What Eidon Ionic Minerals does

Eidon Ionic Minerals (legal entity Eidon, Inc.) is a privately held, vertically integrated manufacturer of liquid ionic mineral supplements founded in 1996 by Rick Wagner (C.N., M.S.) and headquartered at 12330 Stowe Dr., Poway, California. The company produces a portfolio of 16 single ionic liquid minerals (Silica, Boron, Calcium, Chromium, Copper, Iodine, Iron, Lithium, Magnesium, Manganese, Molybdenum, Phosphorus, Potassium, Selenium, Sulfur, and Zinc) along with seven mineral blends, functional mushroom products under the SuperBiome brand, supporting supplements (EDTA, vitamins, cod liver oil, herbal extracts), a mineral-enriched moisturizing lotion, founder-authored books, and functional chocolate bars. Its core technology is a proprietary manufacturing process that uses ion exchange, ultra-filtration, and UV light treatment on pharmaceutical or food-grade raw materials (99.8%+ purity) dissolved in ultra-pure de-ionized water to create angstrom-sized, ionic liquid mineral particles claimed at 99.9% bioavailability, with every raw material third-party tested for identity, purity, strength, and heavy metals.

Eidon generates revenue through three primary streams: direct-to-consumer e-commerce at shop.eidon.com, an authorized reseller/wholesale program governed by a Minimum Advertised Price policy (with Amazon sellers explicitly excluded), and a $125 Hair Tissue Mineral Analysis (hTMAP) diagnostic service that tests 36 mineral levels via ICP Mass Spectrometer and includes a free 30-minute consultation. Pricing is largely unit-based and pay-as-you-go, with single minerals uniformly priced at $19.99, blends ranging $19-$110, and no subscription mechanic disclosed. Customer segments span health-conscious consumers, individuals with specific mineral-related health concerns, families, and natural health retailers/practitioners served through the wholesale channel. Marketing is content-driven, leveraging the corporate website, founder-authored articles, YouTube videos, Instagram (@eidonminerals), email newsletters, and an affiliate program, supplemented by founder-led radio and public speaking engagements. The company has no disclosed institutional funding, no subsidiaries, no M&A history, and no AI/ML capabilities.

Name

Eidon Ionic Minerals

Legal name

Eidon, Inc.

Website

https://eidon.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Eidon Ionic Minerals (Eidon, Inc.), founded in 1996 and based in Poway, California, manufactures and sells proprietary liquid ionic mineral supplements, blends, functional mushrooms, and diagnostic hair mineral analysis services directly to consumers, natural health retailers, and practitioners.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Minerals & Trace Elements (Calcium, Magnesium, Zinc, Iron; Chelated Minerals) (AFAJAKAB)

Keywords

• Liquid mineral supplements
• Ionic mineral supplements
• Dietary supplements
• Hair mineral analysis
• Functional mushroom products

Headquarters

HQ city

Poway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-consumer e-commerce sales: Products sold directly to consumers through the company's e-commerce storefront at shop.eidon.com. Includes single minerals, mineral blends, supplements, mushrooms, books, and skincare products. One-time purchase model with no subscription mentioned.
2. Wholesale/B2B distribution: Authorized reseller program allowing retail stores, healthcare practitioners, and other businesses to purchase products for resale. Company has a Minimum Advertised Price (MAP) policy and requires vendor applications with business license verification. Processing time of 5-7 business days for application review.
3. Hair tissue mineral analysis service: Laboratory testing service that measures 36 mineral levels in hair samples using ICP Mass Spectrometer. Includes customized mineral menu creation and free 30-minute consultation with practitioner. Single service at $125.00 with 3-6 week processing time.
4. Affiliate program: Company operates an affiliate program for marketing partners who refer customers to the business.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Eidon Ionic Minerals manufactures and sells a comprehensive line of liquid ionic mineral supplements made by transforming pharmaceutical-grade mineral crystals into angstrom-sized, 99.9% bioavailable particles in ultra-pure de-ionized water. The core product range covers 16 single minerals plus mineral blends, complemented by functional mushrooms, supporting supplements, skincare, books, and a diagnostic Hair Tissue Mineral Analysis service that produces personalized mineral protocols.

Product overview

Eidon Ionic Minerals offers a comprehensive line of liquid mineral supplements for human and animal use. The core product line consists of 16 single ionic liquid minerals (Silica, Boron, Calcium, Chromium, Copper, Iodine, Iron, Lithium, Magnesium, Manganese, Molybdenum, Phosphorus, Potassium, Selenium, Sulfur, Zinc) and 7 mineral blend formulations. Additional products include functional mushrooms (SuperBiome line plus 5 individual varieties), skin care (Moisturizing Lotion), supporting supplements (EDTA, Taurine, Vitamins, Cod Liver Oil, etc.), health books, and functional chocolate bars. The company also offers a Hair Mineral Analysis diagnostic service. All products emphasize purity, bioavailability, and pharmaceutical-grade quality standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Ionic Liquid Minerals (16 minerals: Silica, Boron, Calcium, Chromium, Copper, Iodine, Iron, Lithium, Magnesium, Manganese, Molybdenum, Phosphorus, Potassium, Selenium, Sulfur, Zinc) Sixteen individually available ionic liquid minerals, each priced at $19.99 and presented as 99.9% bioavailable mineral elements dissolved in purified, de-ionized water. Suitable for all ages and sold in 18oz regular strength or 2oz concentrate formats for health-conscious consumers seeking targeted mineral supplementation.
• Mineral Blends (Multiple Minerals, Joint Support, Adrenal Support, Electrolytes, Bone Support, Immune Support, Heavy Metal Exposure & Cleansing Kit) Combination liquid mineral products designed to optimize mineral synergy and simplify dosing, including the Heavy Metal Exposure & Cleansing Kit at $110.00 and blends such as Multiple Minerals, Joint Support, Adrenal Support, Electrolytes, Bone Support, and Immune Support priced from $19.00 to $19.99. Aimed at consumers wanting pre-formulated protocols rather than single minerals.
• Mineral-Enriched Moisturizing Lotion Topical lotion combining Eidon liquid minerals with botanicals and essential oils, formulated without parabens, additives, or chemical preservatives, priced at $24.00. Targeted at consumers seeking mineral supplementation via topical application.
• Functional Mushroom Products (SuperBiome Mushroom Probiotic Capsules, SuperBiome Mushroom Powder, individual liquid mushrooms: Chaga, Cordyceps, Lion's Mane, Reishi, Turkey Tail) Functional mushrooms marketed for optimal gut health and balance, including SuperBiome Mushroom Probiotic Capsules at $34.99, SuperBiome Mushroom Powder at $29.99 to $94.97, and individual liquid mushrooms at $39.00 each. Aimed at health-conscious consumers pursuing gut health and adaptogenic support.
• Supporting Supplements (EDTA Chelation, Taurine 1000, Multiple Vitamins, Vitamin B Complex, Cod Liver Oil, Brown Seaweed Extract, Peruvian Pink Salt, Milk Thistle, Dandelion) A complementary catalog of nutritional supplements priced from $6.50 to $39.00 including EDTA Chelation, Taurine 1000, Multiple Vitamins, Vitamin B Complex, Cod Liver Oil, Brown Seaweed Extract, Peruvian Pink Salt, Milk Thistle, and Dandelion. Sold alongside the core minerals to support customer protocols.
• Books (Balance Your Terrain, The Synergy Between Minerals) Two health education books authored by founder Rick Wagner: Balance Your Terrain: A Guide to Optimal Health and Freedom from Disease ($24.00) and The Synergy Between Minerals ($25.00), sold as standalone publications to support brand thought leadership.
• Functional Chocolate Bars (SuperBiome Chocolate, Peruvian Pink Salt Chocolate, Lion's Mane & Quinoa Crunch Dark Chocolate Bar) Health-focused chocolate bars including SuperBiome Chocolate, Peruvian Pink Salt Chocolate, and Lion's Mane & Quinoa Crunch Dark Chocolate Bar, each priced at $7.99. Positioned as functional food items combining chocolate with mushroom or mineral ingredients.
• Hair Tissue Mineral Analysis (hTMAP) Diagnostic Service Laboratory testing service measuring 36 mineral levels in hair samples via ICP Mass Spectrometer, priced at $125.00 with a 3-6 week processing time. Includes customized mineral menu creation and a free 30-minute consultation with a practitioner. Designed for consumers seeking personalized mineral protocols.

Quantifiable outcome

• 99.9% bioavailability of liquid ionic minerals vs. 5-10% absorption from traditional pill supplements
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Standard Process: Whole-food and nutritional supplement manufacturer sold primarily through healthcare practitioners. Comparable to Eidon via practitioner channel, mineral-heavy product line, and the use of diagnostic/testing to drive product protocols.
• Thorne: Large premium supplement brand with broad product portfolio (vitamins, minerals, probiotics, sports nutrition). Overlaps with Eidon across single minerals and quality/purity narrative; serves similar DTC + practitioner customer base but at significantly larger scale.
• NOW Foods: Large mass-market supplement manufacturer offering a wide minerals/supplements line including liquid minerals. Overlaps with Eidon on single-mineral SKUs and competitive pricing; serves a different price/channel mix but competes for the same end consumers in retail and online.
• Pure Encapsulations: Premium practitioner-grade supplement brand emphasizing purity, hypoallergenic formulations, and third-party testing. Comparable to Eidon on quality messaging and practitioner/wholesale channel mix; broader SKU portfolio at materially larger scale.

Direct peers

• Designs for Health: Practitioner-channel premium supplement brand offering a broad line including minerals, vitamins, and functional products. Comparable to Eidon on quality positioning, practitioner/wholesale distribution, and use of diagnostic/testing services to drive protocol sales.
• Trace Minerals Research: Closest direct peer: manufactures liquid ionic trace mineral supplements (Concentrace line) using concentrated seawater. Competes head-to-head with Eidon in the liquid ionic mineral category with similar pricing, broad retail distribution, and an emphasis on bioavailability.
• Biotics Research: Practitioner-channel supplement company emphasizing mineral and nutritional products with quality and bioavailability messaging similar to Eidon's. Competes for the same integrative/functional-medicine practitioners and personalized-protocol customers.
• BodyBio / E-Lyte: Direct peer in liquid mineral and electrolyte supplements targeting health-conscious and practitioner customers. Competes in the same liquid-format, low-filler, practitioner-friendly positioning as Eidon's electrolyte and single-mineral line.

Emerging players

• Seeking Health: DTC and practitioner supplement brand with emphasis on active forms of vitamins/minerals and methylation support. Comparable to Eidon on liquid/mineral formats and on a content- and education-driven marketing approach targeting health-savvy consumers.
• Quicksilver Scientific: Specialty liquid supplement brand focused on detoxification, mineral/liposomal delivery, and practitioner protocols. Comparable to Eidon via liquid-format technology, heavy-metal cleansing positioning, and use of diagnostic testing to drive protocols.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/eidonminerals
• Xx.com/EidonMinerals
• Facebookfacebook.com/EidonMinerals
• LinkedInlinkedin.com/company/eidon-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eidon Ionic Minerals