The Moving Body Group

What The Moving Body Group does

The Moving Body Group is a Singapore-headquartered boutique movement and Pilates studio operator founded by Audrey D'cotta, who discovered Pilates in 2002 while managing scoliosis-related back pain. The company delivers Reformer Pilates, GYROTONIC expansion system instruction, physiotherapy, postnatal recovery, and youth movement programming across four studio locations in Singapore (River Valley, East Coast, Bukit Timah, and Dhoby Ghaut), serving individual consumers seeking clinical-grade, low-volume movement services rather than high-volume fitness classes.

The studio differentiates through credentialed training authority: it operates as Singapore's only authorized GYROTONIC Final Certificate course provider and as the first Balanced Body Authorized Training Centre in Singapore, with teacher-training programs formalized under The Movement Academy sub-brand. Service breadth spans private sessions (S$150-186), duets (S$204-250), group classes (S$60 single, S$550 for 10-pack, S$960 for 20-pack), and physiotherapy (S$170-200/visit), with multi-session packages and validity windows supporting predictable per-client revenue. Partnerships with City Osteopathy & Physiotherapy and Balanced Body provide clinical referral pipelines and brand association.

The business model is a multi-location, founder-owned service operator with 11-50 employees, combining consumer class revenue, clinical physiotherapy revenue, and a growing teacher-training vertical. Distribution is direct-to-consumer via studio locations and third-party booking platforms, with no disclosed external funding, M&A activity, or franchising. Competitive positioning rests on instructor expertise, certification exclusivity, and the integration of rehabilitation-adjacent services into a retail fitness offering, rather than on technology, pricing aggression, or scale economies.

Name

The Moving Body Group

Legal name

The Moving Body Group

Website

https://themovingbodygroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Moving Body Group is a Singapore-based boutique Pilates and movement studio operator running four locations, offering Reformer Pilates, GYROTONIC, physiotherapy, and teacher-training programs to individual consumers, with exclusive credentialing authority as Singapore's only GYROTONIC Final Certificate provider.

Ownership category

akta.pro rank

Product category

Pilates and Movement Studios

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Corporate/Workplace Yoga & Pilates (HSADACAJ)

Keywords

• Pilates studios
• Movement therapy
• Gyrotonic training
• Physiotherapy services
• Wellness studios

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Private 1-on-1 Sessions: Individual sessions with certified instructors at three levels (Instructor, Senior Instructor, Master Instructor). Priced per session from S$150-186 with discounted multi-session packages (10-30 sessions) valid for 4-12 months.
2. Group Classes: Small group classes (max 6 participants) including Reformer, GYROTONIC, and specialty classes. Priced at S$60 per session with 10 and 20-session packages available.
3. Duet Sessions: Semi-private sessions for two participants working out together. Offered at all instructor levels with per-session pricing and 5 or 10-session packages.
4. Physiotherapy Services: Collaborative physiotherapy and osteopathy services with City Osteopathy & Physiotherapy at East Coast and Bukit Timah studios. City Practitioners priced at S$190 first visit, S$170 follow-up.
5. Corporate Classes: Corporate wellness classes arranged for organizations at studio or workplace locations, targeting team building through movement.
6. Starter Packs and Packages: Trial packages for new clients including Starter Pack 1A (3 private + 5 group sessions), Starter Pack 1B (5 private sessions), and Starter Pack 2 (5 group classes).
7. Postnatal Recovery Program: Specialized 5-session postnatal program with complimentary Ritmic ball, priced at S$700-805 depending on instructor level.
8. Teacher Training Certifications: The Movement Academy offers Balanced Body and GYROTONIC certification courses, bridging programs, and specialized workshops for fitness professionals seeking credentials.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Moving Body Group operates multi-location wellness studios in Singapore delivering Pilates apparatus training (Reformer, Chair, Mat, Barrel, Trapeze Table), GYROTONIC Expansion System sessions, physiotherapy and osteopathy services, and certified instructor training through its Movement Academy sub-brand. Offerings span private 1-on-1 sessions, duet sessions, small-group Reformer and GYROTONIC classes (max 6 participants), specialized programs (postnatal recovery, Pilates for Kids), and corporate wellness classes.

Product overview

The Moving Body Group is a Singapore-based Pilates and movement studio offering a multi-modal wellness platform centred on Reformer Pilates and the GYROTONIC Expansion System. The core offering consists of small-group Reformer classes (Reformer Starter through Reformer Challenge, plus Pre/Post-Natal and Backcare variants) and GYROTONIC group classes (Starter, Restoration, Flow), supplemented by private 1-on-1, duet, and group-private sessions across both modalities. Adjacent services include physiotherapy/osteopathy (via City Osteopathy & Physiotherapy), a Postnatal Recovery Program, a Pilates For Kids Program, and corporate classes. The portfolio is unified under a studio-access model with tiered instructor levels (Instructor, Senior Instructor, Master Instructor) and packaged offerings (Starter Packs, Summer Special, trial promotions). A separate sub-brand, The Movement Academy, provides certified instructor training in Pilates (Balanced Body Authorised Training Centre) and GYROTONIC, alongside workshops and a Bridging Program. The company operates across three Singapore studios (Bukit Timah, East Coast, River Valley) with a fourth location (The Pilates Connect @ Dhoby Ghaut), with bookings managed via the MindBody platform.

Differentiator

Problem solved

Functional benefit

Brands

• The Movement Academy: Singapore's first Balanced Body Authorised Training Centre and GYROTONIC certification hub offering Pilates, CoreAlign, and GYROTONIC instructor training programs.

Products and services

• Reformer Group Classes Group Pilates classes on Reformer machines covering multiple levels and themes: Reformer Starter (beginner), Length & Strength Reformer, Reformer Core & More, Reformer Jump, Reformer Align, Full Body Reform (intermediate), Reformer Flow + Glow, Reformer Challenge (advanced), Pre/Post-Natal Reformer, and Pilates for Backcare. Capped at 6 participants per class.
• GYROTONIC Group Classes Group classes using the GYROTONIC Expansion System, a three-dimensional spiralling and circular movement methodology developed by Juliu Horvath, including GYROTONIC Starter, GYROTONIC Restoration (Level 1), and GYROTONIC Flow (Level 2).
• Private 1-on-1 Sessions Tailored one-on-one sessions using the full suite of Pilates apparatus (Reformer, Chair, Mat, Barrel, Trapeze Table) delivered across Instructor, Senior Instructor, and Master Instructor tiers, with single-session and multi-session packages.
• Duet Sessions Semi-private sessions for two participants working out together at all instructor levels, available as single sessions or 5/10-session packages.
• Group Private Sessions Exclusive sessions for pre-formed groups, with instructors designing progressive plans personalised to the group's fitness and wellness goals.
• Corporate Classes Pilates and movement sessions arranged for organizations, delivered either at studio locations or at the client's workplace for team building and employee wellness initiatives.
• Physiotherapy Services Physiotherapy and osteopathy services offered in collaboration with City Osteopathy & Physiotherapy at East Coast and Bukit Timah studios, covering scoliosis management, sports injury management, postnatal care, pediatric and geriatric physiotherapy, post-op rehabilitation, pulmonary rehabilitation, hypermobility rehabilitation, and treatment for back, neck, shoulders, hip, knee, and ankle conditions.
• Postnatal Recovery Program A 5-session private program designed for new mothers to gently ease back into movement with safe, low-impact mat and reformer exercises beneficial for postpartum recovery, including a complimentary Ritmic ball.
• The Movement Academy Teacher Training Singapore's first Balanced Body Authorised Training Centre offering Pilates, CoreAlign, MOTR, GYROTONIC certifications, Bridging Programs, and specialized workshops under master trainers, plus Final Certificate courses for GYROTONIC trainers.
• Pilates For Kids Program A package of 4 x 45-minute private Pilates sessions designed for children aged 7-12, with shorter classes, lower resistance, and specially curated exercises to build movement foundations.

Quantifiable outcome

• Small class sizes of 6 participants maximum ensuring individualized attention
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• City Osteopathy & PhysiotherapycoreStrategic or Co-development PartnerCollaborative partnership with City Osteopathy & Physiotherapy to offer comprehensive physiotherapy and osteopathy services at East Coast and Bukit Timah studios. All practitioners are professionally certified and committed to supporting clients' movement journeys. Services include scoliosis management, sports injury rehabilitation, postnatal care, pediatric and geriatric physiotherapy, post-op rehabilitation, and treatment for back, neck, shoulders, hip, knee, and ankle conditions.
• Balanced BodycoreTechnology or IntegrationSingapore's first Balanced Body Authorized Training Centre. The Movement Academy offers Balanced Body certification courses for Pilates, CoreAlign, and Anatomy. This partnership enables The Moving Body Group to train and certify new Pilates instructors, establishing them as a leading hub for continual learning and industry-recognized qualifications.
• GYROTONIC (Juliu Horvath)coreTechnology or IntegrationAuthorized GYROTONIC training and certification provider. The only centre in Singapore to offer Final Certificate courses for GYROTONIC trainers. Utilizes the GYROTONIC Expansion System developed by former professional dancer Juliu Horvath for rehabilitation and movement training.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SLT: US-based boutique fitness studio chain built around Pilates-based Strengthen Lengthen Tone classes in small-group format. Comparable to TMB on small-group apparatus training, premium positioning, and multi-location urban strategy.
• Flex Studio: Premium Pilates and barre studio group founded in Hong Kong with multiple locations across Asia. Highly comparable to TMB: multi-location boutique studio, premium pricing, multi-modality (Pilates, barre, Gyrotonic), and similar affluent expatriate customer base in an Asian metro.
• Physique 57: Boutique barre and Pilates-focused studio with locations in NYC, LA, London, and the Middle East. Comparable to TMB in premium small-group apparatus-based training, tiered class packages, and affluent urban customer base.
• Club Pilates: Largest Pilates franchise globally (US-headquartered) offering group Reformer classes in a membership model. Comparable to TMB on core Reformer class format, small-group structure, and tiered membership packaging, though operating at vastly greater scale via franchising.
• Define (London): London-based boutique fitness brand offering Reformer Pilates, barre, and yoga classes with multiple studio locations. Directly comparable to TMB in multi-modality boutique positioning, premium pricing, and tiered class package model.

Broad incumbents

• Virgin Active: Premium multi-location health club operator in Singapore and across Asia. Competes with TMB for affluent Singapore consumers but offers a much broader fitness portfolio (gym, group classes, swim, spa) rather than a Pilates-specialist focus.
• Pure Yoga: Singapore-headquartered premium yoga and fitness brand with multiple locations across Asia. Operates in the same premium wellness category as TMB in Singapore but with a broader yoga/fitness portfolio rather than a Pilates-specialist focus.

Regional players

• Barre Lab Singapore: Singapore-based boutique barre and Pilates studio competing in the same affluent Singapore wellness market as TMB. Comparable on local market dynamics, premium pricing, and small-group format, though with a barre-leaning rather than GYROTONIC-inclusive offering.

Others

• COMO Shambhala: Wellness and movement offering within COMO Hotels and Resorts (Singapore presence at COMO Orchard). Comparable to TMB's clinical/wellness positioning and Pilates-based movement instruction, though delivered within a hospitality ecosystem rather than standalone studios.
• GYROTONIC® Studios (Juliu Horvath Network): Global network of authorized GYROTONIC Expansion System studios and trainers. Comparable to TMB on the GYROTONIC modality specifically — TMB is the only Singapore centre authorized to issue Final Certificates — making this peer ecosystem both a supplier network and an adjacent competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/themovingbodysg
• Instagraminstagram.com/themovingbodygroup
• LinkedInlinkedin.com/company/moving-body-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Moving Body Group