Nacionalni Park Brijuni

What Nacionalni Park Brijuni does

Nacionalni Park Brijuni (Brijuni National Park) is a state-owned public institution (Javna ustanova) of the Republic of Croatia, established in 1983 to manage and commercially develop a protected archipelago of 14 islands off the Istrian coast near Pula. The park operates as an integrated nature-based tourism destination, offering visitors two primary excursions (Veliki Brijun and Mali Brijun), five accommodation tiers (Hotel Istra, Hotel Neptun, Rooms Karmen, three luxury villas, and San Niccolò Hostel), recreational facilities (an early European golf course, tennis, scuba diving, kayaking, a 13.3 km cycling trail), cultural-heritage attractions (a safari park, 100-million-year-old dinosaur footprints, Roman villa remains at Verige Bay, a Byzantine castrum), and event services for corporate and private clients. The institution serves domestic and international tourists, schools and kindergartens, corporate event organizers, and wedding parties, with educational programs targeted at children.

The business is supported by a digital platform comprising the official website (np-brijuni.hr), the shop.np-brijuni.hr web shop with Print@home barcode ticketing, the Brijuni Pocket Guide mobile app offering multilingual audio guides, and a payment integration with WSPay (PCI DSS L1). Distribution combines direct online sales, physical ticket offices in Fažana, a reseller partnership with RAO d.o.o., travel agencies, and co-marketing with the Croatian National Tourist Board and Istra Tourist Board. Marketing spans Instagram, Facebook, YouTube, Google Ads/SEO, email newsletters, and printed brochures in multiple languages.

The revenue model is multi-stream: park entry tickets, accommodation, food and beverage (Neptun, Galija, Školjka, Bistro Plaža, Sony & Lanka), corporate events and weddings, sports and recreation, and retail/merchandise. Pricing is not publicly disclosed but is seasonal (season, pre-season, off-season) and varies by excursion type and accommodation tier. As a public institution, the park supplements earned revenue with government budget allocations, EU-funded projects (e.g., MPA-Adapt), and partner donations, and operates under the umbrella of Parks of Croatia (Parkovi Hrvatske).

Name

Nacionalni Park Brijuni

Legal name

Javna ustanova Nacionalni Park Brijuni

Website

https://np-brijuni.hr

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

Nacionalni Park Brijuni is a Croatian state-owned national park operating an integrated tourism destination across a 14-island archipelago near Pula, offering excursions, accommodations, recreational activities, cultural-heritage attractions, and events to domestic and international visitors, schools, and corporate clients.

Ownership category

akta.pro rank

Product category

National Park Tourism

NAICS

Nature Parks and Other Similar Institutions (71219), Historical Sites (712120), Zoos and Botanical Gardens (712130), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

National Park & Protected Area Tours (THAJAIAA), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE), Guided Wildlife Safaris & Game Drives (Sanctuary/Reserve-Based) (THAAAFAF), Adventure/Outdoor Base Hostels (Ski/Surf/Trek) (THAGAGAG)

Keywords

• National park tourism
• Eco-tourism services
• Guided park excursions
• Park accommodation hospitality
• Cultural heritage tours

Headquarters

HQ city

Pula

HQ country

Croatia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Park Entry Tickets: Visitors purchase tickets for excursions to the islands, with different pricing for season, pre-season, and off-season periods. Ticket types include standard tickets for Veliki Brijun and Mali Brijun excursions, with guided or self-guided tour options.
2. Accommodation: On-island lodging including Hotel Istra, Hotel Neptun, Rooms Karmen, luxury villas (Primorka, Lovorka, Dubravka), and San Niccolò Hostel. Premium experiences include Brijuni Escape, Taste Brijuni, and Brijuni Premium Experience packages.
3. Food and Beverage: Multiple dining facilities including Neptun restaurant, Galija restaurant, Café, Školjka catering facility, Bistro Plaža, and Café bar Sony & Lanka
4. Events and Conferences: Corporate events, congresses, conferences, team building activities, and weddings hosted at the park facilities
5. Sports and Recreation: Golf course, tennis, scuba diving, kayaking, cycling, and beach access
6. Retail and Merchandise: Souvenir shops selling park merchandise and memorabilia

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Nacionalni Park Brijuni operates a national park tourism destination on the Brijuni archipelago in Croatia's Adriatic Sea, selling park entry excursions (Veliki Brijun and Mali Brijun), on-island accommodations (Hotel Istra, Hotel Neptun, Rooms Karmen, luxury villas, San Niccolò Hostel), sports and recreation (golf, tennis, scuba diving, kayaking, cycling), dining across multiple restaurants and bars, event hosting (conferences, weddings, team building), and educational programs for schools, supported by an online web shop and mobile guide app.

Product overview

Brijuni National Park operates as an integrated nature-based tourism destination offering a diverse portfolio of products and services. The core offerings include park entry excursions (Veliki Brijun and Mali Brijun), diverse accommodation options (Istra Hotel, Neptun Hotel, Rooms Karmen, Luxury Villas, and San Niccolò Hostel), and recreational activities (golf, tennis, scuba diving, cycling, kayaking). The park features attractions including a Safari Park, dinosaur footprints, archaeological sites, and historic buildings. Supporting services include multiple catering facilities, event hosting (conferences, weddings, team building), and educational programs for schools. The NP Brijuni Webshop provides online ticket purchasing with Print@home functionality, while the Brijuni Pocket Guide mobile app offers self-guided tour capabilities. The park also provides sports facilities including bicycles for rent and electric car transport.

Differentiator

Problem solved

Functional benefit

Brands

• Brijuni Pocket Guide: Mobile application providing audio guides and information about Brijuni National Park attractions
• Brijuni Escape
• Taste Brijuni
• Brijuni Premium Experience

Products and services

• Veliki Brijun Excursion Park entry excursion to Veliki Brijun, the most visited island, available as guided or self-guided tour including sightseeing via tourist train.
• Mali Brijun Excursion Adventure excursion to the smaller Mali Brijun island featuring active walking, island exploration, educational programs, and kayak tours along protected coastal areas.
• Snorkeling at Verige Archaeological Site

Quantifiable outcome

• 13.3 km of diverse cycling trails through forests, archaeological sites, and coastline
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• RAO d.o.o.coreChannel Partner/ Reseller/ DistributorRAO d.o.o. is a Croatian company contracted to distribute and sell tickets for Brijuni National Park through their website and sales channels, complementing the park's direct online sales.
• WSPaycoreTechnology or IntegrationWSPay handles payment processing for online ticket purchases, providing secure credit card payment authorization with PCI DSS L1 certification, SSL 256-bit encryption, and TLS 1.2 cryptographic protocol.
• Croatian National Tourist Board (HTZ)coreGTM or Marketing PartnerOfficial partner for national tourism promotion, featuring Brijuni in Croatia's international marketing campaigns and tourism materials.
• Istra Tourist BoardcoreGTM or Marketing PartnerRegional tourism marketing partnership promoting Brijuni as a key destination within the Istrian peninsula tourism offering.
• Parks of Croatia (Parkovi Hrvatske)coreStrategic or Co-development PartnerUmbrella organization representing all Croatian national parks, providing coordinated marketing, sustainable management initiatives, and shared resources.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Valamar Riviera: Croatia's largest hotel company operating resorts across Istria and Dalmatia; comparable as a Croatian integrated tourism operator competing for the same European visitor pool.
• Triglav National Park: Slovenian national park in the same broader Alpine-Adriatic protected-areas ecosystem with comparable DTC excursion ticketing and visitor services model.
• Lošinj Hotels & Villas: Croatian island-based hospitality operator with hotels, villas, and wellness offerings in a protected natural setting; comparable destination-resort positioning within the Adriatic.
• Maistra: Istria-based hospitality operator running hotels, resorts, and golf; directly comparable to Brijuni's accommodation and golf operations within the same Istrian tourism cluster.

Broad incumbents

• Compagnie des Alpes: European listed operator of ski resorts, theme parks, and outdoor leisure sites; broadly comparable operating model for a portfolio of nature-based visitor destinations at scale.

Direct peers

• Krka National Park: Another Croatian national park in the same network operating excursions, boat tours, educational programs, and ticketing through a parallel public-institution model.
• Paklenica National Park: Croatian national park specializing in hiking, climbing, and guided outdoor activities; comparable in DTC ticketing, educational programs, and managed-access visitor model.
• Mljet National Park: Adriatic island national park offering excursions, cycling, saltwater lakes, and accommodation under the same Croatian public-institution framework.
• Plitvice Lakes National Park: Croatia's flagship national park operated by the same Javna ustanova structure under Parkovi Hrvatske; offers excursions, education, hotels, and DTC ticketing — closest operational analogue.
• Kornati National Park: Croatian archipelago national park focused on nautical excursions and island-based visitor services, with comparable boat-access and excursion revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/npbrijuni
• YouTubeyoutube.com/channel/UCUPaIqUbWKpRZaphjHadiaw
• Facebookfacebook.com/npbrijuni
• Instagraminstagram.com/npbrijuni
• LinkedInlinkedin.com/company/nationalpark-brijuni

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nacionalni Park Brijuni