What SOTH does

SOTH is a Vienna-based investment solutions company founded in 2012 by financial experts Thomas Kutak (CEO) and Dr. Jürgen Teubenbacher. It serves individual retail investors across Austria, Germany, and Romania who seek a simple, transparent, and tax-free way to accumulate physical gold as a hedge against inflation and financial risk. The company's proposition centers on physical (not paper) gold of 999.9/1000 purity meeting London Bullion Market Association Good Delivery standards, with all client holdings stored in LOOMIS high-security vaults in Austria under full insurance coverage.

The core technology is the GoldMine online platform — operated by partner GOLDATO — which supports real-time gold purchases, sales, depot monitoring, storage management, and physical delivery requests. The product set is a deliberate ladder: recurring monthly savings plans from €25/month, one-time lump-sum purchases from €3,000, and gold bullion in nine sizes from 1g to 1000g. Physical delivery is fulfilled via insured, anonymous value-transport carriers for clients who prefer to take possession.

SOTH operates a hybrid go-to-market: a trained broker/consultant network (developed through the SOTH Academy) conducts personalized advisory consultations, while GoldMine enables self-directed account management and real-time transactions. Revenue is generated through two streams — a one-time agio fee on purchases and a recurring 0.08% annual storage fee on depot value. Headcount stands at 501–1000 employees across three offices (Vienna HQ, Munich, Suceava), and ownership remains founder-managed with no disclosed external capital, parent entity, or institutional investors.

Name

SOTH

Legal name

SOTH GmbH

Website

https://soth-gold.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SOTH is a Vienna-founded (2012) investment solutions company that enables individual investors in Austria, Germany, and Romania to accumulate and store physical gold through savings plans, one-time purchases, and the GoldMine online platform, with custody provided via LOOMIS vaults.

Ownership category

akta.pro rank

Product category

Precious Metals Investment

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)

akta.pro secondary industry

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

Keywords

• Physical gold investment
• Gold savings plans
• Precious metals trading
• Gold vault storage
• Wealth preservation

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Transaction and Agio Fees: SOTH charges a one-time agio (fee) on gold purchases. For one-time purchases starting at €3,000, clients pay an agio upfront. For savings plans starting at €25/month, monthly payments include agio and deposit costs.
2. Storage Fees: An annual storage fee of 0.08% of the depot value is charged for holding physical gold in LOOMIS high-security vaults. This provides a recurring revenue stream based on the total value of gold stored.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SOTH provides retail investors with the ability to invest in physical gold through monthly savings plans (from €25/month) and one-time lump-sum purchases (from €3,000). Customers open and manage their gold holdings on the GoldMine online platform (operated by partner GOLDATO), can transact in real time, store gold in LOOMIS high-security vaults in Austria, or request insured physical delivery to their home address. Gold traded is 999.9/1000 purity meeting London Bullion Market Association Good Delivery standards.

Product overview

SOTH is a Vienna-based investment solutions company offering physical gold investment products through a unified platform architecture. The core offering consists of the GoldMine online account management system (operated by partner GOLDATO), which enables customers to purchase, store, and manage physical gold investments via two main products: monthly savings plans starting at €25 and one-time purchases starting at €3,000. Gold is stored in high-security vault facilities through logistics partner LOOMIS. The company offers gold bullion in various sizes (1g to 1kg) with 999.9/1000 purity meeting LBMA Good Delivery standards.

Differentiator

Problem solved

Functional benefit

Brands

• GOLDMINE: Online gold account management and precious metals transaction platform operated by SOTH in partnership with GOLDATO, enabling real-time gold purchases, sales, storage, and physical delivery.

Products and services

• GoldMine Online Platform Online account management platform for SOTH customers to monitor gold holdings, execute purchases and sales in real time, manage LOOMIS vault storage, request physical delivery, and track transaction history. Targeted at individual retail gold investors and operated by partner GOLDATO.
• SOTH Gold Savings Plan (Sparvertrag) Regular monthly physical gold savings plan starting at €25/month with flexible contribution amounts, no binding term, and a partial agio refund upon reaching the agreed target amount. Designed for retail investors who want to build a physical gold position gradually, leveraging the average cost effect.
• SOTH One-Time Gold Purchase (Einmalerlag) Lump-sum physical gold purchase from €3,000 enabling immediate acquisition of physical gold at current market rates with tax-free treatment under investment-gold rules. Includes a one-time agio (fee) and is intended for retail clients making a single tranche investment.
• Gold Bullion (Barrengold) Physical gold bars available in standard sizes (1g, 2g, 5g, 10g, 20g, 50g, 100g, 250g, 500g, 1000g) with 999.9/1000 purity meeting London Bullion Market Association Good Delivery standards. Divisible from 1g upward and available for storage in LOOMIS vaults or insured home delivery.
• High-Security Vault Storage (LOOMIS) Secure vault storage service for physical gold through partner LOOMIS at 0.08% annual fee based on depot value, with full-value insurance coverage and notary verification of holdings. Designed for SOTH customers who want professional institutional-grade custody without taking physical delivery.
• Insured Physical Gold Delivery Service enabling customers to request delivery of physical gold bars from their depot to their home address via insured and anonymous value-transport carriers. Offered as the alternative to vault storage for clients who want direct physical possession.

Quantifiable outcome

• 0.08% annual storage fee — competitive rate for institutional-grade high-security vault storage
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• GOLDATOcoreTechnology or IntegrationGOLDATO is a company specialized in operative transaction handling for precious metals, based in Austria. As owner and operator of the GoldMine transaction and administration software, GOLDATO ensures the secure processing of physical gold investments for SOTH clients at the highest technical level. The GoldMine platform is the core technology enabling SOTH's online account management, real-time transactions, depot administration, storage, and delivery management.
• LOOMIScoreOthersLOOMIS is a world-renowned Austrian value logistics company with 150 years of company history, listed on the Stockholm Stock Exchange. The group operates 400 locations in 16 countries with approximately 20,000 employees. SOTH stores all customer gold in LOOMIS high-security depots in Austria. Gold stored at LOOMIS is insured at full value and held under the highest and most modern security standards. Storage fee is 0.08% annually of depot value.
• London Bullion Market Association (LBMA)coreOthersSOTH exclusively trades gold that meets the Good Delivery Status of the London Bullion Market Association. This ensures that all gold handled by SOTH (999.9/1000 purity) meets the highest international quality standards for gold bullion.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Glint Pay: Digital gold platform enabling users to buy, sell, and spend physical gold via a payment app with allocated vault storage. Comparable as a digital-first retail gold competitor targeting younger investors — adjacent to SOTH but with a fintech/mobile-first distribution model.
• Vaultoro: Switzerland-based digital gold platform combining physical allocated gold storage with blockchain-based trading. Comparable as a digital gold alternative to SOTH's broker-mediated model, targeting retail investors seeking lower-friction access to physical gold.

Direct peers

• GoldCore: Irish-headquartered precious metals dealer offering allocated gold/silver storage and direct ownership with insured vaulting across multiple jurisdictions. Comparable as a European-focused retail gold storage provider with similar trust-and-storage value proposition.
• BullionVault: Online platform enabling private investors to buy, sell, and store allocated physical gold (and silver/platinum) in professional vaults globally. Comparable as a self-directed digital gold investment platform with vaulted storage — directly overlapping SOTH's GoldMine value proposition.
• CoinInvest: Online precious metals dealer based in Germany selling gold, silver, and platinum bars/coins with European vault storage options. Comparable as a digital-first retail gold competitor serving German-speaking retail investors.
• Degussa Goldhandel: Frankfurt-based precious metals specialist selling investment gold and silver with retail branches and vault storage across Germany and Europe. Highly comparable to SOTH given overlapping DACH-region retail gold investment focus and similar physical gold savings/purchase products.
• Philoro Edelmetalle: Austrian-headquartered precious metals dealer with strong DACH and Eastern European presence (including Romania), offering gold/silver/platinum bars and coins with vault storage. Closely mirrors SOTH's Austria-Germany-Romania footprint and customer segments.
• pro aurum: Germany's leading retail precious metals dealer offering physical gold, silver, and platinum coins/bars to private investors via online and offline channels with vault storage. Directly comparable as a German-speaking-region competitor using a dealer-plus-storage model.
• Augusta Precious Metals: US-focused precious metals dealer using a broker/consultant network to sell gold and silver coins/bars with IRA-eligible storage. Comparable business model (advisor-led retail gold sales with vaulting), though serving a different geography — relevant for cross-border best-practice benchmarking.

Broad incumbents

• SPDR Gold Shares (GLD): The world's largest gold-backed ETF providing indirect gold exposure via a low-cost listed security. Comparable as an alternative way European retail investors access gold, competing for the same wealth-preservation wallet share as SOTH but with no physical metal ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SOTH.gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOTH