Tátil Design
Tátil Design is an independent Brazilian brand and design consultancy serving global enterprise clients with strategic branding, identity systems, proprietary Creative Coding tooling, and AI Brand Compliance across offices in Rio, São Paulo, London, and New York.
- Company typePrivate
- Founded1989
- HeadquartersSão Conrado, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Tátil Design does
Tátil Design is an independent, B-Corp-certified brand and design consultancy founded in 1989 in Brazil and operated through Borogodó Design LTDA. The firm operates across three core dimensions: (1) strategic branding services for global enterprise clients including visual identity, identity systems, packaging, naming, verbal identity, motion design, and design language systems; (2) proprietary Creative Coding tools (Gesture Capture, Generative System, audio-reactive Response to Rhythm, and a Co-authorship & Autonomy platform) used to convert static brand assets into living, parameterized systems; and (3) AI Brand Compliance, a productized tool for guideline enforcement. Tátil is sales-led: business development is conducted through a dedicated new business team, primarily via inbound website forms, referrals, and industry recognition, with custom-quoted project engagements rather than disclosed pricing. Headcount exceeds 300 multidisciplinary professionals, anchored by CEO Fred Gelli (D&AD 2025 Jury President) and structured as of July 2025 as a 12-partner ownership group.
Tátil Design firmographics
Firmographics- Name
- Tátil Design
- Legal name
- Borogodó Design LTDA.
- Website
- https://tatil.com.br
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tátil Design is an independent Brazilian brand and design consultancy serving global enterprise clients with strategic branding, identity systems, proprietary Creative Coding tooling, and AI Brand Compliance across offices in Rio, São Paulo, London, and New York.
- Ownership category
- akta.pro rank
Tátil Design industry classification
Industry- Product category
- Brand Design Consulting
- NAICS
- Graphic Design Services (54143), Other Specialized Design Services (54149)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC)
- akta.pro secondary industry
- Packaging & Product Brand Design (BPAFAEAG)
Keywords
Where Tátil Design is headquartered
LocationHeadquarters
- HQ city
- São Conrado
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Tátil Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Brand Strategy and Identity Consulting: Professional services for brand strategy, visual identity, verbal identity, and comprehensive branding solutions for enterprise clients. Revenue generated through project-based engagements and ongoing client partnerships.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Tátil Design product offering
Product offeringCore offering
Tátil Design is an independent creative studio and design consultancy founded in 1989 that delivers brand strategy, visual identity, packaging, naming, motion design, and creative coding services for global enterprise clients. The firm combines multidisciplinary design, proprietary Creative Programming technology, and AI-driven brand compliance tooling to build and maintain brand systems for major consumer and corporate brands. Headquartered in Rio de Janeiro with offices in São Paulo, London, and New York, the practice operates with 300+ multidisciplinary professionals and a partnership ownership model.
Product overview
Tátil Design is an independent creative studio and design consultancy offering a portfolio of branding, design, and creative technology services. The core offering consists of Creative Programming—a tool that uses creative coding to transform static brand elements into living, animated systems—and AI Brand Compliance, which leverages AI to ensure brand guideline consistency. Supporting these is Asterisco, a content curation platform. The studio provides services across visual identity, identity systems, branding, packaging, merchandising, motion design, naming, type design, shape design, verbal identity, and photography, working with clients such as Coca-Cola, Netflix, Danone, Natura, B3, Tim Hortons, and SailGP Team.
Differentiator
Problem solved
Functional benefit
Brands
- Asterisco: Content and curation platform operated by Tátil Design, featuring podcasts, webinars, articles, and trend analysis curated by Tátil's leadership team.
- Creative Coding
Products and services
- Creative Programming
Quantifiable outcome
- 62% EBITDA growth and 23% revenue growth in 2024
- +3 more outcomes
Companies that use Tátil Design
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Tátil Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Tátil Design partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor, core and flagship.
- Simples Design, Importação e Exportação LTDAminorData sharing partner for compliance with LGPD requirements. Tátil shares collected information with Simples Design as part of their privacy policy disclosures.
- RD StationcoreEmail marketing service integrated with website forms for lead capture and automated email campaigns. Stores user contact data for marketing communications.
- Bitrix24coreCRM solution for organizing user data from website form submissions and managing customer relationships and follow-ups.
- SailGPflagshipDesign partner for Brazilian sailing team in SailGP competition. Created visual identity reflecting Brazilian modernism and high performance values.
- Kimberly-ClarkflagshipNew global client partnership announced in 2025 as part of Tátil's expansion with nine new global clients.
- Clínica SevencoreNew healthcare client partnership in 2025, representing expansion into health sector alongside existing consumer and finance clients.
- DockcoreNew fintech client partnership announced in 2025, expanding Tátil's presence in the technology and financial services sector.
- SkalacoreNew client partnership in 2025, one of nine new global clients added to Tátil's portfolio.
- CaixaflagshipBrazilian public bank partnership in 2025, representing significant expansion into financial services sector.
- AlprocoreNew client partnership in 2025, one of nine new global clients across food and consumer goods sectors.
- SuntanacoreNew client partnership in 2025, part of Tátil's expansion into consumer goods sector.
- SilkcoreNew client partnership in 2025, one of nine new global clients representing diverse industry sectors.
- Ibiti ProjetoflagshipSocio-environmental ecosystem rebranding project spanning over 6,000 hectares in Minas Gerais, focused on environmental regeneration, social innovation, and regenerative tourism. Draws on biomimicry and strategic design perspective.
- Winny TapajóscoreAmazonian artist from Tapajó people collaborated on Natura Ekos Cacau packaging identity, uniting photography and illustration to reconnect products to Amazonian territory.
- Débora KariúcoreIndigenous artist developed ceramic artifacts for Natura Ekos brand redesign as part of Extraordinary Actives image bank.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Tátil Design competitors and assessment
Company assessmentDirect peers
- Mucho: Independent global brand design consultancy with offices in San Francisco, Barcelona, and beyond. Comparable as a mid-sized, partner-led creative studio delivering brand identity, packaging, and design strategy for enterprise clients.
- Coley Porter Bell: UK-based brand design agency specializing in brand identity, packaging, and shopper marketing. Comparable to Tátil in delivering strategic packaging and identity systems for global consumer goods clients.
- Interbrand: Global brand consultancy operating in over 20 countries, offering brand strategy, identity design, and brand valuation. Comparable as a long-established enterprise branding peer serving similar global consumer, financial, and technology clients.
- FutureBrand: Global brand consultancy specializing in brand strategy, identity, and experience design. Comparable to Tátil in delivering enterprise brand transformation programs across multiple industries and geographies.
- Brand Union: Brand strategy and design consultancy with global offices. Directly comparable to Tátil as a multi-disciplinary branding partner for enterprise clients in consumer, financial, and corporate sectors.
- Siegel+Gale: Global brand strategy, design, and experience firm with offices in the US, Europe, and Asia. Comparable to Tátil in offering strategic branding, identity systems, and naming services to large multinational clients.
- Landor & Fitch: Global branding consultancy specializing in brand strategy, identity, and experience design with major offices across Americas, EMEA, and APAC. Comparable as a full-service enterprise brand consultancy serving Fortune 500 clients including Coca-Cola and AB InBev.
- Wolff Olins: Global brand consultancy with offices in London, New York, San Francisco, and beyond. Comparable in delivering brand strategy, identity systems, and creative work for major global enterprises including the Olympics and consumer brands.
- Pentagram: Independent, partner-led design consultancy with offices in London, New York, and other major cities. Directly comparable to Tátil as a multi-disciplinary brand identity, strategy, and creative coding practice serving global enterprise clients.
Broad incumbents
- R/GA: Larger global creative agency with deep technology and brand experience capabilities. Comparable to Tátil in serving enterprise clients on brand and experience design but with significantly broader scope including advertising, digital products, and consulting.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Tátil Design social profiles
Digital presenceTátil Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tátil Design leadership team
Management profileNumber of profiles
Profiles19 records
Tátil Design subsidiaries and ownership
Company hierarchySubsidiaries2 records
Tátil Design funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tátil Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tátil Design
What does Tátil Design do?
Tátil Design is an independent creative studio and design consultancy founded in 1989 that delivers brand strategy, visual identity, packaging, naming, motion design, and creative coding services for global enterprise clients. The firm combines multidisciplinary design, proprietary Creative Programming technology, and AI-driven brand compliance tooling to build and maintain brand systems for major consumer and corporate brands. Headquartered in Rio de Janeiro with offices in São Paulo, London, and New York, the practice operates with 300+ multidisciplinary professionals and a partnership ownership model.
Is Tátil Design a public or private company?
Tátil Design is a private company. It is classified as management employee owned and is currently operating.
When was Tátil Design founded?
Tátil Design was founded in 1989. It employs 101 to 250 people.
Where is Tátil Design based?
Tátil Design is headquartered in São Conrado, Brazil, in the Latin America region.
How does Tátil Design make money?
One revenue line is on record: brand Strategy and Identity Consulting.
Who are Tátil Design's main competitors?
Direct peers on record are Mucho, Coley Porter Bell, Interbrand, FutureBrand, Brand Union, Siegel+Gale, Landor & Fitch, Wolff Olins and Pentagram. R/GA is listed as a broad incumbent.
Does Tátil Design have an API?
No public API is recorded for Tátil Design.
What industry is Tátil Design in?
Tátil Design's product category is Brand Design Consulting. Its primary akta.pro industry code is MPAAAEAC, Graphic Design & Visual Communications (Collateral, Illustration), with a secondary code of BPAFAEAG, Packaging & Product Brand Design. Its NAICS code is 54143 and its SIC code is 7330.