Student Travel

What Student Travel does

Student Travel (ST), legally ST Sp. z o.o. Spółka Komandytowa, is a privately held Polish travel agency founded in 2005 that specializes in package tours for young adults aged 18–35, primarily based in Poland with Warsaw as the main departure hub. The company sells all-inclusive group travel packages bundling transport (bus or flight via LOT Polish Airlines, Turkish Airlines, Air France/KLM), accommodation (hostels, apartments, 3–4 star hotels), insurance (via Wiener), tour leader support, and structured entertainment/animations, with pricing ranging from approximately 1,599 PLN (Croatia bus trips) to 11,599 PLN (India+Nepal exotic itineraries). ST operates a direct-to-consumer model via its st.pl website with real-time availability, PayU online payment integration, SMS notification service, and the Skarbonka referral program, supported by phone sales and a community-driven social media presence on Facebook, Instagram, TikTok, and YouTube. The company has organized 2,000+ trips across roughly 100 destinations covering most of Europe and exotic long-haul markets (Thailand, Mexico, India, Nepal, Japan, Brazil, Cuba, UAE, Tanzania, etc.), served 100,000+ cumulative participants, and holds mandatory Polish tourism registrations including a 600,000 PLN insurance guarantee. Beyond consumer travel, ST runs a B2B sub-brand called ST Incentive (incentive.st.pl) targeting corporate group and team-building trips.

Name

Student Travel

Legal name

ST Sp. z o.o. Spółka Komandytowa

Website

https://st.pl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

ST (Student Travel) is Poland's largest youth-focused travel agency, selling all-inclusive group package tours to 18–35 year-olds across ~100 European and exotic destinations via its st.pl direct-to-consumer platform, plus a B2B corporate incentive sub-brand.

Ownership category

akta.pro rank

Product category

Youth and student group travel packages

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (487110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industry

Student & Youth Educational Tours (THAKAGAA)

Keywords

• Youth group travel
• Package tour operator
• Student travel agency
• Guided holiday packages
• Corporate incentive travel

Headquarters

HQ city

Lublin

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Package Tour Sales: ST earns revenue by selling all-inclusive package tours combining transport (bus or plane), accommodation (hostels, apartments, hotels), activities/animations, tour leader support, travel insurance, and optional local excursions. Customers pay a total package price. Revenue is per-person, with group discounts and student pricing available.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Student Travel is a Polish tour operator that designs, sells, and escorts all-inclusive group-holiday packages for young adults aged 18-35. Each package bundles international or domestic transport, accommodation, on-site activities and excursions, travel insurance from Wiener, and a resident trip-coordinator/pilot escort, sold under themed lines such as summer holidays, city breaks, festivals, regional discovery trips (BalticTRIP, BałkanTRIP, EuroTRIP, ItalianTRIP, NorthTRIP, SwissTRIP), SurfCamp, winter ski weeks, sail trips, and corporate incentive tours under the ST Incentive sub-brand.

Product overview

ST (Student Travel) is Poland's largest youth travel agency serving people aged 18-35, operating since 2005. The company offers a diverse portfolio of travel packages organized under distinct branded product lines: summer beach holidays (Lato), festival experiences (Festivale), city breaks, multi-country European tours (EuroTRIP, ItalianTRIP, BałkanTRIP, NorthTRIP, BalticTRIP, SwissTRIP), exotic long-haul destinations, cruise voyages (Rejsy), ski/winter trips, and themed party packages (Chill & Party). All trips are targeted at young adults and include transportation (coach or flight), accommodation in hostels or hotels, animated activities, tour guide support, and travel insurance. The company operates as a unified platform offering these products through its website with online booking capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer (Beach) Trips All-inclusive summer holiday package (transport, accommodation, activities, insurance, on-site coordinator) for Polish young adults aged 18-35 to beach destinations such as Greece, Spain, Italy, Croatia, Bulgaria and Egypt.
• City Break Short-duration city-break package for Polish young adults combining transport, hotel, and group activities in European cities.
• Festivals Package trips built around European music festivals for Polish young adults, bundling transport, festival-area accommodation, and a coordinator on site.
• Exotic Trips Long-haul package holidays to non-European destinations for Polish young adults, including flights, accommodation, activities, insurance and coordinator support.
• BalticTRIP Regional group tour package covering the Baltic states for Polish young adults, including transport, accommodation, sightseeing and on-trip coordination.
• BałkanTRIP Regional group tour package through the Balkans for Polish young adults, including transport, accommodation, sightseeing and on-trip coordination.
• EuroTRIP Multi-stop European coach/flight tour package across several countries for Polish young adults, with organized accommodation, activities and on-trip coordination.
• ItalianTRIP Region-specific group tour package in Italy for Polish young adults, including transport, accommodation, sightseeing and on-trip coordination.
• SurfCamp Surf-training holiday package for Polish young adults at a coastal surf camp, including accommodation, surf lessons, equipment and on-site coordinator.
• NorthTRIP Northern-Europe regional group tour package (e.g., Scandinavia/Iceland-style itineraries) for Polish young adults, including transport, accommodation, sightseeing and coordinator support.
• SwissTRIP Switzerland-focused regional group tour package for Polish young adults, including transport, accommodation, sightseeing and on-trip coordination.
• Winter Trips Winter-season ski and snow holiday packages for Polish young adults, including transport, ski-area accommodation, lift passes/activities, insurance and on-site coordinator.
• Majówka Short Polish May-holiday long-weekend packages for young adults, bundling transport, accommodation and group activities around the May bank-holiday period.
• Chill & Party Party-themed group holiday packages for Polish young adults at clubbing destinations, bundling transport, accommodation, club entries/events and on-trip coordinator/social-pilot presence.
• Sail Trips Multi-day sailing-holiday package for Polish young adults, including a chartered yacht, crew, accommodation aboard and on-trip coordination.
• ST Incentive Package group-incentive and team-building travel service for Polish companies, sold through a dedicated corporate sub-brand and bundling transport, accommodation, group activities and on-trip coordination for employee groups.

Quantifiable outcome

• 100,000 satisfied participants served over ~20 years
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Wiener (insurance provider)coreOthersST offers Wiener insurance products to trip participants as standard and premium tiers. Standard: KL 20,000 EUR, NNW 1,250 EUR, OC 10,000 EUR/person. Premium: KL 60,000 EUR, NNW 5,000 EUR, OC 50,000 EUR/person. Insurance is bundled into package prices for European trips.
• PayUcoreOthersST uses PayU as its primary online payment processor for trip bookings. Supports both instant online bank transfers and traditional bank transfers with one-time generated account numbers. Real-time payment confirmation within minutes for instant transfers.
• LOT Polish AirlinesminorOthersPrimary airline partner for flights from Warsaw Chopin to destinations including Split (Croatia). Used for multiple European and some long-haul routes.
• Turkish AirlinesminorOthersAirline used for long-haul routes, notably for India+Nepal trips with connection via Istanbul.
• Air France / KLMminorOthersAirline partners referenced for long-haul trip routes.
• Lodging partners (hostels, apartments, hotels)coreOthersST partners with local Croatian hostels (e.g., Hostel SUBTUB in Makarska), family-run apartments, and 3–4 star hotels across Europe and beyond. Accommodation is bundled into package prices.

Scale indicators6 records

Recent moves1 record

Direct peers

• StudentUniverse: StudentUniverse is a student and youth-focused travel booking platform offering discounted flights, hotels, and group tours. Comparable to ST on student/youth demographic targeting and group travel product, though more of a marketplace than a tour operator.
• Topdeck Travel: Topdeck operates escorted coach and small-group tours aimed at 18-39 year olds across Europe, the Middle East, and Africa. Closely matches ST's package tour format, coach-based multi-country itineraries, and youth demographic targeting.
• WeRoad: WeRoad is an Italy-born tour operator running group travel packages for young adults across Europe and exotic destinations, with a strong community and social-media-driven brand — directly comparable to ST's positioning, peer-group tour format, and digital GTM motion.
• Busabout: Busabout operates hop-on-hop-off coach networks and guided group tours across Europe targeted at younger independent travelers. Matches ST's coach-based multi-country product lines (EuroTRIP, BałkanTRIP) on transport mode and demographic.
• EF Education First (EF Travel): EF's student and youth travel division organizes group travel packages for students and young adults, including language-travel and tour products. Comparable to ST on customer demographic (students/young adults) and group tour packaging model.
• Contiki: Contiki is a global youth-focused tour operator targeting 18-35 year olds with multi-country coach package tours, group travel experiences, and curated itineraries — directly comparable to ST's EuroTRIP, BałkanTRIP, and ItalianTRIP offerings in product and demographic.

Emerging players

• JoinMyTrip: JoinMyTrip is a marketplace for small-group travel led by local guides, popular with younger travelers seeking social, experience-led trips. Emerging competitor targeting the same 18-35 social-travel niche that ST operates in.

Regional players

• Itaka: Itaka is one of Poland's largest tour operators offering package holidays to broad demographics including families and couples. Regional peer operating in the same Polish outbound travel market, though broader demographic and more family-oriented than ST.
• Rainbow Tours: Rainbow Tours is a major Polish-listed tour operator serving families and general leisure travelers with package holidays. Operates in the same Polish market with overlapping product categories (summer packages, exotic destinations) but broader demographic than ST.

Broad incumbents

• TUI Poland: TUI Poland is the Polish arm of the global TUI Group, offering mass-market package holidays. Operates in the same Polish outbound market with overlapping Mediterranean and exotic destinations, but serves a broader demographic at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@st_ludzie_i_podroze
• Facebookfacebook.com/studenttravelpl
• Instagraminstagram.com/st_wyjazdy_z_najlepsza_ekipa
• TikToktiktok.com/@st_ludzie_i_podroze
• Xx.com/studenttravelpl
• LinkedInlinkedin.com/company/studenttravel

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Student Travel