Odyssey Battery

What Odyssey Battery does

Odyssey Battery is a premium stored-energy brand operated by EnerSys Energy Products Inc., a wholly owned subsidiary of the publicly traded EnerSys (NYSE: ENS). Odyssey designs, manufactures, and distributes Absorbed Glass Mat (AGM) Thin Plate Pure Lead (TPPL) batteries built around 99% pure lead flat plates, a chemistry that yields 15% more plate surface area than spiral-wound designs and supports engine cranking pulses up to 2700 amps for five seconds, 400-650 charge-discharge cycles at 80% depth of discharge, and 3-10 year service life across extreme temperature ranges. The product portfolio spans five core battery lines (Extreme, Performance, Powersports, Evolution, and Connect-enabled), plus a complementary line of consumer and commercial battery chargers and accessories such as hold-down kits, terminal adapters, and metal jackets.

The brand serves five primary end markets: automotive/truck, powersports, marine/RV, heavy-duty commercial fleets, and auxiliary/start-stop applications. It goes to market through a hybrid model combining direct-to-consumer e-commerce (odysseybattery.com/store), placement in all major U.S. national retail chains (Advance Auto Parts, AutoZone, NAPA, O'Reilly; Camping World and West Marine for marine/RV), specialty online retailers (FCP Euro, Summit Racing, JEGS, Real Truck), and a global independent dealer network covering North America, Europe, Asia, Australasia, and Latin America. Pricing is one-time hardware purchase at premium price points, typically $361.99 to $925.99 per battery. Marketing relies heavily on motorsport sponsorships (Team Penske, Team Oliver Racing, Team BRIT, Hailie Deegan, BIGFOOT, and others) and trade show presence at SEMA, AAPEX, ATA TMC, HDAW, AWDA, and European events.

Recent strategic emphasis has shifted toward commercial fleet electrification use cases via the ODYSSEY Evolution ODV31 battery (featuring next-generation AGM2 technology) and the FleetPower program (a 30-day telemetry-based TCO study), both launched in 2025-2026. Manufacturing is conducted at EnerSys facilities in Warrensburg, Missouri; Springfield, Missouri; Newport, Wales; and Arras, France, with regional headquarters in Reading, Pennsylvania (global), Zug, Switzerland (EMEA), and Singapore (APAC). Revenue, employee count, and corporate P&L for the Odyssey brand specifically are not separately disclosed and are consolidated within EnerSys's reported financials.

Name

Odyssey Battery

Legal name

EnerSys Energy Products Inc.

Website

https://odysseybattery.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Odyssey Battery, a brand of EnerSys (NYSE: ENS), manufactures premium AGM Thin Plate Pure Lead batteries for automotive, marine, powersports, heavy-duty commercial, and fleet applications, distributed through major U.S. retail chains, online specialists, and a global dealer network spanning 16+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Reading

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Battery Product Sales: Odyssey Battery generates revenue primarily through the sale of its TPPL/AGM batteries across multiple product lines (Extreme, Performance, Powersports, Marine, Heavy Duty, Connect-enabled, Evolution). Batteries are sold as one-time purchases with a multi-year service life. Multiple price points from $361.99 (Performance auto batteries at ~$390) to $925.99 (Heavy Duty 4D commercial batteries), targeting consumers, commercial fleets, and industrial buyers.
2. Battery Chargers and Accessories: Secondary revenue stream from proprietary battery chargers (OBC-5A, OBC-15A, OBC-25A consumer models; OSC-35A, OSC-70A, OSC-105A commercial shop chargers) and accessories including hold-down kits, terminal adapter kits, metal jackets, and spacers. Chargers designed specifically for AGM and lithium batteries with fast full automatic charging capabilities.
3. FleetPower Program (Telemetry Services): New ODYSSEY FleetPower program offered as a complimentary 30-day study that pairs real-world battery telemetry with Total Cost of Ownership (TCO) analysis. While currently offered as a complimentary service to support battery sales, it represents a potential future data/analytics service revenue stream for commercial fleet customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

ODYSSEY Battery manufactures and sells AGM Thin Plate Pure Lead (TPPL) batteries across Extreme, Performance, Powersports, Marine, Heavy Duty, Connect-enabled, and Evolution product lines for automotive, marine, RV, powersports, heavy-duty commercial, and fleet vehicle applications. The company also produces battery chargers and accessories (hold-down kits, terminal adapters, metal jackets, spacers). Products are sold via direct e-commerce, national retail chains, online retail partners, and a global independent dealer network.

Product overview

ODYSSEY Battery, a brand of EnerSys, offers a comprehensive portfolio of stored energy solutions centered on Absorbed Glass Mat (AGM) and Thin Plate Pure Lead (TPPL) technology batteries. The core product line comprises the Extreme Series (ODX) delivering maximum cranking power with up to 2700 amps and 400 cycle life, and the Performance Series (ODP) offering reliable power for everyday applications. Specialized lines include Powersport Batteries (ODS) for motorcycles, ATVs, UTVs and watercraft, Evolution Batteries (ODV) with longest cycle life (600+ cycles at 80% DOD) for commercial fleets, and Connect-Enabled Batteries with Bluetooth smart monitoring via mobile app. The company also provides complementary products including portable (OBC) and shop (OSC) battery chargers, plus accessories such as hold down kits, terminal adapters, and metal jackets. Applications span automotive/truck, powersports, marine/RV, heavy-duty/commercial, fleet vehicles, and auxiliary power needs.

Differentiator

Problem solved

Functional benefit

Brands

• ODYSSEY Evolution: Battery featuring exclusive AGM2 technology with 600 charge/recharge cycles at 80% depth of discharge, designed for commercial and specialty applications
• ODYSSEY Connect
• ODYSSEY Extreme Series
• ODYSSEY Performance Series
• NorthStar PRO (Legacy)

Products and services

• ODYSSEY Extreme Series Batteries (ODX) Premium tier batteries delivering twice the overall power and three times the service life of conventional batteries; engine cranking pulses up to 2700 amps for 5 seconds; handles 400 charge-discharge cycles at 80% depth of discharge. Designed for automotive/truck, marine, and high-performance applications.
• ODYSSEY Performance Series Batteries (ODP) Battery series combining long service life, high reliability, and deep cycle capabilities for vehicles with increased onboard accessories, providing reliability without requiring high CCA or reserve capacity.
• ODYSSEY Powersport Batteries (ODS) Batteries designed for motorcycles, ATVs, UTVs, personal watercraft, and snowmobiles featuring military-inspired design, extreme vibration resistance, and non-spillable AGM construction for reliable power in demanding powersports applications.
• ODYSSEY Evolution Battery (ODV) Longest cycle life battery featuring exclusive AGM2 technology with 600-650 charge/recharge cycles at 80% depth of discharge, ideal for multi-battery marine systems and medium-to heavy-duty trucks with hotel loads, EAPUs, or auxiliary equipment. Up to 10-year service life.
• ODYSSEY Connect Battery Monitoring System Smart battery monitoring system featuring patented microchip technology that monitors State of Charge (SOC), State of Health (SOH), voltage, and temperature, communicating via Bluetooth to Apple and Android smart devices on Connect-enabled batteries.
• ODYSSEY Battery Chargers (OBC Series) Portable battery chargers in 5 Amp, 15 Amp, and 25 Amp models designed to efficiently charge ODYSSEY batteries and other quality brands of 12-volt AGM, flooded lead acid, and 12-volt lithium batteries (LiFePO4). Feature built-in temperature controls and automatic charging.
• ODYSSEY Shop Chargers (OSC Series) Commercial-grade chargers rated at 35, 70, and 105 amps for heavy-duty fleets and auto repair shops; can be transported around shop or wall mounted for permanent operation; 70 and 105-amp units feature programmable dashboard on 4.3-inch color screen; backed by 3-year warranty.
• ODYSSEY Hold Down Kits Custom battery hold down kits with polished aluminum finish designed for specialty ODYSSEY batteries, ideal for mounting additional batteries to power accessories and high-watt sound systems.
• ODYSSEY Terminal Adapter Kits Terminal adapter kits including 5/16 inch stud adapters with wing nuts, 90 degree L-bracket adapters for BMW vehicles, SAE terminal kits, and PC2150 SAE kits for various ODYSSEY battery models.
• ODYSSEY Metal Jackets Protective metal jackets designed to fit specified ODYSSEY battery models; increase temperature tolerance for high-temperature applications, extending operating range from 140F to 176F.

Quantifiable outcome

• 2X the power and 3X the life of conventional flooded lead acid batteries
• +8 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• EnerSys Energy Products Inc.coreOthersODYSSEY batteries are manufactured by EnerSys Energy Products Inc., a wholly owned subsidiary of EnerSys. EnerSys is a global leader in stored energy solutions for automotive, military, and industrial applications with manufacturing facilities in 17 countries and over 100 years of battery experience. EnerSys is publicly traded on NYSE under ticker symbol ENS.
• Team PenskeflagshipGTM or Marketing PartnerTeam Penske is one of the most prestigious names in motorsport, competing in NASCAR, IndyCar, and other racing series. EnerSys has maintained a partnership with Team Penske, powering their vehicles with ODYSSEY batteries. The partnership is featured in promotional videos and serves as a flagship sponsorship showcasing ODYSSEY battery performance in the most demanding racing conditions.
• Team Oliver RacingcoreGTM or Marketing PartnerFather-son duo Stuart and Michael Oliver compete in the British Truck Racing Championship (BTRC) with Team Oliver Racing, powered by ODYSSEY batteries. EnerSys has renewed the ODYSSEY Battery sponsorship with Team Oliver Racing for nine consecutive years. Martin Gibson also returns as part of the team. The sponsorship demonstrates ODYSSEY battery reliability in heavy-duty truck racing applications.
• Team BRITcoreGTM or Marketing PartnerTeam BRIT is the world's only competitive team of all-disabled racing drivers, using advanced hand control technology to race on equal terms against able-bodied competitors. EnerSys has extended its ODYSSEY Battery sponsorship with Team BRIT for four consecutive years. The partnership supports Team BRIT's mission to create inclusive motorsport opportunities while showcasing ODYSSEY battery performance.
• Lee FairhurstminorGTM or Marketing PartnerBritish stock car racing champion Lee Fairhurst competes in the BriSCA F1 Stock Car racing circuit. EnerSys sponsors Lee Fairhurst for the 2025 racing season. The sponsorship features the entire Fairhurst family including his wife Jacklyn who also competes on the same circuit.
• Jim MarsdenminorGTM or Marketing PartnerOff-road European racing champion Jim Marsden from Hildenborough, Kent competes in grueling off-road events including the legendary Rallye Breslau in Europe. EnerSys renewed ODYSSEY Battery sponsorship with Jim Marsden for the 2025 season. The sponsorship highlights ODYSSEY battery performance in extreme off-road conditions.
• Redshaw RacingminorGTM or Marketing PartnerBrother and sister racing duo Candra and Harry Redshaw from Darlington compete in the British Drag Racing Championship. EnerSys has renewed ODYSSEY Battery sponsorship with Redshaw Racing for the 2025 season. The siblings are vying for victories in some of the biggest drag racing events in Europe.
• Brian Deegan (Metal Mulisha)coreGTM or Marketing PartnerBrian Deegan is a renowned freestyle motocross champion and off-road racing driver, founder of Metal Mulisha. EnerSys sponsors Brian Deegan through ODYSSEY Battery sponsorships. Deegan is featured on the Odyssey Battery Sponsorships page alongside other motorsport partners.
• Hailie DeegancoreGTM or Marketing PartnerHailie Deegan is a professional motorsport driver competing primarily in NASCAR series. Daughter of Brian Deegan, she has emerged as a rising star in American stock car racing. EnerSys sponsors Hailie Deegan with ODYSSEY Battery, featured on the official sponsorships page.
• BIGFOOT 4X4, Inc.coreGTM or Marketing PartnerBIGFOOT 4X4 is one of the most iconic monster truck brands in the world. Odyssey Battery powers BIGFOOT vehicles, showcasing extreme off-road performance capabilities. The sponsorship appears on the Odyssey Battery Sponsorships page as a flagship motorsport partnership.
• Heritage HeroesminorGTM or Marketing PartnerHeritage Heroes is a German-based motorsport/adventure team that completed the Baltic Sea Circle Winter Rally — one of Europe's toughest winter adventures — with ODYSSEY batteries. The sponsorship demonstrates ODYSSEY battery performance in extreme winter conditions and was featured in a January 2026 blog post.
• Rockstar GarageminorGTM or Marketing PartnerRockstar Garage is featured on the Odyssey Battery Sponsorships page. The partnership demonstrates ODYSSEY battery application in automotive/powersports customization and enthusiast markets.
• Hook The FutureminorGTM or Marketing PartnerDon Dingman's Hook The Future program, which focuses on youth automotive education and mentorship, is sponsored by ODYSSEY Battery. Featured on the Odyssey Battery Sponsorships page alongside other motorsport partners.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Exide Technologies: Global battery manufacturer producing automotive, commercial, and industrial lead-acid batteries, including AGM lines. Competes with Odyssey in commercial fleet and heavy-duty segments and overlaps in marine/RV applications.
• East Penn Manufacturing (Deka): Privately-held family-owned manufacturer of lead-acid batteries under the Deka brand, including AGM lines for automotive, marine, and commercial vehicles. Comparable across Odyssey's core AGM product segments.
• EnerSys (parent company portfolio, e.g., PowerSafe, DataSafe): Parent company of Odyssey and a global leader in stored energy solutions with industrial, motive power, and aerospace battery lines. Relevant as a sibling-portfolio comparator that sets Odyssey's strategic positioning within a broader battery conglomerate.
• Interstate Batteries: Largest aftermarket battery distributor in North America, offering a broad lead-acid portfolio (including AGM) through dealer networks. Comparable to Odyssey across automotive replacement and commercial fleet segments, though positioned more on distribution breadth than premium performance.

Emerging players

• Renogy: Lithium and solar-focused energy storage company serving RV, marine, and off-grid markets. Adjacent competitor to Odyssey's marine/RV segment, with overlapping channels and complementary product bundles.
• Antigravity Batteries: Lithium-ion battery maker targeting powersports, automotive, and racing applications. Direct competing offering to Odyssey's Powersports ODS series with lighter weight and higher cranking performance claims.
• Braille Battery: Performance-oriented lithium and AGM battery brand focused on motorsport, racing, and high-performance automotive applications. Competes with Odyssey's Extreme series and racing customer base.
• Battle Born Batteries: LiFePO4 lithium battery specialist focused on RV, marine, and off-grid applications. Emerging threat to Odyssey's marine/RV AGM franchise as lithium deep-cycle batteries gain adoption in these segments.

Direct peers

• Yuasa Battery: Major powersports and automotive battery manufacturer with global presence and strong motorcycle/ATV battery portfolio. Direct competitor to Odyssey's Powersports ODS line and Performance series.
• Optima Batteries: Premium AGM lead-acid battery brand widely recognized in automotive, marine, and powersports segments. Direct competitor to Odyssey's Extreme and Performance series, with overlapping SPIRALCELL technology positioning and similar distribution through retail and aftermarket channels.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLUbKtc2Usx3g
• Facebookfacebook.com/OdysseyBattery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odyssey Battery