Sidi Sport
Sidi Sport is an Italian manufacturer of premium cycling shoes, motorcycle boots, and apparel, founded in 1960. Operating as Sidi Sport S.r.l. under Italmobiliare S.p.A., it sells direct-to-consumer via sidi.com across seven markets, serving performance road cyclists, triathletes, mountain bikers, gravel riders, and motorcycle racers.
- Company typePrivate
- Founded1960
- HeadquartersMaser, Italy
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sidi Sport does
Sidi Sport S.r.l. is an Italian manufacturer of performance cycling and motorcycle footwear and apparel, founded in 1960 and headquartered in Maser, Treviso. The company operates under the direction and coordination of Italmobiliare S.p.A., a diversified Italian investment group, and employs 51-100 people. The product portfolio is organized around two divisions — Cycle and Moto — with cycling spanning road, triathlon, cross-country, gravel, all-terrain, and after-ride walk shoes, and motorcycling spanning racing, street, touring, offroad, and riding-shoe categories. Both divisions are supported by an apparel line and a spare-parts aftermarket (heel pads, replacement soles, closure components).
The company's technical differentiation rests on a set of proprietary mechanical features: the Tecno-3 Push Flex micrometric closure system, the C-Boost SRS carbon sole with replaceable Nylon/TPU inserts protecting the carbon in wear-prone zones, a Dyneema-cable dial system for triathlon shoes, the Twelve Carbon Composite sole designed to retain rigidity in hot/humid conditions, the Politex upper, and an integrated Sidi heel cup for power transfer. Together these create a component-level ecosystem — including replaceable SRS inserts and closure parts — that supports an aftermarket spare-parts business.
Sidi generates revenue through direct-to-consumer e-commerce at sidi.com, which operates across seven markets (Australia, Canada, Europe, Italy, Switzerland, UK, US) with multi-currency support, supplemented by a US distributor network. Premium unit pricing is evident — for example, the TRI-SIXTY triathlon shoe at $399.99 sale / $499.99 regular and the T-5 AIR at $299.99 — positioning the brand at the upper end of the cycling footwear segment. E-commerce operations and customer service are operated through a partnership with Calicantus Srl. Marketing is conducted via organic social (Facebook, Instagram, YouTube, LinkedIn), email newsletter with a 10% first-order incentive, and website content covering sustainability ("Made to Progress") and athlete storytelling.
Sidi Sport firmographics
Firmographics- Name
- Sidi Sport
- Legal name
- Sidi Sport S.r.l.
- Website
- https://sidi.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sidi Sport is an Italian manufacturer of premium cycling shoes, motorcycle boots, and apparel, founded in 1960. Operating as Sidi Sport S.r.l. under Italmobiliare S.p.A., it sells direct-to-consumer via sidi.com across seven markets, serving performance road cyclists, triathletes, mountain bikers, gravel riders, and motorcycle racers.
- Ownership category
- akta.pro rank
Sidi Sport industry classification
Industry- Product category
- Performance Cycling and Motorcycle Footwear
- NAICS
- Footwear Manufacturing (3162), Sporting Goods Retailers (45911), Shoe Retailers (45821)
- SIC
- Motorcycles, Bicycles & Parts (3751), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
Keywords
Where Sidi Sport is headquartered
LocationHeadquarters
- HQ city
- Maser
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Sidi Sport business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Sidi Sport generates revenue through direct-to-consumer sales via their official e-commerce website (sidi.com), selling cycling shoes, motorcycle boots, and apparel directly to customers globally with multi-currency support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Performance Triathlon Shoes |
| Unit Pricing | Pay-as-you-go | Entry-Level Triathlon Shoes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Sidi Sport product offering
Product offeringCore offering
Sidi Sport S.r.l. designs, manufactures, and sells premium performance cycling shoes (road, triathlon, cross country, gravel, all terrain, after-ride walk), motorcycle boots (racing, street, touring, offroad, riding shoes), and associated cycling/motorcycle apparel and spare parts. Products feature proprietary technologies including the Tecno-3 dial closure system, C-Boost SRS carbon soles, and Dyneema cable systems. The company sells primarily direct-to-consumer via its own e-commerce store with multi-currency support across Italy, Europe, UK, Switzerland, USA, Canada, and Australia.
Product overview
Sidi Sport is an Italian manufacturer of cycling and motorcycle footwear and apparel. The product portfolio centers on performance cycling shoes across multiple disciplines (road, triathlon, cross country, gravel, and all terrain) featuring proprietary technologies like the Tecno-3 dial system, C-Boost carbon soles, and replaceable SRS inserts. The motorcycle division produces specialized boots for racing, street, touring, and offroad use. Sidi also offers a complete apparel line including jerseys, jackets, pants, socks, and accessories for both cycling and motorcycling. The company operates under the 'Made to Progress' philosophy, incorporating sustainability initiatives and maintaining a network of US distributors.
Differentiator
Problem solved
Functional benefit
Products and services
- Cycling Shoes Performance cycling shoes for road, triathlon, cross country, gravel, all terrain, and after-ride walking use, featuring proprietary carbon soles, Tecno-3 closure systems, and advanced upper materials. Targeted at competitive and recreational cyclists.
- Motorcycle Boots Specialized motorcycle boots for racing, street, touring, offroad, and casual riding shoe applications, offering protection, ankle support, and weather resistance. Targeted at professional racers, touring riders, and everyday motorcyclists.
- Cycling and Motorcycle Apparel Apparel line including jerseys, jackets, pants, socks, shoe covers, hoodies, and t-shirts for both cyclists and motorcyclists. Targeted at performance-oriented riders seeking coordinated riding outfits.
- Cycling and Motorcycle Spare Parts Replacement parts and components for Sidi cycling shoes and motorcycle boots, including heel pads, soles, buckles, closure systems, and protection components. Targeted at existing Sidi product owners.
- TRI-SIXTY Triathlon Cycling Shoe Premium triathlon cycling shoe with C-Boost carbon sole, Dyneema cable dial system for instant opening, Microfibre Techpro and Mesh upper, integrated heel, and replaceable inserts. Priced at $499.99 regular / $399.99 sale.
- T-5 AIR Triathlon Cycling Shoe Entry-level triathlon cycling shoe with Politex upper, Velcro closure, Sidi heel cup, replaceable anti-slip heel pad, and Carbon Composite 20 sole with stiffness level 6. Priced at $299.99.
- GENIUS X ROAD Cycling Shoe Road cycling shoe featuring the Tecno-3 closure system, providing comfort and performance for road cyclists with micrometric fit adjustment.
- LAGHEE SPRINTER 2 Cycling Shoe Performance cycling shoe designed in collaboration with professional cyclist Isaac, featuring advanced fit and power transfer capabilities.
Companies that use Sidi Sport
Customer profileSegments6 records
Ideal customer profiles3 records
Sidi Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Sidi Sport partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Calicantus SrlcoreCalicantus Srl serves as the eShop Partner for Sidi Sport, operating the e-commerce infrastructure and customer service platform (sidisport.calicant.us). Located at Via L. Mazzon 30, 30020 Quarto D'Altino (VE), Italy.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Sidi Sport competitors and assessment
Company assessmentDirect peers
- Gaerne: Italian manufacturer of motorcycle boots and cycling shoes, directly competing with Sidi in both core product categories with similar premium positioning and European heritage.
- Alpinestars: Leading motorcycle racing and riding gear manufacturer with a dominant racing boot line, directly competing with Sidi's motorcycle division across racing, street, and offroad segments.
- Shimano: Global cycling component and footwear giant with a leading line of road and MTB cycling shoes, competing against Sidi across price points and distribution channels in the cycling footwear market.
- Dainese: Italian motorcycle and dynamic sports protection brand with a strong motorcycle boot portfolio, competing directly with Sidi in racing and touring boot categories with shared Italian heritage.
- Fizik: Performance cycling shoe and saddle brand targeting road, gravel, and MTB riders in similar premium positioning to Sidi, with comparable closure systems and carbon sole technologies.
- Giro Sport Design: Major cycling footwear and helmet brand with a wide selection of road, MTB, and gravel cycling shoes, competing head-to-head with Sidi in performance and enthusiast segments.
- Northwave: Italian cycling and snowboard footwear manufacturer with overlapping performance cycling shoe product lines, competing directly with Sidi in road, MTB, and gravel segments across European and global markets.
- TCX Boots: Italian motorcycle boot specialist covering on-road, off-road, and touring segments, directly overlapping with Sidi's motorcycle boot range across price tiers and use cases.
- Specialized: Premium cycling brand with its own line of road, gravel, and MTB cycling shoes, competing with Sidi in the performance segment and increasingly in DTC channels.
Broad incumbents
- Fox Racing: Broad motorsports apparel and footwear brand with motocross and offroad boots that overlap with Sidi's offroad motorcycle range, though Fox is a much larger multi-category operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sidi Sport social profiles
Digital presenceSidi Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sidi Sport leadership team
Management profileNumber of profiles
Sidi Sport subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sidi Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sidi Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sidi Sport
What does Sidi Sport do?
Sidi Sport S.r.l. designs, manufactures, and sells premium performance cycling shoes (road, triathlon, cross country, gravel, all terrain, after-ride walk), motorcycle boots (racing, street, touring, offroad, riding shoes), and associated cycling/motorcycle apparel and spare parts. Products feature proprietary technologies including the Tecno-3 dial closure system, C-Boost SRS carbon soles, and Dyneema cable systems. The company sells primarily direct-to-consumer via its own e-commerce store with multi-currency support across Italy, Europe, UK, Switzerland, USA, Canada, and Australia.
Is Sidi Sport a public or private company?
Sidi Sport is a private company. It is classified as corporate owned and is currently operating.
When was Sidi Sport founded?
Sidi Sport was founded in 1960. It employs 51 to 100 people.
Where is Sidi Sport based?
Sidi Sport is headquartered in Maser, Italy, in the Europe region.
How does Sidi Sport make money?
One revenue line is on record: direct E-commerce Sales.
Who are Sidi Sport's main competitors?
Direct peers on record are Gaerne, Alpinestars, Shimano, Dainese, Fizik, Giro Sport Design, Northwave, TCX Boots and Specialized. Fox Racing is listed as a broad incumbent.
Does Sidi Sport have an API?
No public API is recorded for Sidi Sport.
What industry is Sidi Sport in?
Sidi Sport's product category is Performance Cycling and Motorcycle Footwear. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMANAA, Motorcycle Riding Gear & Apparel Retail. Its NAICS code is 3162 and its SIC code is 3751.