Trademark Homes
Trademark Homes is a family-owned Regina, Saskatchewan design-focused home builder founded in 2007, offering custom home construction, remodeling, realty services, and acreage specialization for residential clients across Regina and surrounding communities.
- Company typePrivate
- Founded2007
- HeadquartersRegina, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Trademark Homes does
Trademark Homes is a family-owned, design-focused residential construction and realty services firm headquartered at 1439 Elliott Street in Regina, Saskatchewan. Founded in 2007 by husband-and-wife team Melissa and James McCullough, the company operates with a core team of approximately four staff (Construction Manager, Director of Sales & Design, Construction Coordinator, and Financial Controller) and is classified as a 1-10 employee private, for-profit entity. The company has completed over 800 projects in the Regina and surrounding-areas market over its 17-year operating history. Service lines consist of four integrated offerings: (1) Custom Built Projects — bespoke single-family homes on acreages and residential lots, delivered as one-time project contracts; (2) Remodel Projects — interior and exterior renovations including open-concept transformations, additions, basement development, and pool-house construction; (3) Trademark Realty — a realty division operated by Melissa McCullough as a licensed REALTOR within Coldwell Banker Local Realty, generating transaction-based commission revenue; and (4) Acreage Life — a specialized acreage-building product line with curated partnerships in multiple named estate communities around Regina.
The business model is fundamentally project-based, with revenue generated through one-time construction contracts for custom homes and remodels, supplemented by transaction fees from realty buy/sell activity. Pricing is quote-based and not publicly disclosed, varying by project scope, design specifications, and lot acquisition requirements. Go-to-market is sales-led and consultative, with direct homeowner engagement led by the Director of Sales & Design; there are no intermediaries, resellers, or channel partners beyond the Coldwell Banker brokerage affiliation. Marketing is driven by an owned content ecosystem including a Squarespace-hosted website, project photo galleries, an email newsletter, client testimonials, and the 'That Trademark Life' lifestyle sub-brand at thattrademarklife.com. The company does not operate a software product or proprietary technology platform — the underlying "technology" is conventional design-and-build project management supported by subcontracted trade labor. Customer segments are exclusively residential (acreage homeowners, residential remodelers, and home buyers/sellers) and are described internally as horizontally segmented by use case, with no institutional, enterprise, or repeat-contract customer base. The firm is privately held with no institutional investors, parent company, or disclosed funding of substance.
Trademark Homes firmographics
Firmographics- Name
- Trademark Homes
- Legal name
- Trademark Homes
- Website
- https://trademarkhomes.ca
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trademark Homes is a family-owned Regina, Saskatchewan design-focused home builder founded in 2007, offering custom home construction, remodeling, realty services, and acreage specialization for residential clients across Regina and surrounding communities.
- Ownership category
- akta.pro rank
Trademark Homes industry classification
Industry- Product category
- Residential Construction Services
- NAICS
- New Housing For-Sale Builders (236117), Residential Remodelers (236118), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industries
- New Construction & Builder Sales (BPAJAAAB), Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)
Keywords
Where Trademark Homes is headquartered
LocationHeadquarters
- HQ city
- Regina
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Trademark Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Custom Home Building: Design and construction of custom-built homes on acreages and residential areas. Revenue generated through project-based fees for complete home construction from concept through completion.
- Home Remodeling: Complete interior and exterior remodeling services including open concept transformations, additions, and curb appeal enhancements. Revenue generated through project-based remodeling contracts.
- Realty Services: Melissa McCullough operates as a licensed REALTOR® with Coldwell Banker Local Realty, providing home buying and selling services. Generates commission-based revenue from property transactions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Trademark Homes product offering
Product offeringCore offering
Trademark Homes designs and builds custom residential homes and complete remodels for individual homeowners in Regina, Saskatchewan, and surrounding communities, with a specialization in acreage properties. Through its Trademark Realty division (brokered via Coldwell Banker Local Realty), it also provides home buying and selling services, offering clients a full-service experience from lot selection through design, construction, and realty transactions.
Product overview
Trademark Homes is a family-owned design-focused home builder offering a comprehensive suite of services centered around residential construction, remodeling, and realty. The company operates four integrated service lines: Custom Built Projects (core home construction), Remodel Projects (interior and exterior renovations), Trademark Realty (full-service real estate through Coldwell Banker), and Acreage Life (specialized acreage development). The company, owned by Melissa and James McCullough since 2007, has completed over 800 projects and leverages its expertise with top land developers in Regina and surrounding areas to offer clients a full-service home shopping and building experience. Notable project types include reversed two-storey designs, acreage homes with shops, farmhouse-style builds, and complete home remodels featuring open-concept layouts and custom millwork.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Built Projects Design and construction of custom-built homes for individual homeowners, with extensive experience in acreage living, residential areas, and access to top land developers in Regina and surrounding communities. Homes are customizable to suit client budget and lifestyle.
- Remodel Projects Complete interior and exterior remodeling services for residential homeowners, including open concept transformations, additions, basement development, and curb appeal enhancements that deliver a new-build feel while preserving the original structure.
- Trademark Realty Full-service real estate division operated by Melissa McCullough as a licensed REALTOR with Coldwell Banker Local Realty, providing home buying and selling services with expertise in residential construction, building codes, and design aesthetics.
- Acreage Life Custom Home Building
Companies that use Trademark Homes
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Trademark Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Trademark Homes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Coldwell Banker Local RealtycoreMelissa McCullough joined Coldwell Banker Local Realty (Regina's newest up-and-coming real estate brokerage) in Fall 2022 as a licensed REALTOR®. The partnership enables Trademark Realty division to provide comprehensive home buying and selling services. This alliance allows the company to offer clients a full-service experience combining home building/remodeling with real estate transactions.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Trademark Homes competitors and assessment
Company assessmentRegional players
- Daytona Homes: Saskatchewan-based homebuilder operating in Regina and Saskatoon with a broad portfolio of new homes. Comparable as a regional competitor for new residential construction in the same Saskatchewan geographies, though at larger scale and broader product line than Trademark's design-focused acreage niche.
- Bedrock Homes: Saskatchewan homebuilder offering single-family homes and custom builds in Regina and Saskatoon. Comparable in serving the same homeowner customer base with new construction, though with broader product line and higher volume than Trademark.
- North Ridge Development Corporation: Saskatchewan developer-builder with acreage and residential subdivisions in the Regina area. Comparable in operating in the same acreage communities where Trademark builds, with overlap in target lot supply.
- Albi Homes: Design-focused custom home builder in Calgary and surrounding Alberta communities. Comparable as a Prairie-based custom builder targeting design-conscious homeowners, though operating in a different provincial market.
Others
- Coldwell Banker Local Realty: The Regina brokerage that houses Trademark's realty division and through which Melissa McCullough operates as a licensed REALTOR. Comparable as the partner that enables Trademark's integrated build-realty service model.
- RE/MAX Crown Real Estate (Regina): Regina-area real estate brokerage competing for buyer and seller representation in the same geography. Comparable as an alternative realty channel for the same homeowner customer segments Trademark serves.
Direct peers
- Greystone Homes & Renovations: Canadian Prairie builder offering both custom new homes and full remodels. Comparable on the combined build-plus-remodel service line that Trademark offers, with similar design-led positioning.
- Meridian Homes: Custom home builder serving the Regina and Southern Saskatchewan market with design-focused new construction and renovations. Direct competitor on the same custom-acreage positioning, serving similar homeowner segments.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Trademark Homes social profiles
Digital presenceTrademark Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trademark Homes leadership team
Management profileNumber of profiles
Profiles4 records
Trademark Homes funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trademark Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trademark Homes
What does Trademark Homes do?
Trademark Homes designs and builds custom residential homes and complete remodels for individual homeowners in Regina, Saskatchewan, and surrounding communities, with a specialization in acreage properties. Through its Trademark Realty division (brokered via Coldwell Banker Local Realty), it also provides home buying and selling services, offering clients a full-service experience from lot selection through design, construction, and realty transactions.
Is Trademark Homes a public or private company?
Trademark Homes is a private company. It is classified as family owned and is currently operating.
When was Trademark Homes founded?
Trademark Homes was founded in 2007. It employs 1 to 10 people.
Where is Trademark Homes based?
Trademark Homes is headquartered in Regina, Canada, in the North America region.
How does Trademark Homes make money?
Three revenue lines are on record. Custom Home Building is the primary driver. The others are home Remodeling and realty Services.
Who are Trademark Homes's main competitors?
Regional players on record are Daytona Homes, Bedrock Homes, North Ridge Development Corporation and Albi Homes. Others are Coldwell Banker Local Realty and RE/MAX Crown Real Estate (Regina). Direct peers are Greystone Homes & Renovations and Meridian Homes.
Does Trademark Homes have an API?
No public API is recorded for Trademark Homes.
What industry is Trademark Homes in?
Trademark Homes's product category is Residential Construction Services. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of BPAJAAAB, New Construction & Builder Sales. Its NAICS code is 236117 and its SIC code is 6531.