Doppelpack Werbeagentur

What Doppelpack Werbeagentur does

Doppelpack Werbeagentur OG is a privately held full-service advertising agency headquartered in Radstadt, Salzburg, Austria, with a secondary office in Vienna. Founded in 2000 as a partnership under the legal form 'Offene Handelsgesellschaft', the firm operates with 1-10 employees and positions itself as a regional full-service provider combining graphic design, print production, and digital marketing capabilities for businesses primarily in the Salzburg/Pongau catchment.

The agency's service portfolio spans responsive web design and development, webshop / e-commerce builds, search engine optimization (SEO) and search engine advertising (SEA / Google Ads) under Google Partner certification, social media marketing across Facebook, Instagram and YouTube, and graphic-design and print production (corporate identity, flyers, brochures, business cards, vehicle wrapping). Pricing is project-based for web/design work and retainer-based for SEO and SEA, with SEO retainers starting around EUR 500/month and SEA setup at EUR 300 plus monthly management from EUR 500; Google Ads media spend is passed through to the platform.

Go-to-market is sales-led and direct: the agency acquires clients through its own SEO/SEM, social media presence, referrals from long-tenured regional accounts, and inbound inquiries via website contact forms. Customer concentration is distributed across roughly 19 named references spanning regional tourism and hospitality (Bergbahnen Grossarl, Hotel Wastlwirt, Alpenrose Obertauern, TVB Filzmoos, Auhofalm, Skischule Bögei), local SMEs (Bäckerei Habersatter, EM-Taxi, Elektrotechnik Stranger, Gernot Jurtin GmbH), healthcare (Medizinisches Zentrum Bad Vigaun, Krankenanstalt Dr. Aufmesser), industrial and food (STM Waterjet, Alpenrind), and niche clients (Yukigassen Austria federation, Toferer Textil e-commerce). The firm cites no external investors, no parent company, and no disclosed revenue.

Name

Doppelpack Werbeagentur

Legal name

Doppelpack Werbeagentur OG

Website

https://doppelpack.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Full-service Austrian advertising agency founded in 2000 in Radstadt, Salzburg, offering responsive web design, SEO, SEA/Google Ads, social media marketing and graphic design to regional SMBs across tourism, hospitality and local services, with a secondary Vienna office.

Ownership category

akta.pro rank

Headquarters

HQ city

Radstadt

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Web Solutions: Project-based fees for website design, development, and web shop creation. Services include responsive design, SEO, SEM, and social media marketing campaigns.
2. Graphic Design and Print Services: Fees for graphic design, print material production, corporate identity, logos, flyers, brochures, business cards, banners, and signage.
3. SEA / Google Ads Management: Ongoing agency fees for creating, managing, and optimizing Google Ads campaigns. Fees start at 300 EUR for setup, with monthly retainer from 500 EUR for ongoing management. Additional advertising budget passed through to Google.
4. SEO Services: Monthly retainer fees for SEO services ranging from 500 EUR/month for smaller businesses to 2,000 EUR/month for larger enterprises, plus one-time project fees starting at 1,000 EUR.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Doppelpack Werbeagentur is a full-service advertising agency providing brand management and marketing services across digital and analog channels. Core offerings include responsive website design and webshop/e-commerce development, search engine optimization (SEO), search engine advertising (SEA/Google Ads), search engine marketing (SEM), social media marketing (SMM) on Facebook, Instagram, and YouTube, and graphic design and print production. Services are sold as project-based engagements and monthly retainers to primarily regional business clients in the Salzburg/Pongau area and broader Austria.

Product overview

Doppelpack Werbeagentur is a full-service advertising agency based in Salzburg (Radstadt) and Vienna, Austria, operating since 2000. The agency offers an integrated portfolio of marketing services including responsive web design and webshop development (Web), search engine optimization (SEO), search engine advertising (SEA/Google Ads), social media marketing (SMM), and graphic design services. These services are provided as professional agency offerings rather than distinct software products, delivered by a team of creative and digital specialists to create compelling brand experiences across digital and analog channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign & Websites Responsive web design and website development service covering semantic web and modern web solutions, targeted at regional business clients in Austria needing a professional online presence.
• Webshops / E-Commerce Online shop and e-commerce platform development for businesses selling products online, including alpine fashion retailers and other product-based regional companies.
• SEA / Suchmaschinenwerbung (Google Ads) Search engine advertising service including Google Ads campaign creation, keyword research, ad copywriting, targeting, and ongoing optimization for immediate visibility and conversions. Delivered as a setup project plus optional monthly retainer for SMBs (from 500 EUR/month) up to larger enterprises (1,500 EUR+/month); Google Ads media spend is passed through to clients.
• SEO / Suchmaschinenoptimierung Search engine optimization service to improve organic visibility and sustainable long-term rankings, including keyword research, on-page optimization, off-page optimization, link building, competitor analysis, and content. Local SEO packages available from 300 EUR/month.
• SMM / Social Media Marketing Social media marketing service across Facebook, Instagram, and YouTube, including creative and timely content posting with emphasis on video content, aimed at building audience engagement for regional business clients.
• Grafik & Design Graphic design service covering corporate design, logos, flyers, brochures, business cards, banners, vehicle wrapping, signage, and print production management for regional business clients.
• SEM / Suchmaschinen Marketing Comprehensive search engine marketing service that combines SEO and SEA strategies into an integrated digital visibility offering for business clients.
• Green Website Distinct service line offering environmentally sustainable website development, positioned as an energy/resource-efficient web solution for clients prioritizing green hosting and sustainable web design.

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationDoppelpack is a certified Google Partner agency, holding official certification to manage Google Ads campaigns. This partnership provides the agency with direct access to Google representatives, exclusive tools, and product updates, enabling optimal campaign management for clients.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• kempertrautmann: Independent German creative agency with strong digital and brand capabilities. Service portfolio overlaps with Doppelpack's branding, web, and digital marketing work but serves a different (Hamburg-centric) market.
• Kolle Rebbe: Hamburg-based independent creative agency with strong digital and brand capabilities. Comparable to Doppelpack's integrated brand and digital service mix, but operating at a different scale and geographic market.
• Thjnk: Independent German agency group offering brand strategy, digital, and content marketing. Comparable in service philosophy (integrated creative + digital) to Doppelpack, but at larger scale and different geographic footprint.

Broad incumbents

• Scholz & Friends: German integrated advertising agency with full-service offerings including digital, social, and content. Comparable service portfolio to Doppelpack at materially larger scale across the DACH market.
• Serviceplan Group: Europe's largest independent owner-managed agency group with operations in Austria. Operates broadly across advertising, digital, content, and media; comparable capabilities to Doppelpack but at a vastly larger scale and with broader geographic reach.
• Jung von Matt: Major German/DACH creative agency group with strong digital and brand capabilities. Overlaps with Doppelpack's brand, web, and digital marketing services but serves much larger national and international clients.
• DDB Germany: DACH network advertising agency of DDB Worldwide, providing creative, digital, and integrated marketing services. Comparable in offering breadth to Doppelpack but with global network scale and resources.

Direct peers

• Demner, Merlicek & Bergmann (DMB): Long-established Austrian full-service advertising agency offering brand strategy, creative, digital, and media services. Comparable to Doppelpack in service mix and Austrian-market focus, though significantly larger.
• PKP BBDO: Austrian advertising agency with full-service creative and digital capabilities, part of the global BBDO network. Comparable to Doppelpack in market and service breadth, though typically larger in scale and client roster.
• Reichl & Partner Werbeagentur: Salzburg-based full-service Austrian advertising agency offering brand management, digital, and print services to regional clients. Highly comparable to Doppelpack in geography, service mix, and customer profile (regional Austrian SMEs and tourism).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agentur.doppelpack
• LinkedInlinkedin.com/company/doppelpack-werbeagentur

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doppelpack Werbeagentur