Merchant Wealth

What Merchant Wealth does

Mike's Transport Warehouse Ltd. (trading as MTW) is a privately held New Zealand specialty distributor of aftermarket and OEM truck, trailer, and heavy equipment parts, founded in 2002 and headquartered in Hamilton with additional trade counter locations in Christchurch, New Zealand and Tingalpa, Brisbane, Australia. The company operates a unified catalog of more than 9,000 products spanning over 20 categories — including axles, brakes, suspension, hydraulics, lighting and electrical, mud flaps, body hardware, toolboxes, winches, restraint gear, filters, workshop consumables, truck parts, heavy equipment parts, wheels, tow couplings, and fasteners — sourced from more than 100 supplier brands such as Hella, Lucidity, Knorr-Bremse, Hendrickson, Wabco, Haldex, Meritor, Firestone, Renegade, Weight Cheetah, Parlok, Trux, and ExTe (the last of which MTW distributes exclusively in New Zealand).

MTW sells through two complementary channels: a full e-commerce storefront at mtw.co.nz (built by Web Ninja) enabling direct online ordering with account registration and shopping cart functionality, and three physical trade counter locations for customers who require in-person technical advice and immediate parts availability. The company has also developed its own product lines, including MTE Trailer Parts (complete trailer assemblies such as tippers, car transporters, and tilt decks) and MTW-branded Air Suspension and Spring Suspension spares and kits, capturing higher-margin proprietary product revenue.

The revenue model is transactional unit-based retail and trade pricing in New Zealand Dollars (GST-exclusive), with no disclosed subscription, tier, or enterprise contract structure. MTW's primary customer vertical is Transport & Logistics Operators — fleet owners, trailer operators, and heavy transport businesses — alongside construction, agricultural, and heavy equipment end-users. The company is founder-led (Ian Tyner is identified as founder), privately owned with no disclosed external investment, and operates without disclosed partnerships in AI, software platforms, or proprietary technology beyond its catalog commerce site.

Name

Merchant Wealth

Legal name

Mike's Transport Warehouse Ltd.

Website

https://mtw.co.nz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Mike's Transport Warehouse (MTW) is a New Zealand-founded, privately held specialty distributor of aftermarket and OEM truck, trailer, and heavy equipment parts, selling 9,000+ SKUs across 20+ categories to transport, logistics, construction, and agricultural operators via e-commerce and three trade counter locations in New Zealand and Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Parnell

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Aftermarket Parts & Accessories Sales: MTW generates revenue through direct sales of aftermarket and OEM truck, trailer, and heavy equipment parts via its e-commerce platform and physical counter locations. Products range from individual components (brake drums, filters, mud flaps) to larger assemblies (axles, suspension kits, hydraulic hoists). Revenue is primarily transactional with a mix of one-time purchases and repeat B2B fleet customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MTW (Mike's Transport Warehouse Ltd) distributes aftermarket and OEM truck, trailer, and heavy equipment parts and accessories through an in-house e-commerce storefront (mtw.co.nz) and three physical trade counter branches in Hamilton and Christchurch (New Zealand) and Tingalpa, Queensland (Australia). The catalog spans more than 9,000 SKUs across 20+ product categories, including axles, brakes, suspension, hydraulics, lighting, body hardware, tools, winches, filters, wheels, and complete MTE trailer assemblies. The company is the exclusive New Zealand distributor for ExTe logging components and carries its own MTW Air Suspension and MTW Spring Suspension sub-brands.

Product overview

Mike's Transport Warehouse (MTW) is a leading New Zealand supplier of aftermarket and OEM truck, trailer, and heavy equipment parts and accessories since 2002. The company operates as a single unified e-commerce platform offering over 9,000 products across more than 20 categories. The product portfolio is organized around core product categories including Axles & Accessories, Brakes, Suspension, Hydraulics, Lights & Electrical, Mud Flaps & Mud Guards, Body Hardware, Toolboxes & Accessories, Winches & Recovery, Restraint Gear, Filters, Workshop Consumables, Truck Parts, Heavy Equipment, Wheels & Accessories, Tow Couplings, Chrome Accessories, Small Trailer, Building Materials, ExTe Logging Parts, Hazard Gear, Tools, Fasteners, Cleaning & Accessories, Office Consumables, Motors, and Apparel. MTW also offers its own branded MTE Trailer Parts sub-line featuring complete trailer assemblies. The company distributes products from over 100 partner brands including Parlok, Trux, ExTe, Hella, Lucidity, Renegade, Weight Cheetah, K-Hitch, Knorr-Bremse, Hendrickson, Wabco, Haldex, Meritor, Firestone, and many others, serving the transport, logistics, construction, and agricultural sectors across New Zealand and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• MTW Air Suspension: MTW's own brand of air suspension spares and kits for trailers.
• MTW Spring Suspension

Products and services

• Axles & Accessories Comprehensive range of trailer and truck axle components including fixed and steering disc/drum axles, axle hubs, bearings, hub caps, axle spares and MTW-brand air suspension and spring suspension spares and kits for fleet maintenance, trailer builders, and owner-operators.
• Brakes Full brake system components for trailers and trucks including brake drums, brake couplings, brake valves (Sealco, Pacific, Hendrickson, Bendix, Wabco, Haldex, Knorr-Bremse), Suzi coils, air tanks, brake shoes, linings, disc pads, calipers, spring brakes, brass fittings, air brake hose and tube, S-cams, slack adjusters, service chambers and brake rotors.
• Suspension Trailer and truck suspension parts including air bags, Reyco, trailer springs, Hutch, Fruehauf, K-Hitch suspension spares and kits, shock absorbers, MTW suspension products, Weweler, ROR, Neway, Watson & Chalin, and Transport Equipment Australia components.
• Hydraulics Hydraulic system components including hydraulic hose and fittings, tanks, hoists (front-of-body and buried front-of-body), hoist brackets, seal kits, spare parts, hydraulic power packs, valves, pumps and accessories.
• Lights & Electrical Electrical components and lighting including aerials, CB radios, batteries, battery accessories, bulbs, cables, cable ties and mounts, commercial lighting, driving and fog lights, fuses, generators, power distribution, headlight inserts, interior and exterior lights, marker lights, number plate lights, plugs and sockets, reflectors, switches, flashers, relays, horns, tail lights, terminals, warning lights, and work lights.
• Mud Flaps & Mud Guards Mud protection products including black and white rubber and plastic mud flaps, mud flap brackets, mud guards in plastic, alloy, and stainless steel, guard brackets, saddles, poles, caps, accessories, and custom mud flaps; brands include Parlok, Lucidity, Kraft Trailers, Lelox, Rhino and Roadmaster.
• Body Hardware Hardware components including tail door kits, anti-luce fasteners, camlock caps, catch fasteners, certificate holders, curtain straps, curtain tensioners, container door lock kits, washers and various latch mechanisms; brands include MTE, MTW, Pacific, Straitline and Structurflex.
• Toolboxes & Accessories Storage and work organization solutions including workbenches, workshop toolboxes, truck and trailer toolboxes, ute toolboxes, and toolbox parts and accessories.
• Winches & Recovery Winch products and recovery equipment including Comeup winches (Bison 20, Bison 30 and Bison 50 models), winch accessories, and recovery gear.
• Restraint Gear Load securing products including load binders (various sizes and capacities), chain and twitches, shackles, lashing and hooks, corner boards, lifting slings, and related restraint equipment.
• Filters Filtration products including air filters, fuel filters, water filters, oil filters, and Kubota-specific filter parts.
• Workshop Consumables Workshop supplies including additives, cable ties and mounts, hose and accessories, AdBlue, abrasives, adhesives, CRC products, grease, lubricants, oil, paint, seals, and miscellaneous consumables.
• Truck Parts & Accessories OEM and aftermarket truck parts including fuel tanks, Fuso, Freightliner, Sinotruk, Nissan, Mack, Hino, Isuzu, Kenworth, Peterbilt, CAT and Cummins parts, automotive belts, bearings, seat belts, exhausts, mufflers, mirrors, water pumps, wiper arms and blades, and truck-specific components.
• Heavy Equipment Parts Heavy equipment parts including Ag Gear, rock breakers, Kubota, CAT, Sumitomo, Cummins, Lonking, Ensign, Sakai and IHI parts.
• Wheels & Accessories Wheel and rim products including Weight Cheetah alloy wheels, steel wheels, steel rims, wheel spacer bands, valves, wheel nut indicators, wheel nuts, wheel studs, hubodometers, rim clamps, wheel accessories, and tyres.
• Tow Couplings Coupling and hitching products including TCK kits, couplings, pintle hooks, 5th wheels (Fontaine, Davies, Dangelo, Holland, JOST, K-Hitch), king pins, ballraces, tow eyes, and pintle eyes.
• Chrome Accessories Chrome-plated decorative and functional accessories including exhausts, mufflers, nut covers, chrome hub caps, dress rings, mud flap weights, and other chrome trim items.
• ExTe Logging Parts ExTe-specific logging equipment components distributed exclusively through MTW in New Zealand, including the Quick Lock Series, stakes and beds, Com90 Series, and TU Tensioners.
• MTE Trailer Parts Complete MTE-branded trailer parts and assemblies including 3 axle mechanical suspension, forklift trailers, simple trailers, ramps, panel trailers, 2 axle tilt decks, car transporters, deck wideners, dollies, house trailers, jacketing plant, Linkwing, modules, rows of 4 configurations, tippers, and other specialized trailer types.
• MTW All Products Catalog Complete unified aftermarket and OEM truck, trailer, and heavy equipment parts catalog offering 9,000+ products across 20+ categories (Axles, Brakes, Suspension, Hydraulics, Lights & Electrical, Mud Flaps, Body Hardware, Toolboxes, Winches, Restraint Gear, Filters, Workshop Consumables, Truck Parts, Heavy Equipment, Wheels, Tow Couplings, Chrome Accessories, Small Trailer, Building Materials, ExTe Logging Parts, Hazard Gear, Tools, Fasteners, Cleaning & Accessories, Office Consumables, Motors, Apparel, and Trailer Parts & Accessories), accessible via the mtw.co.nz online storefront and three physical trade counter branches.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• ParlokcoreOthersParlok is a key brand partner whose products are sold through MTW's catalog and storefront. MTW features Parlok products prominently on their website.
• TruxcoreOthersTrux is a trusted brand partner supplying transport accessories and components sold through MTW's nationwide distribution network.
• ExTecoreOthersExTe is a logging parts specialist whose products (Quick Lock Series, Stakes & Beds, Com90 Series, TU Tensioners) are distributed exclusively through MTW in New Zealand.
• HellacoreTechnology or IntegrationHella is a globally recognised lighting and electronics brand whose products are supplied through MTW, offering customers premium OE-quality lighting solutions.
• LuciditycoreTechnology or IntegrationLucidity supplies LED lighting and signalling products distributed by MTW across New Zealand and Australia.
• RenegadecoreOthersRenegade is a brand partner for wheels and accessories, with products featured in MTW's catalog and promotional materials.
• Weight CheetahcoreOthersWeight Cheetah is a supplier of alloy wheels distributed through MTW's retail and trade counter locations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TruckPro: TruckPro is a US heavy-duty aftermarket parts distributor with a network of physical branches and e-commerce sales, directly comparable to MTW's truck and trailer parts distribution model.
• Repco (GPC Asia Pacific): Repco is a major auto and truck aftermarket parts retailer across New Zealand and Australia with both e-commerce and physical store presence, directly comparable to MTW's mix of channels and product categories.
• Blackwoods: Blackwoods is a leading Australian industrial and transport parts distributor with multi-channel sales, comparable to MTW in serving fleet and heavy equipment customers across Australasia.
• Truckline: Truckline is an Australian specialist distributor of truck and trailer parts, closely matching MTW's core product mix and customer base of fleet operators and transport workshops.
• CoolDrive Auto Parts: CoolDrive is an Australian wholesale distributor of automotive aftermarket parts serving workshops and fleets, comparable in business model and customer base to MTW.
• FleetPride: FleetPride is North America's largest distributor of heavy-duty truck and trailer parts, operating a hybrid e-commerce and branch counter model that closely mirrors MTW's go-to-market approach.

Emerging players

• FinditParts: FinditParts is a digital-first heavy-duty truck parts e-commerce platform, representing the online-native competitive threat to traditional counter-based distributors like MTW.

Broad incumbents

• Genuine Parts Company (NAPA): Genuine Parts Company operates the NAPA network, the largest automotive aftermarket parts distributor globally; relevant as a scaled incumbent against which MTW's smaller, regionally focused model must compete.
• Bapcor Limited: Bapcor is the Australasian parent of Repco, Burson Auto Parts, and Truckline — a much larger incumbent operating across the same aftermarket parts categories that MTW serves, with broader geographic coverage and scale advantages.

Others

• Wabash National: Wabash National is a major trailer OEM and parts supplier; relevant as an adjacent industry participant whose trailer platforms and components are downstream users of the kind of parts MTW distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MikesTransportWarehouse
• Instagraminstagram.com/mikes_transport_warehouse
• Xx.com/merchantwealth
• LinkedInlinkedin.com/company/merchant-wealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merchant Wealth