What HiReach Rentals Australia does

HiReach Rentals Australia (legal name Hi-Reach Rentals Australia Pty Ltd) is a privately held Australian elevating work platform (EWP) hire and services company founded in 1996 in Brisbane, Queensland. The company operates a fleet of more than 700 scissor and boom lifts, mast climbers, under bridge inspection units, track-mounted spider lifts, rail-mounted units, swing stages, scaffolding, and material hoists sourced from brands including Snorkel, JLG, Genie, Niftylift, Almacrawler, Platform Basket, Ommelift, LGMG, Scanclimber, MOOG, and Fixator. It holds exclusive Australian MOOG dealer status and the Scanclimber partnership for mast climbers, and runs a dedicated EWP workshop facility at its Murarrie headquarters built in 2004 for in-house and third-party contract servicing.

The business model is multi-stream: equipment rental is the core revenue source with flexible rental periods and 24/7 dispatch; used and refurbished equipment is sold through a separately listed inventory (unit prices ranging from $3,000 to $60,000); HiReach Training (RTO No. 40973) delivers nationally recognised EWP operator certification, Working Safely at Heights, Yellow Card, and Confined Spaces qualifications as an approved IPAF training centre; and the workshop division provides routine, quarterly, yearly, and 10-year inspections plus on-site repairs and parts supply. Pricing is quote-based with free site inspections rather than standard published tiers.

The customer base spans tier-1 construction contractors (Bechtel, Lendlease, Multiplex, Lang O'Rourke, G.James, Hawkins, Devine, TDM Constructions), government and infrastructure clients (Brisbane City Council, Queensland Government, Auckland City Council, Western Power), and SMB trade customers (Haggarty Roofing, Eltech Electrical). Geographic reach covers South East Queensland as the branch core plus Central and North Queensland, NSW, Victoria, Western Australia, New Zealand, and Papua New Guinea, with named flagship projects including the Eiffel Tower renovation, 123 Albert St Brisbane, National Library Canberra, Brisbane Airport, and the Albert Street Auckland building renovation. The company serves primarily as a vertically specialised access solutions provider rather than a commodity hire business, differentiating on the breadth of specialised equipment, integrated training and servicing, and expert advisory on access challenges that standard boom or scissor lifts cannot resolve.

Name

HiReach Rentals Australia

Legal name

Hi-Reach Rentals Australia Pty Ltd

Website

https://hireach.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

HiReach Rentals Australia is a privately held Brisbane-founded (1996) elevating work platform hire and services company serving construction contractors, government clients, and SMB trades across Australia, New Zealand, and Papua New Guinea with a 700+ unit fleet, integrated workshop servicing, and RTO-accredited operator training.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Aerial Work Platforms (MEWPs) Rental/Leasing (TLABAFAE)

akta.pro secondary industries

Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ), Specialty Access & Scaffolding Rental/Leasing (TLABAFAL)

Keywords

• Elevating work platforms
• Boom lift rental
• Scissor lift hire
• Mast climber systems
• Under bridge inspection

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Core revenue stream from hiring out elevating work platforms including boom lifts, scissor lifts, cherry pickers, mast climbers, scaffolding, and specialised EWPs. Flexible rental periods with 24/7 availability.
2. Equipment Sales: Sale of quality used and refurbished equipment including scissor lifts, boom lifts from brands such as Snorkel, JLG, Genie, and Haulotte. One-time transaction model.
3. Training Services: Nationally recognised qualifications and units of competency for Working Safely at Heights, Yellow Card, EWP Boom over 11m, Confined Spaces, Forklift, and Manual Handling through HiReach Training (RTO No. 40973).
4. Workshop Servicing and Maintenance: Contract servicing, routine quarterly, yearly and 10-year inspections, on-site repairs, and parts supply for EWPs. Comprehensive maintenance services for third-party customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HiReach Rentals Australia hires, sells, and services a broad range of elevating work platforms (EWPs) including boom lifts, scissor lifts, cherry pickers, vertical mast lifts, mast climbers, under bridge inspection units, track-mounted spider lifts, swing stages, and scaffolding. The company also operates a registered training organisation (HiReach Training RTO No. 40973) providing nationally recognised working-at-heights courses and a full-service workshop for maintenance, inspections, and parts.

Product overview

HiReach Rentals Australia is an elevating work platform (EWP) rental and services company offering a diversified portfolio of access solutions for working at heights. The core product portfolio includes Boom Lifts, Scissor Lifts, Cherry Pickers, and Vertical Mast Lifts as the primary equipment hire offerings. These are complemented by Specialised EWPs including Track Mounted Spider Lifts, Under Bridge Units, Rail Mounted Units, Mast Climbers (Scanclimber and Alimak Hek), and Material Hoists for complex access challenges. Additional access equipment includes Scaffold and Swing Stages. The company also operates a Workshop Service division providing maintenance and repairs, a Training division (HiReach Training RTO No. 40973) offering nationally recognised safety courses, and an Equipment for Sale division selling used and refurbished EWPs. Together, these offerings provide comprehensive working-at-heights solutions from equipment hire through to training and servicing.

Differentiator

Problem solved

Functional benefit

Products and services

• Boom Lifts Articulating and straight boom lifts for hire providing vertical and horizontal reach up to 43m, including electric knuckle booms, rough terrain knuckle booms, straight stick booms, and hybrid boom options. For construction, infrastructure, and maintenance projects.
• Scissor Lifts Battery-powered and diesel scissor lifts in narrow, wide, rough terrain, and big deck configurations for indoor and outdoor flat slab applications with working heights from 6.4m to 18m. For construction, facility maintenance, and fit-out contractors.
• Cherry Pickers Towable elevated work platforms ideal for sign writers, electricians and tradesmen, offering compact, manoeuvrable mobile work platforms with up-and-over clearance capability.
• Vertical Mast Lifts Electric one-person EWPs for light maintenance work in narrow spaces, offering super compact, easy-to-drive and highly manoeuvrable access for jobs like changing light bulbs or touch-up paint.
• Track Mounted Spider Lifts Self-propelled spider lifts with non-marking rubber tracks suitable for load-sensitive flooring, featuring expandable variable position stabilisers for difficult slopes and uneven terrain, with working platform heights of 15m to 27.5m.
• Under Bridge Units Moog truck-mounted under bridge and tunnel inspection units with articulating arm and telescopic bucket for bridge inspection, maintenance and repair, with depths up to 21m and aerial working heights up to 23m. For government and infrastructure clients.
• Mast Climbers Stationary mast climber work platforms (MCWP) from Scanclimber and Alimak Hek for construction, cladding, glazing, painting and facade work, free-standing up to 20m and configurable to heights over 250m with adjustable platform lengths to 40.6m.
• Material Hoists Scanclimber material hoists (builder's hoists) allowing safe transport of equipment and materials up with adjustable length and width configurations, quick to erect and dismantle.
• Scaffold High-quality aluminium T63 scaffold built to specifications with 3mm wall thickness, including mobile scaffold towers, full building wraps, cantilevered towers, and drop scaffolds for edge and void protection.
• Swing Stages Certified swinging stages for accessing external facades of high buildings, suitable for construction, rectification and maintenance work including body corporate maintenance, industrial repair, painting, signage and cleaning.
• Rail Mounted Units Rail mounted units for inspecting and repairing rail tunnels, capable of travelling long distances with speeds up to 45 km/h on railway tracks and can be transported on roads when needed.
• Equipment for Sale Quality used and refurbished elevating work platforms for sale including scissor lifts, boom lifts and scaffolding from brands such as Snorkel, JLG, Genie, Haulotte and others, priced from $3,000 to $60,000.
• Workshop Service Comprehensive EWP maintenance and repair services including routine, quarterly, yearly and 10-year services, on-site breakdowns, and a large spare parts inventory for all EWP types including boom lifts, scissor lifts and mast climbers. For third-party EWP owners and HiReach fleet.
• HiReach Training Nationally recognised training courses delivered through Registered Training Organisation HiReach Training (RTO No. 40973) including Working Safely at Heights, EWP Yellow Card, EWP Boom over 11m, Confined Spaces, Forklift, Combined Courses and Verification of Competency (VOC) assessments. Approved IPAF Training Centre.

Quantifiable outcome

• Reduced install time by 50% for roofing projects
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• ScanclimbercoreStrategic or Co-development Partner · 1 January 2007Scanclimber has been a trusted partner of HiReach Rentals since 2007. World leader in mast climber work platforms and hoists with 50+ years of experience. Provides rack and pinion-based vertical access solutions. HiReach supplies and installs Scanclimber products throughout Australia and New Zealand for projects including National Library Canberra, 123 Albert St Brisbane, Brisbane Airport, and Auckland City Council buildings.
• MOOGcoreTechnology or IntegrationMOOG is the exclusive under bridge inspection unit supplier and HiReach is the MOOG dealer in Australia. German engineering combines state-of-the-art design with innovative production for bridge maintenance, inspection and repair equipment. HiReach provides sales, servicing, and training for MOOG units across Australia.
• FixatorcoreTechnology or IntegrationOfficial distributor for FIXATOR in Australia. Provides servicing and maintenance, sales and rentals of winching hoists and other lifting equipment. FIXATOR is a renowned French manufacturer of electric hoists, manual hoists, pneumatic hoists, suspended platforms, rigging, cables, and attachment systems for façade work on tall buildings.
• SnorkelsupportingTechnology or IntegrationLeading global manufacturer providing simple, reliable and robust elevating work platforms. HiReach includes Snorkel boom lifts and scissor lifts in their rental fleet including straight stick booms up to 40.2m working height and rough terrain knuckle booms up to 43.15m.
• JLGsupportingTechnology or IntegrationJLG provides powerful aerial work platforms giving extra reach and larger work envelopes. HiReach fleet includes JLG rough terrain articulating knuckle booms (15.72m to 26.38m working height), straight stick booms, and scissor lifts.
• GeniesupportingTechnology or IntegrationGenie offers electric and hybrid boom lifts and scissor lifts for environments where noise and emissions must be restricted. HiReach includes Genie electric knuckle booms (10.89m to 15.92m), straight stick booms (15.50m to 27.7m), and various scissor lifts.
• NiftyliftsupportingTechnology or IntegrationSpecialising in compact, low weight boom lifts with maximum performance and minimal environmental impact. HiReach fleet includes Niftylift Electric Knuckle Boom HR17N, HR12 Bi-Energy models, and HR21 and HR28 Hybrid boom lifts.
• AlmacrawlersupportingTechnology or IntegrationItalian manufacturer producing self-propelled tracked aerial platforms with latest technological advancements. HiReach fleet includes Athena 870-BL and Athena 1090 EVO scissor lifts with bi-levelling technology for slopes up to 20 degrees.
• Platform BasketsupportingTechnology or IntegrationSpider boom lift manufacturer producing compact units for confined spaces and hard to reach areas. HiReach fleet includes PB1575 (15m working height, 1950kg) and PB2210 (27.5m working height, only 0.95m width).
• OmmeliftsupportingTechnology or IntegrationManufacturer of specialised elevating work platforms including lightweight spider lifts with narrow configurations. HiReach fleet includes Omme 2750RBDJ Spider Lift with 1.1m width and 27.5m maximum working height.
• LGMGsupportingTechnology or IntegrationValue and reliability focused manufacturer offering wide range of access equipment including scissor lifts, rough terrain scissor lifts, crawler scissor lifts, vertical mast lifts, articulated and telescopic boom lifts, and telehandlers.
• HiReach TrainingcoreStrategic or Co-development PartnerRegistered Training Organisation (RTO No. 40973) providing EWP and safety courses including Boom Lift Training, Scissor Lift Training, and High Risk Work Licence Training. Approved International Powered Access Federation (IPAF) Training Centre. Provides nationally recognised qualifications.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• All Access Equipment: Australian access equipment specialist focused on boom and scissor lift hire. Closest specialist peer to HiReach in EWP-only positioning, with comparable niche specialisation.
• BrandSafway: Global access and scaffolding specialist (formerly Brand Energy). Comparable to HiReach in scaffold, mast climber, and suspended platform offerings, particularly for façade and high-rise work.
• Coates Hire: Australia's largest equipment hire company operating a national branch network across general plant, access, and specialist equipment. Most direct competitor to HiReach on boom and scissor lift rental, with broader scale and geographic reach.
• Kennards Hire: Major Australian equipment hire operator with deep branch coverage and a broad access platform fleet. Directly comparable to HiReach in EWP and scissor lift rental for construction and trade customers.
• Ahern Rentals: US family-owned equipment rental company with a strong aerial work platform division. Comparable in founder-led, specialist positioning versus diversified national rental players.

Regional players

• Manlift Group: Middle East and Asia-focused MEWP rental specialist. Comparable in aerial work platform focus and multi-OEM fleet strategy, but operating in a different geography.
• Nationwide Platforms: UK's leading MEWP rental specialist (part of Loxam). Directly comparable business model in pure-play powered access rental, with similar training, servicing, and specialist equipment mix.
• Riwal: European specialist in aerial work platform rental and sales. Comparable in pure-play EWP focus and OEM partnerships; relevant as a global specialist peer serving a different geography.

Broad incumbents

• United Rentals: World's largest equipment rental company, with a substantial aerial work platform fleet. Operates broadly across industries; relevant as the global incumbent setting competitive benchmarks for fleet density and digital capabilities.
• Sunbelt Rentals: North American equipment rental leader (part of Ashtead Group) with strong aerial division. Comparable as a broad incumbent with scale advantages in fleet utilisation and customer reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HireachRentalsAustraliaPtyLtd
• LinkedInlinkedin.com/company/hireach-rentals

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HiReach Rentals Australia