What Daytona Homes does

Daytona Homes is a privately held Western Canadian residential homebuilder founded in 1993 and headquartered at 11504 170 Street, Edmonton, Alberta, operating as a subsidiary of Tacada, a strategic parent that owns multiple home-building brands. The company constructs single-family detached homes, townhomes, and duplexes across approximately 28+ master-planned communities in Greater Edmonton, Greater Calgary/Cochrane, and Winnipeg, with warranty service extensions into Regina, Saskatoon, and Grande Prairie. Its product portfolio combines custom builds on buyer-selected lots with quick-possession (move-in-ready) inventory, and its standard spec includes Built Green certified sustainability features — LED lighting (saving owners ~$448 annually), low-flow fixtures (68 million litres saved since 2020), and recycled-content carpet (diverting 2.2 million plastic bottles per year). Sales, design selection, homeowner orientation, and warranty service are delivered through a network of ~15 Edmonton showhomes, ~4 Calgary/Cochrane showhomes, and multiple Winnipeg showhomes, supplemented by an Online Sales Concierge, a preferred realtor commission program, mortgage broker partnerships, and a customer referral rewards program offering $1,000-$5,000 per successful referral.

Name

Daytona Homes

Legal name

Daytona Homes

Website

https://daytonahomes.ca

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Daytona Homes is a privately held Western Canadian homebuilder (founded 1993, Edmonton-based, subsidiary of Tacada) constructing single-family homes, townhomes, and duplexes across Edmonton, Calgary, Winnipeg, and other Prairie markets for first-time buyers, families, and multi-generational households.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Housing For-Sale Builders (236117)

akta.pro primary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

akta.pro secondary industry

Custom Home Building (IMAFABAC)

Keywords

• Residential home building
• New construction homes
• Single-family detached homes
• Move-in ready homes
• Energy-efficient home builder

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. New Home Sales: Sale of newly constructed residential homes including single-family detached homes, townhomes, and duplexes. Customers can purchase move-in-ready homes or build custom homes on chosen lots. Revenue is one-time at closing with no recurring component.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Daytona Homes is a residential home builder that constructs and sells single-family detached homes, townhomes, and duplexes across Western Canada. Homes are delivered either as custom builds on buyer-selected lots or as pre-built quick possession / move-in-ready inventory. The company operates showhome sales centers, an online sales concierge, and a preferred realtor program to support home purchase transactions.

Product overview

Daytona Homes is a residential home builder offering new construction homes across Western Canada with operations in Greater Edmonton, Greater Calgary, and Winnipeg. The company's product portfolio consists of a unified home building and sales platform with multiple service lines: new home construction (custom builds on buyer-selected lots), quick possession/move-in-ready homes (pre-built inventory for immediate or near-term occupancy), and showhome viewing services. Supporting these core offerings are add-on services including a referral rewards program and online sales concierge support. The company builds across 14+ communities in Edmonton, 8 communities in Calgary, and 6 communities in Winnipeg, offering single-family homes, townhomes, and duplexes in various price ranges and sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• New Home Construction - Greater Edmonton Single-family homes, townhomes, and duplexes built in Edmonton and Ardrossan communities, offering both move-in-ready quick possession homes and custom builds on buyer-selected lots. Available across 14+ communities.
• New Home Construction - Greater Calgary Single-family attached and detached garage homes, duplexes, and townhomes built in Calgary and Cochrane communities, available as move-in-ready or custom builds across 8 communities.
• New Home Construction - Winnipeg Townhomes and single-family homes built in Winnipeg communities, with move-in-ready options and custom builds available across 6 communities.
• Quick Possession Homes Pre-built move-in-ready homes available for immediate or near-term possession, featuring various floor plans, sizes, and included features such as appliances, garage options, and basement development.
• Home Models / Floor Plans Pre-designed floor plans available for purchase and customization, ranging from bungalows to two-story homes, designed for different family sizes and lifestyles including multi-generational configurations.
• Showhome Tours Model homes open for viewing by appointment or during specified hours, allowing prospective buyers to tour finished homes and experience the quality and design in person. Showhomes located in Edmonton/Ardrossan, Calgary/Cochrane, and Winnipeg.

Quantifiable outcome

• Homeowners save approximately $448 annually on utility bills through LED lighting
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Project ForestcoreStrategic or Co-development PartnerPartnership with Project Forest to help replenish resources used in home building. Supporting 9 hectares of the Cumberland House Cree Nation Food and Medicine Forest in Saskatchewan.
• Canadian Blood ServicesminorOthersCharitable partner in Edmonton region for community giving back programs.
• Edmonton Down Syndrome Society (EDSS)coreOthersMajor charitable partner. Raised over $1 million for EDSS over 25 years.
• E-Mow High ResminorOthersCharitable partner in Edmonton region.
• Stollery Children's HospitalminorOthersCharitable partner supporting children's healthcare in Edmonton.
• Kids Cancer CareminorOthersCharitable partner in Calgary region.
• Distress CentreminorOthersCharitable partner in Calgary region providing crisis support services.
• Mustard SeedminorOthersCharitable partner in Calgary region supporting those in need.
• Siloam MissionminorOthersCharitable partner in Winnipeg region.
• MS CanadaminorOthersCharitable partner in Winnipeg region supporting MS research and patients.
• FolkloramaminorOthersCultural partner in Winnipeg supporting multicultural community events.
• CHF SupportminorOthersCharitable partner in Winnipeg region.
• Habitat for HumanityminorOthersCharitable partner supporting affordable housing across operating regions.
• Jim Pattison Children's Hospital FoundationminorOthersCharitable partner supporting children's hospital in Winnipeg.
• Hopes HomeminorOthersCharitable partner in Winnipeg region.
• Autism Services SKminorOthersCharitable partner in Saskatchewan region.
• Regina Food BankminorOthersCharitable partner in Regina region supporting food security.
• Regina FoodbankminorOthersCharitable partner supporting food security in Regina.
• Collin Bruce Mortgage TeamcoreGTM or Marketing PartnerPreferred mortgage partner for Winnipeg region. Expert mortgage advisors available to help customers achieve home ownership goals.
• Preferred Lenders and Mortgage BrokerscoreGTM or Marketing PartnerPartnership with top banks and mortgage professionals offering multiple financing options and competitive rates for home buyers.
• Mortgage Brokers NetworkcoreGTM or Marketing PartnerAccess to Canada's largest banks, credit unions, trust companies and financial institutions through mortgage broker partnerships for diverse mortgage products.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jayman Built: Large Alberta-based homebuilder with operations across Calgary, Edmonton, and surrounding areas. Directly competes with Daytona on single-family and multi-family product lines in the same price bands and communities.
• Trico Homes: Alberta-based family-owned homebuilder with extensive showhome networks in Calgary and Edmonton. Directly comparable in business model, product type, and target buyer segments.
• Homes by Avi: Calgary-headquartered homebuilder operating across Alberta with showhome networks and for-sale housing product. Comparable in builder model, customer segments, and geographic footprint.
• Cedarglen Homes: Calgary-based homebuilder offering single-family homes, townhomes, and duplexes. Directly comparable in product mix, price tier ($400K-$800K range), and Greater Calgary/Edmonton focus.
• Cardel Homes: Calgary-headquartered homebuilder with presence in Alberta, Saskatchewan, and other Western Canadian markets. Competes head-to-head with Daytona on single-family detached homes in similar price ranges.
• Shane Homes: Calgary-based family-owned homebuilder building single-family homes, townhomes, and duplexes across Alberta. Directly comparable as a Western Canadian for-sale builder targeting similar first-time buyer and move-up segments with multi-region (Edmonton/Calgary) overlap.
• Broadview Homes: Western Canadian homebuilder (Qualico-owned) operating in Calgary, Edmonton, and other Alberta markets. Direct competitor with overlapping single-family and townhome offerings.
• Pacesetter Homes: Alberta-based homebuilder with operations in Edmonton, Calgary, and surrounding areas. Directly competes on single-family detached homes and townhomes in comparable price tiers.

Broad incumbents

• Qualico: Western Canada's largest homebuilder parent, owning multiple homebuilder brands (including Broadview, Sections, and others). Comparable as a corporate-level aggregator operating across the same Western Canadian geographies.
• Brookfield Residential: Large North American homebuilder and community developer with Western Canadian operations including Alberta. Comparable as a master-planned community developer competing for the same buyer pool in Calgary and Edmonton.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/DaytonaHomesMaster
• Facebookfacebook.com/daytonamasterbuilder
• Instagraminstagram.com/daytonahomesyeg
• Pinterestpinterest.ca/daytonahomes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daytona Homes