Bare Naked Foods
Bare Naked Foods is a UK-based, privately held CPG company founded in 2011 that manufactures konjac-based noodle, rice, and spaghetti alternatives — zero-fat, low-carb, gluten-free, and vegan — and distributes them across major UK supermarkets, health-food, fitness, and online channels.
- Company typePrivate
- Founded2011
- HeadquartersAcle, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bare Naked Foods does
Barenakedfoods Limited, trading as Bare Naked Foods, is a privately held UK food company founded in 2011 that manufactures and sells konjac-based noodle, spaghetti, rice, and protein-noodle alternatives positioned as zero-fat, low-carb, low-calorie substitutes for traditional pasta, rice, and noodles. The core technology is a proprietary formulation blending konjac flour (glucomannan fiber), soybean flour, and oatmeal flour to produce shelf-stable, vegan, gluten-free, sugar-free products at 15–22 calories per serving, requiring no refrigeration and offering a long ambient shelf life. The company operates with 1–10 employees and describes itself as manufacturer, promoter, and seller of the products, with Managing Director Ross Mendham as the named founder.
The business is a B2C packaged-food brand sold almost entirely through third-party retail channels rather than direct. Distribution covers all major UK supermarket chains (Tesco, Sainsbury's, Morrisons, Waitrose, Ocado), dedicated health food retailers (The Health Store, Health Click, Queenswood, Suma, The Good Health Company), online marketplaces (Amazon UK, eBay), specialist fitness retailers (Muscle Food, Dolphin Fitness, Weight Medics), and wholesale distributors (CLF Distribution, Premquest, Minton Good Foods). Marketing relies on organic social (Facebook, Twitter, Instagram), an on-site recipe hub, email newsletters, and residual visibility from a BBC Dragon's Den appearance. The supply chain is import-led from China at scale — over 100,000 units were carried on the Ever Given voyage disrupted in the Suez Canal in March 2021 — exposing the company to international logistics, FX, and general-average risk.
Revenue mechanics are straightforward consumer packaged goods sales: each SKU is a 250g pack containing 2 servings sold at mainstream UK grocery price points. There is no disclosed pricing model, no subscription layer, no enterprise contract, and no proprietary technology licensing. The company holds no patents or trademarks listed in the source data, has no subsidiaries, and has not raised disclosed external institutional capital, operating as a bootstrapped, founder-managed limited company registered in England & Wales (company no. 07699280) with a registered office at Palliser House, 1 Palliser Road, London.
Bare Naked Foods firmographics
Firmographics- Name
- Bare Naked Foods
- Legal name
- Barenakedfoods Limited
- Website
- https://barenakedfoods.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bare Naked Foods is a UK-based, privately held CPG company founded in 2011 that manufactures konjac-based noodle, rice, and spaghetti alternatives — zero-fat, low-carb, gluten-free, and vegan — and distributes them across major UK supermarkets, health-food, fitness, and online channels.
- Ownership category
- akta.pro rank
Bare Naked Foods industry classification
Industry- Product category
- Low-Carb Pasta and Noodle Alternatives
- NAICS
- Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Cookie, Cracker, and Pasta Manufacturing (31182)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Noodle Manufacturing (instant, ramen, rice noodles) (AFAKABAC)
- akta.pro secondary industries
- Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK), Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG)
Keywords
Where Bare Naked Foods is headquartered
LocationHeadquarters
- HQ city
- Acle
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Bare Naked Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Food product sales: Manufacture and sale of konjac-based noodle and rice alternative products to consumers through retail and online channels. Products are sold as packaged food items through supermarkets, health food stores, and e-commerce platforms.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Bare Naked Foods product offering
Product offeringCore offering
Bare Naked Foods manufactures and sells konjac-based noodle, rice, and spaghetti alternatives positioned as zero-fat, low-carbohydrate, low-calorie substitutes for traditional pasta, noodles, and rice. The company's portfolio includes barenaked noodles, barenaked protein noodles, barenaked rice, and barenaked spaghetti, each made from a proprietary blend of konjac flour, soybean flour, and oatmeal flour. All products are vegan, gluten-free, sugar-free, and require no refrigeration.
Product overview
Bare Naked Foods manufactures and sells konjac-based noodle and rice alternatives positioned as healthier substitutes for traditional pasta, noodles, and rice. Their product portfolio consists of four products sharing the core ingredient konjac flour (glucomannan fiber): barenaked noodles (flagship zero-fat spaghetti-style noodles), barenaked rice (rice-shaped konjac noodles), barenaked protein noodles (soy protein-enhanced noodles), and barenaked spaghetti (pasta alternative). All products are vegan, gluten-free, sugar-free, zero fat, low carb, and low calorie, with each 250g pack providing 2 servings. The company positions these as meal alternatives for health-conscious consumers and those following low-calorie or low-carb diets.
Differentiator
Problem solved
Functional benefit
Products and services
- barenaked noodles
Quantifiable outcome
- Glucomannan contributes to weight loss when consumed as part of an energy-restricted diet (70g three times daily before meals with water)
- +1 more outcomes
Companies that use Bare Naked Foods
Customer profileSegments3 records
Ideal customer profiles2 records
Bare Naked Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bare Naked Foods partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Bare Naked Foods competitors and assessment
Company assessmentBroad incumbents
- Merchant Gourmet: Larger UK ambient healthy-food brand (pulses, grains, ready-to-eat sides) sold in the same major UK supermarkets; a broader incumbent addressing overlapping health-conscious consumers with a wider portfolio.
- Blue Dragon (ABF): Established UK brand of Asian noodles, rice and sauces sold in the same grocery aisles; a broader incumbent in the ambient noodle/rice category that competes for the same shelf and meal-occasion spend.
- Premier Foods (Batchelors): UK-listed ambient food manufacturer whose Batchelors range covers noodles, pasta and soup pots in the same supermarket aisles; a broad incumbent whose scale and private-label relationships shape the competitive set.
- Cauldron Foods: UK vegetarian/plant-based food manufacturer sold across the major supermarkets; broader incumbent in the ambient plant-based category that intersects with Bare Naked's vegan, gluten-free positioning.
Direct peers
- Miracle Noodle: US-origin pioneer of shirataki/konjac noodles and rice, positioned at the same low-carb, low-calorie, gluten-free consumer and sold via DTC and grocery — a strong international category analogue.
- Slim Pasta: UK/Europe brand of konjac (shirataki) noodles, spaghetti and rice positioned at weight-management and low-carb consumers, overlapping directly on product, target customer, and retail channel mix.
- The Konjac Shop: UK specialist retailer and brand of konjac-based noodles, rice, and skincare, serving the same health-conscious, low-calorie consumer via online and wholesale channels.
- ZERO Noodles: UK brand selling zero-calorie, konjac-based noodles and pasta substitutes, overlapping directly on product positioning, calorie-free claim, and supermarket/online distribution.
- Better Than Foods: Sells konjac-based pasta, noodles and rice as low-calorie meal alternatives, with overlapping UK and European grocery and online distribution — directly comparable in product format and value proposition.
- Eat Water: UK-based direct competitor selling konjac-based low-calorie noodles, rice, and pasta alternatives through grocery, health, and online channels — essentially the closest 1:1 category rival to Bare Naked Foods.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bare Naked Foods social profiles
Digital presenceBare Naked Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bare Naked Foods leadership team
Management profileNumber of profiles
Profiles2 records
Bare Naked Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bare Naked Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bare Naked Foods
What does Bare Naked Foods do?
Bare Naked Foods manufactures and sells konjac-based noodle, rice, and spaghetti alternatives positioned as zero-fat, low-carbohydrate, low-calorie substitutes for traditional pasta, noodles, and rice. The company's portfolio includes barenaked noodles, barenaked protein noodles, barenaked rice, and barenaked spaghetti, each made from a proprietary blend of konjac flour, soybean flour, and oatmeal flour. All products are vegan, gluten-free, sugar-free, and require no refrigeration.
Is Bare Naked Foods a public or private company?
Bare Naked Foods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bare Naked Foods founded?
Bare Naked Foods was founded in 2011. It employs 1 to 10 people.
Where is Bare Naked Foods based?
Bare Naked Foods is headquartered in Acle, United Kingdom, in the Europe region.
How does Bare Naked Foods make money?
One revenue line is on record: food product sales.
Who are Bare Naked Foods's main competitors?
Broad incumbents on record are Merchant Gourmet, Blue Dragon (ABF), Premier Foods (Batchelors) and Cauldron Foods. Direct peers are Miracle Noodle, Slim Pasta, The Konjac Shop, ZERO Noodles, Better Than Foods and Eat Water.
Does Bare Naked Foods have an API?
No public API is recorded for Bare Naked Foods.
What industry is Bare Naked Foods in?
Bare Naked Foods's product category is Low-Carb Pasta and Noodle Alternatives. Its primary akta.pro industry code is AFAKABAC, Noodle Manufacturing (instant, ramen, rice noodles), with a secondary code of AFAKABAK, Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains). Its NAICS code is 311824 and its SIC code is 2000.