Adavice

What Adavice does

Adavice Ltd is a Cyprus-domiciled digital marketing agency and ad-tech platform, founded in 2004 and headquartered in Nicosia with an operational office in Kyiv, Ukraine. The company operates across five primary verticals — Gambling, Finance, Dating, Health & Beauty, and E-commerce — providing user-acquisition services for developers and digital product owners globally. Its offering spans two delivery modes: a fully managed enterprise service (campaign strategy, design, dedicated account management, and ongoing optimization) and a self-serve Demand-Side Platform (DSP) launched in October 2024 at dsp.adavice.com.

The Adavice DSP is the company's core technology asset: a real-time bidding (RTB) platform supporting multiple ad formats — push notifications (from $0.003 CPC), native ads (from $0.13 CPM), display/banner ads, and pop-under ads (from $0.001 CPC). The platform features anti-fraud tooling, AdBlock bypass, automated optimization rules, wide targeting (GEO, device, OS, browser, carrier), and three tracking methods (pixel, image, postback S2S). Adavice advertises a proprietary database of more than 3 billion ad impressions per day and integrates with six third-party tracking platforms (Adsbridge, Bemob, Binom, Keitaro, Skro, Redtrack) for conversion attribution.

The business model is multi-stream: performance-based advertising (CPC/CPM) on media spend, managed services fees for enterprise clients, design/creative services for campaign assets, and revenue sharing with publishers supplying traffic inventory. Pricing is usage-based with a pre-paid self-serve model requiring a $300 minimum initial deposit. Revenue concentration risk is mitigated by the global SMB/affiliate demand base, but vertical exposure to gambling and dating introduces regulatory and platform-policy risk. The company is privately held with no disclosed funding rounds, operates under GDPR-compliant data processing, and has leadership including a Senior Digital Manager, Head of Marketing, Business Development Manager, and Partnership Team Leader.

Name

Adavice

Legal name

Adavice Ltd

Website

https://adavice.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Adavice Ltd is a Cyprus-domiciled digital marketing agency and ad-tech operator offering a self-serve RTB DSP (Adavice DSP) and managed enterprise services across Gambling, Finance, Dating, Health & Beauty, and E-commerce verticals for advertisers and publishers worldwide.

Ownership category

akta.pro rank

Product category

Digital Advertising Platform

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Demand-Side Platforms (DSP) (BPAMALAB)

akta.pro secondary industries

Programmatic Display & Retargeting (DSP) (MPAAACAE), Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Digital advertising network
• Real-time bidding platform
• Performance marketing services
• User acquisition campaigns
• Self-serve ad platform

Headquarters

HQ city

Kharkiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Performance-Based Advertising (CPC/CPM): Revenue generated from advertisers paying for clicks (CPC) or impressions (CPM) on their ads across the publisher network. Rates vary by ad format with minimum rates starting from $0.003 CPC for push notifications and $0.001 CPC for pop-under ads.
2. Managed Services Revenue: Fully managed ad solutions where dedicated account managers handle campaign strategy, optimization, and ongoing management for enterprise clients, generating service fees alongside media spend.
3. Design Services: Creative design services including ad creatives, banners, landing pages, and design layouts provided as an additional service to complement advertising campaigns.
4. Publisher Monetization: Revenue share with publishers who provide traffic inventory to the network. Publishers receive a percentage of Net Revenue from advertisements displayed on their properties.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Adavice operates a global self-serve Demand-Side Platform (DSP) with real-time bidding that connects advertisers with a publisher traffic network across multiple ad formats (push notifications, native, display, pop-under). Alongside the platform, Adavice provides fully managed enterprise advertising services, SMS traffic generation, and a Design Studio for ad creatives. The company serves advertisers and digital product owners globally across verticals including gambling, finance, dating, health & beauty, and e-commerce.

Product overview

Adavice is a digital marketing agency offering a comprehensive suite of advertising solutions. The core product is Adavice DSP, a global self-serve ad platform with real-time bidding that supports multiple ad formats (push notifications, native ads, display ads, pop-under ads). This platform operates alongside managed services including Enterprise Marketing, Design Studio, and SMS Traffic. Adavice works across verticals including Gambling, Finance, Dating, Health & Beauty, and E-commerce. The company also provides educational resources through its blog featuring guides on tracking, optimization, and campaign launching.

Differentiator

Problem solved

Functional benefit

Products and services

• Adavice DSP (Self-Serve Ad Platform) Global self-serve advertising platform with real-time bidding (RTB) enabling advertisers to manage campaigns across push notifications, native ads, display ads, and pop-under ads. Includes anti-fraud tools, automated optimization rules, wide GEO and device targeting, and transparent reporting.
• Enterprise Marketing (Fully Managed Ad Solutions) Fully managed advertising solutions where Adavice's team handles campaign strategy, kick-off meetings, design layouts, technical adjustments, API connectivity, launch support, ROI monitoring, and ongoing optimization on behalf of enterprise advertisers.
• SMS Traffic SMS-based advertising traffic generation service for reaching users via mobile messaging.
• Design Studio Creative design services provided by Adavice to produce ad creatives, banners, landing pages, pre-landing pages, and design variants that support advertising campaign performance.
• Push Notifications (Ad Format) Advertising format delivering brief, relevant updates straight to user devices. Includes classic push (web-push, no iOS inventory) and in-page push (includes iOS devices and all browsers). Rate starts from $0.003 CPC.
• Native Ads (Ad Format) Advertisement format adapted to look like natural site content, making ads more trustworthy for users. Available as web and in-app types. Rate starts from $0.13 CPM.
• Display Ads (Banner) Banner advertisements displayed at top, bottom, or side sections of websites or apps with strong graphics to attract audiences. Available in various sizes and image formats.
• Pop-Under Ads (Ad Format) Advertising format where ads appear under the user's opened tab. Offers high user reachability and big volumes worldwide at cheap rates. Rate starts from $0.001 CPC.

Quantifiable outcome

• 3+ billion ad impressions available per day

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AdsbridgecoreTechnology or Integration · 7 November 2023Adsbridge is a tracking technology partner providing split testing, landing page builder, link tracker, conversion tracker, PPC tracking, pixel tracking, ad tracking, URL rotator, and fraud protection. Adavice DSP tracking template available for Adsbridge users with special promotional offers.
• BemobcoreTechnology or Integration · 7 November 2023Bemob is an ad tracking software for media buyers and affiliate marketers featuring seamless redirects, no traffic loss, advanced rules and targeting, fraud protection, automatic optimization, flexible workspaces, API-integrated traffic sources, multi-funnel tracking, and multi-language interface.
• BinomcoreTechnology or Integration · 7 November 2023Binom is a self-hosted tracking platform and leader in click-processing and report-building speeds. Features include unlimited traffic volume, 5ms click processing under any server load, highest report generation speed, group campaign reports, automated updates, and 2-minute average support response time.
• KeitarocoreTechnology or Integration · 7 November 2023Keitaro is a universal traffic arbitrage and CPA marketing tracker enabling cookie-less tracking, dynamic content replacement, domain parking with automatic SSL certificates, local landing page loading, Facebook expense pulling, traffic distribution with filters (GEO, browser, device), multi-user access with different levels, and 30+ reporting metrics.
• RedtrackcoreTechnology or Integration · 7 November 2023Redtrack is an industry-leading ad tracking and conversion attribution solution trusted by media buyers and affiliate marketers. Features 150+ one-click integrations, auto-optimization, real-time alerts, 20+ API integrated traffic sources, real-time reports based on raw data, API, and team collaboration tools. Handles billions of events per month at low cost.
• GrantorominorStrategic or Co-development PartnerGrantoro is a Smartlink-based Digital Performance Marketing Agency with a long history in the marketing field. They have exclusive offers for verticals like Dating, Sweepstakes, and Gambling. Special promotional offer prepared for Adavice users.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clickadu: Self-serve ad network and DSP offering push notifications, pop-under, and display traffic across similar performance-marketing verticals. Closely comparable to Adavice DSP on inventory mix, pricing model, and target advertiser (affiliate/media buyers).
• Adsterra: Self-serve ad network with similar ad-format portfolio (pop-under, push, native, display) and verticals (gambling, VPNs, utilities, dating) — overlapping customer base and product with Adavice DSP.
• PropellerAds: Multi-format ad network (push, pop-under, interstitial, native) competing directly with Adavice for the same SMB and affiliate advertiser budgets across global traffic.
• RichAds: Performance ad network for push, pop, and native traffic with managed-service options. Comparable to Adavice on both self-serve and high-touch advertiser support; also referenced as a partner in the data.
• TrafficHunt: Adult and mainstream ad network with self-serve buying across push, pop, and display formats. Overlaps with Adavice in dating/adult-adjacent traffic and is referenced as a partner in the source data.
• MGID: Native advertising platform with self-serve DSP-like buying experience serving similar verticals (gambling, finance, health). Comparable on format focus and audience targeting.

Broad incumbents

• Taboola: Large content-discovery and native advertising platform. Less direct overlap than the affiliate networks but competes for the same performance advertiser spend in native formats.
• The Trade Desk: Leading independent global DSP for omnichannel programmatic buying. Represents the well-capitalized incumbent benchmark that Adavice competes against for enterprise managed-service budgets.

Others

• Redtrack: Ad tracking and attribution platform with auto-optimization for media buyers — listed in the data as a core technology partner and provides adjacent infrastructure to the same affiliate buyer persona Adavice targets.

Emerging players

• ClickAider: Smaller performance ad network specializing in push and pop-under traffic for affiliate marketers. Direct competitor in the same low-CPC ad-format niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/adavicecom
• LinkedInlinkedin.com/company/adavice-media/posts/?feedView=all
• Instagraminstagram.com/adavice_media?igsh=d2kwNGhyeHVwNml6

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adavice