Howe Group

What Howe Group does

Howe Group Pty Ltd is a privately held Australian import/export company founded by Peter Howe that operates as a "concept to delivery" trading facilitator, providing procurement, international sales, marketing, merchandising, negotiation, and product development services across agricultural commodities (wheat, corn, barley, soy, rice, sugar, lentils, mung beans), fuel and resources (petroleum coke, coal, jet fuel, LNG, copper scrap), and food and beverage categories (meat with CIQ/CNCA certifications, poultry, dairy/milk powders, seafood, fruit and vegetables, Australian baby formula, Australian and New Zealand wines, beverages, and grocery). The company claims a global footprint with offices or sales presence across Canada, USA, South America, Middle East, Europe, China (including Hong Kong and Guangzhou), India, and Australia, supported by 15+ named regional sales consultants and a 20+ partner network spanning trading companies, regional agents, and specialty suppliers.

The business operates a transaction-fee and professional-services revenue model on a quote-based pricing structure, with prospective clients required to submit Letter of Intent, NCNDA, Mandate Letter, or New Buyers Declaration forms. Customer segments are horizontal: government departments, growers and manufacturers, wholesalers and distributors, global retailers, and commercial enterprises, with no disclosed named end-customer logos. The company has no proprietary technology platform disclosed, no API, no app, no AI/ML capabilities, no patents, no certifications, and no institutional funding; operations are described as relationship-led and conducted through direct email and a basic LinkedIn/Twitter/Facebook social presence.

Howe Group's corporate structure includes wholly-owned subsidiaries Howe Promotion Works Pty Ltd and Clucky Ducks Pty Ltd, and a jointly controlled joint venture, MMC HG Hong Kong Commodities Group Ltd. (formed November 2016 with MMC Hong Kong Sourcing Consultancy Ltd.). The company is controlled by founder Peter Howe (Chairman and CEO), with no institutional investors, PE/VC backing, or public shareholders referenced. Revenue is not publicly disclosed, the company has 11-50 employees per firmographic data, and no funding rounds, M&A activity, or regulatory actions are recorded in the available data.

Name

Howe Group

Legal name

Howe Group Pty Ltd

Website

https://howegroup.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Howe Group Pty Ltd is a privately held Australian import/export company that facilitates cross-border commodity trading across agricultural, fuel, and food categories, serving governments, manufacturers, wholesalers, and global retailers through a network of regional offices and trading partners.

Ownership category

akta.pro rank

Product category

International Trade Services / Import-Export Trading

NAICS

Meat and Meat Product Merchant Wholesalers (42447), Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fish and Seafood Merchant Wholesalers (42446)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)

akta.pro secondary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Import export trading
• Commodities trading services
• International product sourcing
• Agricultural commodities trading
• Overseas procurement services

Headquarters

HQ city

Somerton

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Import/Export Trading Services: Howe Group generates revenue through facilitating international trade as a concept to delivery solution facilitator. They act as procurement professionals, sales, and marketing professionals for exports and imports of products across multiple commodity categories including agricultural products, fuel and resources, meat, dairy, and consumer goods.
2. Marketing and Creative Services: Revenue from building marketing concepts through productions, products, and creative campaigns, including brand building, advertising, video production, talent sourcing and management, and investment sourcing for entertainment and commercial ventures.
3. Procurement and Sourcing Services: The company provides product procurement, sourcing, and concept development services from manufacturing and supply chain to shelf, serving as the manufacturers' execution company. They design, create, and sell products and refer services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Howe Group is an import/export trading company that acts as a concept-to-delivery facilitator, offering procurement, international sales, marketing, merchandising, negotiation, and product development services across multiple commodity categories including agricultural products, fuel and resources, meat, poultry, dairy, seafood, fruit and vegetables, baby formula, wines, beverages, and groceries. The company works with growers, manufacturers, wholesalers, global retailers, commercial enterprises, and government departments, sourcing and supplying products through its offices in Australia, Canada, USA, South America, Middle East, Europe, China, and India.

Product overview

Howe Group Pty Ltd is a full-service import/export company offering a unified suite of trading and procurement services rather than a traditional software product. The company's core offering is commodities trading across agricultural products (wheat, corn, barley, soy, rice, sugar, lentils, mung beans), fuel and resources (petroleum coke, coal, jet fuel, LNG, copper scrap), and food & beverage categories (meat with CIQ/CNCA certifications, poultry, dairy/milk powders, seafood, fruit & vegetables, Australian baby formula, Australian/New Zealand wines, beverages, and grocery items). These product categories function as interconnected service lines within the same trading platform, serving global buyers and suppliers through international sales, procurement, marketing, merchandising, negotiation, and logistics coordination. The company has offices in Canada, USA, South America, Middle East, Europe, China, and India, and partners with various international trading experts including meat and seafood specialists, dairy product partners like Omniblend Australian Dairy, and regional consultants across multiple continents.

Differentiator

Problem solved

Functional benefit

Products and services

• Agricultural Commodities Trading Trading in agricultural commodities including Hard Durham Wheat, Soft Wheat, Yellow Corn, Barley, Soya Bean, Soya Bean Meal, Rice, Sugar, Lentils, and Mung Beans sourced from global suppliers.
• Fuel and Resources Trading Trading in fuel and resource commodities including Petroleum Coke Coal, Jet Fuel, Liquid Natural Gas, and Copper Scrap.
• Fruit and Vegetables Trading Trading and sourcing of fruit and vegetables with access to farms in Canada, USA, South America, Asia, and Australia, servicing all classes of trade.
• Meat Export Services Meat export services with CIQ approved facilities and CNCA authorisations, offering all cuts of meat to international markets.
• Poultry Products Trading Trading in all poultry products for international export markets.
• Dairy Products Trading Trading in milk powders and dairy products, with access to Australian dairy suppliers through partner Omniblend Australian Dairy Pty Ltd.
• Seafood Trading Trading in finest choices of seafood products from global sources.
• Australian Baby Formula Trading Trading and export of Australian baby formula products to international markets.
• Australian and New Zealand Wines Trading Trading in Australian and New Zealand wines for export to global markets.
• Beverages and Grocery Trading Trading in various beverages including water, juices, and a large range of Australian and international grocery items.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and standard.

• MMC HG Hong Kong Commodities Group Ltd.coreStrategic or Co-development Partner · 29 November 2016Joint venture established November 29, 2016, between MMC and Howe Group in Soho/Central Hong Kong. Peter Howe and Oliver Matthees act as Co-Managing Directors with over 30 years combined experience, serving global customers from Hong Kong in commodities trading.
• Saintlight LimitedstandardStrategic or Co-development PartnerPartner based in Ningbo, China providing trading and sourcing services within the Howe Group network.
• 7 Pillars Pty LtdcoreStrategic or Co-development PartnerMelbourne-based partner company integrated into Howe Group's Australian operations and international export services.
• Omniblend Australian Dairy Pty LtdstandardStrategic or Co-development PartnerAustralian dairy partner specializing in milk powder and dairy product sourcing and export.
• MB International Trading company LLCstandardChannel Partner/ Reseller/ DistributorInternational trading partner contributing to Howe Group's distribution network.
• MMC Hong Kong LimitedcoreStrategic or Co-development PartnerKey strategic partner operated by Oliver Matthees, providing consulting, export, sourcing, buying, hospitality, medical care, food & beverage, and commodities services. Established in 2007.
• MMC HGcoreStrategic or Co-development PartnerJoint venture entity with MMC Hong Kong, operating within the Howe Group network.
• MMC SourcingcoreChannel Partner/ Reseller/ DistributorSourcing entity within the MMC partnership network for Howe Group's international procurement operations.
• Stelcor LimitedstandardStrategic or Co-development PartnerTrading partner within the Howe Group international network.
• Ma- JACSI consulting Group LimitedstandardImplementation/ SI/ Consulting PartnerConsulting partner providing advisory services to Howe Group operations.
• Peikoo Hardware Trade FirmstandardChannel Partner/ Reseller/ DistributorHardware trading partner contributing to product sourcing capabilities.
• MCH LimitedstandardStrategic or Co-development PartnerHong Kong-based trading partner operating within the Howe Group network.
• South West Export Group Pty LtdstandardChannel Partner/ Reseller/ DistributorAdelaide-based export partner specializing in Australian agricultural and manufactured goods exports.
• Ad Momentum Pty LtdstandardImplementation/ SI/ Consulting PartnerAthens-based marketing and advertising partner providing marketing services expertise.
• Terry Howe Printing Pty LtdstandardImplementation/ SI/ Consulting PartnerAdelaide-based printing and creative services partner for Howe Group's marketing and promotional materials.
• Owners ChoicestandardStrategic or Co-development PartnerMelbourne-based partner company within the Howe Group network.
• Brand Aid MarketingstandardImplementation/ SI/ Consulting PartnerAustralian marketing partner providing brand development and marketing services.
• Exclusive Trading LimitedstandardChannel Partner/ Reseller/ DistributorIllinois-based American trading partner contributing to North American distribution and sourcing operations.
• Tifoma AGstandardChannel Partner/ Reseller/ DistributorSwiss trading partner based in Winterthur providing European market access.
• Bond Foods LimitedstandardChannel Partner/ Reseller/ DistributorCanadian trading partner contributing to North American food product sourcing and distribution.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cargill: One of the largest privately held global commodity traders, with deep operations in agricultural, food, and energy products. Comparable as a broad-line cross-border trading competitor with overlapping categories (wheat, soy, meat, fuel).
• Wilmar International: Asia-Pacific agribusiness with major operations in oilseeds, grains, sugar, and consumer food products. Comparable to Howe Group's agricultural and consumer food trading activities, particularly its Asian footprint that mirrors Howe Group's MMC Hong Kong gateway.
• Louis Dreyfus Company: Global merchant trading house for agricultural commodities, coffee, cotton, juice, metals, and freight. Comparable across multiple Howe Group commodity lines (wheat, corn, soy, sugar) as a broad-line global competitor in cross-border commodity intermediation.
• CBH Group: Australia's largest grain exporter and a cooperative of Western Australian grain growers. Directly comparable to Howe Group's agricultural commodities (wheat, barley) trading line and competes in the Australian-to-Asia export corridor, though at significantly greater scale.
• Nidera (now part of COFCO International): Global agricultural commodity trader handling grains, oilseeds, and sugar across origins and destinations. Comparable to Howe Group's bulk agricultural commodities trading line, though at vastly larger scale and with proprietary origination infrastructure.

Regional players

• Elders Limited: Australian-listed agribusiness with rural services, livestock, and grain operations. Comparable as an Australian-headquartered trading intermediary connecting agricultural producers with domestic and international buyers, including across the meat and wool categories.
• Australian Agricultural Company (AACo): Australia's largest integrated cattle and beef producer, exporting premium beef to international markets. Comparable to Howe Group's meat export services and Australian-origin positioning, though vertically integrated upstream rather than purely intermediating.

Direct peers

• Austrex: Australian livestock and meat export specialist focused on cattle, sheep, and goat exports to international markets. Closely comparable to Howe Group's CIQ/CNCA-approved meat export service line, operating in similar Australian-to-Asia corridors.
• Tricon Energy: Independent global commodity trading house specialising in chemicals, fuels, and feedstocks. Comparable to Howe Group's fuel and resources line (petroleum coke, jet fuel, LNG), operating in similar cross-border intermediation of energy commodities.

Emerging players

• Omniblend Australian Dairy: Australian dairy specialist producing milk powders for export, listed as a Howe Group partner. Directly comparable as an Australian dairy exporter leveraging similar international distribution channels, particularly into Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/HoweGroup
• Facebookfacebook.com/howegroup
• LinkedInlinkedin.com/company/howe-group-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howe Group