What Green Lili does

Green Lili is a UK-based art design studio founded by Michelle Collins, operating as a direct-to-consumer and trade/B2B brand that designs and sells nature-inspired modern abstract wall art. The core product line consists of individual Giclée fine art canvas prints and curated wall art sets, organized by style (abstract, landscapes and seascapes, organic shapes and forms, florals and botanicals) and by colour palette (Black, Blue, Green, Neutral, Warm and Earthy). Artwork is printed on 400gsm cotton canvas using a 12-colour Giclée process, hand-stretched, and finished in sustainably sourced hardwood float-frames with Natural or Black options; all pieces are made to order with a 3-5 working day production cycle. Pricing ranges from approximately $245 to $620 for individual canvases and $490 to $1,270 for sets, with free 3-7 day shipping to UK, EU, US, Australia, Canada, Switzerland, and Japan from production facilities in the UK, EU, US (North Carolina), and Australia.

The company's go-to-market combines a self-serve Shopify DTC storefront for individual homeowners with a dedicated trade programme serving interior designers, property stagers, hospitality venues, and multi-unit developers. The trade offering includes bespoke sizing, custom colour schemes, alternative framing, flexible trade pricing, and no minimum order, supported by a design partner showroom at Industville's Clerkenwell location in London and an official design partnership with Design Hotels that places Green Lili artwork in boutique hotel properties globally, including the stieg'nhaus DesignHotel in Austria. Marketing is driven by organic social (Instagram, TikTok, Pinterest, Facebook), an inspiration blog featuring customer and designer projects (such as the Princes Felsted case study with architect McGuiness + Farrow and stylist Nina Lilli Holden), a 10%-off email newsletter, and earned media coverage across major design publications.

Green Lili is privately held and founder-owned, with no disclosed external funding, operating from a headquarters and design studio in Sheffield, UK. Named B2B accounts include Furnish Property Staging, Remmus Designer Homes, McGuiness + Farrow, Nina Lilli Holden, and stieg'nhaus DesignHotel. The business has operated for over ten years, building a catalogue of 200+ products and a 4.9/5 rating across 1,666 verified Reviews.io reviews, and ships globally without minimum order requirements on either the consumer or trade side.

Name

Green Lili

Legal name

Green Lili

Website

https://greenlili.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Lili is a UK-based, founder-owned art studio that designs and sells nature-inspired modern abstract canvas wall art directly to homeowners via Shopify and through a B2B trade programme serving interior designers, property stagers, hospitality venues, and multi-unit developers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Artwork Sales: One-time purchase of framed Giclée canvas prints sold directly through their e-commerce platform. Products are made to order with 3-5 working day production time. Individual pieces and curated sets available in multiple sizes (Small, Medium, Large, Extra Large) and two frame colours (Natural, Black).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Green Lili designs and sells nature-inspired modern abstract wall art, including individually framed Giclée fine art canvas prints available in Small, Medium, Large, and Extra Large sizes and curated wall art sets. Products are hand-stretched on cotton canvas and finished in hardwood float-frames in Natural or Black, made-to-order with 3-5 day production time. The company also operates a B2B trade programme for interior designers, property stagers, hospitality, and multi-unit developments offering bespoke sizing, custom colour schemes, and dedicated trade pricing.

Product overview

Green Lili is a direct-to-consumer art company offering a single unified product line of large framed abstract canvas wall art. The core offering consists of individual Giclée fine art canvas prints (available in sizes Small through Extra Large) and curated Wall Art Sets designed to hang together. Products are organized into sub-collections by style (Abstract Wall Art, Landscapes & Seascapes, Organic Shapes & Forms, Florals & Botanicals) and by color palette (Black, Blue, Green, Neutral, Warm & Earthy). All artwork is professionally printed on cotton canvas, hand-stretched, and framed in deep hardwood float frames with Natural or Black finish options. The company also operates a B2B/Trade program for interior design professionals offering bespoke sizing, custom color schemes, and trade pricing. Artwork is designed in-house by founder Michelle Collins at the Sheffield studio, using sustainably sourced materials and water-based inks. The company ships free within 3-7 days to the UK, EU, USA, and Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Abstract Wall Art (Individual Canvases) Large framed abstract canvas art prints designed with nature-inspired, earthy palettes and a laid-back aesthetic. Available in multiple sizes (Small, Medium, Large, Extra Large) and orientations (Portrait, Landscape, Square), with frame options in Natural or Black hardwood float frames. Made-to-order with 3-5 working day production time.
• Wall Art Sets Curated sets of multiple framed canvas prints designed to hang together, creating balanced and cohesive wall arrangements. Includes sets in various colour palettes and styles such as landscape sets, botanical sets, and abstract sets, with savings versus purchasing individual pieces.
• Landscapes & Seascapes Collection Abstract landscape and seascape canvas art featuring mountainous, coastal, and natural scenery rendered in warm earthy tones with a minimalist aesthetic, designed for slow living spaces.
• Organic Shapes & Forms Collection Abstract wall art featuring soft stripes, bold checkerboards, and organic forms in warm, earthy tones designed for modern organic interiors.
• Floral & Botanical Collection Abstract floral and botanical canvas prints featuring soft organic-shaped florals and loosely painted botanicals in muted, earthy tones.
• Color Collections (Black, Blue, Green, Neutral, Warm & Earthy) Artwork organised by colour palette including Black abstract art, Blue calming art, Green nature-inspired art, Neutral/beige tones, and Warm/Earthy browns, reds, oranges, and yellows.
• Trade/B2B Programme Trade accounts for interior design professionals offering trade discounts, bespoke options, custom colour schemes, bespoke sizes, alternative framing options, and dedicated support. Includes fast, free delivery on all trade orders. Serves interior designers, property stagers, hotels, and multi-unit developments with 10+ years of trade partnership history.
• Gift Cards Digital gift cards available for purchase, allowing recipients to choose their own artwork from the Green Lili collection.

Quantifiable outcome

• 4.9 out of 5 star rating based on 1,666 verified customer reviews
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Design HotelscoreGTM or Marketing PartnerOfficial design partner of Design Hotels, the curated collection of independent hotels. Green Lili artwork is featured in Design Hotels properties worldwide, including the stieg'nhaus DesignHotel in the Austrian mountains. The partnership positions Green Lili as a preferred art supplier for design-led boutique hotels.
• IndustvillecoreStrategic or Co-development PartnerDesign partner at Industville's Clerkenwell showroom in London, located at 152 St John Street. Green Lili displays their abstract canvases within a beautifully designed space showcasing Industville's lighting range. Customers can view artwork in person and arrange meetings with Green Lili team.
• Furnish Property StagingminorStrategic or Co-development PartnerProperty staging company using Green Lili artwork for show homes. Client testimonial describes the artwork as creating 'an understated statement' with 'incredible wow factor while still allowing a property to feel like home.' Multiple ongoing projects with bulk-discount rates.
• Remmus Designer HomesminorStrategic or Co-development PartnerDesigner homes company purchasing Green Lili items for numerous projects. Client testimonial notes 'very impressed with quality and reliability' with 'great delivery' and 'excellent customer care.'
• McGuiness + FarrowminorStrategic or Co-development PartnerArchitecture firm whose Green Lili artwork was featured in Princes Felsted project - two contemporary homes in the Essex countryside. Firm is known for architecturally-led residences combining design, craftsmanship, and natural materials.
• Nina Lilli HoldenminorStrategic or Co-development PartnerInterior stylist for Princes Felsted project who selected Green Lili artworks including Nature Flows, Unearthed, Soothe the Soul, All Time High, and Breaking Ground to complement natural materials and rural setting.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Great Big Canvas: US-based online retailer specializing in large-format canvas prints and framed wall art. Direct competitor in the statement-size canvas segment that Green Lili targets with its Extra Large formats.
• Juniqe: Berlin-based online art print retailer offering curated affordable art across abstract, photographic, and illustrative styles. Directly comparable to Green Lili in product format (canvas prints), price band, and target audience.
• Icanvas: Online retailer offering museum-licensed and curated art prints on canvas with framing options. Comparable in canvas-print format and DTC fulfilment, though more mass-market positioning.
• Society6: US-based online marketplace and retailer of art prints and home decor featuring independent artists. Comparable product offering (canvas prints, wall art) and DTC model, though operates as a broader marketplace vs Green Lili's curated single-brand approach.
• Posterlounge: European online retailer of art prints, canvas prints, and framed wall art with artist collaborations. Closely comparable in production model (canvas + frame), multi-market shipping, and consumer/trade positioning.
• Desenio: Swedish-founded online wall art retailer offering Scandinavian-style canvas prints and posters to consumers across Europe and globally. Direct competitor in the affordable, design-led abstract wall art category with similar DTC e-commerce model.

Broad incumbents

• Anthropologie: Large US/UK multi-channel lifestyle retailer selling apparel, home decor, and wall art with a similar nature-inspired, bohemian-leaning aesthetic. Competes for the same design-conscious customer demographic, though as part of a much broader assortment.
• West Elm: Major US-based modern home furnishings retailer (Williams-Sonoma subsidiary) offering wall art alongside furniture and decor. Broad incumbent with overlapping customer base but much wider assortment and physical retail footprint.
• Minted: US-based design marketplace for art prints, stationery, and home decor sourced from independent artists. Overlaps with Green Lili's curated art-print model but operates at significantly larger scale across multiple product categories.

Regional players

• Cox & Cox: UK-based online homeware and interior brand offering curated furniture, lighting, and decorative accessories. Comparable UK audience and modern/Scandinavian-leaning aesthetic that overlaps with Green Lili's target customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greenliliart
• Instagraminstagram.com/greenliliart
• TikToktiktok.com/@greenliliart
• Pinterestpinterest.com/greenliliart
• LinkedInlinkedin.com/company/green-lili

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Lili