Accurate Development

What Accurate Development does

Accurate Development, Inc. is a privately held, family-owned construction and real estate firm headquartered in West Des Moines, Iowa, founded in 1991 by Kevin J. Johnson. The company operates three integrated divisions serving the Des Moines metropolitan area: a residential home building division offering fully custom, turn-key single-family homes designed in-house; a commercial construction division providing design-build general contracting across retail, restaurant, office, warehouse/flex, medical, and multi-family projects; and a real estate division that owns and manages more than 700,000 square feet of retail, office, flex, and warehousing properties under the Accurate Commercial RES brand. The firm also develops and sells residential lots in multiple planned communities including Acadia (Urbandale), Bentley Ridge, Eagle Vista (Adel), Cavitt Creek (Indianola), Ridgeview at Maffitt Lake, and Heritage at Prairie Trail (Ankeny).

The company employs between 11 and 50 people and is led by founder Kevin J. Johnson (President), his wife Brenda Johnson, daughter Cari Johnson (Vice President, residential), and son Jared T. Johnson (commercial construction and land development), forming a third-generation family business. Accurate Development generates revenue through one-time fixed-price construction contracts for custom homes and commercial projects, recurring rental income from its owned real estate portfolio, and unit-priced lot sales. Go-to-market is sales-led and relationship-driven, relying on direct engagement, word-of-mouth referrals, an EXCELLENT Google review profile, and active presence across Facebook, Instagram, X, and Flickr. The company does not use external funding, channel partners, or third-party technology platforms; all design coordination, project management, and property management are handled in-house.

Name

Accurate Development

Legal name

Accurate Development, Inc.

Website

https://accuratedevelopment.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned construction and real estate firm in the Des Moines metro since 1991, operating custom residential home building, commercial general contracting, and ownership/management of over 700,000 SF of commercial properties, plus residential lot development across multiple planned communities.

Ownership category

akta.pro rank

Product category

Custom Home Building and Commercial Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116), Land Subdivision (237210), Nonresidential Building Construction (2362)

SIC

Operative Builders (1531), General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540), Real Estate Operators (No Developers) & Lessors (6510), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

akta.pro secondary industries

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Custom home building
• Commercial construction
• Residential lot development
• Commercial property management
• Design-build services

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Home Building: Design and construction of custom homes for individual buyers. Revenue generated through one-time project fees with fixed-price contracts. Includes turn-key delivery with all finishes and features included.
2. Commercial Construction Services: General contracting for retail, restaurant, office, warehouse, medical, and multi-family construction projects. Includes site development, new construction, repurposing, redevelopment, and interior improvements.
3. Real Estate Property Management: Owns and manages over 700,000 SF of retail, office, flex, and warehousing properties. Generates rental income from tenant leases.
4. Land Development and Lot Sales: Develops residential lots in various communities (Acadia, Bentley Ridge, Eagle Vista, Cavitt Creek, Ridgeview at Maffitt Lake) and sells lots to buyers who may bring their own builders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Accurate Development is a family-owned construction and real estate company operating three divisions in the Des Moines, Iowa metro area: (1) Residential Home Building — custom and spec single-family homes delivered turn-key with in-house design capabilities; (2) Commercial Construction — design-build general contracting for retail, restaurant, office, warehouse/flex, medical, and multi-family projects; and (3) Real Estate Services — ownership and management of over 700,000 SF of commercial properties plus residential lot development in multiple planned communities.

Product overview

Accurate Development is a locally owned construction and real estate company serving the Des Moines, Iowa metro area since 1991. The company operates three integrated divisions: (1) Residential Home Building offering custom and spec single-family homes through turn-key delivery with in-house design capabilities; (2) Commercial Construction providing full design-build services for retail, restaurant, office, warehouse/flex, medical, and multi-family projects with planning and build-phase management; and (3) Real Estate Services managing over 700,000 SF of commercial properties across retail, office, flex, and warehousing categories. The company also develops residential lots in multiple communities including Acadia (Urbandale), Bentley Ridge, Bentley Ridge West, Cavitt Creek (Indianola), and Ridgeview at Maffitt Lake. Each division offers warranty and ongoing customer support programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Home Building Custom and spec single-family home construction services in the Des Moines, Iowa metro area, including in-house design with draftsmen and design coordinators, floor plan customization, finish selection, and full turn-key delivery. Targeted at individual families and homeowners seeking quality, customized homes in communities such as Acadia (Urbandale), Bentley Ridge, Eagle Vista, Cavitt Creek, and Ridgeview at Maffitt Lake. Includes a one-year builder's warranty with 30-day and 11-month appointments and New Homeowner Orientation.
• Commercial Construction

Named customers32 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PulteGroup: National homebuilder (Centex, Del Webb, Pulte, John Wieland brands) with presence in Iowa. Comparable to Accurate on the residential construction side, offering both move-up and active-adult product in overlapping markets.
• D.R. Horton: Largest U.S. homebuilder by volume with active operations in the Des Moines market. Comparable as a competing for-sale residential builder in Accurate's core central Iowa submarkets, though at a fundamentally different scale and price point.
• Lennar: One of the largest U.S. homebuilders, operating in the Des Moines metro. Comparable to Accurate as a competing for-sale residential builder in central Iowa, though at national scale and with substantially broader product line.
• Mortenson: National construction and real estate development firm with commercial, healthcare, and multifamily expertise. Overlaps with Accurate's commercial GC and multi-family construction lines but operates at materially larger scale and broader geographic footprint.

Direct peers

• Jerry's Homes: Des Moines-area homebuilder with decades of experience in custom and production homes across central Iowa communities. Comparable as a regional residential builder competing for the same buyer segment Accurate serves.
• Hubbell Realty Company: Des Moines-based real estate developer and homebuilder with residential community development and commercial operations. Comparable to Accurate across both lot development and homebuilding in the same Des Moines metro.
• Russell Construction: Coralville, Iowa-based commercial general contractor serving healthcare, commercial, and industrial clients. Directly comparable to Accurate's commercial construction division given overlapping service lines and Midwest operating geography.
• Roers Companies: Midwest-focused real estate developer and general contractor active in multifamily, hospitality, and commercial construction. Comparable on Accurate's multifamily townhome work and broader commercial GC capability, though at larger scale and broader geography.
• Hubbell Homes: Long-standing Des Moines-area homebuilder offering new construction homes across multiple local communities. Directly comparable as a regional production and semi-custom builder competing in the same central Iowa submarkets Accurate serves.
• The Weitz Company: Iowa-headquartered general contractor with commercial, industrial, and multi-family construction capabilities. Comparable on the commercial GC side of Accurate's business, with similar vertically integrated delivery and Iowa-market concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/accuratehomes
• YouTubeflickr.com/photos/188115540@N08/albums
• Facebookfacebook.com/accuratedevelopment
• LinkedInlinkedin.com/company/accuratedevelopment
• Instagraminstagram.com/accuratedevelopment/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accurate Development