Eduplaytion
- Company typePrivate
- Founded2018
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Eduplaytion firmographics
Firmographics- Name
- Eduplaytion
- Legal name
- Eduplaytion AS
- Website
- https://eduplaytion.no
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Eduplaytion industry classification
Industry- Product category
- K-12 Educational Software
- NAICS
- Educational Support Services (611710), All Other Miscellaneous Schools and Instruction (611699)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
- akta.pro secondary industries
- Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)
Keywords
Where Eduplaytion is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Markets served
Eduplaytion business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- School Subscriptions: Numetry is sold as a school-level subscription to Norwegian schools. Parents can also purchase access ('Kjøp nå' link to Microsoft Forms), suggesting a dual-channel subscription model. The primary revenue mechanism appears to be annual or multi-year school site licenses, with per-seat or site-based pricing for educational institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial – 10 missions of 124 total |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Eduplaytion product offering
Product offeringCore offering
Eduplaytion develops Numetry, a game-based mathematics learning platform for children aged 8–12 that delivers the Norwegian math curriculum through 124 progressive missions in a space-themed adventure. The platform is sold as school subscriptions (Numetry Skole) with an accompanying Teacher Portal (Lærerportalen) for assignment management and progress tracking, and is also accessible to parents and individual students via browser and iPad.
Product overview
Eduplaytion AS offers Numetry, a game-based mathematics learning platform designed for children ages 8-12. The core product is the Numetry math adventure game featuring over 100 exercises across 124 missions set in a space-themed storyline. The platform includes a dedicated Teacher Portal (Lærerportalen) for educators to create assignments, monitor student progress, and manage accounts, and is available as Numetry Skole for school deployments. The system aligns with Norwegian curriculum standards and emphasizes progressive learning with a focus on safe, positive screen time experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Numetry: Educational math game for children ages 8-12 that makes learning mathematics fun through gameplay in a space adventure setting
- Lærerportalen
- Matema-systemet
Products and services
- Numetry Gamified mathematics learning game for children aged 8–12, featuring over 100 math exercises and 124 missions within an adventure storyline set in space where math skills drive the narrative. Delivered via browser (play.numetry.com) and a Norwegian App Store iPad application.
- Lærerportalen (Teacher Portal) Teacher dashboard enabling educators to create assignments, track student results and progress, and manage classroom accounts within the Numetry platform.
- Numetry Skole (Numetry School) School-specific version of Numetry providing structured classroom access, featuring the Teacher Portal and tools for managing multiple students and tracking educational outcomes aligned with the Norwegian curriculum. Sold via school subscription and direct consultative sales.
Quantifiable outcome
- Thousands of students and teachers actively using the platform across Norwegian schools
Companies that use Eduplaytion
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Eduplaytion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Eduplaytion partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IKT NorgeminorIKT Norge (the Norwegian ICT industry association) is displayed as a partner logo. The partnership may involve industry advocacy, network access, or ecosystem positioning within the Norwegian technology sector. IKT Norge rebranded to Abelia; the relationship likely provides industry networking and credibility.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Eduplaytion competitors and assessment
Company assessmentDirect peers
- Matific: K-6 gamified mathematics platform adopted in schools worldwide. Directly competes with Numetry as a teacher-portal + game-based math curriculum for primary school classrooms.
- itslearning: Norwegian-founded K-12 learning management system widely adopted in Nordic schools; comparable as a Norway-headquartered K-12 digital platform sold to schools and municipalities.
- Smartick: Adaptive math practice platform for primary-aged children with daily sessions and progress tracking. Comparable product mechanic (short, gamified math drills) for an overlapping parent/school buyer.
- Sumdog: Gamified math and reading platform for primary school students with teacher dashboards and curriculum-linked content. Closely comparable as a K-6 game-based math learning service with school subscription pricing.
- Prodigy Education: Massive gamified K-8 math platform used in millions of classrooms globally. Directly comparable as a freemium game-based math learning platform serving primary schools with teacher dashboards.
- Dragonbox: Norwegian-origin maker of math learning games for children (acquired by Kahoot!), offering game-based math content for the K-12 age group - directly comparable product mechanics and target age range to Numetry.
- Teach Your Monster: Non-profit creator of game-based numeracy and reading apps for primary-aged children. Overlaps with Numetry as a game-based learning product for the same age band and school/parent audience.
Broad incumbents
- Khan Academy: Free global K-12 learning platform including math practice; while free, it competes for teacher attention and parent awareness in the same educational math category as Numetry.
- Kahoot!: Norwegian-founded EdTech giant that acquired Dragonbox; offers gamified K-12 learning including math and reading. A much larger incumbent in the same Norwegian and broader market with overlapping teacher/parent audiences.
Regional players
- Skolengo: European K-12 digital learning platform (strong in France and other European markets) used by schools for content delivery; comparable as a regional school-facing EdTech platform with curriculum-aligned content and teacher tools.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Eduplaytion social profiles
Digital presenceEduplaytion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eduplaytion leadership team
Management profileNumber of profiles
Profiles2 records
Eduplaytion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eduplaytion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eduplaytion
What does Eduplaytion do?
Eduplaytion develops Numetry, a game-based mathematics learning platform for children aged 8–12 that delivers the Norwegian math curriculum through 124 progressive missions in a space-themed adventure. The platform is sold as school subscriptions (Numetry Skole) with an accompanying Teacher Portal (Lærerportalen) for assignment management and progress tracking, and is also accessible to parents and individual students via browser and iPad.
Is Eduplaytion a public or private company?
Eduplaytion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eduplaytion founded?
Eduplaytion was founded in 2018. It employs 11 to 50 people.
Where is Eduplaytion based?
Eduplaytion is headquartered in Oslo, Norway, in the Europe region.
How does Eduplaytion make money?
One revenue line is on record: school Subscriptions.
Who are Eduplaytion's main competitors?
Direct peers on record are Matific, itslearning, Smartick, Sumdog, Prodigy Education, Dragonbox and Teach Your Monster. Broad incumbents are Khan Academy and Kahoot!. Skolengo is listed as a regional player.
Does Eduplaytion have an API?
No public API is recorded for Eduplaytion.
What industry is Eduplaytion in?
Eduplaytion's product category is K-12 Educational Software. Its primary akta.pro industry code is EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms, with a secondary code of EDAFACAC, Interactive Practice & Skill-Building (Drills, Games, Mastery Practice). Its NAICS code is 611710 and its SIC code is 8200.