Rossetto

What Rossetto does

Rossetto (legal entity GBR Rossetto S.p.A.) is an Italian privately held B2B workplace solutions provider headquartered in Rubano (Padua) and founded in 1958. The company supplies and rents office equipment — printers and multifunction devices, PCs, monitors, workstations, NAS storage, plotters, scanners, interactive whiteboards, document shredders, and air purifiers — alongside consumables, technical assistance, and certified environmental disposal services to more than 26,000 businesses and public-sector customers across Italy. Its operations are anchored in a 51–100 person workforce with 19 specialized operators in its assistance center, supported by three regional showrooms (Milan, Bologna, Udine) and an e-commerce storefront.

The underlying technology stack centers on proprietary remote monitoring tools (GBR Assist for printers, RMM for PCs and workstations) that enable predictive consumables replenishment and pre-emptive fault detection across the rented installed base, complemented by RAID-configured NAS backup systems and HEPA-filtration air purification units holding ECARF, AHAM, and Energy Star certifications. The company holds Albo Nazionale Gestori Ambientali registration and RENTRI integration for regulatory-grade toner and cartridge waste tracking under Italian Legislative Decree 152/06.

Rossetto's revenue model combines recurring monthly rental subscriptions (canone fisso) bundling equipment, consumables, maintenance, and technical support with no initial investment required and 100% tax-deductible fees, supplemented by direct product sales through the Rossetto Store e-commerce platform, professional services through its Help Desk offering, and managed environmental services through the Rossetto Green Box. Go-to-market is enterprise field sales led by specialized consultants providing on-site workspace analysis, with no financial intermediaries in rental contracts, distributed across multi-channel marketing including catalogs, newsletter, website content, and post-sale customer support via toll-free line, mobile, and online chat.

Name

Rossetto

Legal name

GBR Rossetto S.p.A.

Website

https://rossetto.work

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

Rossetto is a privately held Italian B2B provider, founded in 1958, that rents office equipment (printers, PCs, workstations, NAS, plotters, scanners, air purifiers, shredders) and supplies consumables, technical assistance, and certified waste-disposal services to 26,000+ businesses and public-sector organizations across Italy.

Ownership category

akta.pro rank

Product category

Office Equipment Rental and Managed Workplace Services

NAICS

Office Machinery and Equipment Rental and Leasing (532420), Office Supplies and Stationery Retailers (45941), Office Equipment Merchant Wholesalers (42342)

SIC

Services-Help Supply Services (7363), Office Furniture (2520)

akta.pro primary industry

General Office Supplies Retail (CRALABAA)

akta.pro secondary industries

Ink, Toner & Printer Supplies Retail (CRALABAH), Paper Products (Notebooks, Copy Paper, Envelopes) Retail (CRALABAC)

Keywords

• Office equipment rental
• Managed print services
• Workplace solutions
• Document management services
• Office supplies distribution

Headquarters

HQ city

Padua

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Rental (Noleggio): Rental of office equipment including printers, PCs, monitors, workstations, scanners, plotters, air purifiers, and document shredders. The rental includes maintenance, technical assistance, and consumables supply. Contracts are direct with Rossetto without financial intermediaries.
2. Product Sales: Direct sales of office supplies, technology products, furniture, safety equipment, and consumables through the online store (store.rossetto.work).
3. Technical Assistance Services: Technical support services including Help Desk for software issues on rented or owned computers, remote assistance, and on-site interventions.
4. Environmental Services: Toner and cartridge disposal services through the Box Rossetto Green system, including collection, regeneration, recycling, and certified disposal compliant with Italian environmental regulations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rossetto (GBR Rossetto S.p.A.) supplies office products and rents printing, copying, and IT equipment across Italy, bundling each device with maintenance, consumables, and nationwide technical assistance under fixed monthly fees. The offering is complemented by a Help Desk software support service, a certified toner and cartridge disposal service (Rossetto Green Box), and an e-commerce storefront selling stationery, technology, furniture, and safety supplies.

Product overview

Rossetto is an Italian business solutions provider offering a comprehensive portfolio of office and workplace products and services. The core offering consists of technology rental services (noleggio) for office equipment including printers/multifunctions, PCs and monitors, workstations, NAS storage, plotters, scanners, interactive whiteboards, document shredders, and air purifiers. These rental services are complemented by software support through the Help Desk service and environmental compliance through the Rossetto Green Box toner/cartridge disposal service. The company also operates an e-commerce platform (Rossetto Store) for direct purchase of stationery, technology, industrial, furniture, and safety products. The rental services are characterized by all-inclusive fixed-rate contracts with no initial investment, nationwide technical assistance, and full tax deductibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Noleggio Stampanti, Multifunzione e Fotocopiatrici (Printer, Multifunction, and Photocopier Rental) Rental service for printers, multifunction devices, and photocopiers for offices, businesses, and public administration. Includes remote monitoring and automatic consumables delivery.
• Noleggio PC, PC Portatili, Desktop e Monitor (PC, Laptop, Desktop, and Monitor Rental) Rental service for laptop computers, desktop PCs, all-in-one PCs, and monitors with flexible configurations for various business needs.
• Noleggio Workstation (Workstation Rental) Rental service for high-performance desktop and mobile workstations with dedicated monitors, designed for engineers, architects, designers, and IT professionals.
• Noleggio NAS (Network Attached Storage Rental) Rental of network-connected storage devices with synchronization, archive, and automatic backup functionality to protect business data from equipment failures, human error, malware, and physical damage.
• Noleggio Plotter (Large-Format Plotter Rental) Rental service for large-format plotters including technical plotters (A0 and A1) for architectural drawings and graphic plotters (A1, A0, A0+) for photographic reproduction.
• Noleggio Scanner (Professional Scanner Rental) Rental service for professional scanners including integrated multifunction scanners, flatbed and vertical stand-alone scanners, and high-speed scanners for intensive scanning processes.
• Noleggio Lavagne Interattive e Sistemi Audio-Video (Interactive Whiteboard and Audio-Video System Rental) Rental of interactive whiteboards, multimedia displays, professional projectors, soundbar systems, PTZ cameras, array microphones, and wireless sharing devices for collaborative work environments.
• Noleggio Distruggi Documenti (Document Shredder Rental) Rental service for professional document shredders with P5 (2x15mm cut) and P4 (4x38mm cut) security levels, with anti-jam and energy-saving features.
• Noleggio Purificatori d'Aria (Air Purifier Rental) Rental service for air purifiers using HEPA filtration to eliminate viruses, bacteria, allergens, persistent odors, and VOCs, with ECARF and AHAM certifications.
• Help Desk Rossetto Remote software assistance service for business PCs with specialized technicians who diagnose and resolve issues related to business software applications.
• Rossetto Green Box - Smaltimento Toner e Cartucce (Toner and Cartridge Disposal Service) Ecological disposal service for exhausted toner cartridges, inkjet cartridges, and printer ribbons with certified compliant management under Italian Legislative Decree 152/06.
• Rossetto Store (Online Store) Online store for office supplies, technology products, industrial products, furniture, and safety equipment with categories including stationery, IT, machinery, paper, hygiene, and logistics.

Quantifiable outcome

• Cost reduction up to 30% on printing expenses
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered reference customer and minor.

• DF & Silaqreference customerOthersCustomer testimonial for workplace solutions. DF & Silaq is a consulting company specializing in workplace safety, health surveillance, and training with multiple locations in Italy and Europe.
• Gruppo Kaosreference customerOthersItalian clothing brand that uses Rossetto's printer rental services including cost optimization plan and green products.
• Pontoni Udito e Tecnologiareference customerOthersCompany specializing in hearing rehabilitation and cochlear implants with 30 centers between Friuli and Veneto, using Rossetto for PC rental and park management.
• EcoRecuperiminorImplementation/ SI/ Consulting PartnerEnvironmental partner for toner and cartridge disposal services. EcoRecuperi handles collection, regeneration, recycling, and certified disposal as required by Italian environmental law D.Lgs. 152/06.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HP Italia: HP is a global incumbent in PCs, printers and related supplies with a major Italian presence. It is both a vendor (Rossetto rents HP hardware) and a competitor to Rossetto's PC and printer rental offerings for Italian businesses.
• Epson Italia: Epson provides printing, projection and imaging equipment with a significant Italian subsidiary. It is a broad incumbent in the same office-printing categories where Rossetto rents equipment and supplies consumables.
• Canon Italia: Canon is a global incumbent in imaging, printing and office hardware. In Italy it competes with Rossetto across printer and multifunction device categories, though Canon's business model is primarily hardware sales rather than all-inclusive rental.

Direct peers

• Sharp Electronics Italia: Sharp provides multifunction printers, document solutions and interactive displays in Italy. It competes directly with Rossetto's printer/MFP rentals and the interactive-whiteboard rental category.
• Gruppo Buffetti: Gruppo Buffetti is a long-standing Italian office supplies and stationery retailer with a national footprint of affiliated stores. It is a direct peer to Rossetto's office-supplies retail and stationery catalogue offering.
• Konica Minolta Business Solutions Italia: Konica Minolta offers managed print services, office printing hardware and IT services in Italy. It overlaps with Rossetto's printer/MFP rental, document solutions and managed-services positioning for Italian businesses.
• Lyreco Italia: Lyreco is a major European distributor of office supplies and workplace solutions with a strong Italian presence. It is directly comparable to Rossetto's office-supplies distribution and managed-services offering, including catalogues for stationery, IT, furniture and safety products.
• KYOCERA Document Solutions Italia: KYOCERA Document Solutions offers printers, MFPs and managed document services in Italy, including ECOSYS hardware aimed at total-cost-of-ownership-conscious buyers — directly comparable to Rossetto's rental and cost-optimization model.
• Ricoh Italia: Ricoh provides office printing equipment, managed document services and IT services in Italy. It competes directly with Rossetto's printer rental and document-management bundle for mid-market and enterprise customers.
• Xerox Italia: Xerox is a global leader in managed print services and document technology. Its Italian subsidiary directly competes with Rossetto's printer/multifunction rental and managed services targeting enterprise and public-sector customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rossetto