MasterBundles
MasterBundles is a self-serve digital marketplace where third-party vendors sell design assets including graphics, fonts, templates, add-ons, and stock content. It serves web professionals, small businesses, crafters, and consumers through tiered licensing and instant downloads.
- Company typePrivate
- Founded-
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What MasterBundles does
MasterBundles is a self-serve digital marketplace operated by Boosta Inc OÜ (registered in Tallinn, Estonia) where third-party vendors list and sell digital design assets directly to end users. The platform aggregates roughly 120,000+ products across five primary categories: Graphics (icons, illustrations, patterns, logos, textures, backgrounds, T-shirt designs, characters, infographics), Fonts (sans serif, serif, script, display, symbol), Add-ons (Photoshop, Illustrator, Lightroom, and Procreate plugins/brushes), Templates (presentations, social media, mockups, printables, resumes, UI kits, certificates, WordPress themes), and Stock Content (footage, photos, SVG files). Products are delivered as instant downloads in multiple file formats (EPS, PNG, JPG, AI, SVG, PSD, PDF, ZIP) and sold under a three-tier licensing structure — Personal, Commercial, and Extended Commercial — with pricing ranging from free to approximately $54 per bundle, supported by a 30-day money-back guarantee.
The underlying technology stack is a marketplace platform with vendor management, download delivery infrastructure, and payment processing via Stripe; user authentication supports Google and Facebook social login. Distribution is primarily organic search, supported by a content marketing blog, an email newsletter, a Pinterest presence, an affiliate program, and a Free Deals top-of-funnel section. Customer segmentation is horizontal, addressing web professionals and digital creators, crafters and hobbyists, small businesses and marketers, and individual consumers without a primary enterprise focus. No selected customer logos, no named enterprise accounts, and no disclosed revenue, headcount, or funding exist in the available source material.
Monetization operates through two streams: a marketplace commission on third-party vendor sales, and direct product sales under one-time/perpetual licensing. MasterBundles makes no public statements about revenue, headcount, founder identity, founding date, external investors, or AI/ML capability. Ownership sits with Boosta Inc OÜ, an Estonian holding entity, with MasterBundles positioned as a subsidiary operating under that corporate structure. No M&A activity, no regulatory actions, no patents, and no awards are recorded in the supplied data.
MasterBundles firmographics
Firmographics- Name
- MasterBundles
- Legal name
- Boosta Inc OÜ
- Website
- https://masterbundles.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MasterBundles is a self-serve digital marketplace where third-party vendors sell design assets including graphics, fonts, templates, add-ons, and stock content. It serves web professionals, small businesses, crafters, and consumers through tiered licensing and instant downloads.
- Ownership category
- akta.pro rank
MasterBundles industry classification
Industry- Product category
- Digital Design Assets Marketplace
- NAICS
- Software Publishers (51321), Graphic Design Services (541430)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Digital Marketplaces for Downloadables (Creators/Assets) (CRAFAIAH)
- akta.pro secondary industry
- Creator Digital Goods & Downloads (Templates, Presets, Files) (MPACAFAD)
Keywords
Where MasterBundles is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
MasterBundles business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Marketplace Product Sales: Platform takes commission from third-party vendors selling digital design assets. Vendors list products (graphics, fonts, templates, add-ons, stock content) and MasterBundles processes transactions, providing the marketplace infrastructure, payment handling, and customer trust (money-back guarantee).
- Direct Product Sales: One-time license purchases for digital design bundles. Customers buy individual products at set price points and receive instant digital download access. Three license tiers available: Personal, Commercial, and Extended Commercial.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Design Deals |
| One time/ perpetual license | Pay-as-you-go | Personal License |
| One time/ perpetual license | Pay-as-you-go | Commercial License |
| One time/ perpetual license | Pay-as-you-go | Extended Commercial License |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MasterBundles product offering
Product offeringCore offering
MasterBundles operates an online marketplace where third-party vendors list and sell digital design assets across five core categories: Graphics (icons, illustrations, patterns, logos, textures, backgrounds, T-shirts, characters, infographics), Fonts, Add-ons (plugins and brushes for Photoshop, Illustrator, Lightroom, Procreate), Templates (presentations, social media, mockups, printables, resumes, UI kits), and Stock Content (footage, photos, SVG files). Products are delivered as instant digital downloads under Personal, Commercial, or Extended Commercial licenses, with payment processed via Stripe.
Product overview
MasterBundles is a digital marketplace for design bundles and creative resources, operating as an e-commerce platform where independent designers and vendors sell digital assets. The platform offers a multi-category portfolio centered around five core product areas: Graphics (icons, illustrations, patterns, logos, textures, backgrounds, T-shirts, characters, infographics), Fonts (sans serif, serif, script, display, symbol), Add-ons (plugins for Photoshop, Illustrator, Lightroom, and Procreate brushes), Templates (presentations, social media, mockups, printables, resumes, UI kits, certificates, magazines, WordPress themes), and Stock Content (footage, photos, SVG files). The marketplace also features a Free Deals section. Products are available in various file formats (EPS, PNG, JPG, AI, SVG, PSD, PDF, ZIP) and come with different license types (personal, commercial, extended commercial). The platform serves web professionals and designers seeking affordable design solutions with a focus on bundle deals offering savings up to 99%.
Differentiator
Problem solved
Functional benefit
Products and services
- Graphics
Quantifiable outcome
- Save up to 99% on design essentials compared to individual purchases
Companies that use MasterBundles
Customer profileSegments4 records
Ideal customer profiles4 records
MasterBundles technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
MasterBundles partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Edubrain.aiminorEdubrain.ai is listed as a partner on the MasterBundles website. Edubrain.ai appears to be an AI-powered education technology company. The partnership appears to be a co-marketing or integration relationship where Edubrain.ai's logo is displayed in the Our Partners section of MasterBundles.
- AI DecksyminorAI Decksy is an AI-powered presentation software for enterprise teams. It is displayed as a partner in the Our Partners section. The partnership suggests a strategic relationship where AI Decksy may be integrated into or cross-promoted with MasterBundles' template offerings.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
MasterBundles competitors and assessment
Company assessmentDirect peers
- Envato (Envato Elements, ThemeForest, GraphicRiver): Envato operates the largest direct competitor marketplaces for digital design assets, themes, and templates. GraphicRiver and Envato Elements overlap directly with MasterBundles' graphics, fonts, templates, and add-ons categories, serving the same SMB designer and marketer audience with similar perpetual-license and subscription models.
- Iconfinder: Iconfinder is a marketplace for buying and downloading icons, primarily for app and web designers. It is a direct comparator to MasterBundles' icons subcategory, sharing the same buyer persona (web professionals and developers) and one-time license monetization model.
- Flaticon: Flaticon is a leading icon marketplace and freemium platform with millions of icons in PNG, SVG, and other formats. It directly competes with MasterBundles' 15,776+ vector icon catalog, serving overlapping web professional and SMB design needs with similar licensing options.
- Creative Market: Creative Market is a digital marketplace where independent creators sell fonts, graphics, templates, themes, and add-ons to designers and SMBs. It mirrors MasterBundles' marketplace model, vendor curation approach, and one-time license structure across highly overlapping product categories.
- Vecteezy: Vecteezy is a vector graphics and stock image marketplace with a strong free offering and subscription downloads. It targets the same graphic designer and marketer segments as MasterBundles, with overlapping product types (vectors, icons, illustrations) and a similar freemium-to-paid conversion model.
- MotionElements: MotionElements is a digital marketplace for stock footage, motion graphics, templates, music, and design assets. It shares MasterBundles' marketplace structure, third-party vendor model, and license-tier approach, particularly in templates and add-ons for creative professionals.
- DesignCuts: DesignCuts is a curated marketplace offering limited-time bundles of fonts, graphics, templates, and add-ons. Its bundle-format and discount-led positioning directly mirror MasterBundles' core value proposition of high-savings design deals for creative professionals.
- Freepik: Freepik is a major marketplace and freemium platform for vectors, stock photos, PSD files, and icons. It competes head-on with MasterBundles in the icons, illustrations, and templates space, particularly for price-sensitive SMB and individual creators in similar use cases.
Broad incumbents
- Shutterstock: Shutterstock is a broad incumbent in stock photography, vectors, illustrations, video, and music with a large subscription-based catalog. It competes for SMB and marketer design budgets that overlap with MasterBundles' graphics and stock content categories.
- Adobe Stock: Adobe Stock is Adobe's large, broad stock asset platform for photos, vectors, illustrations, templates, and video, tightly integrated with Creative Cloud. While not a pure marketplace, it competes for the same buyer budgets and increasingly for templates and design assets that overlap with MasterBundles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
MasterBundles social profiles
Digital presenceMasterBundles financial estimates
Financial estimateRevenue estimate
Valuation estimate
MasterBundles leadership team
Management profileNumber of profiles
MasterBundles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MasterBundles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MasterBundles
What does MasterBundles do?
MasterBundles operates an online marketplace where third-party vendors list and sell digital design assets across five core categories: Graphics (icons, illustrations, patterns, logos, textures, backgrounds, T-shirts, characters, infographics), Fonts, Add-ons (plugins and brushes for Photoshop, Illustrator, Lightroom, Procreate), Templates (presentations, social media, mockups, printables, resumes, UI kits), and Stock Content (footage, photos, SVG files). Products are delivered as instant digital downloads under Personal, Commercial, or Extended Commercial licenses, with payment processed via Stripe.
Is MasterBundles a public or private company?
MasterBundles is a private company. It is classified as corporate owned and is currently operating.
When was MasterBundles founded?
MasterBundles was founded in -1. It employs 11 to 50 people.
Where is MasterBundles based?
MasterBundles is headquartered in Tallinn, Estonia, in the Europe region.
How does MasterBundles make money?
Two revenue lines are on record. Marketplace Product Sales are the primary driver. The others are direct Product Sales.
Who are MasterBundles's main competitors?
Direct peers on record are Envato (Envato Elements, ThemeForest, GraphicRiver), Iconfinder, Flaticon, Creative Market, Vecteezy, MotionElements, DesignCuts and Freepik. Broad incumbents are Shutterstock and Adobe Stock.
Does MasterBundles have an API?
No public API is recorded for MasterBundles.
What industry is MasterBundles in?
MasterBundles's product category is Digital Design Assets Marketplace. Its primary akta.pro industry code is CRAFAIAH, Digital Marketplaces for Downloadables (Creators/Assets), with a secondary code of MPACAFAD, Creator Digital Goods & Downloads (Templates, Presets, Files). Its NAICS code is 51321 and its SIC code is 5734.