Pixelclip

What Pixelclip does

Pixelclip (legal entity PIXELCLIP 360 S.L.) is a privately held, founder-owned boutique Search Marketing agency founded in 2008 by Eduard Maeso and Arantxa Herrero, with its registered office in Madrid, Spain. The firm delivers four integrated core services: technical SEO, SEM and Paid Media management (Google Ads, Meta Ads, Criteo, LinkedIn Ads), GEO / AI Visibility optimization for generative-AI assistants, and Web Analytics implementation (GA4, Google Tag Manager, Server-Side Tagging, Looker Studio dashboards, Hotjar, Microsoft Clarity). Underlying operations are supported by a proprietary methodology framework and dedicated testing infrastructure (Laboratorios propios), with all work executed by senior practitioners rather than junior staff.

Pixelclip serves a predominantly enterprise client base across high-competition and regulated verticals — banking (Banco Santander, Renta 4), automotive (Volvo Cars, Nissan), pharmaceutical (Boehringer Ingelheim), healthcare (ASISA), hospitality (Marriott, Catalonia Hotels), telecom (MásMóvil), education (EAE Business School), and ecommerce (Mumit, Bella Aurora, LOSAN, Darty). Revenue is generated on a professional-services model via project and retainer engagements priced through personalized proposals; no public rate card, software product, or platform/SaaS revenue exists.

The agency's go-to-market is sales-led and consultative, combining direct outreach, case-study-driven inbound, and thought-leadership content such as its original AI-visibility benchmark studies. Differentiation rests on senior-only execution, 16+ years of vertical depth, Google Partner Premier certification (top 3% of agencies in Spain), and category-leading positioning in GEO, an emerging discipline where Pixelclip has published first-of-kind sector benchmarks in Spain.

Name

Pixelclip

Legal name

PIXELCLIP 360 S.L.

Website

https://pixelclip.es

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Pixelclip is a founder-owned, Madrid-based boutique Search Marketing agency founded in 2008, providing SEO, SEM/Paid Media, AI Visibility (GEO), and Web Analytics services to enterprise clients across banking, automotive, pharma, hospitality, and ecommerce in Spain.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)

Keywords

• Search engine optimization
• Paid media management
• AI visibility optimization
• Web analytics services
• Digital marketing agency

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Professional Services: Pixelclip generates revenue through fees for specialized Search Marketing services including SEO, SEM/Paid Media, AI Visibility (GEO), and web analytics. As a boutique agency, they bill on a project or retainer basis for strategy, execution, and reporting services. No software or product revenue streams are mentioned.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pixelclip is a boutique technical Search Marketing agency that helps businesses increase online visibility, generate qualified leads, and grow sales through four integrated services: SEO (organic positioning), SEM & Paid Media (Google Ads and social advertising), AI Visibility/GEO (optimization for AI-powered search assistants such as ChatGPT, Gemini, and Google AI Overviews), and Web Analytics (GA4 implementation, server-side tagging, and Looker Studio dashboards). All engagements are delivered as customized projects or retainers by senior consultants, with measurable ROI as the central deliverable.

Product overview

Pixelclip is a technical search marketing boutique agency offering four core integrated services: SEO (organic search optimization), SEM & Paid Media (paid advertising across Google and social platforms), AI Visibility/GEO (optimization for AI-powered search assistants), and Web Analytics (measurement infrastructure and optimization). These services work together as a unified search marketing offering where SEO and paid media drive traffic acquisition while analytics measures and optimizes performance, and AI visibility positioning prepares clients for the new era of AI-powered search. The agency also produces proprietary AI visibility benchmark research studies as thought leadership content for various sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO (Search Engine Optimization) Organic search positioning service that optimizes websites for increased visibility in search engines, including technical SEO, content strategy, link building, and continuous optimization based on algorithm changes. Designed for businesses seeking to grow qualified organic traffic and leads.
• SEM & Paid Media Paid advertising campaign management across Google Ads (Performance Max, Shopping, Search) and social platforms (Meta Ads, LinkedIn Ads, Criteo) designed to generate traffic and positive ROI. Includes advanced attribution models and automated bidding strategies for enterprise and ecommerce clients.
• AI Visibility (GEO) Generative Engine Optimization service that helps brands optimize their presence in AI-powered search and assistants including ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. Includes AI ecosystem audits, content optimization for AI comprehension, sentiment monitoring, and continuous adaptation strategies.
• Web Analytics Precision measurement and data-based optimization service including GA4 implementation, Server-Side Tagging, Google Tag Manager configuration, custom Looker Studio dashboards, and behavioral analysis using Hotjar and Microsoft Clarity. Designed to maximize ROI through proper attribution and insights.
• AI Visibility Benchmarks Proprietary research studies analyzing brand visibility in AI models, including sector-specific benchmarks for universities, sunscreen products, and hotels that reveal how AI models reference brands, products, pricing, and which sources feed their responses. Delivered as research reports and case studies.

Quantifiable outcome

• +147% sales increase and +906% Google visibility for Certicalia marketplace in 8 months
• +5 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationPixelclip holds Google Partner Premier status, the highest tier of Google's partner program, placing the agency in the top 3% in Spain. This certification reflects technical excellence in Google Ads, Google Analytics, and overall campaign management. It grants access to exclusive Google tools, beta features, and additional support resources that benefit client campaigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hallam: UK-based boutique digital marketing agency offering SEO, paid media, analytics and content strategy for enterprise and mid-market clients. Closely comparable to Pixelclip in scale, boutique positioning, senior execution model, and integrated search marketing offering.
• Neil Patel Digital: Globally recognized SEO and digital marketing consultancy offering SEO, paid media, content marketing and analytics. Comparable to Pixelclip as a specialized Search Marketing agency focused on organic visibility and ROI-driven engagements, though operating at significantly larger global scale.
• WebFX: US-based full-service digital marketing agency delivering SEO, SEM, analytics and CRO services to mid-market and enterprise clients. Comparable to Pixelclip for its integrated SEO + paid media + analytics service bundle and case-study-driven GTM, though larger and US-focused.
• Wpromote: US-based digital marketing agency offering SEO, paid media, analytics and creative for mid-market and enterprise clients. Comparable to Pixelclip for its integrated search marketing service bundle, case-study-driven sales motion, and emphasis on measurable ROI.
• Croud: UK-headquartered digital marketing agency delivering paid media, SEO, analytics and programmatic across global markets. Comparable to Pixelclip for its data-driven search marketing focus and enterprise client base, though Croud operates a more distributed 'Croudians' delivery model.
• Brainlabs: Global performance marketing agency specializing in paid search, programmatic, SEO and analytics with a data-engineering emphasis. Comparable to Pixelclip for its technical, ROI-focused search marketing positioning and enterprise client base, though materially larger and engineering-led.
• Bruce Clay: US-based SEO consultancy founded in the late 1990s, specializing in technical SEO, paid search and analytics. Comparable to Pixelclip as a long-tenured, technically-led search-marketing specialist rather than a generalist creative agency.
• Elogia: Spanish digital marketing agency with offices in Barcelona and Madrid, offering digital strategy, paid media, SEO and analytics. A direct domestic peer to Pixelclip competing for the same Spanish enterprise and ecommerce clients.

Broad incumbents

• iProspect: Global performance marketing agency (part of dentsu) delivering SEO, paid media and digital transformation to enterprise clients worldwide. Comparable in SEO/SEM capabilities, but a network incumbent that competes for the same multinational clients as Pixelclip at materially greater scale.
• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering media, SEO, analytics, content and creative for large multinationals. Comparable to Pixelclip for SEO and paid media capabilities, but a much broader incumbent serving enterprise RFPs Pixelclip cannot bid for.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pixelclip
• Xx.com/pixelclip
• Facebookfacebook.com/pixelclip

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixelclip