Galloways
Galloways is an independent South London estate agency operating since 1985 with branches in West Norwood and Penge, delivering residential sales, lettings, property management, mortgages, conveyancing referrals, and EPCs to home buyers, sellers, landlords, and tenants.
- Company typePrivate
- Founded1985
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Galloways does
Galloways Property Limited is an independent estate agency operating in South London since 1985, registered as a private limited company in England (Companies House Reg. No 5022997). The firm runs two physical branches — the original office at 282 Norwood Road, West Norwood (SE27) and a second office at 117 High Street, Penge (SE20), opened in 2016 — and serves home buyers, sellers, landlords, and tenants across South East and South West London including Croydon, Beckenham, Bromley, Crystal Palace, Dulwich, and Sydenham. Its two core services are residential property sales (sole and multiple agency commission models) and lettings/property management, with active listings at snapshot of 51 sales and 6 rental properties.
The operating technology stack is built on the third-party Homeflow website platform (gallowaysonline.co.uk), which provides property search, image/video/virtual-tour hosting, and lead capture. Marketing is multi-channel: listings on Rightmove, Zoopla, OnTheMarket, and Primelocation; social media presence on Instagram, Facebook, YouTube, X (Twitter), and LinkedIn; email campaigns; SEO-optimized area guides for 16+ neighborhoods; and prominent physical window displays at both branches. Sales consultants operate an enterprise field-sales motion — from valuation through accompanied viewings to completion — and leverage a pre-qualified buyer database to match vendors with serious purchasers before public listing. The firm holds Propertymark membership, Property Ombudsman registration (No. 01735), and Propertymark Client Money Protection.
Revenue is generated across four streams: (1) percentage-of-sale commissions on residential sales (rates agreed individually per agency agreement), (2) letting fees and ongoing management subscriptions for landlords, (3) referral commissions from a network of 11 third-party partners including conveyancing solicitors (Lewis Nedas Law, The Partnership, Taylor Rose), mortgage/financial advisers (Trinity Finance, Eternity Financial Services, Richard Munro), surveyors (MAP, Reliable Surveyors, Lexington) and concierge services (Help the Move, LetAlliance), and (4) fixed-price Energy Performance Certificates at £102.00 inc VAT. Management is led by Director Steve Carpenter and Manager Jon Sykes, with Richard Munro acting as the embedded CeMAP-qualified independent mortgage adviser.
Galloways firmographics
Firmographics- Name
- Galloways
- Legal name
- Galloways Property Limited
- Website
- https://gallowaysonline.co.uk
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Galloways is an independent South London estate agency operating since 1985 with branches in West Norwood and Penge, delivering residential sales, lettings, property management, mortgages, conveyancing referrals, and EPCs to home buyers, sellers, landlords, and tenants.
- Ownership category
- akta.pro rank
Galloways industry classification
Industry- Product category
- Residential Estate Agency
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Single-Family Rental (SFR) Property Management (BPAJAFAB)
- akta.pro secondary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Galloways is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Galloways business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Sales Commission: Commission on property sales calculated as a percentage of the contract selling price. Sole Agency and Multiple Agency arrangements available with different fee structures.
- Lettings and Property Management: Fees for tenant placement and ongoing property management services for landlords
- Referral Fees: Commission from recommending third-party providers including conveyancing solicitors, mortgage advisers, surveyors, and concierge services
- EPC Services: Energy Performance Certificate service at £102.00 inc VAT
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Energy Performance Certificate |
| Transaction based/ take rate | Pay-as-you-go | Sole Agency Commission |
| Transaction based/ take rate | Pay-as-you-go | Multiple Agency Commission |
| One time/ perpetual license | Pay-as-you-go | Tenant Holding Deposit |
| One time/ perpetual license | Pay-as-you-go | Tenancy Deposit |
| Unit Pricing | Pay-as-you-go | Tenancy Agreement Changes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Galloways product offering
Product offeringCore offering
Galloways is an independent estate agency that buys, sells, and lets residential properties across South London from two branches in West Norwood and Penge, with a service offering built around residential sales agency, lettings and management for landlords, and supplementary services including Energy Performance Certificates, mortgage advice via an in-house Independent Mortgage & Protection Advisor, and conveyancing referrals. The firm was established in 1985 and markets properties through its own website and the major UK property portals, supported by a pre-qualified buyer database.
Product overview
Galloways is an independent estate agency operating since the 1980s with two South London branches in West Norwood and Penge. The company offers a unified property services platform centered on residential sales and lettings, supplemented by add-on services including mortgage advisory through Richard Munro, conveyancing referrals, and Energy Performance Certificates. The core offering consists of property sales services (matching buyers and sellers) and lettings services (matching tenants and landlords), with value-added financial and legal services integrated through trusted third-party partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales Services End-to-end residential property sales agency for homeowners in West Norwood, Penge, Crystal Palace, Beckenham, Bromley and surrounding South London areas, covering valuation, professional photography, virtual tours and video marketing, listing on Rightmove/Zoopla/OnTheMarket/Primelocation, accompanied viewings, negotiation, and progression to completion under a single dedicated sales consultant.
- Lettings Services Residential lettings service connecting South London landlords with tenants, including marketing, tenant vetting, tenancy agreements, rent collection, and ongoing property management, with regulated holding deposits (capped at one week's rent) and tenancy deposits (5 or 6 weeks' rent) compliant with Propertymark/Ombudsman rules.
- Mortgage Advisory Services Independent mortgage and protection advice for Galloways' clients, covering residential mortgages, remortgages, and buy-to-let mortgages, delivered by a CeMAP-qualified Independent Mortgage & Protection Advisor (Richard Munro).
- Conveyancing Services Referred legal property transaction services for buyers and sellers, routing South London clients to partner solicitors (Lewis Nedas Law, The Partnership, Taylor Rose Solicitors) who handle searches, contract drafting, and title transfers.
- Energy Performance Certificate (EPC) Energy performance assessment required for residential property sales and lettings in the UK, delivered at a fixed £85.00 + VAT (£102.00 inc VAT) and producing an A-to-G energy efficiency rating.
Quantifiable outcome
- Maximum exposure through marketing to millions of potential buyers via leading property portals and social media
- +1 more outcomes
Companies that use Galloways
Customer profileSegments3 records
Ideal customer profiles3 records
Galloways technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Galloways partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Lewis Nedas LawcoreConveyancing/solicitors partner. Referral fee of £180.00 inc VAT per completed referral.
- The PartnershipcoreConveyancing/solicitors partner. Referral fee of £180.00 inc VAT per completed referral.
- Taylor Rose SolicitorscoreConveyancing/solicitors partner. Referral fee of £180.00 inc VAT per completed referral.
- MAP SurveyorsminorSurveyors partner. Referral fee of £60.00 - £90.00 inc VAT per completed referral.
- Reliable SurveyorsminorSurveyors partner. No fixed referral fee currently payable / details available on request.
- LexingtonminorSurveyors partner. 10% of the overall fee as referral commission.
- Help the MoveminorConcierge/moving services partner. Referral fee may be payable depending on the service provided. Provides concierge services including change of occupation notifications, utilities, broadband, TV, phone, insurance, cleaning, storage, and removals.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Galloways competitors and assessment
Company assessmentBroad incumbents
- Connells Group: Connells is one of the largest UK estate agency and property services groups with a national branch network and a broad residential sales/lettings/mortgage offering. It serves as the broad incumbent peer, with overlap to Galloways in core residential sales and lettings services but at vastly greater scale and geographic reach.
- Countrywide (now Connells-owned brands): Countrywide is a long-established UK-wide estate agency group (now part of Connells) operating multiple high-street residential sales and lettings brands. It competes with Galloways in South London suburbs and provides a comparison point for branch-based full-service agency operations at scale.
- Savills: Savills is a global premium real estate services firm with significant London residential sales and lettings presence. While positioned upmarket relative to Galloways, it competes for the same South London vendor pool at higher price points and serves as the broad incumbent benchmark for full-service London residential agency economics.
- Knight Frank: Knight Frank is a global premium real estate agency with a strong London residential sales, lettings, and property management offering. It overlaps with Galloways at the upper end of the South London market and represents the broad incumbent peer for premium full-service residential agency operations.
Direct peers
- Purplebricks: Purplebricks pioneered the online/hybrid estate agency model in the UK, offering lower fixed fees instead of commission. It competes head-to-head with branch-based independents like Galloways for the same vendor pool in London, representing the most disruptive alternative to traditional high-street agency economics.
- Foxtons: Foxtons is a publicly listed London-focused estate agency with a comparable dual sales/lettings model and a branch network concentrated in London. Although significantly larger and more centrally focused, Foxtons is the most directly comparable listed peer for an independent London estate agency like Galloways in terms of customer segments, portal-driven marketing, and commission-based revenue model.
- Belvoir: Belvoir is a UK franchised network specialising in residential lettings, property management, and sales through local franchise branches. Its franchise-led model, mixed sales/lettings offering, and suburban UK positioning make it a relevant direct peer for Galloways' recurring lettings/management revenue and high-street distribution model.
- Martin & Co: Martin & Co is a UK-wide franchised estate agency with a heavy lettings and property management focus alongside sales. Its model — local franchisee-led branches serving residential landlords and vendors — is highly comparable to Galloways' dual sales/lettings approach in suburban UK markets.
- Winkworth: Winkworth is a London-headquartered franchised estate agency with a strong South London presence in sales and lettings. Its franchise model, branch-led operations, and reliance on local partner expertise make it a very close direct peer to Galloways in terms of service mix, target customer (residential vendors/landlords in London suburbs), and community-driven positioning.
Emerging players
- Strike (formerly Housesimple): Strike is a UK online/hybrid estate agency offering flat-fee sales alongside partner-led conveyancing. As a more recent entrant with a tech-led value proposition, it competes with Galloways for cost-conscious South London vendors and represents the emerging disruptive peer in the same local market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Galloways social profiles
Digital presenceGalloways financial estimates
Financial estimateRevenue estimate
Valuation estimate
Galloways leadership team
Management profileNumber of profiles
Profiles3 records
Galloways funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Galloways M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Galloways
What does Galloways do?
Galloways is an independent estate agency that buys, sells, and lets residential properties across South London from two branches in West Norwood and Penge, with a service offering built around residential sales agency, lettings and management for landlords, and supplementary services including Energy Performance Certificates, mortgage advice via an in-house Independent Mortgage & Protection Advisor, and conveyancing referrals. The firm was established in 1985 and markets properties through its own website and the major UK property portals, supported by a pre-qualified buyer database.
Is Galloways a public or private company?
Galloways is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Galloways founded?
Galloways was founded in 1985. It employs 11 to 50 people.
Where is Galloways based?
Galloways is headquartered in London, United Kingdom, in the Europe region.
How does Galloways make money?
Four revenue lines are on record. Sales Commission is the primary driver. The others are lettings and Property Management, referral Fees and EPC Services.
Who are Galloways's main competitors?
Broad incumbents on record are Connells Group, Countrywide (now Connells-owned brands), Savills and Knight Frank. Direct peers are Purplebricks, Foxtons, Belvoir, Martin & Co and Winkworth. Strike (formerly Housesimple) is listed as an emerging player.
Does Galloways have an API?
No public API is recorded for Galloways.
What industry is Galloways in?
Galloways's product category is Residential Estate Agency. Its primary akta.pro industry code is BPAJAFAB, Single-Family Rental (SFR) Property Management, with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its SIC code is 6531.