FutureBrand São Paulo
FutureBrand São Paulo is a Brazilian brand and design consultancy offering brand strategy, brand design, brand management, and spatial design services to enterprise and government clients as the São Paulo office of the global FutureBrand network.
- Company typePrivate
- Founded2003
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What FutureBrand São Paulo does
FutureBrand São Paulo is a brand and design consultancy headquartered in São Paulo, Brazil, operating as the Brazilian office of the FutureBrand global network. Founded in 2003, the firm has maintained continuous operations in Brazil for over 20 years under CEO and Partner Ewerton Mokarzel, delivering brand strategy, brand design, brand management, and spatial design services to enterprise clients across retail, automotive, financial services, beverages, and apparel. Marquee clients include Grupo Boticário, Localiza, Hering, BTG Pactual, Itaipava, Nescau, Nespresso, and Petz, and the firm has more recently extended into government and tourism branding through partnerships with Integrated Amazon Routes (RAI) and Embratur on the first official brand identity for the Brazilian Legal Amazon.
The agency's core offering is organized around four service pillars — brand strategy (positioning, architecture, naming), brand design (visual identity, logo, typography, guidelines), brand management (governance and consistency), and spatial design (retail, exhibition, experiential environments). Delivery is executed by multi-specialist teams operating under a self-management model with horizontal relationships and autonomy-with-alignment, intended to attract creative talent seeking diverse cultural exposure. There is no proprietary technology platform, no AI/ML capability disclosed, and no software or productized offering; the underlying "technology" is the firm's human methodology and creative practice.
FutureBrand São Paulo generates revenue through professional services engagements on a project-based, quote-based pricing model with no publicly disclosed rates. The go-to-market motion is sales-led and relationship-driven, leveraging the portfolio of prominent Brazilian brands, published case studies (Localiza, Hering, Moça 100 Anos), and the FutureBrand global site's Brazil-region pages to attract enterprise clients. Distribution is direct, with no channel partners, resellers, or marketplace presence. Customer segmentation is horizontal across large enterprise accounts, with a secondary emerging segment in government and tourism entities following the 2026 Amazon-region engagement.
FutureBrand São Paulo firmographics
Firmographics- Name
- FutureBrand São Paulo
- Legal name
- FutureBrand São Paulo
- Website
- https://futurebrand.com.br
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FutureBrand São Paulo is a Brazilian brand and design consultancy offering brand strategy, brand design, brand management, and spatial design services to enterprise and government clients as the São Paulo office of the global FutureBrand network.
- Ownership category
- akta.pro rank
FutureBrand São Paulo industry classification
Industry- Product category
- Brand and Design Consulting Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Industrial Design Services (541420)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Brand Strategy & Positioning (BPAFAEAA)
- akta.pro secondary industries
- Brand Guidelines, Governance & Brand Management (BPAFAEAF), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where FutureBrand São Paulo is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
FutureBrand São Paulo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Branding Services: FutureBrand São Paulo generates revenue through professional consulting services including brand strategy, brand design, brand management, and spatial design engagements with enterprise and mid-market clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
FutureBrand São Paulo product offering
Product offeringCore offering
FutureBrand São Paulo is a brand and design consultancy that delivers four service pillars: Brand Strategy (positioning, architecture, naming), Brand Design (visual identity, typography, brand guidelines), Brand Management (brand governance and consistency), and Spatial Design (retail, exhibitions, office, and experiential environments). The agency serves enterprise, mid-market, and government clients in Brazil through multi-specialist teams operating with self-management and horizontal relationships.
Product overview
FutureBrand São Paulo operates as a full-service brand agency with a 20+ year presence in Brazil. The agency's core offerings comprise four service pillars: Brand Strategy (positioning, architecture, naming), Brand Design (visual identity, logo, typography), Brand Management (brand governance, consistency), and Spatial Design (physical environments, retail, exhibitions). Notable client projects include the Brazilian Amazon destination brand for RAI and Embratur (featuring the 'Feito de Amazônia' certification seal), as well as brand work for Localiza, Hering, Grupo Boticário, and other major Brazilian brands. The portfolio demonstrates expertise across diverse sectors including retail, tourism, automotive, and financial services.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Strategic brand consulting services including brand positioning, architecture, and naming to help organizations define their brand direction and competitive positioning. Intended for enterprise and mid-market clients seeking professional brand guidance.
- Brand Design Visual identity design services including logo development, typography, color systems, and comprehensive brand guidelines for consistent visual expression. Targeted at organizations needing complete visual brand systems.
- Brand Management Ongoing brand governance and management services to maintain brand consistency, evolution, and application across touchpoints. Designed for clients requiring long-term stewardship of brand assets.
- Spatial Design Physical and environmental design services including retail spaces, exhibitions, offices, and experiential environments that embody brand identity. Aimed at clients translating brand systems into physical experiences.
Companies that use FutureBrand São Paulo
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
FutureBrand São Paulo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FutureBrand São Paulo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- Integrated Amazon Routes (RAI)flagshipFutureBrand São Paulo partnered with RAI (Integrated Amazon Routes) and Embratur to create the first official brand identity for the Brazilian Legal Amazon. The project involved designing a logo based on 25,000 kilometers of river curves, creating a custom typeface, and developing a 'Feito de Amazônia' ('Made of Amazon') certification seal for local products. The initiative aims to boost sustainable development, tourism, and revenue for local artisans, entrepreneurs, and small businesses.
- Embratur (Brazilian Tourist Board)flagshipEmbratur partnered with FutureBrand São Paulo and RAI to develop the destination brand for the Brazilian Amazon. The collaboration aimed to position the region as a sustainable travel destination while creating long-term economic value for local producers and tourism partners across nine states.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
FutureBrand São Paulo competitors and assessment
Company assessmentDirect peers
- Pentagram: Independent global design firm with partner-led studios; competes at the high end of brand identity, visual systems, and spatial branding for major consumer and corporate brands.
- MetaDesign: International brand and design consultancy delivering strategy, identity, and digital brand experience work; competes for similar enterprise rebranding mandates.
- Siegel+Gale: Global brand strategy and design consultancy focused on simplicity-driven brand systems; competes for the same brand strategy and identity engagements with multinational clients.
- Landor & Fitch: Global brand and design consultancy with offices across the Americas, offering brand strategy, identity design, and spatial branding — directly comparable service mix and target client profile.
- Wolff Olins: Global brand consultancy delivering brand strategy, identity, and experience design for large enterprises; competes for the same enterprise rebranding and strategy briefs as FutureBrand.
- Lippincott: Brand strategy and design firm with a strong enterprise and consumer brand portfolio, offering positioning, naming, and visual identity work that overlaps directly with FutureBrand's four-pillar offering.
- Interbrand: Global brand consultancy offering strategy, design, and brand management; the closest direct competitor to FutureBrand globally and the primary benchmark in São Paulo for marquee enterprise rebranding mandates.
- Superunion: Global brand and design network delivering brand strategy, identity, and experience work; directly comparable service portfolio and global-network structure, including presence in Latin America.
Regional players
- Tátil Design: Established Brazilian brand and design consultancy with a similar four-pillar service mix, operating nationally — the most direct local competitor in the São Paulo enterprise market.
- GAD' Design: Brazilian brand and packaging design consultancy with deep CPG expertise; competes for the same Brazilian enterprise design mandates, particularly in retail and consumer goods.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
FutureBrand São Paulo social profiles
Digital presenceFutureBrand São Paulo financial estimates
Financial estimateRevenue estimate
Valuation estimate
FutureBrand São Paulo leadership team
Management profileNumber of profiles
Profiles1 record
FutureBrand São Paulo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FutureBrand São Paulo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FutureBrand São Paulo
What does FutureBrand São Paulo do?
FutureBrand São Paulo is a brand and design consultancy that delivers four service pillars: Brand Strategy (positioning, architecture, naming), Brand Design (visual identity, typography, brand guidelines), Brand Management (brand governance and consistency), and Spatial Design (retail, exhibitions, office, and experiential environments). The agency serves enterprise, mid-market, and government clients in Brazil through multi-specialist teams operating with self-management and horizontal relationships.
Is FutureBrand São Paulo a public or private company?
FutureBrand São Paulo is a private company. It is classified as corporate owned and is currently operating.
When was FutureBrand São Paulo founded?
FutureBrand São Paulo was founded in 2003. It employs 51 to 100 people.
Where is FutureBrand São Paulo based?
FutureBrand São Paulo is headquartered in São Paulo, Brazil, in the Latin America region.
How does FutureBrand São Paulo make money?
One revenue line is on record: professional Branding Services.
Who are FutureBrand São Paulo's main competitors?
Direct peers on record are Pentagram, MetaDesign, Siegel+Gale, Landor & Fitch, Wolff Olins, Lippincott, Interbrand and Superunion. Regional players are Tátil Design and GAD' Design.
Does FutureBrand São Paulo have an API?
No public API is recorded for FutureBrand São Paulo.
What industry is FutureBrand São Paulo in?
FutureBrand São Paulo's product category is Brand and Design Consulting Services. Its primary akta.pro industry code is BPAFAEAA, Brand Strategy & Positioning, with a secondary code of BPAFAEAF, Brand Guidelines, Governance & Brand Management. Its NAICS code is 541810 and its SIC code is 7311.