Herbeus Greens

What Herbeus Greens does

Herbeus Greens GmbH is an Austrian controlled-environment agriculture company founded in 2017 and headquartered in Raasdorf (Marchfeld region), producing premium microgreens under the 'Chef Greens' brand for the professional gastronomy sector. Its operations are built around indoor vertical farming infrastructure using LED lighting tuned to specific spectra, closed-loop water circulation, and multi-tier growing racks; production runs year-round without pesticides or herbicides and is positioned to supply restaurants and hotels within a short domestic radius rather than compete with imported Dutch or Spanish product.

The product portfolio spans 20+ individual microgreen varieties (including Amaranth, Daikon Radish, Genovese Basil, Tagetes, Red Mustard, Chives, Red Cabbage, Rioja Radish, Red and Green Perilla, Lemon Balm, Pak Choi, Coriander, Nasturtium, Fennel, Borage, Pea, Shiraz Basil, and Blood Sorrel) alongside five pre-mixed blends (Yasai Mix, Perilla Mix, Heurigen Mix, Koji Mix, Alpin Mix). The company markets sensory-optimized varieties developed in collaboration with named Austrian chefs through a recurring 'Chefkoch des Monats' (Chef of the Month) ambassador program.

Herbeus Greens operates a B2B-first revenue model, selling microgreens directly to restaurants, hotels, and catering businesses via a small in-house sales function led by the CEO, supplemented by a regional Austrian distribution partner network and a minor DTC channel via gurkerl.at. Pricing is not publicly disclosed; commercial terms include 7-day payment, free delivery from warehouse, possible minimum order quantities, and EUR/EPAL pallet exchange. The company employs 11–50 people, holds AMA Gütesiegel certification, and is privately held as an Austrian GmbH with no disclosed institutional investors.

Name

Herbeus Greens

Legal name

Herbeus Greens GmbH

Website

https://herbeusgreens.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Herbeus Greens is an Austrian vertical farming company producing premium microgreens (Chef Greens) for the domestic gastronomy sector, using LED-optimized controlled-environment agriculture to supply restaurants, hotels, and caterers with year-round, pesticide-free, locally grown varieties and curated blends.

Ownership category

akta.pro rank

Product category

Specialty Microgreens / Vertical Farming Produce

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Other Vegetable (except Potato) and Melon Farming (111219)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

akta.pro secondary industries

Fresh Herbs & Microgreens Wholesale (AFAIACAC), Culinary Herb Farming (Basil, Oregano, Thyme, Mint, Parsley) (AFAGAGAD), Organic & Natural Foodservice & Restaurant Supply Wholesale (AFAIAJAJ)

Keywords

• Vertical farming produce
• Microgreen cultivation
• Controlled environment agriculture
• Premium culinary greens
• B2B gastronomy supply

Headquarters

HQ city

Raasdorf

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Micro Greens B2B Sales: Sale of premium micro greens (Chef Greens) to gastronomy sector including restaurants, hotels, and catering businesses. Products sold through direct sales team and distribution partner network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Herbeus Greens GmbH operates a vertical farm in Raasdorf, Austria, producing premium microgreens under the Chef Greens brand for the Austrian gastronomy sector. The product portfolio spans 20+ single-variety microgreens (Amarant, Radieschen Daikon, Basilikum Genovese, Tagetes, Senf Rot, Schnittknoblauch, Rotkohl, Radieschen Rioja, Perilla, Zitronenmelisse, Pak Choi, Koriander, Kapuziner Kresse, Fenchel, Borretsch, Erbse, Basilikum Shiraz, Blutampfer) plus five curated blends (Yasai Mix, Perilla Mix, Heurigen Mix, Koji Mix, Alpin Mix), sold B2B to chefs, restaurants, hotels, and caterers via direct sales and distribution partners.

Product overview

Herbeus Greens is an Austrian vertical farming company producing premium microgreens (Chef Greens) for professional gastronomy. The product portfolio centers on the Chef Greens brand offering 20+ individual microgreen varieties (including Amarant, Radieschen Daikon, Basilikum Genovese, Tagetes, Senf Rot, Schnittknoblauch, Rotkohl, Radieschen Rioja, Perilla, Zitronenmelisse, Pak Choi, Koriander, Kapuziner Kresse, Fenchel, Borretsch, Erbse, Basilikum Shiraz, and Blutampfer) and 5 pre-mixed blend products (Yasai Mix, Perilla Mix, Heurigen Mix, Koji Mix, Alpin Mix). The company operates controlled vertical farms in Marchfeld, Austria, producing pesticide-free microgreens 365 days a year with closed-loop water systems.

Differentiator

Problem solved

Functional benefit

Brands

• Chef Greens: Product line brand for microgreens targeted at professional chefs and gastronomy sector.

Products and services

• Chef Greens (Micro Greens)

Quantifiable outcome

• 90% reduction in water consumption compared to outdoor cultivation
• +3 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Distribution Partner NetworkcoreChannel Partner/ Reseller/ DistributorRegional distribution partners throughout Austria who distribute Herbeus Micro Greens to restaurants, hotels, and other gastronomy businesses. Partners include both store-based and online retail channels.
• gurkerl.atminorChannel Partner/ Reseller/ DistributorAustrian online grocery platform offering Herbeus Greens for consumer purchase. Enables direct-to-consumer sales alongside B2B restaurant distribution.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gotham Greens: US operator of greenhouses producing leafy greens, herbs, and dressings for retail. Uses controlled-environment agriculture (hybrid greenhouse/vertical) and supplies a similar B2B and retail customer base; larger and broader than Herbeus.
• Plenty: US vertical-farming company building large-scale indoor farms for leafy greens and herbs. Shared technology approach (CEA, LED, data-driven growing) but focused on US retail and a much broader crop portfolio than Herbeus.
• AeroFarms: US-based large-scale vertical-farming operator (also operating in the Middle East) producing leafy greens and microgreens. Same core technology and business model, but at much greater scale and with a retail (not HoReCa-first) orientation.
• Bowery Farming: US vertical-farming operator producing leafy greens and herbs for retail grocery. Comparable CEA and LED-based production platform; primarily retail-focused rather than gastronomy, and operating at significantly larger scale.

Direct peers

• Fresh Origins: US-based grower specializing in microgreens, edible flowers, and specialty herbs for the chef and gastronomy channel. Closely comparable product range, customer profile (fine-dining chefs), and premium positioning.
• Infarm: Berlin-headquartered vertical-farming company producing herbs, microgreens, and leafy greens for European retail and food service using modular in-store and hub farms. Closest direct peer in the DACH region: shared technology stack (CEA, LED, closed-loop water), shared B2B HoReCa and retail customer profile, and shared sustainability narrative.
• Koppert Cress: Leading Dutch producer of cresses and microgreens for the European gastronomy sector. Direct competitor to Herbeus: same product category (culinary microgreens/cresses), same HoReCa customer base, same premium positioning, and currently the dominant imported alternative in the Austrian market.
• YASAI: Swiss vertical-farming company producing herbs and microgreens for gastronomy and retail. Comparable as a small, premium, DACH-region vertical farmer focused on culinary microgreens with a chef-driven go-to-market.

Regional players

• GoodLeaf Farms: Canadian vertical-farming operator producing microgreens and leafy greens for retail and food service. Same CEA technology stack and microgreen product focus, but serves the Canadian market rather than Europe.

Emerging players

• Farmers Cut: Hamburg-based vertical-farming operator producing leafy greens and microgreens for German gastronomy and retail. Comparable technology platform and DACH-region B2B focus, though broader crop portfolio than Herbeus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/herbeusgreens
• Instagraminstagram.com/herbeus_greens
• LinkedInlinkedin.com/company/herbeus-greens-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herbeus Greens