DeBragga

What DeBragga does

DeBragga is a family-owned specialty meat distributor, incorporated as DEBRAGGA INC. and operating from a processing and distribution facility at 65-77 Amity Street in Jersey City, NJ, with its brand marketed out of New York City as "New York's Butcher." The company has been operating since 1927 and employs 51–100 people. Its product portfolio centers on premium proteins: USDA Prime dry-aged beef (aged 30–90+ days), American/Australian/Japanese Wagyu (including exclusive distribution of 100% pureblood Japanese Miyazaki Wagyu), Niman Ranch grass-fed beef, heritage-breed pork (Gloucester Old Spot, Berkshire, Duroc, Tamworth, Hampshire), Elysian Fields and Rocky Mountain lamb, veal, poultry, charcuterie, sausages, and ancillary pantry items, grill kits, and gift sets. Pricing ranges from approximately $9.95 for Niman Ranch hot dogs to over $495 for a Japanese Wagyu sampler kit.

The company runs a dual-channel model: a regional B2B supply relationship with fine-dining restaurants, hotels, and country clubs concentrated in the New York metropolitan area (named customers include Le Bernardin, Jean-Georges, Daniel, Rainbow Room, L'Artusi, Cote, Cosme, Zahav, The Modern, American Cut, and others), paired with a national direct-to-consumer e-commerce platform on Magento that ships perishable product nationwide. Revenue is generated transactionally through unit-priced product sales — there is no subscription, licensing, or recurring-contract mechanic evident. Marketing leans on brand heritage, restaurant-logo social proof, an Instagram presence (@DeBraggaMeats), an email newsletter, and content marketing via a recipes and butcher's guide library.

There is no proprietary technology platform, no AI/ML capability, and no evidence of venture or institutional capital; the business is bootstrapped, family-controlled, and operationally focused on protein sourcing, dry-aging, custom cutting, and perishable fulfillment rather than software or data.

Name

DeBragga

Legal name

DEBRAGGA INC.

Website

https://debragga.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

51–100 employees

Short description

DeBragga is a family-owned specialty meat distributor founded in 1927, supplying premium proteins — including Japanese Miyazaki Wagyu, dry-aged Prime beef, and Niman Ranch grass-fed beef — to New York fine-dining restaurants and to nationwide direct-to-consumer customers via its Magento e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): Direct-to-consumer online sales of premium meats including beef, pork, lamb, poultry, and specialty items through the company's e-commerce platform. Products sold per unit with perishable goods shipped fresh or frozen.
2. B2B Food Service / Restaurant Supply: Wholesale distribution of meat products to fine dining restaurants, hotels, country clubs, and high-volume foodservice customers. Products include custom-cut steaks, chops, roasts, and specialty cuts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

DeBragga is a specialty meat distributor and online butcher that sources, ages, and sells premium meats — including dry-aged prime beef, USDA Prime beef, Japanese/American/Australian Wagyu, grass-fed and naturally raised beef, heritage-breed pork, lamb, poultry, veal, and charcuterie — both as direct-to-consumer e-commerce shipments nationwide and as B2B wholesale supply to fine dining restaurants, hotels, and country clubs in the New York metropolitan area. The company also offers curated gift sets, grill kits, gift certificates, and a line of pantry items.

Product overview

DeBragga is an online butcher shop and specialty meat retailer serving both direct consumers and restaurants including Michelin-starred establishments. The company operates as a single unified e-commerce platform (built on Magento) offering a comprehensive portfolio of premium meat products. The core offering centers on beef across multiple quality tiers (Prime, Wagyu, Grass Fed, Dry Aged, Naturally Raised) alongside complementary protein categories (Pork, Lamb, Poultry, Veal) and specialty items (Charcuterie, Sausages, Pantry items). The platform also features ancillary products including Grill Kits, Gift Sets, and Gift Certificates. Products are sourced from named suppliers and farms including Niman Ranch, Elysian Fields Lamb, Rocky Mountain Lamb, and Gloucester Old Spot pork, with offerings ranging from everyday cuts to ultra-premium Japanese Miyazaki Wagyu.

Differentiator

Problem solved

Functional benefit

Products and services

• Dry Aged Beef Dry-aged beef program (30-90+ days) covering USDA Prime, hand-select, and naturally raised dry-aged cuts for fine dining chefs and premium home cooks.
• USDA Prime Beef USDA Prime grade beef, the highest quality grade available, including Certified Angus beef selections for restaurants and premium home cooks.
• Wagyu Beef Wagyu portfolio spanning American Wagyu, Australian Wagyu, and Japanese Miyazaki Wagyu (Kobe Beef Style) with varying marble scores, including exclusive U.S. distribution of Miyazaki Wagyu.
• Grass Fed Beef Grass-fed beef from Niman Ranch American Angus cattle, raised without antibiotics or hormones, grass-finished.
• Naturally Raised Beef Naturally raised beef (no hormones, no antibiotics) in hand-select and prime varieties.
• Pork Free-range Iowa heritage-breed pork (Gloucester Old Spot, Tamworth, Hampshire, Berkshire, Duroc) including chops, tenderloin, spare ribs, and pork belly.
• Lamb Premium lamb assortment spanning Elysian Fields (Pennsylvania Allegheny Mountains), Rocky Mountain, and Australian origins.
• Poultry Poultry assortment including Amish country chicken and Pennsylvania Pekin duck.
• Veal Holstein milk-fed veal including rack chops, boneless loin, and shanks for osso buco.
• Charcuterie and Smoked Meats Artisanal cured and smoked meat products.
• Sausage, Ham and Bacon Italian-style pork sausages (hot and sweet), cured ham, and smoked bacon products.
• Pantry Items Gourmet pantry selection including salts and peppers, sauces, butters, and kitchen essentials (e.g., Yuzu Kosho, Kishibori Shoyu soy sauce, Kizami Wasabi, Black Truffle Butter).
• Grill Kits Curated grilling kits and bundles for outdoor cooking, marketed through a dedicated landing page.
• Gift Sets Curated gift boxes featuring premium steaks paired with accompaniments such as Falk Salt Crystal Flakes, marketed for personal and corporate gifting.
• Gift Certificates Redeemable gift certificates usable for meat purchases via the DeBragga e-commerce storefront.
• Burgers and Ground Meats Ground beef blends, burgers, and patties (dry-aged blend, brisket short rib blend, American Wagyu, grass-fed options).
• Hot Dogs Niman Ranch uncured beef hot dogs made from grass-fed Angus cattle with no antibiotics or hormones.

Quantifiable outcome

• Serving meats to multiple 3 & 4 star New York Times restaurants

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Niman RanchcoreOthersPrimary supplier of grass-fed beef products. Niman Ranch is a network of independent family farmers and ranchers committed to sustainable and humane livestock practices. Products include grass-fed filet mignon, ribeye steaks, and hot dogs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rastelli's: New Jersey-based specialty meat and seafood distributor offering DTC e-commerce and foodservice supply. Highly comparable given regional proximity, dual B2B/DTC model, premium Wagyu/dry-aged assortment, and family-owned operating background.
• Omaha Steaks: Long-established mail-order and DTC premium steak and meat company with strong gifting program. Comparable as a scaled specialty meat DTC operator, though positioned more mid-market than DeBragga's premium tier.
• Pat LaFrieda Meat Purveyors: NYC-based premium meat purveyor supplying top restaurants and DTC consumers with dry-aged, custom-blend burgers, and specialty cuts. Direct comparable given overlapping NYC fine-dining customer base, DTC e-commerce model, and premium positioning.
• Snake River Farms: American Wagyu and Kurobuta pork producer selling DTC and through foodservice, with strong premium gifting program. Comparable product mix (American Wagyu, dry-aged, heritage pork) and DTC-first model with high average order value.
• Allen Brothers: Chicago-based specialty meat distributor serving fine dining and DTC with USDA Prime, dry-aged, and Wagyu. Direct peer given dual B2B restaurant supply + DTC e-commerce focus on premium beef SKUs.
• Lobel's: Family-owned NYC premium butcher serving restaurants and DTC with dry-aged Prime and Wagyu. Direct comparable given family ownership, NYC fine-dining heritage, dry-aged specialization, and DTC e-commerce.
• D'Artagnan: Specialty purveyor of meats (including Wagyu, duck, foie gras, veal) and charcuterie serving restaurants and DTC nationwide. Comparable product breadth, heritage/sourcing narrative, and fine-dining customer base.

Emerging players

• Crowd Cow: Online marketplace for craft meats from independent ranches, offering subscription boxes and à la carte. Comparable as DTC-first premium meat operator with strong digital experience, though more mid-market in price point.
• Porter Road: Pasture-raised, dry-aged beef and heritage pork sold DTC online with curated bundles. Comparable premium DTC meat model with strong sourcing story, though smaller scale and direct-to-consumer only.

Broad incumbents

• US Foods: One of the largest US broadline foodservice distributors with a specialty meat division serving restaurants. Comparable as a competing supply channel for fine-dining customers, but lacks DeBragga's premium/specialty curation and DTC focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights2 records

Customer concentration

• Instagraminstagram.com/debraggameats
• Xx.com/debragga
• Facebookfacebook.com/DeBragga
• LinkedInlinkedin.com/company/debragga-new-york-s-butcher

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeBragga