Definition Agency

What Definition Agency does

Definition Agency is a Leeds-based B2B communications agency that delivers an integrated portfolio of public relations, SEO, AI visibility, social media, content marketing, internal communications, and public affairs services. Founded in 2002 and operating as a privately held company with 11-50 employees, the firm positions itself as a specialist rather than generalist, serving enterprise clients across technology (including fintech, edtech, cleantech, healthtech, proptech, and SaaS), industrial (engineering, energy, maritime, logistics, transport, science), professional services (legal, accounting), and third sector (charity, education, healthcare) verticals. Named clients include Amazon, Xero, Honda, BNP Paribas, British Land, Bullhorn, Checkout.com, Soldo, and Innovate Finance, indicating enterprise-grade relationships across diverse sectors.

The agency's core technology proposition is the integration of traditionally separate communications disciplines — PR and media relations, SEO, AI visibility, social media (notably LinkedIn), and content marketing — into a unified digital-first service offering. It does not own a proprietary SaaS platform; rather, integrated service delivery is the differentiator, supported by a team that includes former national print and broadcast journalists and big-brand communications leaders. The agency has accumulated close to 100 national and international awards and is ranked among PRWeek's top 10 UK B2B PR agencies for 2026.

Definition generates revenue through professional services engagements with B2B enterprise and mid-market clients, using a sales-led go-to-market motion with direct client relationships and case study marketing. The firm executed an active rollup strategy, acquiring Words&Pictures (November 2020), Redhouse (November 2020), and TopLine Comms including TopLine Film (June 2021), expanding sector breadth and creative content capabilities. Pricing is quote-based and not publicly disclosed, consistent with bespoke B2B professional services. The firm remains privately owned with no disclosed parent company or external institutional investors.

Name

Definition Agency

Legal name

Definition

Website

https://definitionagency.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Definition Agency is a Leeds-based B2B communications agency delivering integrated public relations, SEO, AI visibility, social media, and content marketing services. It serves enterprise clients across technology, engineering, professional services, and third sector verticals.

Ownership category

akta.pro rank

Product category

B2B Communications and Public Relations Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industry

Public Affairs & Government Relations (MPAAADAE)

Keywords

• B2B public relations
• Media relations services
• B2B SEO services
• Content marketing services
• Social media marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR and Communications Services: B2B PR agency providing integrated communications services including PR and media relations, SEO, social media, content marketing, internal comms, and public affairs. Revenue generated through professional service engagements with B2B clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Definition Agency is a Leeds-based, integrated B2B PR and communications agency delivering public relations, media relations, SEO (including AI visibility), social media, content marketing, internal communications, and public affairs services. The firm combines PR expertise with digital disciplines under a single digital-first offering to grow, protect and promote the reputations of B2B brands.

Product overview

Definition is an integrated B2B PR and communications agency offering a unified portfolio of services. The core offerings consist of B2B PR Services (including thought leadership, media relations, crisis comms, executive profiling, and media training), B2B SEO Services (including AI visibility services and SEO audits), B2B Social Media Services (including LinkedIn marketing), Internal Communications, Public Affairs, and Content Marketing. The agency differentiates through tightly integrated, digital-first approaches combining PR, SEO, social media, and content marketing to deliver growth strategies for B2B clients.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B PR Services Public relations and media relations services including B2B PR, thought leadership, media relations, crisis communications, executive profiling, media training, and reputation management delivered to B2B organizations.
• B2B SEO Services Search engine optimization services for B2B brands including B2B SEO, AI visibility services, AI visibility audits, SEO content, B2B SEO audits, and B2B SEO training.
• B2B Social Media Services Social media marketing services for B2B brands including B2B social media management, B2B social media training, and LinkedIn marketing services.
• Internal Communications Internal communications services to help organizations communicate with employees and internal stakeholders, including colleague engagement and morale programs.
• Public Affairs Public affairs services covering government relations, stakeholder engagement, and policy communications for B2B clients.
• Content Marketing Content marketing services that create and distribute written and editorial content targeted at B2B audiences.

Quantifiable outcome

• Up to 506% increase in social media followers for clients
• +4 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• TopLine CommscoreStrategic or Co-development Partner · 1 June 2021Definition acquired UK digital PR agency TopLine Comms, including TopLine Film. The acquisition enhances Definition's growth by adding expertise in fintech, tech, engineering, and education sectors, positioning the company among the top three UK B2B agencies.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: World's largest PR firm with significant B2B and technology capabilities. Comparable in offering integrated PR, content, social and public affairs to large enterprise brands, but with far broader portfolio and global scale.
• FleishmanHillard: Global integrated communications agency with a strong technology and B2B practice. Comparable on integrated comms model and enterprise tech client base, but operates as part of a much larger network rather than a specialist.
• Finn Partners: Large global PR and integrated marketing agency with deep technology and professional services practices. Comparable on serving B2B tech and professional services clients, but at much broader portfolio scale than Definition's specialist positioning.

Direct peers

• Diffusion: B2B tech and financial services PR agency focused on enterprise technology, fintech and SaaS. Comparable on B2B tech vertical specialism, integrated digital-first approach and enterprise client profile.
• Clarity PR: UK-based B2B technology PR and communications agency serving SaaS, fintech, cyber and enterprise software clients. Directly comparable in B2B tech specialism, integrated comms approach and mid-market/enterprise client profile.
• Brands2Life: UK-headquartered B2B tech and consumer tech PR agency with integrated content, social and influencer capabilities. Closely comparable in vertical focus (technology, fintech, SaaS), integrated digital-first model and UK mid-market/enterprise client base.
• Walker Sands: US-headquartered B2B tech PR and integrated marketing agency with strong SaaS, fintech and enterprise tech client base. Comparable on integrated PR + content + demand generation model for B2B technology buyers.
• Hotwire: Global tech and B2B PR and communications agency with strong enterprise tech, fintech and SaaS client roster. Comparable on integrated PR + content + social delivery model and global B2B technology positioning.

Emerging players

• Red Havas: Integrated communications and media agency with strength in B2B and purpose-led storytelling. Comparable on integrated earned-plus-owned media model, but with greater creative-led rather than PR-led orientation.
• Archetype: B2B technology-focused PR and marketing agency with deep tech, fintech and enterprise software expertise. Comparable in vertical specialism and integrated model, but tends to compete more on creative campaigns than Definition's PR-led approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/definitioncomms
• YouTubeyoutube.com/@thisisdefinition
• LinkedInlinkedin.com/company/definitioncomms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Definition Agency