CPG Interactive

What CPG Interactive does

CPG Interactive is a privately held, full-service real estate marketing firm founded in 1999 and headquartered in Livingston, New Jersey. The company develops e-media and print marketing materials for commercial real estate companies nationwide, operating 24 distinct service lines spanning website design and development, traditional and large-format print, drone photography and videography, professional photography, Matterport virtual tours, property walkthrough videos, virtual staging, 3D renderings and floor plans, social media reels, SEO and PPC, logo design, and digital directories and signage. Its client roster over 25 years includes more than 500 corporate accounts, with named enterprise references across major CRE brokerages (CBRE, JLL, Cushman & Wakefield, Avison Young, Newmark), institutional owners and developers (Brookfield, Rockefeller Group, Mack-Cali), and cross-vertical corporations in pharmaceuticals (Novartis, Roche), financial services (Goldman Sachs, JP Morgan, Principal Financial), and hospitality (Marriott).

The firm's underlying technology stack combines proprietary data assets — principally the NJRE Direct email distribution database of over 48,000 commercial real estate professionals at 11,000+ companies across 7 states and the NJ Broker Mailers database of 2,300+ NJ brokers at 198 firms — with third-party platforms such as Matterport for virtual tours, drone hardware for aerial media, and generative AI services for AI voiceover video narration. Sub-brands include Computer Presentation Group, NJRE Direct, and CPG Drone Media, reflecting the firm's segmentation of its service portfolio.

CPG Interactive generates revenue through project-based professional services with custom quotes on a pay-as-you-go basis; pricing is not publicly disclosed. Its go-to-market is direct sales-led, primarily through founder/President David Nusim, relying on 25-year client relationships, referrals, website portfolio demonstrations, and the visibility generated by the NJRE Direct service to reach CRE professionals. The company maintains a regional concentration in the Northeast US (particularly New Jersey, New York, Pennsylvania, Connecticut, Delaware, Massachusetts) with select reach into Florida, and operates with a compact team of 1-10 employees.

Name

CPG Interactive

Legal name

CPG Interactive

Website

https://cpginteractive.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

CPG Interactive is a privately held, 25-year-old commercial real estate marketing firm in Livingston, NJ offering 24 integrated service lines — websites, print, drone media, photography, virtual tours, AI voiceovers, SEO, and proprietary email databases — to 500+ corporate CRE clients nationwide.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Commercial Photography (541922)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)

Keywords

• Real estate marketing
• Commercial real estate services
• Property marketing materials
• Drone media production
• Email marketing services

Headquarters

HQ city

Livingston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services: Project-based professional services including website design and development, drone media production, photography, virtual tours, property videos, SEO services, print media, and virtual staging. Services are delivered as custom projects for commercial real estate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CPG Interactive is a full-service real estate marketing firm that develops e-media and print marketing materials for commercial real estate companies nationwide. The firm delivers 24 integrated service lines including website design and development, drone photography and videography, professional photography, Matterport virtual tours, virtual staging, 3D renderings and floor plans, property videos, AI voiceover videos, print media production, targeted email marketing via its NJRE Direct system, and SEO services. Services are custom-quoted on a project-by-project basis for property owners, developers, brokers, and real estate service providers.

Product overview

CPG Interactive is a full-service real estate marketing firm offering 24 service lines across digital and print media. The core offering is a comprehensive marketing platform that includes Website Design & Development, Print Media, and NJRE Direct Email Marketing as foundational services. Supporting these are visual media services: Drone Media (photography and video), Real Estate Photography, Virtual Tours via Matterport, Property Videos, Property Walk Through Videos, and Social Media Reels. Visual content creation includes Renderings (residential and commercial), 3D Floor Plans, and Virtual Staging for both commercial and residential properties. Newer offerings include AI Voice Over Videos using generative AI technology. Additional services encompass Logo Design and Branding, SEO and PPC, Large Scale Print Media, NJ Broker Mailers database and postcards, Digital Directories & Signage, and Photoshop Services. The company serves primarily the commercial real estate industry with over 500 corporate clients over 25 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development Full-service website development including custom WordPress, responsive design, apps, database development, portals, blogs, e-commerce, animation, audio integration, and social media integration for commercial real estate companies.
• Print Media Design, production, printing and distribution of marketing materials including brochures, bi-folds, tri-folds, postcards, hanging banners, poster boards, and promotional items for commercial real estate clients.
• NJRE Direct Email Marketing Targeted email distribution service reaching over 48,000 commercial real estate professionals at over 11,000 companies across 7 states, recently surpassing 120 corporate accounts.
• Drone Media - Photography and Video Drone aerial photography and video services including property videos, construction documentation, and promotional aerial footage for real estate marketing. The firm has completed over 500 drone shoots for 100 drone clients.
• Real Estate Photography Professional photography services for interiors, exteriors, and headshots. The photography division has completed over 300 shoots for 85 clients.
• Virtual Tours / Matterport Interactive virtual property tours using Matterport technology, allowing exploration of commercial spaces without physical visits.
• Virtual Staging Digital furniture staging for commercial, residential, and new construction properties, including furniture-only staging, furniture with walls and floors, and new construction staging.
• AI Voice Over Videos AI-powered voiceover generation service that writes scripts and produces realistic AI narration for property videos without requiring voice talent.
• Property Videos Professional video production for commercial and residential properties showcasing features, amenities, and location.
• 3D Renderings 3D architectural renderings for residential interiors, residential exteriors, and commercial properties.
• 3D Floor Plans 3D floor plan visualization for commercial office spaces, apartment units, and residential properties.
• Property Walk Through Videos Video walkthroughs of properties allowing viewers to experience spaces without being on-site.
• Search Engine Optimization (SEO) SEO services including 6-month comprehensive plans and SEO-enabled plans, plus Pay Per Click (PPC) management for improved search rankings of real estate properties.
• NJ Broker Mailers Turnkey direct mail service targeting over 2,300 New Jersey commercial brokers at 198 brokerage firms with customized postcard mailers.
• Logo Design and Branding Quality logo design services for companies, portfolios, and individual properties, both residential and commercial.
• Large Scale Print Media Large format printing including indoor banners, outdoor storefront banners, monument signs, and wall murals.
• Digital Directories & Signage Electronic directory and signage solutions allowing remote management of office building directories.
• Social Media Reels Short-form social media video content creation for platforms like Instagram and TikTok showcasing properties.
• Headshots Professional headshot photography services for individuals and corporate teams.

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Zillow Group: Zillow Group operates major consumer real estate platforms and offers 3D Home virtual tour tools and listing marketing services — a broad incumbent with overlapping exposure to property marketing and virtual tour production.
• Compass: Compass is a national real estate brokerage with significant in-house marketing, media production, and technology capabilities — a broad incumbent that competes for the same marketing budgets that CPG's brokerage clients allocate.
• CoStar Group: CoStar Group operates the dominant commercial real estate data, analytics, and listing platforms (CoStar, LoopNet, Apartments.com) and is a broad incumbent in CRE information and marketing services with overlapping customer base to CPG's CRE brokerage clients.
• LoopNet: LoopNet (owned by CoStar) is the leading commercial real estate listing and marketing platform — a broad incumbent that controls much of the digital marketing channel where CPG's brokerage customers advertise properties.
• Coldwell Banker Commercial: Coldwell Banker Commercial is a major commercial real estate brokerage franchise with centralized marketing operations — a broad incumbent that is both a CPG client and a competitor for CRE marketing budgets.

Emerging players

• Matterport: Matterport provides 3D virtual tour capture technology and a platform used across real estate — directly comparable to CPG's Matterport virtual tour service line, though Matterport also operates as a platform/technology provider rather than purely a service provider.

Direct peers

• Spot On Real Estate Media: Spot On Real Estate Media provides commercial real estate marketing services including photography, drone, video, and 3D tours — directly comparable to CPG's CRE-focused media and marketing offering.
• BoxBrownie: BoxBrownie is a virtual staging, rendering, and image-editing services company serving real estate agents, brokerages, and property marketers globally — directly comparable to CPG's virtual staging, 3D floor plans, and renderings service lines.
• VHT Studios (now Birdseye): VHT Studios (now Birdseye) is a long-established commercial real estate marketing and photography firm serving brokerages, developers, and institutional clients with photography, drone media, virtual tours, and 3D renderings — directly comparable to CPG's full-service CRE marketing offering.
• Aerial Photography Inc. Aerial Photography Inc. provides professional aerial photography, drone videography, and mapping services for commercial real estate, construction, and development clients — directly comparable to CPG's drone media service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CPGinteractive
• Facebookfacebook.com/cpginteractive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPG Interactive