Utility Logic
UtilityLogic is a US-based distributor of underground utility locating, pipeline inspection, and confined-space safety equipment, serving government agencies, utilities, contractors, and consulting engineers across the United States.
- Company typePrivate
- Founded-
- HeadquartersRogers, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Utility Logic does
UtilityLogic is a US-based distributor of underground utility locating, pipeline inspection, and confined-space safety equipment, headquartered in Rogers, Minnesota. The company serves government agencies, utilities (electric, gas, water, telecom, cable), contractors, consulting engineers, and professional associations, providing equipment and training aimed at preventing excavation damage and protecting buried infrastructure. Its core product portfolio spans the full Vivax-Metrotech vLoc3 Series (Pro, RTK-Pro, 5000, 9800, ML, XLF) and VM Series (550, 810, 850) utility locators, the vCam-6 HD and vCamMX-2 pushrod inspection camera systems, G450 and G460 multi-gas detectors from GFG Instrumentation, VM-880 ferrous metal locators, and PRONAL SmartShore inflatable trench shields. Notable technical differentiators carried by the product line include RTK GNSS-enabled survey-grade accuracy on the vLoc3 RTK-Pro receiver, 3D antenna arrays with signal distortion detection, cloud-based data warehousing for GIS/Google Maps export, and integrated Bluetooth/GPS modules on premium receivers.
The business model is built on three revenue streams: one-time hardware sales of utility locating, inspection, and safety equipment; authorized service and repair for Vivax-Metrotech and GFG Instrumentation products (with capability to service other brands); and customized on-site and virtual training. Pricing is quote-based with no public list prices, and the go-to-market combines direct e-commerce (website with quote request system), a US-wide authorized dealer network for enterprise buyers, and industry conference presence for mid-funnel engagement. Distribution is exclusively domestic (United States), and the company operates as a private, independent entity with no disclosed parent company, investors, or funding history.
Utility Logic firmographics
Firmographics- Name
- Utility Logic
- Legal name
- UtilityLogic
- Website
- https://utility-logic.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UtilityLogic is a US-based distributor of underground utility locating, pipeline inspection, and confined-space safety equipment, serving government agencies, utilities, contractors, and consulting engineers across the United States.
- Ownership category
- akta.pro rank
Utility Logic industry classification
Industry- Product category
- Utility Locating Equipment
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Multi-Point Inspections & Safety Checks (DVIR/Annual/Periodic) (TLAKAGAB)
Keywords
Where Utility Logic is headquartered
LocationHeadquarters
- HQ city
- Rogers
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Utility Logic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: One-time hardware sales of utility locating equipment, pipeline inspection cameras, gas detection systems, trench safety equipment, and accessories. Products sold as complete kits with various configurations and options.
- Service & Repair: Authorized repair center services for Vivax-Metrotech and GFG Instrumentation products, with capability to service most other brands. Offers technical support, troubleshooting, and return material authorization (RMA) for repairs.
- Training Services: Customized on-site and virtual training services provided upon request. Technical training on product operation and effective damage prevention practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quote-based equipment pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Utility Logic product offering
Product offeringCore offering
UtilityLogic distributes underground utility locating equipment, pipeline inspection cameras, gas detection systems, and trench safety solutions, primarily as an authorized Vivax-Metrotech dealer. Its portfolio spans the vLoc3 and VM Series locators, vCam-6 HD and vCamMX-2 inspection cameras, G450/G460 multi-gas detectors, and the SmartShore inflatable trench shield. The company complements equipment sales with authorized repair services, technical support, and customized on-site and virtual training for damage prevention and operator safety.
Product overview
Utility Logic is a distributor of underground utility locating and inspection equipment, offering a comprehensive portfolio of Vivax-Metrotech branded products. The core offering centers on the vLoc3 Series (Pro, RTK-Pro, 5000, 9800, ML, XLF) and VM Series (550, 810, 850) utility locators for detecting buried pipes and cables. Supporting products include the ViperMag combined locator/metal detector and VM-880 ferrous metal locator. Pipeline inspection is served by the vCam-6 HD and vCamMX-2 mini camera systems with pushrod cameras for 1-8 inch diameter lines. Safety equipment encompasses G450/G460 multi-gas detectors, fall arrest harnesses (850 series), confined space tripods, and the SmartShore inflatable trench shield. Specialized accessories include transmitters (5W to 150W), signal clamps, sondes, marker adapters, the Flagshooter marking tool, and pipe testing equipment. Services include repair center, technical support, and on-site/virtual training. The company serves government agencies, utilities, contractors, and consulting engineers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- RTK-Pro provides survey-grade GNSS accuracy for utility location data
- +3 more outcomes
Companies that use Utility Logic
Customer profileSegments5 records
Ideal customer profiles4 records
Utility Logic technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature10 records
Utility Logic partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Vivax-MetrotechcorePrimary supplier of utility locating equipment, pipeline inspection cameras, and related products. UtilityLogic is an authorized Vivax-Metrotech dealer offering the full line of vLoc3 Series locators, VM Series locators, and vCam inspection systems.
- Vivax-MetrotechcoreUtilityLogic is a Vivax-Metrotech authorized repair center capable of servicing most Vivax-Metrotech products along with other brands.
- GFG InstrumentationcoreUtilityLogic is a GFG Instrumentation authorized repair center for gas detection equipment including G450 and G460 multi-gas detectors.
- Copperhead IndustriesminorRepresents Copperhead Industries Complete Utility Locating System including tracer wire, connectors, ground rods, and access points for utility locating applications.
Recent moves6 records
Expansion highlights3 records
Utility Logic competitors and assessment
Company assessmentDirect peers
- Ditch Witch (Charles Machine Works): Major manufacturer of underground construction equipment including locator products (UtiliGuard 2), competing with Vivax-Metrotech offerings UtilityLogic distributes to underground construction contractors.
- Digital Control Incorporated (DCI): Manufacturer of Falcon and F Series locators for horizontal directional drilling (HDD) and utility locating applications. Competes with Vivax-Metrotech products UtilityLogic distributes, serving the same HDD contractor customer base.
- Envirosight: Manufacturer of pipeline inspection camera systems (Rovver, VeriSight) competing with the vCam series UtilityLogic distributes. Operates in the same wastewater collection system inspection market.
- Subsite (The Toro Company): Manufacturer of utility locating and HDD support equipment (UtiliGuard, Electromagnetic locators) under The Toro Company. Competes with Vivax-Metrotech in the same contractor and utility customer base that UtilityLogic serves.
- HammerHead Trenchless (Vermeer): Provider of underground utility installation and rehabilitation equipment including trenchless tools serving the same utility and contractor customers that purchase locating equipment from UtilityLogic.
- CUES: Manufacturer of pipeline inspection camera systems (e.g., GraniteNet software, transporter/reel systems) directly competing with Vivax-Metrotech vCam-6 HD that UtilityLogic distributes. Serves the same wastewater and municipal sewer inspection market.
- Aries Industries: Manufacturer of pipeline video inspection and rehabilitation equipment whose products directly overlap with the vCam-6 HD and vCamMX-2 inspection systems UtilityLogic distributes to municipal and contractor customers.
- Radiodetection: Manufacturer of utility locating equipment (RD8200, RD7100) that directly competes with the Vivax-Metrotech vLoc3 and VM Series products UtilityLogic distributes. Serves the same utility, contractor, and municipal customers with overlapping electromagnetic locating technology.
Broad incumbents
- RIDGID (Emerson): Large incumbent manufacturer of plumbing, drain cleaning, and inspection equipment with broader industrial portfolio. RIDGID SeeSnake and inspection cameras overlap with UtilityLogic's vCam pipeline inspection offering, though RIDGID serves a much broader commercial/residential trade market.
Others
- Vivax-Metrotech: Primary product supplier to UtilityLogic (vLoc3 Series, VM Series, vCam systems); the supplier also sells direct through its own channels and through other authorized dealers, making it both UtilityLogic's upstream supplier and an indirect competitor for the same end customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Utility Logic social profiles
Digital presenceUtility Logic compliance and trust
Trust signalCompliance3 records
Utility Logic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Utility Logic leadership team
Management profileNumber of profiles
Utility Logic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Utility Logic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Utility Logic
What does Utility Logic do?
UtilityLogic distributes underground utility locating equipment, pipeline inspection cameras, gas detection systems, and trench safety solutions, primarily as an authorized Vivax-Metrotech dealer. Its portfolio spans the vLoc3 and VM Series locators, vCam-6 HD and vCamMX-2 inspection cameras, G450/G460 multi-gas detectors, and the SmartShore inflatable trench shield. The company complements equipment sales with authorized repair services, technical support, and customized on-site and virtual training for damage prevention and operator safety.
Is Utility Logic a public or private company?
Utility Logic is a private company. It is classified as unknown and is currently operating.
When was Utility Logic founded?
Utility Logic was founded in -1. It employs 11 to 50 people.
Where is Utility Logic based?
Utility Logic is headquartered in Rogers, United States, in the North America region.
How does Utility Logic make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are service & Repair and training Services.
Who are Utility Logic's main competitors?
Direct peers on record are Ditch Witch (Charles Machine Works), Digital Control Incorporated (DCI), Envirosight, Subsite (The Toro Company), HammerHead Trenchless (Vermeer), CUES, Aries Industries and Radiodetection. RIDGID (Emerson) is listed as a broad incumbent. Vivax-Metrotech is listed as an others.
Does Utility Logic have an API?
No public API is recorded for Utility Logic.
What industry is Utility Logic in?
Utility Logic's product category is Utility Locating Equipment. Its primary akta.pro industry code is TLAKAGAB, Multi-Point Inspections & Safety Checks (DVIR/Annual/Periodic). Its SIC code is 3823.