Roesch
Roesch (Möbel Rösch AG) is a family-owned Swiss premium furniture retailer and interior design firm founded in 1907, operating a 4,600 m² flagship showroom in Basel. It serves private residential clients and corporate/B2B customers across healthcare, hospitality, banking, and office sectors throughout Switzerland with curated international brands and full interior architecture services.
- Company typePrivate
- Founded1907
- HeadquartersBasel, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Roesch does
Roesch (legally Möbel Rösch AG) is a family-owned premium furniture retailer and interior design firm headquartered in Basel, Switzerland, operating continuously since 1907. The company runs a 4,600 m² showroom across six floors at Güterstrasse 210, Basel — described as the largest premium-brand exhibition space in the region — and a dedicated logistics and installation center in Aesch. Its core business comprises two co-equal lines: (1) retail sale of high-end indoor and outdoor furniture, lighting, carpets, and accessories from a curated portfolio of internationally renowned brands (Vitra, Walter Knoll, Minotti, Montana, Team 7, Rolf Benz, Willisau, &Tradition, Flos, Louis Poulsen, Occhio, Knoll, and others), supported by a discounted outlet channel; and (2) interior architecture and design services, including concept development, material/color and lighting consultation, 3D visualization, project management, and turnkey execution for corporate clients. The owner is Michael Federer; ownership has remained in the family since founding.
Roesch serves two primary customer segments in roughly equal measure. The private/residential segment receives personalized in-store consultation, on-site home consultation, and evening sales by appointment, with price points spanning mid-range seating (from CHF 290) to luxury sofas (up to CHF 14,880) and dining tables (up to CHF 6,840). The corporate/B2B segment spans offices (Clariant, Weleda, Neubau Anklin AG), healthcare (Universitäre Psychiatrische Kliniken Basel, Krebsliga beider Basel, Schweizerisches Tropen-Institut, Quarateam), hospitality (Hotel Gasthof zum Ochsen, Berggasthaus Crest'ota), banking (Privatbank Baumann & Cie), senior living (Sternenhof), and nonprofit sectors, with project-based pricing and full project management. Distribution is single-country (Switzerland), exclusively through the physical showroom, home consultation, and owned logistics — no e-commerce is operated.
Roesch is a member of "Die Einrichter," a 20+ year consortium of four owner-managed Swiss furniture houses, and recently secured exclusive Swiss distribution rights for the Team by Wellis comeback in 2026. Co-development partnerships with Bang & Olufsen Basel, Designo AG, and 47/7 Architekten extend its service envelope into integrated audio and architectural projects. The firm employs approximately 15 staff including interior designers, project managers, a trained carpenter in logistics, and administration; no external funding, M&A, or holding-company involvement is recorded.
Roesch firmographics
Firmographics- Name
- Roesch
- Legal name
- Möbel Rösch AG
- Website
- https://roesch-basel.ch
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roesch (Möbel Rösch AG) is a family-owned Swiss premium furniture retailer and interior design firm founded in 1907, operating a 4,600 m² flagship showroom in Basel. It serves private residential clients and corporate/B2B customers across healthcare, hospitality, banking, and office sectors throughout Switzerland with curated international brands and full interior architecture services.
- Ownership category
- akta.pro rank
Where Roesch is headquartered
LocationHeadquarters
- HQ city
- Basel
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Roesch business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Furniture Retail: Sale of high-end furniture and furnishings from internationally renowned brands, including indoor furniture, outdoor/garden furniture, lighting, carpets, and accessories
- Interior Design Services: Comprehensive interior architecture and design consulting for residential and commercial clients, including concept development, planning, material/color consultation, lighting design, and project management
- Corporate/B2B Solutions: Customized room design and furniture concepts for businesses including offices, hotels, healthcare facilities, and public institutions
- Outlet Sales: Discounted design furniture pieces and showroom items sold through the outlet section
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Furniture Sales |
| Other | Multi-year contract | Interior Design Services |
| Unit Pricing | Pay-as-you-go | Outlet/Discounted Items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Roesch product offering
Product offeringCore offering
Roesch sells premium furniture and lighting from internationally renowned brands through a 4,600 m² showroom in Basel, complemented by interior architecture and design services for private residential and corporate clients. The firm offers consulting, concept development, 3D visualization, material/color advice, lighting design, project management, and delivery/installation through its own logistics team.
Product overview
Roesch is a premium Swiss furniture retailer and interior design firm operating from a 4,600 m² showroom in Basel, serving both private clients and businesses since 1907. The company offers a curated portfolio of high-end furniture across multiple categories including seating (sofas, armchairs), tables and chairs, storage solutions (cabinets, wardrobes, shelving), bedroom and bedding, office furniture, lighting, outdoor furniture, and carpets. Key branded partners include Vitra, Minotti, Montana, Team 7, Walter Knoll, Rolf Benz, WeibelWeibel, Willisau, &Tradition, Team by Wellis, Knoll, Flos, Louis Poulsen, and Occhio. The company provides comprehensive interior design services including consultation, space planning, 3D visualization, lighting design, material/color consultation, and logistics. A Design Outlet section offers discounted showroom pieces. For business clients, services extend to workspace design including acoustic solutions, waiting areas, and lounge furniture.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design Services for Companies
- Home Consultation (Heimberatung)
- Lighting Consultation (Lichtberatung)
- Material and Color Consultation
- 3D Visualization Services
- Design Outlet
Quantifiable outcome
- 4,600 m² exhibition space with renowned international brands
- +2 more outcomes
Companies that use Roesch
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Roesch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Roesch partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Die EinrichtercoreConsortium of four owner-managed Swiss furniture stores (including Roesch in Basel) combining expertise and resources for over 20 years to develop unique interior design concepts.
- Designo AGcoreBasel-based interior design studio that collaborated with Roesch on hotel projects, particularly Hotel Gasthof zum Ochsen redesign.
- 47/7 ArchitektencoreArchitecture firm partnership for projects such as Privatbank Baumann & Cie renovation, combining architectural and interior design expertise.
- Team by WelliscoreSwiss furniture manufacturer comeback with exclusive distribution rights in 2026 secured by four furniture houses including Roesch.
- VitracorePremier brand partnership featuring iconic designs including Eames Lounge Chair, Panton chairs, and contemporary furniture.
- Walter KnollcorePremium German furniture manufacturer partnership featuring luxury seating and living furniture.
- MontanacoreDanish modular furniture system partnership with extensive color options and customizable storage solutions.
- Team 7coreAustrian solid wood furniture partnership featuring natural materials and sustainable production.
- Willisau GroupcoreSwiss furniture manufacturer partnership featuring tables, chairs, and custom pieces made in Willisau with over 90 years of tradition.
- MinotticoreItalian luxury furniture partnership featuring sophisticated seating and living collections.
- &TraditioncoreDanish design brand partnership featuring re-editions of Scandinavian classics combined with contemporary designs.
- HRAG (Rickenbacher)minorReal estate and hospitality consulting partnership.
- Stadtkonzept BaselminorBasel-based design and urban planning consultancy partnership.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Roesch competitors and assessment
Company assessmentDirect peers
- Ligne Roset: French premium furniture retailer with global showrooms. Comparable to Roesch in multi-brand premium furniture retail with integrated interior design consultation and contemporary design focus.
- Roche Bobois: French premium furniture retailer operating showrooms globally. Most directly comparable to Roesch as a multi-brand premium furniture retailer with showroom experience and integrated interior design services.
- BoConcept: Danish premium furniture retailer with global franchise showrooms. Comparable to Roesch in multi-brand showroom retail model with interior design services, though positioned slightly more mid-market.
Regional players
- Interio: Swiss furniture and home accessories retailer owned by Migros. Comparable regional competitor in Swiss home furnishings retail with showroom-based model and broader mass-market positioning.
- Möbel Pfister: Swiss furniture retailer (part of XXXLutz group) operating across Switzerland. Comparable regional competitor in Swiss furniture retail with broader price positioning and multiple locations.
Broad incumbents
- Poliform: Italian luxury furniture manufacturer with flagship stores. Comparable as a premium brand partner and competitor in the high-end contemporary furniture segment with similar customer base.
- Cassina: Italian luxury furniture manufacturer (part of Haworth) with flagship stores globally. Comparable as a premium brand partner and competing premium furniture manufacturer in the high-end Italian design market.
- Walter Knoll: German premium furniture manufacturer with brand stores. Comparable as a key Roesch brand partner and direct competitor in the premium German/Swiss furniture market.
- Minotti: Italian luxury furniture manufacturer with flagship stores worldwide. Comparable as a key Roesch brand partner and direct competitor in the high-end contemporary furniture market.
- Vitra: Swiss premium furniture manufacturer with its own VitraHaus flagship showroom in Weil am Rhein. Comparable as both a key Roesch brand partner and a competing premium showroom operator in the Swiss/DACH market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Roesch social profiles
Digital presenceRoesch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roesch leadership team
Management profileNumber of profiles
Profiles10 records
Roesch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roesch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roesch
What does Roesch do?
Roesch sells premium furniture and lighting from internationally renowned brands through a 4,600 m² showroom in Basel, complemented by interior architecture and design services for private residential and corporate clients. The firm offers consulting, concept development, 3D visualization, material/color advice, lighting design, project management, and delivery/installation through its own logistics team.
Is Roesch a public or private company?
Roesch is a private company. It is classified as family owned and is currently operating.
When was Roesch founded?
Roesch was founded in 1907. It employs 11 to 50 people.
Where is Roesch based?
Roesch is headquartered in Basel, Switzerland, in the Europe region.
How does Roesch make money?
Four revenue lines are on record. Furniture Retail is the primary driver. The others are interior Design Services, corporate/B2B Solutions and outlet Sales.
Who are Roesch's main competitors?
Direct peers on record are Ligne Roset, Roche Bobois and BoConcept. Regional players are Interio and Möbel Pfister. Broad incumbents are Poliform, Cassina, Walter Knoll, Minotti and Vitra.
Does Roesch have an API?
No public API is recorded for Roesch.