Magnetic Speaking
Magnetic Speaking is a San Francisco-based, founder-led public speaking and presentation skills training company founded in 2010, offering proprietary framework-based bootcamps, coaching, weekly classes, and a digital course to individual professionals and corporate teams, primarily in the technology sector.
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Magnetic Speaking does
Magnetic Speaking is a privately held, founder-led public speaking and presentation skills training company founded in 2010 by Peter Khoury, a former pharmaceutical engineer turned Certified Professional NLP Coach, and headquartered at 406 Brannan Street in San Francisco. The firm serves both individual professionals (project managers, engineers, data scientists, product managers, executives, startup founders) and corporate teams (executive, technical, customer-facing, marketing) through a portfolio of six 1-day "Bootcamp" programs (Delivery, Messaging, Storytelling, Impromptu, Women in Leadership, Facilitation), 1-on-1 coaching, weekly 1-hour group classes, a $297 self-paced digital course, and customized corporate team training delivered virtually or in-person. Its underlying technology is a set of proprietary communication and behavioral frameworks — including the 6-Phase Delivery Process, 7-Step Blueprint/Bucket System, Storytelling for Business, Impromptu SLS, 3-Phase Facilitation System, and Women in Leadership Sweet Spot Framework — refined over 15 years of practice and delivered by a small team of certified trainers with diverse domain backgrounds (biology, healthcare consulting, speech-language pathology).
The business model is a hybrid of high-volume individual transactions and custom-priced enterprise engagements. Individual programs are priced at $50 per weekly class, $897 per bootcamp, and $297 for the self-paced online course; corporate team training and 1-on-1 coaching are sold via 20-minute consultation calls and custom quotes. GTM combines self-serve enrollment for individual offerings, free first-class acquisition, content marketing/SEO on the company blog, named-customer testimonial-driven mid-funnel credibility, and inside sales for corporate contracts. The company is IACET accredited (Provider ID: 122563) and issues CEUs across its programs, a credential that supports corporate L&D procurement. Named enterprise customers include Zendesk, ZScaler, AMD, GoPro, Postmates, Figma, OneLogin, and PeopleGrove; the firm reports having trained thousands of professionals since inception and operates without disclosed external funding.
Magnetic Speaking firmographics
Firmographics- Name
- Magnetic Speaking
- Legal name
- Magnetic Speaking Inc.
- Website
- https://magneticspeaking.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Magnetic Speaking is a San Francisco-based, founder-led public speaking and presentation skills training company founded in 2010, offering proprietary framework-based bootcamps, coaching, weekly classes, and a digital course to individual professionals and corporate teams, primarily in the technology sector.
- Ownership category
- akta.pro rank
Magnetic Speaking industry classification
Industry- Product category
- Public Speaking Training
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Corporate/Professional Public Speaking Training (Presentation Skills) (EDAMAOAJ)
- akta.pro secondary industries
- Coaching, Feedback & Mentoring Skills (EDABAMAM), Corporate Learning & Training Content Development (EDAGAKAC), Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM), Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ)
Keywords
Where Magnetic Speaking is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Magnetic Speaking business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Full-Day Bootcamp Trainings: Immersive 1-day training programs covering Delivery, Messaging, Storytelling, Impromptu, Women in Leadership, and Facilitation. Priced at $897 per person for Delivery Bootcamp. Virtual and in-person options available.
- Weekly 1-Hour Classes: Recurring live online classes at $50 per session. Available weekly with rotating topics. Max 14 seats per class for personalized attention.
- 1-on-1 Coaching: Personalized coaching sessions for professionals, executives, and startup founders. Average 5-10 sessions for desired results. Customized packages available. Pricing by consultation.
- Digital Online Course: Self-paced online public speaking course priced at $297. Includes video lessons, speaker breakdowns, and exclusive podcast episodes. One-time purchase.
- Corporate Team Training: Customized team training programs for organizations. 2-hour blocks or full-day sessions. Package pricing for multiple blocks. Training for executive teams, technical teams, customer-facing teams, and marketing teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Delivery Bootcamp - Full Day Training |
| Subscription | Pay-as-you-go | Weekly 1-Hour Classes - Recurring |
| Other | Multi-year contract | 1-on-1 Coaching - Personalized Sessions |
| One time/ perpetual license | Pay-as-you-go | Online Public Speaking Course - Digital Product |
| Other | Multi-year contract | Corporate Team Training - Customized Programs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Magnetic Speaking product offering
Product offeringCore offering
Magnetic Speaking provides public speaking and presentation skills training delivered through 1-day immersive in-person and virtual bootcamps covering Delivery, Messaging, Storytelling, Impromptu, Women in Leadership, and Facilitation. The company supplements these with personalized 1-on-1 executive coaching, recurring weekly 1-hour live classes, a self-paced digital online course, and customized corporate team training programs for organizations. All offerings are anchored in proprietary communication frameworks and supported by IACET-accredited CEU certification.
Product overview
Magnetic Speaking is a public speaking and presentation skills training company offering a portfolio of in-person and virtual training programs. The core offerings include six 1-day 'Bootcamp' programs (Delivery, Messaging, Storytelling, Impromptu, Women in Leadership, and Facilitation), supplemented by 1-on-1 Coaching and weekly 1-hour group classes. A digital self-paced Online Public Speaking Course is available at $297. Corporate team training packages are offered for organizations. All offerings are grounded in practical frameworks and provide live practice with expert feedback, with accreditations from IACET for CEU credits.
Differentiator
Problem solved
Functional benefit
Products and services
- Delivery Bootcamp
Companies that use Magnetic Speaking
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
Magnetic Speaking technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Magnetic Speaking partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Magnetic Speaking competitors and assessment
Company assessmentEmerging players
- MasterClass: Premium subscription learning platform featuring celebrity instructors in communication and performance categories. Comparable to Magnetic Speaking's premium positioning and digital course ($297) product, but with a broader content catalog and stronger brand marketing.
- The Second City Works: Corporate training arm of The Second City improv comedy organization, offering communication, presentation, and leadership workshops. Overlaps with Magnetic Speaking's value proposition for business professionals seeking confidence and presence in presentations.
Broad incumbents
- Skillsoft: Large incumbent enterprise learning platform offering thousands of courses across leadership, business, and communication categories. Comparable as an alternative channel for corporate communication training budgets, though its content is largely on-demand rather than live-coached.
- LinkedIn Learning: Major online learning platform integrated with LinkedIn, offering courses on communication, presentation, and leadership. Comparable as a low-cost, scalable alternative to Magnetic Speaking's live corporate training, frequently funded through enterprise L&D budgets.
- Coursera: Global online education platform hosting university and professional courses including communication and presentation skills. Comparable as a self-paced, low-cost alternative to Magnetic Speaking's premium bootcamps and coaching.
- Pluralsight: Enterprise technology and creative skills learning platform frequently used by the same technical professionals Magnetic Speaking targets (engineers, product managers, data scientists). Comparable as an alternative channel for corporate training budgets, though focused on technical rather than soft skills.
Direct peers
- Dale Carnegie Training: Established global corporate training brand offering courses in public speaking, presentation skills, leadership, and communication. Highly comparable to Magnetic Speaking's premium corporate and individual public speaking curriculum, but operating at much larger scale and global footprint.
- American Management Association (AMA): Long-standing provider of professional development, management, and communication training for individuals and corporations. Comparable to Magnetic Speaking in targeting mid-career professionals and corporate teams for soft-skills and executive communication training.
- Toastmasters International: Global nonprofit organization focused on public speaking and leadership training through member-run clubs. Most directly comparable to Magnetic Speaking in the public speaking training category, though Toastmasters is largely volunteer-led and free/low-cost rather than premium professional training.
- Speakeasy: Improv-based communication and presentation training company serving corporate teams and individuals. Closely comparable to Magnetic Speaking's applied, experiential approach to communication skills, though it leans more on improv-theater techniques than structured corporate frameworks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Magnetic Speaking social profiles
Digital presenceMagnetic Speaking compliance and trust
Trust signalCompliance1 record
Magnetic Speaking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnetic Speaking leadership team
Management profileNumber of profiles
Profiles4 records
Magnetic Speaking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnetic Speaking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnetic Speaking
What does Magnetic Speaking do?
Magnetic Speaking provides public speaking and presentation skills training delivered through 1-day immersive in-person and virtual bootcamps covering Delivery, Messaging, Storytelling, Impromptu, Women in Leadership, and Facilitation. The company supplements these with personalized 1-on-1 executive coaching, recurring weekly 1-hour live classes, a self-paced digital online course, and customized corporate team training programs for organizations. All offerings are anchored in proprietary communication frameworks and supported by IACET-accredited CEU certification.
Is Magnetic Speaking a public or private company?
Magnetic Speaking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magnetic Speaking founded?
Magnetic Speaking was founded in 2010. It employs 1 to 10 people.
Where is Magnetic Speaking based?
Magnetic Speaking is headquartered in San Francisco, United States, in the North America region.
How does Magnetic Speaking make money?
Five revenue lines are on record. Full-Day Bootcamp Trainings are the primary driver. The others are weekly 1-Hour Classes, 1-on-1 Coaching, digital Online Course and corporate Team Training.
Who are Magnetic Speaking's main competitors?
Emerging players on record are MasterClass and The Second City Works. Broad incumbents are Skillsoft, LinkedIn Learning, Coursera and Pluralsight. Direct peers are Dale Carnegie Training, American Management Association (AMA), Toastmasters International and Speakeasy.
Does Magnetic Speaking have an API?
No public API is recorded for Magnetic Speaking.
What industry is Magnetic Speaking in?
Magnetic Speaking's product category is Public Speaking Training. Its primary akta.pro industry code is EDAMAOAJ, Corporate/Professional Public Speaking Training (Presentation Skills), with a secondary code of EDABAMAM, Coaching, Feedback & Mentoring Skills. Its NAICS code is 61143 and its SIC code is 8200.