Smith’s Addressing Machine Services

What Smith’s Addressing Machine Services does

Smith's Addressing Machine Services, Inc. (S.A.M.S.) is a family-owned, authorized dealer and value-added integrator of identity, credentialing, and physical security solutions, founded in 1971 and headquartered in Garner, North Carolina. The company operates across four primary vertical markets—Education, Corporate, Healthcare, and Government—serving customers in the Southeast and Mid-Atlantic US with a portfolio that spans ID card printers (Entrust Sigma DS3, Fargo HDP and DTC series, Zebra ZXP series), metal plate embossers (CIM ME1000/ME2000, Matica C320/C380/C410), label and wristband printers (AMT Datasouth FastMark, Zebra industrial and mobile), access control and surveillance (BadgePass platform, Advidia/Video Insight IP cameras), and accountability tracking software (Elliott Data Systems suite, EPIC Track, Mobile ID, TotalCard campus card system). It also operates an in-house ID Card Service Bureau for outsourced plastic card and metal tag production, and provides factory-trained technician service and support for all equipment sold.

The company's business model blends hardware resale (authorized dealer economics with multiple tier-1 OEMs), recurring and one-time software licensing (BadgePass, Elliott, Entrust Instant ID), and high-touch professional services including installation, maintenance, outsourced credential printing, and on-site mobile badging. Pricing is quote-based across the product line, generally structured around multi-year contracts, with no public price list. SAMS reaches customers through a sales-led go-to-market combining regional field sales consultants, an inside sales team handling inbound and outbound outreach, a website-driven quote request funnel, and active participation in healthcare, government, and education conferences across NC, VA, SC, and WV. The company has maintained 10+ year customer relationships with multiple North Carolina state agencies, signaling strong account retention in regulated public-sector procurement, and describes itself on its careers page as a stable, family-owned company on a fast growth trajectory.

Name

Smith’s Addressing Machine Services

Legal name

Smith's Addressing Machine Services, Inc.

Website

https://sams1.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Smith's Addressing Machine Services (SAMS) is a family-owned authorized dealer and value-added integrator of ID card printers, metal plate embossers, access control, and accountability software serving education, corporate, healthcare, and government customers across the Southeast and Mid-Atlantic US.

Ownership category

akta.pro rank

Product category

ID Card and Security Solutions

NAICS

Packaging Machinery Manufacturing (333993)

SIC

Printing Trades Machinery & Equipment (3555), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

akta.pro secondary industries

Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD), Label Application Systems & Print-and-Apply (Equipment) (IMALAKAO), Labeling, Coding & Marking Systems (IMAHAOAE)

Keywords

• ID card printers
• Metal plate embossers
• Access control systems
• Credential management software
• Label wristband printers

Headquarters

HQ city

Garner

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Sale of ID card printers, metal plate embossers, label and wristband printers, security cameras, access control systems, and related equipment. Products sold include Fargo, Zebra, Entrust, CIM, Matica, AMT Datasouth, and other branded equipment.
2. ID Card Service Bureau: In-house printing service for ID cards including plastic card printing, single/full color printing, magnetic stripe encoding, bar code printing, embossed plastic cards, and embossed metal tags. Provides outsourced production capability for customers who prefer not to self-print.
3. Equipment Service and Support: All equipment purchased from Smith's Addressing Machine Services is serviced by factory trained technicians. Includes installation, maintenance, and technical support services.
4. Software Licensing: Sale of ID card software (Entrust Adaptive Issuance Instant ID), accountability software solutions, and credential management systems with various licensing models.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Smith's Addressing Machine Services is an authorized dealer for Entrust, Fargo (HID Global), and Zebra card printers, supplying ID card printers, metal plate embossers, label and wristband printers, access control and security camera systems, and credentialing/accountability software. The company operates a Service Bureau that prints ID cards and metal plates for customers who do not print in-house, and provides installation, maintenance, and technical support through factory-trained technicians.

Product overview

Smith's Addressing Machine Services (SAMS) is an authorized dealer for Entrust Corporation ID Card, Financial Card Equipment, Fargo and Zebra card printers. The company operates as a value-added reseller and service provider offering a portfolio of hardware products and software solutions organized into distinct categories: ID Card Printers (including Entrust Sigma DS3, Fargo HDP series, Zebra ZXP series, and HID DTC series), Metal Plate Embossers (CIM ME1000, ME2000, and Matica C320/C380/C410), Label and Wristband Printers (AMT Datasouth FastMark series, Zebra industrial and mobile printers), Access Control and Security (BadgePass Access Control, Identity Platform, Visitor Management, and Advidia Security Cameras), Accountability Solutions (Elliott Data Systems Accountability Manager, Asset Manager, Construction Site Manager, Emergency Event Manager, and Mobile Badging Unit), Campus Card Systems (TotalCard), and ID Software (Entrust Adaptive Issuance Instant ID). The company also provides ID Card Service Bureau capabilities for outsourced printing and embossing, and all equipment is serviced by factory trained technicians. Target markets include Education, Corporate, Healthcare, and Government sectors.

Differentiator

Problem solved

Functional benefit

Brands

• S.A.M.S. Smith's Addressing Machine Services, Inc. is an authorized dealer for the Entrust Corporation ID Card, Financial Card Equipment, Fargo and Zebra card printers. Provides ID card and security solutions including embossing equipment, access control systems, CCTV, and accountability solutions.

Products and services

• ID Card Printers Reseller-supplied line of ID card printers (including Entrust Sigma DS3, Fargo HDP6600 and HDP8500, CR805, DTC1250e, DTC4500, Zebra ZXP Series 7 and 9) producing employee badges, student IDs, event passes, access control badges, and healthcare cards at up to 600 dpi with edge-to-edge, retransfer, and optional tactile/luster/UV-resistant printing.
• Metal Plate Embossers Reseller-supplied metal plate embossers (CIM ME1000, CIM ME2000, Matica C320/C380, Matica C410, and the M10HE manual model) for marking inventory tags, valve tags, dog tags, pipe tags, and other industrial identification on steel, aluminum, and brass at up to 200+ plates per hour with universal clamps and DB/Excel integration.
• Label and Wristband Printers Reseller-supplied AMT Datasouth FastMark Series (400, 4000, 6000, M5, M7XPd, M8x, M1 wristband, 4600 PLUS) and Zebra industrial, desktop, mobile and RFID printer lines (Z Series, RZ Series, G-Series GX, P4T) for compliance, chemical, transportation, automotive, healthcare wristband, retail/supply chain, and inventory labeling applications.
• BadgePass Access Control Door access control system integrated with the BadgePass Secure Identity Platform, providing real-time messaging and cross-platform communication so customers do not need to maintain a separate access control database.
• BadgePass Identity Platform Integrated badge issuance, single-point enrollment, and identity management suite that shares real-time or scheduled messaging across multiple applications with cross-platform communication.
• BadgePass Visitor Management Three-step secure visitor workflow (identification, logging, badge creation) integrated with the BadgePass Secure Identity Platform for schools, healthcare facilities, government offices, and corporate sites.
• Advidia Security Cameras Video Insight IP cameras (bullets, domes, 360-degree, and high-speed PTZ) paired with Video Insight Enterprise VMS for surveillance in commercial and industrial settings, paired with BadgePass access control for integrated physical security.
• Elliott Data Systems Accountability Manager Personnel accountability solution that tracks documented workers with real-time information viewing, remote web access, credential scanning at entrances/exits, and visitor ID production.
• Elliott Data Systems Asset Manager Asset tracking solution for inventory and supplies, organizing items by department, grant and purchase date, with handheld device support and grant fund accountability reporting for audits.
• Elliott Data Systems Construction Site Manager Construction site personnel management solution with safety test tracking, driver license capture, and customer audit reporting capabilities for documented worker compliance.
• Elliott Data Systems Emergency Event Manager Emergency event database software for managing personnel at emergency scenes with cross-department/cross-jurisdiction data sharing, one-click backup, and federal reimbursement tracking for volunteer hours.
• Elliott Data Systems Mobile Badging Unit All-in-one mobile badging workstation for on-site credential photography, identification and printing with durable waterproof casing and quick setup, used for field credentialing such as emergency events and mobile enrollment.
• TotalCard Campus Card System Modular campus card system for colleges and universities that enables student identification, meal plans, event attendance, dorm access, class attendance tracking, and on/off-campus purchases via a single credential.
• EPIC Track Cloud-based tracking solution for people, places and things with barcode scanning, timestamped check in/out, web-based access, and smartphone support for Apple, Android and Windows.
• Mobile ID Integrated mobile credentialing solution combining personnel data capture, a shared database with DL parsing and QR barcode validation, and portable thermal printing of secure IDs via a Pocket 1D/2D Bluetooth scanner.
• Entrust Adaptive Issuance Instant ID Software ID card creation and issuance software (formerly TruCredential) for designing, issuing, and managing secure credentials from basic photo ID to high-assurance credentials, with scalable multi-workstation deployment.
• ID Card Service Bureau In-house outsourced printing service producing plastic ID cards (single and full color, magnetic stripe encoding, bar codes, embossed plastic) and embossed metal tags for organizations that prefer not to self-print, priced upon inquiry by phone.
• Equipment Installation, Service and Support Factory-trained technician services covering installation, maintenance, and technical support for every piece of equipment sold by Smith’s Addressing Machine Services, available via the website's Request Service and Remote Support portals.

Quantifiable outcome

• Over 10-year customer relationships maintained with government clients
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Entrust CorporationcoreTechnology or IntegrationAuthorized dealer for Entrust ID Card and Financial Card Equipment. Offers Entrust Adaptive Issuance Instant ID Software (formerly TruCredential) for creating, issuing, and managing secure ID cards and credentials. Products include Sigma DS3 card printers with tactile impression capability.
• Fargo (HID Global)coreTechnology or IntegrationAuthorized dealer for Fargo card printers including HDP6600, HDP8500, DTC1250e, and DTC4500 models. Offers industrial card printer/encoders for high-volume government ID programs and demanding enterprise environments.
• Zebra TechnologiescoreTechnology or IntegrationAuthorized dealer for Zebra card printers (ZXP Series 7, ZXP Series 9), label printers, wristband printers (Fastmark M1), industrial printers (Z Series), mobile printers (P4T), and RFID printers (RZ Series).
• BadgePasscoreTechnology or IntegrationExclusive BadgePass products including Access Control, Identity Platform, and Visitor Management. BadgePass Secure Identity Platform provides real-time messaging and cross-platform communication eliminating the need for separate access control databases.
• CIM (Matica Technologies)majorTechnology or IntegrationAuthorized dealer for CIM ME1000 and CIM ME2000 Metal Plate Embossers featuring 25% higher production speed, universal clamp for various plate shapes, and compatibility with steel, aluminum, and brass materials.
• Matica TechnologiesmajorTechnology or IntegrationAuthorized dealer for Matica C320/C380 and C410 Metal Plate Embossers. C410 offers 200 plates per hour throughput with automatic variable plate feeding and noise reduction properties.
• AMT DatasouthmajorTechnology or IntegrationAuthorized dealer for FastMark Series label and wristband printers including 400, 4000, and 6000 models, Fastmark M5 and M7XPd desktop printers, and M8x industrial printers with touch display.
• Elliott Data SystemsmajorTechnology or IntegrationOffers Elliott Accountability Manager, Asset Manager, Construction Site Manager, Emergency Event Manager, and Mobile Badging Unit solutions for personnel and asset tracking across various sectors.
• HID GlobalcoreTechnology or IntegrationAuthorized dealer for HID/FARGO card printers and encoders. DTC4500 offers modular design with field upgradeability and integration with other HID products for secure identity solutions.
• IdentivminorChannel Partner/ Reseller/ DistributorPartner logo displayed on website indicating reseller/distribution relationship for identity and access control products.
• AllegionminorChannel Partner/ Reseller/ DistributorPartner logo displayed on website indicating channel relationship for access control and door hardware products.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Avantis Solutions: Specialized identity and credential management provider offering ID card software, visitor management, and access control solutions. Comparable as a BadgePass-style platform reseller serving education and mid-market verticals.

Broad incumbents

• Connection (PC Connection): Enterprise IT solutions provider distributing hardware, software, and security products including ID card and label printing equipment across enterprise and public sector. Comparable as a broader-scale channel competitor for the same OEM lines.
• HID Global: Global leader in identity solutions including Fargo card printers, OMNIKEY readers, and HID credentials with broad direct and channel sales. Comparable as the underlying OEM for many of SAMS's flagship card printer lines and a potential disintermediation threat.
• Allegion: Global manufacturer of access control, door hardware, and security solutions with established channel partner relationships. Comparable as a vendor whose products SAMS resells, representing both a peer in the channel and a competitive risk if it moves more direct.
• CDW Corporation: Large-scale multi-brand technology reseller serving enterprise, government, education, and healthcare with hardware, software, and services. Comparable as a broad-line IT/security hardware reseller that overlaps with SAMS on card printer, label printer, and access control deals.
• Zebra Technologies: Global manufacturer of card printers, label printers, RFID solutions, and barcode equipment with extensive partner network. Comparable as a primary OEM vendor whose card and label printer lines constitute a meaningful share of SAMS's product revenue.

Direct peers

• AlphaCard: Direct-to-customer reseller of Fargo, Zebra, Magicard, and Evolis ID card printers with print services and software solutions. Comparable as a value-added dealer focused on identity credentialing for SMB and mid-market segments.
• ID Wholesaler: Online value-added reseller of ID card printers, card printer supplies, and badge accessories serving education, government, and SMB customers. Closely comparable as a multi-brand card printer dealer with similar product breadth and service offerings.
• Plastek Cards: ID card printer reseller and service bureau offering plastic card printing, card personalization, and printer hardware from major brands. Comparable as both a card printer dealer and outsourced printing service provider.

Others

• Identiv: Provider of physical security and RFID/identity products that partners with resellers like SAMS. Comparable as both an upstream partner for identity credentials and a potential competing solution provider in access control and RFID segments.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smith’s Addressing Machine Services