MyKnobs

What MyKnobs does

MyKnobs, Inc. is a privately held direct-to-consumer e-commerce retailer of decorative hardware, founded circa 2004 and headquartered at 970 W McNab Rd, Fort Lauderdale, Florida. The company operates myknobs.com as a multi-brand marketplace offering more than 300,000 SKUs from over 70 brand partners — including Amerock, Top Knobs, Emtek Hardware, Baldwin Hardware, Atlas Homewares, Schaub and Company, Richelieu Hardware, Astor Marris, and CWI Lighting — across the categories of cabinet hardware, door hardware, bath hardware, lighting, switchplate covers, tile, and home accents. The platform functions as a curated aggregator of third-party branded products rather than a manufacturer of proprietary hardware, with no disclosed AI/ML features, mobile applications, or patents on the technical stack.

The business serves three primary customer segments: homeowners and DIY renovators working on kitchen and bathroom projects, professional interior designers sourcing coordinated multi-brand selections for client work, and builders and contractors purchasing volume for residential and commercial projects. Go-to-market combines direct e-commerce with supplementary phone ordering (1-866-MYKNOBS), a physical showroom in Fort Lauderdale for hands-on inspection, and a wholesale/trade account program for trade professionals. Customer acquisition is driven primarily by organic search engine visibility (an extensive category and brand taxonomy), email newsletter opt-ins, and third-party verified reviews via ShopperApproved (4.8/5.0 average, 96% of customers rating 4-5 stars). Industry positioning is reinforced by BBB A+ accreditation and trade affiliations with the American Society of Interior Designers (ASID) and the Decorative Plumbing & Hardware Association (DPHA).

Revenue is generated through one-time retail transactions at unit pricing that varies widely by brand, material, and finish (cabinet knobs typically $1.48 to $13.49 per piece; premium marble-finish door hardware reaching $116.80 to $343.00). Pricing incentives include 5% off orders over $250 (SALE250) and 10% off orders over $600 (SALE600), with free Economy Saver shipping on orders over $49. The company employs between 1 and 10 people per firmographic data, has no institutional investors or funding history, and reports no revenue publicly. Geographic fulfillment extends across the continental United States, Alaska, Hawaii, Puerto Rico, Canada, and select international destinations.

Name

MyKnobs

Legal name

MyKnobs, Inc.

Website

https://myknobs.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

MyKnobs.com is a private direct-to-consumer e-commerce retailer of decorative hardware, offering 300,000+ products from 70+ brands to homeowners, interior designers, and builders via its website, phone ordering, Fort Lauderdale showroom, and wholesale trade program.

Ownership category

akta.pro rank

Product category

Decorative Hardware Retail

NAICS

Hardware Retailers (44414), Hardware Retailers (444140)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)

Keywords

• Decorative cabinet hardware
• Cabinet knobs and pulls
• Door hardware retail
• Home improvement e-commerce
• Bathroom accessories online

Headquarters

HQ city

Hicksville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Retail Product Sales: MyKnobs generates revenue through direct e-commerce sales of decorative hardware products including cabinet knobs, handles, pulls, door hardware, bathroom accessories, switchplates, lighting, and tile. The company sells products from over 70 brand partners and offers over 300,000 product choices. Revenue is generated through one-time product transactions with pricing varying by brand, material, and finish. The company also offers wholesale accounts for trade professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MyKnobs operates an online retail store selling decorative hardware products including cabinet knobs, handles, pulls, door hardware, bathroom accessories, switchplate covers, lighting, tile, and home accents. The company aggregates offerings from over 70 hardware brands into a single storefront with more than 300,000 product SKUs. Customers can purchase online, by phone, or visit a physical showroom in Fort Lauderdale, FL.

Product overview

MyKnobs.com is an e-commerce platform specializing in decorative hardware for residential and commercial spaces. The company operates as a multi-brand marketplace offering over 300,000 products from 70+ brands across six core product categories: Cabinet Hardware (knobs, handles, pulls, cup pulls, oversized/appliance pulls), Door Hardware (knobs, levers, handlesets, deadbolts), Bath Hardware (towel bars, hooks, accessories), Lighting (chandeliers, pendants, sconces, mirrors), Switchplate Covers, and Home Accents. The platform also carries Tile products. Major brands include Amerock, Top Knobs, Atlas Homewares, Emtek Hardware, CWI Lighting, Baldwin Hardware, Astor Marris, Berenson Hardware, Richelieu Hardware, Sure-Loc Hardware, and Schaub and Company. The business model centers on selling third-party branded decorative hardware rather than proprietary products, with offerings spanning materials including brass, zinc, crystal, glass, marble, and wood across styles from contemporary to traditional.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabinet Hardware Decorative cabinet hardware including cabinet knobs, handles, pulls, cup pulls, and oversized/appliance pulls, sold across 70+ brands and 300,000+ SKUs for homeowners, interior designers, and builders undertaking kitchen, bathroom, and furniture renovations.
• Door Hardware Door knobs, levers, handlesets, deadbolts, hinges, and other door hardware products for interior and exterior doors, including premium marble door hardware from brands such as Emtek.
• Bath Hardware / Bathroom Accessories Bathroom accessories including towel bars, robe hooks, soap dispensers, towel rings, grab bars, bathroom shelves, and vanities for residential bathroom projects.
• Lighting Light fixtures including chandeliers, pendants, flush mounts, sconces, vanity lights, and mirrors from brands such as CWI Lighting, serving residential interior renovation needs.
• Switchplate Covers Decorative wall plate covers for switches, outlets, and wiring connections available in multiple configurations (toggle, rocker, outlet, blank) and materials for coordinated interior design.
• Home Accents Decorative home products including house numbers, door bells, door knockers, wall and floor registers, hooks, and decorative shelving.
• Tile Tile products including stone pebble tiles, glass tiles, and mosaic tiles for residential renovation and decorative projects.

Quantifiable outcome

• 4.8 out of 5.0 average rating on ShopperApproved with 96% of customers giving 4 or 5-star ratings
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered minor.

• American Society of Interior Designers (ASID)minorGTM or Marketing PartnerMyKnobs is an official Industry Partner of the American Society of Interior Designers (ASID), indicating a marketing and referral relationship with the professional interior design association. This partnership helps position MyKnobs as a preferred vendor for ASID member interior designers seeking decorative hardware for client projects.
• Decorative Plumbing & Hardware Association (DPHA)minorOthersMyKnobs is a member of the Decorative Plumbing & Hardware Association (DPHA), the industry trade organization for decorative plumbing and hardware professionals. Membership indicates industry standing and participation in the professional hardware distribution community.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wayfair: Mass-market online home goods retailer carrying cabinet hardware, lighting, and bath accessories among much broader categories. Represents a broad incumbent that competes with MyKnobs for share of renovation-related purchase occasions.
• Lowe's: National home improvement retailer with cabinet hardware, door hardware, lighting, tile, and home accent categories. Competes with MyKnobs for DIY homeowner and pro trade purchases, with stronger omnichannel store footprint and faster pickup options.
• Amazon: Largest general e-commerce marketplace, offering cabinet hardware, door hardware, lighting, and tile from many of the same brands as MyKnobs. Competes on selection breadth, Prime shipping speed, and pricing across MyKnobs' categories.
• The Home Depot: National home improvement retailer carrying cabinet hardware, door hardware, lighting, tile, and home accents. Overlaps with MyKnobs' product set and targets both DIY homeowners and contractors, though with a much broader and more generalist assortment.

Emerging players

• Houzz: Home design platform with integrated marketplace for cabinet hardware, lighting, and bath products. Comparable in targeting interior designers and homeowners and in monetizing home renovation intent, but pairs commerce with design content and pro tools.

Direct peers

• Build.com (Ferguson): Large online retailer of kitchen, bath, and hardware products, now part of Ferguson. Directly competes with MyKnobs in decorative cabinet hardware, door hardware, and bath accessories for homeowners and trade professionals.
• Knobs4Less: Online-only specialty retailer of cabinet knobs, pulls, and decorative hardware from multiple brands. Highly comparable to MyKnobs in product mix, niche focus, and direct-to-consumer e-commerce model, often cited as a price-driven alternative.
• Rejuvenation: Direct-to-consumer retailer specializing in decorative hardware, lighting, and home fixtures with both online and showroom channels. Comparable to MyKnobs in hardware-and-lighting assortment and trade/designer customer emphasis, though with a stronger owned-brand portfolio.
• House of Antique Hardware: Specialty online retailer offering cabinet knobs, pulls, door hardware, and bath accessories across many brands. Closely mirrors MyKnobs in multi-brand decorative hardware assortment and customer base of homeowners and designers.
• Door Hardware & More: Specialty online retailer focused on door hardware, cabinet hardware, and bath accessories from multiple brands. Comparable niche focus and multi-brand marketplace model to MyKnobs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/myknobs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyKnobs