Hale Groves

What Hale Groves does

Hale Groves is a privately held, direct-to-consumer e-commerce company founded in 1947 and headquartered in Vero Beach, Florida, in the Indian River citrus region. The company sells premium fresh fruit gifts, gift baskets, gourmet food items, gift cards, and living citrus trees to individual consumers and corporate buyers across the United States, shipping through halegroves.com, a phone order line (1-800-562-4502), gift list registries, and physical catalogs. Core offerings include Indian River citrus (Ruby Red Grapefruit, Florida Grove Navel Oranges, Honeybell tangelos, tangerines), seasonal stone fruits (Georgia peaches, Florida and tropical mangos, nectarines, apricots, Bing cherries), and gourmet baked goods and snacks, packaged in crush-proof boxes and shipped within days of harvest under a freshness guarantee.

The business runs an order-to-harvest fulfillment model with no long-term cold storage or freezing, supporting a satisfaction guarantee. Pricing spans $29.99 to over $100 for individual items and gift boxes, $60.99-$129.99 for Monthly Fruit Club subscriptions (All Seasons, Citrus Lovers, Peak of the Season) with up to 20% multi-ship discounts, and a $4.99 personalization add-on. The technology stack is a standard transactional e-commerce platform with order tracking, gift lists, and account management; no AI/ML, APIs, or proprietary software IP are disclosed. Distribution is national with shipping restrictions to AK, HI, CA (some items), Canada, Puerto Rico, the Virgin Islands, and P.O. Boxes.

The company is privately held with no disclosed institutional investors, funding history, parent company, or management team on its public-facing material. It operates alongside a portfolio of related fruit-gift brands cross-linked from its site (Pittman & Davis, Sun Harvest, Everglades Ranch, Wyldr), suggesting shared infrastructure and brand-house ownership. Customer segments are individual gift purchasers (primary) and corporate/business gift buyers (secondary), with no named enterprise logos or revenue disclosures available.

Name

Hale Groves

Legal name

Hale Groves

Website

https://halegroves.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Hale Groves is a privately held, Florida-based e-commerce company founded in 1947 that sells premium fresh fruit gifts, gift baskets, and gourmet food items sourced from the Indian River region to individual consumers and corporate gift buyers across the United States.

Ownership category

akta.pro rank

Product category

Fresh Fruit Gift Delivery

NAICS

Fruit and Vegetable Retailers (44523), Specialty Food Retailers (4452), Orange Groves (111310)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Citrus Orchards (Oranges, Lemons, Limes, Grapefruit) (AFAGACAA)

akta.pro secondary industries

Tropical & Subtropical Fruit Orchards (Avocados, Mangoes, Bananas/Plantains, Pineapples, Papayas) (AFAGACAF), Produce Markets & Greengrocers (CRAHAHAA)

Keywords

• Fresh fruit delivery
• Gourmet gift baskets
• Citrus gift boxes
• Monthly fruit clubs
• Corporate gifting

Headquarters

HQ city

Vero Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Fruit Sales: One-time purchases of fresh fruit, gift baskets, and gourmet food items sold directly to consumers through e-commerce and phone orders.
2. Gift Cards: Gift cards sold for email or postal delivery, providing flexible gifting options and customer retention.
3. Monthly Fruit Clubs: Subscription-style recurring fruit club plans delivering seasonal fruit on a scheduled basis (Citrus Lovers Club, All Seasons Fruit Club, Peak of the Season Club).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hale Groves sells fresh fruit, gourmet gift baskets, and gourmet food gifts shipped directly to consumers from Florida's Indian River region. The company offers individually packed fruit boxes (citrus and seasonal stone fruits), monthly subscription fruit clubs, corporate gift programs, and gift cards. Fruit is sourced from their own groves and partner growers, then packed and shipped via UPS to addresses nationwide.

Product overview

Hale Groves is a fruit gift e-commerce company founded in 1947, specializing in fresh fruit delivery from Florida's Indian River region. The company offers a diverse portfolio of products organized into several categories: Fresh Fruit (citrus including Ruby Red Grapefruit, Grove Navel Oranges, Honeybells, tangerines, mandarins, and specialty varieties like Cara Cara and Heritage Navels), Stone Fruits (Georgia Peaches, Florida Mangos, nectarines, apricots, plums, cherries), Gift Boxes and Baskets (premium fruit gift collections for various occasions), Gourmet Food Gifts (baked goods, cakes, cookies, brownies, nuts, snacks), Monthly Fruit Clubs (subscription programs including All Seasons Fruit Club and Citrus Lovers Club), Citrus Trees (living plants for home growing), Gift Cards (digital and physical), and Corporate Gifts (business gifting solutions). Products ship in crush-proof boxes within days of harvest, with a freshness guarantee. The company does not use long-term storage or freezing.

Differentiator

Problem solved

Functional benefit

Brands

• Pittman & Davis: Related brand featured in brand bar - fruit gift company.
• Sun Harvest
• Everglades Ranch
• Wyldr

Products and services

• Georgia Peaches Fresh Georgia peaches sold individually as a standalone fruit gift item, shipped direct to consumers during the peach season.
• South Florida Mangos Fresh South Florida mangos sold individually as a standalone fruit gift item, shipped during mango season.
• Yellow Nectarines Fresh yellow nectarines sold individually as a standalone fruit gift item during nectarine season.
• Apricots Fresh apricots sold individually as a standalone fruit gift item, shipped during apricot season.
• Sweet Mountain Bing Cherries Fresh Bing cherries sold individually as a standalone fruit gift item, shipped during cherry season.
• Honey-Sweet Tangerines Honey-sweet tangerines sold individually as a standalone citrus fruit gift item.
• Farmer's Choice Variety Box A mixed variety fruit box featuring a curated selection of seasonal fruit picked and packed at the peak of freshness, sold as a gift-ready box.
• Monthly Fruit Clubs Subscription-based monthly delivery of seasonal fresh fruit gift boxes, offered in multiple tiers (3, 6, or 12-month plans) for individual gift recipients.
• Gift Cards Hale Groves branded gift cards redeemable for purchases of fruit, gift baskets, and gourmet food across the company website.
• Corporate Gifts A corporate gifting program that allows businesses to send fresh fruit and gourmet gift baskets to multiple recipients with volume discounts, customized cards, and dedicated corporate account support.
• Gourmet Food Gifts Curated gourmet gift baskets and specialty food items (jams, candies, baked goods) packaged and shipped as standalone gifts for consumers.
• Citrus Trees Live citrus trees sold as standalone products shipped directly to consumers for home planting.

Quantifiable outcome

• Satisfaction guarantee - if fruit doesn't arrive fresh and perfect, the company makes it right

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cherry Moon Farms: DTC seasonal fruit and gourmet gift company offering monthly clubs and curated gift boxes. Closely aligned to Hale Groves' subscription and gift basket model.
• Harry & David: Iconic direct-to-consumer fruit and gourmet gift company (now owned by 1-800-Flowers) specializing in premium pears, citrus, and seasonal gift baskets. Closely comparable to Hale Groves on product mix, gifting use cases, and catalog/DTC motion.
• Edible Arrangements: National franchise-based fruit gifting brand selling fruit bouquets, arrangements, and dipped fruit for personal and corporate occasions. Comparable on fruit-forward gifting and corporate channel, though more oriented to dipped/arranged fruit than whole-fruit boxes.
• Sun Harvest Citrus: Sister brand featured in Hale Groves' brand bar, focused on Florida citrus gifts and baskets. Directly comparable on Florida citrus sourcing, Indian River positioning, and DTC gift basket motion.
• The Fruit Company: Oregon-based DTC fruit gift company selling premium pears, apples, citrus, and stone fruits in gift boxes and monthly clubs. Direct comparable on fruit subscription, gift boxing, and seasonal catalog marketing.
• Manhattan Fruitier: Premium NYC-based fruit gift retailer offering curated seasonal fruit towers and gourmet gift baskets. Comparable on premium positioning, gourmet add-ons, and corporate/individual gifting use cases.
• Shari's Berries: 1-800-Flowers brand specializing in chocolate-covered strawberries, fruit, and dipped treats for gifting. Directly comparable on fruit-based gifting occasions (Valentine's, Mother's Day) and corporate gifting motion.
• Pittman & Davis: Sister brand featured in Hale Groves' brand bar, selling Texas Ruby Red Grapefruit and other premium citrus gift baskets under a similar model. Operates alongside Hale Groves and offers the closest like-for-like product and audience overlap.

Emerging players

• Wine Country Gift Baskets: Large online retailer of gourmet and fruit gift baskets serving both consumer and corporate channels. Comparable on basket assortment and corporate gifting; broader assortment than Hale but competes for the same gifting occasions.

Broad incumbents

• 1-800-Flowers.com: Public multi-brand gifting platform (owns Harry & David, Shari's Berries, Fruit Bouquets) operating across flowers, fruit, and gourmet gifts. Overlaps heavily with Hale on premium fruit gifting and corporate channel, but operates at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/halegroves
• Facebookfacebook.com/HaleGroves
• Instagraminstagram.com/halegroves

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hale Groves