Gramofon

What Gramofon does

Gramofon is a Ukrainian direct-to-consumer online photo printing and photobook platform, operated as a sole proprietorship (SPD FOP Ferb'yak Taras Stepanovych) from a single Lviv headquarters and production facility. Founded in 2008, the company has continuously operated through the 2022 Russian invasion of Ukraine and serves three primary customer segments: individual Ukrainian families creating personal memory products (photobooks, photo prints, calendars), school photographers producing personalized graduation albums at scale, and the Ukrainian diaspora in Poland using the newly launched InPost Paczkomat delivery route.

The core technology is a browser-based photobook editor with over 300 templates, a Google Photos import integration, and a proprietary augmented-reality feature called 'Live Photos' that links up to one-minute MP4/MOV/M4V videos to printed photos via the Memobook companion app (available on iOS and Android). Production is carried out in-house using a Noritsu minilab for classic photo prints, Hewlett-Packard printers for canvas, and a range of finishing options (lamination, eco-leather, fabric, velvet, acrylic, laser engraving) that support 18 distinct product SKUs spanning photobooks, photo prints, wall décor (canvas and acrylic), calendars, magnets, photo crystals, and gift packaging.

The business model is straightforward e-commerce: customers self-serve through gramofon.ua, customize products in the editor, and pay per order with UAH pricing starting at 2.90 UAH per digital print and 429 UAH for a 24-page photobook. Distribution relies on Nova Poshta and Ukrposhta within Ukraine (free delivery above 2,000 UAH), InPost Paczkomat lockers in Poland, and international mail worldwide. Marketing is concentrated on organic social channels (Facebook, Instagram, Telegram), email newsletters, and seasonal promotions tied to holidays and the May-August graduation cycle. The company is bootstrapped, with no disclosed external funding and concentrated founder ownership.

Name

Gramofon

Legal name

СПД ФОП Ферб'як Тарас Степанович

Website

https://gramofon.ua

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Gramofon is a Lviv-based Ukrainian online photo printing and photobook platform serving individual families, school photographers, and the Ukrainian diaspora in Poland with custom photobooks, photo prints, wall décor, and AR-enabled 'Live Photos' products.

Ownership category

akta.pro rank

Product category

Custom Photo Products

NAICS

Photofinishing Laboratories (except One-Hour) (812921), Photographic Services (54192)

SIC

Services-Photofinishing Laboratories (7384), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Office, Stationery & Craft Supplies DTC (CRAFACAL)

akta.pro secondary industry

Photo & Video Output Devices (Printers, Portable Photo Printers, Photo Frames) (CRACAPAL)

Keywords

• Custom photo prints
• Photobook manufacturing
• Photo canvas printing
• Personalized photo gifts
• Photo printing services

Headquarters

HQ city

Lviv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Photobook Sales: Core revenue from selling custom photobooks. Customers select templates, customize in editor, and purchase finished products. Prices vary by page count, cover type, paper quality, and binding style (journal or lay-flat).
2. Photo Printing: Digital and classic photo printing services. Digital prints from 2.90 UAH per 10x15 photo. Classic prints using Fuji Crystal Archive photo paper. Minimum order 120 UAH per format.
3. Wall Decor and Gifts: Photo products for home decor and gifting: canvas prints, acrylic pictures, photo crystals, magnets, calendars, and gift boxes. Additional premium options like live photos (50 UAH per video).
4. Graduation Album Services: School photographers can order personalized graduation albums with bulk discounts (20% off for 10+ identical books) and personalization features for individual student customization.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Gramofon manufactures and sells custom physical photo products — primarily photobooks, photo prints, canvas and acrylic prints, photo crystals, photo magnets, themed calendars, and photo gift boxes — through an in-house online editor (Memobook) and mobile apps. Customers design the products in their browser or app and receive finished goods via Nova Poshta delivery in Ukraine and through a Poland office for the Ukrainian diaspora.

Product overview

Gramofon is an online photo printing and photobook platform operated by FOP Ferb'yak Taras Stepanovych (EDRPOU 2832412390) in Lviv, Ukraine, founded in 2008. The core offering is a unified web-based platform centered on photobook creation (via an online editor with over 300 templates), supplemented by a broad portfolio of 18 distinct printed products. The product range includes: photobooks (Photobook, Fliper) as the primary product family; photo printing (Digital Photo Printing, Classic Photo Printing, Polaroid Prints); wall décor (Photo on Canvas, Acrylic Photo Print/Wall Acrylic); calendars (Desk Calendar with Easel, House Desk Calendar, Wall Calendar); gifts (Photo Magnets, Photo Crystal, Photo Gift Box, Wooden Box, Cardboard Box, Linen Bag); and technology features (Live Photos AR, Personalization for graduation album tirazes). Products share a common online editor and order management system, with cross-selling across categories (e.g., Live Photos works in photobooks and canvas, photo boxes package photobooks).

Differentiator

Problem solved

Functional benefit

Products and services

• Photobook (Фотокнига)

Quantifiable outcome

• Production time for digital photo prints reduced to 2 business days
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• InPost (Paczkomat)coreChannel Partner/ Reseller/ Distributor · 22 May 2026InPost partnership enables delivery of Gramofon photobooks from Ukraine to Paczkomat parcel lockers throughout Poland. This partnership serves Ukrainian diaspora in Poland who want to order photobooks from their home country and receive them at convenient self-service pickup points. Delivery takes 4-5 days to Poland.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mpix: Mpix is a US professional-grade photo printing brand owned by Miller's Lab, serving photographers with prints, albums, and photo books. Comparable to Gramofon on photographer-as-customer and professional-quality print positioning, with Gramofon's school-photographer B2B segment being a smaller-scale analog.
• Smartphoto: Smartphoto is a Belgian pan-European photo products e-commerce company selling photobooks, prints, cards, calendars, and personalized gifts. Direct competitor in product mix and DTC online model; Smartphoto competes in Western European markets where Gramofon currently has only opportunistic worldwide-shipping presence.
• Blurb: Blurb is a global self-publishing and photo book platform with strong professional/creative positioning and an online editor. Comparable to Gramofon on photobook creation via a browser editor with template library, though Blurb targets professionals and English-language markets while Gramofon serves Ukrainian consumers.
• Cheerz: Cheerz is a French mobile-first photo printing startup offering photobooks, prints, and personalized photo gifts through an app-led workflow. Comparable to Gramofon on DTC photobook and gift positioning, though Cheerz is mobile-app-led whereas Gramofon's flow is browser-based.
• Photobox: Photobox is one of Europe's leading online photo printing and photobook platforms serving millions of customers across the UK, France, Germany, and other markets. Direct competitor in photobooks, prints, calendars, canvas, and personalized gifts via the same self-serve online editor business model Gramofon uses.
• Saal Digital: Saal Digital is a German premium photo printing specialist (photobooks, wall decor, acrylic prints) with strong online editor and template library. Highly comparable to Gramofon on product mix (photobooks, canvas, acrylic) and DTC e-commerce model, with Gramofon differentiating on its Live Photos AR feature.
• CEWE Stiftung: CEWE is Europe's largest photobook and photo printing company, operating its own e-commerce platform and production network across 20+ European countries. Gramofon competes directly in photobooks, canvas prints, calendars, and photo gifts, though CEWE operates at vastly larger scale and brand awareness.

Regional players

• PosterXXL: PosterXXL is a German-focused online photo and poster printing company offering canvas prints, posters, frames, and acrylic photo products. Comparable product mix to Gramofon's wall-decor segment (canvas, acrylic), but operates only in DACH-region markets and does not serve Eastern Europe or Ukraine.
• Ifolor: Ifolor is a Swiss photo printing company offering photobooks, prints, cards, calendars, and personalized gifts through a self-serve e-commerce platform. Direct functional comparable to Gramofon on product mix and editor-led DTC model, but focused exclusively on Switzerland, Germany, Austria, and Finland.

Broad incumbents

• Shutterfly: Shutterfly is the largest US photo printing and personalized products platform (photobooks, prints, cards, gifts), operating at massive scale with a broad portfolio. Not a direct Ukraine-region competitor but represents the global incumbent model Gramofon competes against on product breadth, template library depth, and DTC marketing sophistication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gramofonua
• Instagraminstagram.com/gramofon.ua
• Xx.com/gramofonua

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gramofon