, fuller-looking hair, with in-office treatments and an at-home daily peptide spray.
• PRP for Hair Loss Platelet-Rich Plasma hair restoration using the patient's own platelets injected into the scalp to trigger growth phase, increase blood supply to follicles, and decrease hair loss. Non-surgical, with initial series recommended and maintenance 2-3 times per year.
• Photodynamic Therapy (PDT) Field treatment for early skin cancer and precancerous lesions using topical photosensitizing medication absorbed by abnormal cells and activated by special blue or red light, reducing actinic keratoses with improved cosmetic outcomes.
• Esthetician Services Professional skin care services performed by licensed esthetician Iliana at VSI West Office, including Classic, Acne, and Dermaplane facials, brow and lash services (wax, tint, lamination, lash lift), and waxing.
• Cryotherapy Freezing treatment using liquid nitrogen to kill unwanted skin lesions including warts, precancerous lesions, and benign growths like skin tags.
• Electrodesiccation and Curettage (ED&C) Surgical procedure to remove warts, angiomas, actinic keratosis, basal cell skin cancers, and squamous cell skin cancers by scraping abnormal cells and cauterizing the wound to minimize bleeding.
• Patch Testing Dermatological test applied to dermatitis patients to identify contact allergies that may be causing or aggravating their skin condition.
• Pulse Dye Laser Laser treatment using 585 or 595nm wavelength with pulse durations of 0.45-40ms to address blood vessel skin conditions such as rosacea and birth marks.
• Urgent Care for Lacerations / Stitches Walk-in urgent care for lacerations and stitches staffed by board-certified surgeon Dr. Anne Roberts, available weekdays from 7:30 am to 5:30 pm.
• Skin Cancer Detection and Treatment Services Comprehensive medical dermatology services for skin cancer, including evaluation of suspicious lesions, biopsy, Mohs surgery, GentleCure SRT, electrodesiccation and curettage, photodynamic therapy, and follow-up surveillance using OptimaScan AI mole mapping.
• Fig Skincare Retail Products Retail line of Fig Skincare products including cleansers, retinol, and sunscreens, sold through the Valley Skin Institute online shop and linked in patient education materials.

Quantifiable outcome

• 95% cure rate for Mohs Surgery
• +4 more outcomes

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature9 records

Partnerships

13 partnerships are on record, tiered core and minor.

• GentleCure / Sensus HealthcarecoreTechnology or IntegrationValley Skin Institute is the first in Fresno to offer GentleCure Image-Guided SRT technology by Sensus Healthcare for non-surgical skin cancer treatment. This partnership provides patients with a surgery-free alternative for basal and squamous cell skin cancers with 99.3% cure rate.
• OptimaScan / DreamEngine AIcoreTechnology or IntegrationValley Skin Institute is the first clinic in California to offer OptimaScan 3D total-body photography system powered by DreamEngine artificial intelligence. Creates complete 3D visual record of skin for monitoring and early detection of changing lesions.
• DermEnginecoreTechnology or IntegrationDermEngine technology integrates with OptimaScan for AI-supported tracking and comparison of skin lesions over time. Used to document moles and areas of concern on 3D body model for side-by-side comparison across visits.
• MicroPen EVOcoreTechnology or IntegrationMicroPen EVO automated microneedling technology for treatment of facial acne scars and skin rejuvenation. Latest innovation in aesthetic dermatology creating controlled micro-injuries to initiate skin's natural wound repair process.
• CuteracoreTechnology or IntegrationCutera excel V Laser system for vascular lesion treatment. Award-winning solid-state laser incorporating two proven wavelengths (532nm and 1064nm) to address over 20 different indications including rosacea, angiomas, and facial veins.
• CuteracoreTechnology or IntegrationCutera Laser Genesis system for skin rejuvenation. Micro-pulses of laser energy activate collagen remodeling to improve appearance of fine lines, wrinkles, facial redness, and brown spots.
• HydraFacial / KeravivecoreTechnology or IntegrationHydraFacial brand technology including Signature, Deluxe, and Platinum hydrafacial treatments plus HydraScalp with Keravive for scalp health and hair wellness. Patented technology for cleanse, extract, and hydrate.
• PhreesiacoreTechnology or IntegrationPhreesia self-scheduling platform enables patients to schedule appointments online. Valley Skin Institute uses Phreesia for appointment management and patient intake.
• Saint Agnes Medical Group IPAcoreChannel Partner/ Reseller/ DistributorContracted IPA for commercial HMO plans and Medicare Advantage plans. Valley Skin Institute is in-network for patients with insurance cards listing this IPA.
• Santé IPAcoreChannel Partner/ Reseller/ DistributorContracted IPA for commercial HMO plans and Medicare Advantage plans. Valley Skin Institute is in-network for patients with insurance cards listing this IPA.
• Meritage Medical GroupcoreChannel Partner/ Reseller/ DistributorNewly contracted medical group for in-network insurance coverage. Expands insured patient access to Valley Skin Institute services.
• Loma Linda Medical CentercoreStrategic or Co-development PartnerSite of Dr. Storey's Mohs Surgery Fellowship training. She also remained as Assistant Professor of Dermatology and Dermatologic Surgery after completing training.
• Skin and Cancer Foundation of AustraliaminorStrategic or Co-development PartnerDr. Storey worked as a Mohs surgeon at this foundation in Sydney, Australia before returning to Fresno.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• LaserAway: Largest U.S. aesthetic laser medspa chain offering laser hair removal, skin rejuvenation, injectables, and body contouring. Comparable to Valley Skin Institute's self-pay cosmetic and laser service line (Cutera, Laser Genesis, excel V).
• Ideal Image: National medspa chain focused on cosmetic services including Botox, fillers, laser hair removal, and skin rejuvenation. Comparable to Valley Skin Institute on the cosmetic services side, with overlapping offerings in injectables and laser treatments.
• SkinSpirit: Medical spa brand offering Botox, fillers, laser treatments, and skin care. Comparable to Valley Skin Institute's cosmetic service line (Botox, JUVÉDERM, Cutera lasers, HydraFacial) but operating in a different geographic footprint.

Others

• Sensus Healthcare: Manufacturer of the GentleCure Image-Guided SRT system that Valley Skin Institute uses. Comparable as the underlying technology supplier and ecosystem partner for the practice's non-surgical skin cancer service line.

Direct peers

• Water's Edge Dermatology: Multi-state dermatology practice offering Mohs surgery, medical dermatology, and cosmetic services. Comparable to Valley Skin Institute's combined skin-cancer-center-plus-medspa positioning across multiple offices.
• Forefront Dermatology: Large dermatology group with strong Mohs surgery and skin cancer treatment offerings alongside general medical and cosmetic dermatology. Comparable to Valley Skin Institute in clinical focus on skin cancer detection, Mohs surgery, and elective cosmetic services.
• Advanced Dermatology and Cosmetic Surgery: National dermatology group combining medical, surgical, and cosmetic services. Directly comparable service mix (Mohs surgery, skin cancer treatment, cosmetic injectables, lasers) to Valley Skin Institute, with multiple locations and broader payer reach.
• Schweiger Dermatology Group: Multi-location dermatology practice offering medical, surgical (including Mohs), and cosmetic dermatology. Closely aligned with Valley Skin Institute's full-service medical+cosmetic model and Mohs surgery focus, with similar per-patient service mix.

Broad incumbents

• US Dermatology Partners: Large PE-backed dermatology group practice operating across multiple states. Directly comparable to Valley Skin Institute in offering medical, surgical, and cosmetic dermatology services, but with substantially greater geographic footprint, capital, and operational scale.

Regional players

• West Dermatology: California-focused dermatology group with strong presence in Central and Southern California. Highly relevant regional peer to Valley Skin Institute's Fresno market, offering overlapping medical, surgical, and cosmetic dermatology services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/valleyskininstitute
• Instagraminstagram.com/valleyskininstitute

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Skin Institute