Hagi Cosmetics

What Hagi Cosmetics does

Hagi Cosmetics (operating as Hagi Sp. z o.o., KRS 0000841404, headquartered at ul. Kijowska 5, Warsaw) is a privately held Polish natural cosmetics company that develops, produces and sells 100% Made in Poland skincare, body care, men's grooming and baby/kids products under a single DTC storefront at hagi.com.pl. Its catalog is organized into multiple proprietary sub-brands built around named active complexes: Dermosophy (Cica Hyaluron Complex + Prebiotic Skin System for sensitive skin), Aqua Zone (Aquaxyl™ for dehydrated skin), Glow (stabilized vitamin C + ferulic acid), Age-Well (rice peptides + resveratrol), Ahoj Kapitanie and Reset (men's grooming with Dermasooth™, Reboost and No 1 LIFT UP complexes), Whisky Barber (beard care), Hagi Baby Pure (hypoallergenic baby care) and Hagi Kids x Kocia Szajka (co-branded children's line), supported by eight classic body scent lines, candles, gift sets and accessories. Product claims are backed by GBA POLSKA independent application studies under dermatologist supervision, and the brand is featured in ELLE and Forbes.

The company's revenue model is a pure unit-priced direct-to-consumer e-commerce operation, with one-off retail prices typically ranging from PLN 17 to PLN 90, free domestic shipping above PLN 150, and a 15% newsletter signup discount on first purchase. Monetization streams include D2C online sales, paid shipping fees (InPost paczkomaty/kurier, Orlen Paczka), and a small B2B invoice channel with deferred payment that is explicitly excluded from promotions; international shipping is available only on a custom-quote basis, so the addressable market is essentially Poland. Distribution runs through the proprietary storefront with a wide payments stack (Mollie processing, BLIK, Klarna, Przelewy24, PayPal, Google Pay, Apple Pay), supplemented by an Allegro marketplace listing, InPost and Orlen Paczka last-mile delivery, a Mogielnica warehouse for fulfillment and returns, TrustMate verified-buyer reviews, and Google Ads + Facebook Pixel for acquisition.

Hagi is led by CEO Agata Borzym, operates with 1–10 employees, and has disclosed a single funding event of approximately $206,439 in December 2021 from LSI (Life Science Innovations Fund) and Poland's National Center for Research & Development. There is no public listing, no disclosed parent or institutional cap-table detail, and no disclosed revenue, so the company presents as a privately controlled, founder-led micro-cap whose strategic posture is brand- and routine-led domestic expansion rather than venture-scale geographic or channel expansion.

Name

Hagi Cosmetics

Legal name

Hagi Sp. z o.o.

Website

https://hagi.com.pl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Hagi Cosmetics is a privately held Polish natural cosmetics company that sells 100% Made in Poland skincare, body, men's, baby and kids products through its own DTC e-commerce store at hagi.com.pl, organized into proprietary sub-brands built around named active complexes and targeted at Polish consumers.

Ownership category

akta.pro rank

Product category

Natural Cosmetics & Personal Care

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD), Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG)

Keywords

• Natural cosmetics
• Skincare products
• Men's grooming
• Baby care products
• Direct-to-consumer beauty

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct online sales of cosmetics: Core revenue stream from one-off retail sales of natural cosmetics (body care, face care, men's care, mom & baby, candles, accessories, sets) through the hagi.com.pl e-shop at fixed unit prices ranging from roughly PLN 17 to PLN 90. Includes promotions, set bundles, and gift sets.
2. Shipping and delivery fees: Ancillary revenue from paid shipping (InPost paczkomaty PLN 14.90, InPost kurier PLN 15.90, Orlen Paczka PLN 11.90), waived for orders above PLN 150 (domestic only). International shipping is available on a custom-quote basis.
3. B2B and wholesale sales (deferred/payment terms): B2B channel offering invoice with deferred payment ("Faktura z terminem płatności") as a payment method, and post-payment ownership retention until full payment. Promotions explicitly exclude B2B and wholesale channels.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Hagi Sp. z o.o. is a Polish natural cosmetics manufacturer that develops, produces and sells its own branded skincare, body care, men's grooming, baby care and children's care products under multiple sub-brand lines (Dermosophy, Aqua Zone, Glow, Age-Well, Ahoj Kapitanie, Whisky Barber, Reset, Hagi Baby Pure, Kocia Szajka / Hagi Kids, and classic body scent lines). Products are sold primarily direct-to-consumer through the hagi.com.pl e-commerce store, with a secondary B2B wholesale channel (invoice with deferred payment) and limited Allegro marketplace presence. All products are 100% made in Poland, dermatologically tested, and built around proprietary natural active-ingredient complexes.

Product overview

Hagi Cosmetics operates a unified direct-to-consumer e-commerce platform at hagi.com.pl that serves as the storefront for its entire natural cosmetics portfolio, organized into four face-care sub-brands (Dermosophy for sensitive skin, Aqua Zone for dehydrated skin, Glow for dull skin, Age-Well for mature skin), three men's grooming sub-brands (Ahoj Kapitanie, Whisky Barber, Reset/Hagi Men), the Hagi Baby Pure baby line, the Kocia Szajka / Hagi Kids children's line, and a series of classic body-care scent lines (Żywioły, Korzenna Pomarańcza, Na Śliwki, Biały Bukiet, Malinowy Chruśniak, Wakacje Na Bali, Boso Po Mchu, Pójdę Boso), plus candles, gift sets, and accessories. The architecture is a single brand storefront offering many sub-brands as product lines rather than separate platforms. All products are developed and produced in Poland and positioned as natural, vegan where applicable, and dermatologically tested. The site is operated by Hagi Sp. z o.o. (KRS 0000841404) and integrates Mollie for payments, TrustMate for reviews, and multiple payment and shipping providers at checkout.

Differentiator

Problem solved

Functional benefit

Brands

• Dermosophy: Skincare line based on biological intelligence of the skin, featuring Cica Hyaluron Complex and Prebiotic Skin System, including the Dermosophy series for sensitive skin (cleansing gel, soothing foam, pH-balancing mist-tonic, BHL rebuilding cream with ceramides, soothing serum with beta-glucan, revitalizing cream with nutri-peptides, nourishing cleansing oil).
• Aqua Zone
• Glow
• Age-Well
• Ahoj Kapitanie
• Whisky Barber
• Reset (Hagi Men Reset)
• Hagi Baby Pure
• Hagi Kids x Kocia Szajka
• Korzenna Pomarańcza
• Malinowy Chruśniak
• Boso Po Mchu
• Na Śliwki
• Wakacje Na Bali
• Biały Bukiet
• Pójdę Boso
• Żywioły

Products and services

• Dermosophy face care line A 10-product face care line based on biological skin intelligence, featuring the Cica Hyaluron Complex (Centella asiatica + low-molecular-weight hyaluronic acid) and the Prebiotic Skin System. Includes hydrating cleansing gel, soothing cleansing foam, pH-balancing mist-tonic, nourishing makeup-removing oil, soothing serum with beta-glucan and CALMandrin™, BHL barrier-rebuilding cream with ceramides, revitalizing nutri-peptide cream, PHA serum, micellar water and a hyaluronic acid cream — targeted at adult consumers with sensitive skin.
• Aqua Zone face care line Face care line formulated for dehydrated skin, built around the Aquaxyl™ complex with rice proteins, betaine and inulin. Includes a light day cream-gel, deep moisturizing day cream, nourishing night cream, gentle micellar fluid, jelly-gel cleanser and a fine-grained rice scrub — for consumers seeking long-lasting hydration and restored skin barrier.
• Glow face care line Illuminating face care line centred on stabilized vitamin C, ferulic acid and Davidson plum extract, with subtle pearl pigment. Includes a vitamin C illuminating-moisturizing day cream and a vitamin C illuminating serum-cream for face and eye area — for consumers with dull skin and hyperpigmentation.
• Age-Well face care line Anti-aging face care line built on rice di- and tri-peptides, red algae and Tara tree complex, resveratrol and shea butter. Includes a smoothing-nourishing day cream and a smoothing-regenerating night cream — for consumers seeking to address signs of mature skin.
• Ahoj Kapitanie men's grooming line Men's grooming line with a maritime character, featuring amber, algae, pine extracts and hyaluronic acid. Includes refreshing face wash gel, anti-wrinkle face cream (No 1 LIFT UP complex), body/face/hand multi-cream, body wash gel, face cream-gel, hand cream and a gift set — for male consumers seeking a simple, multi-step routine.
• Whisky Barber men's beard & mustache line Men's beard and mustache care line with a whisky, tobacco and smoke scent profile, built on natural butters (shea, cupuacu, mango) and hemp seed oil. Includes body wash gel, beard and mustache shampoo, beard balm and beard oil — for men styling and caring for facial hair.
• Reset (Hagi Men) face care line Men's face care line targeting urban-stressed skin, formulated with panthenol, bamboo bioferment, hyaluronic acid, prebiotics and the proprietary Reboost complex (Timut pepper extract + rice nutripeptides). Includes refreshing face wash gel, hydrating city cream (Mode On), anti-aging 24/7 antioxidant cream (Recharge) and an energizing 2-in-1 face and eye serum.
• Hagi Baby Pure baby care line Hypoallergenic baby care line formulated with almond oil, jojoba, shea butter, aloe, panthenol and hemp seed oil; all products are dermatologically tested and positioned as safe from a baby's first bath. Includes a bath emollient, face and body cream, diaper cream and body and hair wash gel — for parents of infants and newborns.
• Kocia Szajka / Hagi Kids children's care line Co-branded children's care line produced in collaboration with Kocia Szajka, featuring strawberry extract, aloe, panthenol and prebiotic; products are vegan and dermatologically tested. Includes hand-wash foam (Pianka Śmieszka), body mist (Mgiełka Chichotka), bath salt (Sól Pluskotka), hair conditioner (Odżywka Rozplotka), body wash jelly (Żel Galaretka) and shampoo (Szampon Bąbelek) — for children and their parents.
• Classic body care scent lines Eight classic scented body care lines (Żywioły, Korzenna Pomarańcza, Na Śliwki, Biały Bukiet, Malinowy Chruśniak, Wakacje Na Bali, Boso Po Mchu, Pójdę Boso) offering body washes, peels, balms, hand creams, intimate hygiene products, bath salts, body yogurts, oils and foot care — for adult women seeking perfumed natural body routines.
• Hagi scented candles Natural scented candles sold as part of the Hagi assortment, complementing the brand's body and face routines and serving as standalone gift or home-ambience items for consumers.
• Hagi gift sets and accessories Pre-curated gift sets and brand accessories bundling Hagi products across body, face, men's, baby and kids lines — positioned for gifting, self-purchase bundles and cross-sell (e.g., the Ahoj Kapitanie "Zestaw żel + krem-żel" set at PLN 80.00).

Quantifiable outcome

• 100% of testers confirm the Whisky Barber beard pomade styles and shapes facial hair from the first use; 95% confirm the beard feels soft.
• +3 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Mollie B.V.coreTechnology or IntegrationMollie B.V. is the payment operator ("operator płatności") processing Hagi's online store payments. Refunds for cancelled orders are routed automatically through Mollie back to the original payment method. Listed as a data processor under Hagi's privacy policy.
• TrustMate SAcoreTechnology or IntegrationTrustMate SA handles voluntary post-purchase customer surveys and review collection for the hagi.com.pl store. Only verified buyers can post reviews, and Hagi may remove reviews that violate law or good customs.
• InPost (Paczkomaty / Kurier)coreChannel Partner/ Reseller/ DistributorInPost is a primary last-mile delivery partner for Hagi, offering both parcel locker (Paczkomat) and courier services (PLN 14.90 / PLN 15.90). Listed as a logistics service provider in the privacy policy.
• Orlen PaczkacoreChannel Partner/ Reseller/ DistributorOrlen Paczka is listed as one of Hagi's primary delivery partners (PLN 11.90), alongside InPost services. Logo and brand visible in the Hagi website footer.
• KlarnacoreTechnology or IntegrationKlarna is offered as a payment method on hagi.com.pl, alongside BLIK, card payments, PayPal, Przelewy24, Google Pay, Apple Pay, and traditional bank transfer.
• Przelewy24coreTechnology or IntegrationPrzelewy24 is offered as a payment method on hagi.com.pl, and is also displayed as a payment-method logo in the website footer.
• PayPalcoreTechnology or IntegrationPayPal is offered as a payment method on hagi.com.pl and is also listed in the footer payment-method icons.
• Google (Google Pay + Google Ads + Google Analytics)coreTechnology or IntegrationGoogle Pay is a payment method on hagi.com.pl. Google Analytics and Google Ads are used for site analytics and online advertising (analityczne and marketingowe cookies per the privacy policy).
• Apple (Apple Pay)coreTechnology or IntegrationApple Pay is listed as an accepted payment method on hagi.com.pl and is shown among the footer payment-method logos.
• Kocia Szajka (Hagi Kids collaboration)minorStrategic or Co-development PartnerHagi Kids x Kocia Szajka is a co-branded kids' product line: hand foam, body mist, bath salt, hair conditioner, body wash and shampoo featuring Kocia Szajka branding and strawberry/prebiotic/aloe formulas. Co-development collaboration for the children's segment.
• GBA POLSKAminorImplementation/ SI/ Consulting PartnerGBA POLSKA is the independent cosmetics testing laboratory that runs application studies under dermatologist supervision for Hagi products (e.g., Whisky Barber pomada report F/13637/02). The lab's consumer-test results are used on the product page as evidence.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• The Ordinary: Global 'skinimalism' and active-ingredient-led brand. Highly comparable to Hagi Dermosophy/Aqua Zone/Glow on simplified routines and ingredient-credibility positioning, though operating at much larger scale.

Direct peers

• Bielenda: Polish cosmetics company with extensive face, body and men's lines sold through pharmacy and mass channels. Directly comparable in product breadth and Polish-market positioning.
• Ziaja: Major Polish natural-affordable cosmetics brand with broad body, face and men's ranges. Closest scale and country comparable to Hagi, competing for the same mass-natural Polish consumer.
• Nacomi: Polish natural cosmetics brand focused on face, body and hair care with strong own-D2C presence. Comparable on 'natural + active-ingredient' positioning and Polish e-commerce-first model.
• Yope: Polish natural personal-care brand with distinctive scent-driven body, hand and home ranges. Direct comparable on natural positioning, Polish-made narrative and mid-market price band.
• Tołpa: Polish dermatological natural cosmetics brand built around peat-based formulations. Comparable on the natural + dermotologically tested angle and Polish pharmacy/drugstore distribution.

Broad incumbents

• Eveline Cosmetics: Large Polish cosmetics incumbent with broad face, body, men's and special-care ranges. Comparable portfolio breadth and Polish market dominance, but much larger scale.
• CeraVe: L'Oréal-owned dermatological skincare brand with ceramides-and-actives positioning. Comparable to Dermosophy's barrier-rebuild story and competitor for the sensitive-skin Polish consumer.
• AA Cosmetics: Established Polish personal-care brand with face, body and men's ranges distributed through drugstores. Comparable in product mix and channel strategy but at incumbent scale.
• L'Occitane: Global natural cosmetics brand with body, face and men's ranges. Comparable on natural/botanical positioning and premium body-care pricing, though at much larger international scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hagicosmetics
• LinkedInlinkedin.com/company/hagi-sp-z-o-o

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hagi Cosmetics