Keitaro
Keitaro (Apliteni OÜ) is a self-hosted ad attribution and campaign-tracking platform, sold as a recurring software license to affiliate marketers, media buyers, agencies, and iGaming/eCommerce performance teams managing multi-channel paid traffic.
- Company typePrivate
- Founded2017
- HeadquartersMiddletown, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Keitaro does
Keitaro, operated by Estonian private limited company Apliteni OÜ and led by CEO Artur Sabirov, is a self-hosted advertising attribution and campaign-tracking platform sold as a recurring software license. The product is installed on the customer's own server (CentOS 9/10 Stream, with ARM-64 support) and aggregates clicks, conversions, and advertising cost data from traffic sources including Meta/Facebook, Google Ads, TikTok, and affiliate networks into a unified dashboard for cross-channel attribution, A/B testing, flows monitoring, and automated budget protection. The underlying stack is PHP-based with a ClickHouse columnar OLAP engine (claimed to deliver reports up to 30x faster), Redis for caching/sessions, MariaDB for relational data, and a proprietary Keitaro Geo DB for IP-based regional targeting; a custom PHP extension framework (macros, filters, redirects, actions) enables deep per-customer customization unavailable in competing SaaS trackers.
The platform is monetized through five subscription tiers priced in euros (Starter €40/month, Advanced €72/month, Expert €104/month, Team €200/month, Enterprise €400/month, billed annually with discounts for 6- and 12-month prepayments and a 14-day refund window), distributed exclusively direct-to-customer via keitaro.io under a self-serve, product-led growth model supplemented by dedicated personal managers on Team and Enterprise plans. Go-to-market relies on content marketing (blog, Keitaro Academy video tutorials, YouTube channel), organic social (LinkedIn, Facebook, Instagram, X/Twitter), and community channels (Telegram). Primary customer segments are affiliate marketers and media buyers running paid traffic across multiple sources, with secondary use among marketing teams/agencies (multi-brand or multi-client collaboration, white-label reporting) and performance specialists in iGaming and eCommerce. The company claims 4,000+ customers, is bootstrapped with no disclosed external funding, and has continued active development through multiple releases in 2024–2025, most notably version 11 introducing ClickHouse-based reporting, drill-down analytics, custom metrics, and ARM-64 support.
Keitaro firmographics
Firmographics- Name
- Keitaro
- Legal name
- Apliteni OÜ
- Website
- https://keitaro.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Keitaro (Apliteni OÜ) is a self-hosted ad attribution and campaign-tracking platform, sold as a recurring software license to affiliate marketers, media buyers, agencies, and iGaming/eCommerce performance teams managing multi-channel paid traffic.
- Ownership category
- akta.pro rank
Where Keitaro is headquartered
LocationHeadquarters
- HQ city
- Middletown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Keitaro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software License Subscriptions: Self-hosted software sold as a recurring license (subscription) with annual or monthly billing. Users install the tracker on their own servers. Plans range from individual (Starter/Advanced/Expert) to business/team plans (Team/Enterprise). Revenue is generated through recurring license fees with tiered pricing based on features, user count, and domain limits. Discounts available for 6-month (10%) and 12-month (20%) pre-payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter — 1 user, 1 domain + SSL, basic features, online support |
| Subscription | Annual | Advanced — 1 user, 100 domains + SSL, advanced tracking, onboarding call |
| Subscription | Annual | Expert — 5 users, 500 domains + SSL, full feature access |
| Subscription | Annual | Team — up to 50 users, 5000 domains + SSL, personal manager, audit log |
| Subscription | Annual | Enterprise — unlimited users and domains, full integrations, personal manager |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Keitaro product offering
Product offeringCore offering
Keitaro is a self-hosted advertising and affiliate marketing tracker that unifies clicks, conversions, and costs from multiple traffic sources and affiliate networks into a single dashboard. It is delivered as PHP-based software installed on the customer's own server (CentOS 9/10 Stream, ARM-64 supported) and includes cross-channel attribution, conversion sync APIs, A/B testing, flows monitoring, a landing page editor, and role-based team management. Pricing is sold as recurring annual software licenses tiered from individual (Starter/Advanced/Expert) to business (Team/Enterprise).
Product overview
Keitaro is a self-hosted ad performance and affiliate marketing tracker provided as a single unified software product. The core Keitaro Tracker platform unifies clicks, conversions, and costs across all marketing channels into one dashboard, with built-in tools for campaign management, A/B testing, flows monitoring, and landing page creation. The product is delivered as self-hosted software installed on the customer's own server (CentOS 9/10 Stream), with optional add-ons including ClickHouse for high-performance analytics, Keitaro Geo DB for location targeting, and the Keitaro CLI for server management. Two API products (Admin API and Click API v3) extend functionality for programmatic control and external integrations. Official SDKs (KClient PHP, KClient JS) and a WordPress plugin enable development integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Keitaro Tracker
Quantifiable outcome
- Reports generate up to 30x faster with ClickHouse database engine compared to previous architecture
- +1 more outcomes
Companies that use Keitaro
Customer profileSegments3 records
Ideal customer profiles3 records
Keitaro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature21 records
Keitaro partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Facebook/MetacoreKeitaro integrates with Facebook Conversions API for sending conversion events and Facebook Costs API for importing advertising spend data. The tracker supports Facebook Pixel for browser-based conversion tracking and Facebook integration is available across all plan tiers. Integration enables server-side conversion tracking separate from browser pixel-based approaches.
- Google AdscoreKeitaro integrates with Google Ads for importing advertising cost data and sending conversion signals. Integration available with 5 Google Ads connections on Starter plan, scaling up to 20 connections on Enterprise plan. Enables bidirectional data flow between tracker and Google Ads for automated bidding optimization.
- TikTokcoreKeitaro integrates with TikTok for conversion tracking via TikTok Pixel and cost data import. Available with 5 TikTok connections on Starter, scaling to 50 connections on Enterprise. Enables TikTok Ads optimization through server-side postback of conversion events.
- Stripe Payments EuropecoreStripe serves as the payment processor for all Keitaro license purchases. Stripe is PCI DSS certified. Keitaro does not store full payment card details — only secure payment tokens (last 4 digits, card brand, expiration date) are retained. Stripe enables recurring subscription billing for license renewals.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Keitaro competitors and assessment
Company assessmentEmerging players
- Triple Whale: Triple Whale is an emerging DTC and eCommerce-focused ad attribution and analytics platform serving Shopify brands and media buyers. It addresses a similar unified-dashboard pain point as Keitaro but is cloud-native and DTC-focused rather than self-hosted and affiliate-focused.
Broad incumbents
- Adjust: Adjust is a global MMP offering attribution, fraud prevention, and campaign analytics primarily to mobile app marketers. As an enterprise-grade incumbent in attribution, it competes with Keitaro on unified cross-channel performance measurement at a different scale.
- AppsFlyer: AppsFlyer is a leading mobile measurement partner (MMP) providing attribution and marketing analytics at enterprise scale. While primarily mobile-focused and broadly positioned, it competes with Keitaro in the cross-channel attribution and conversion-tracking category.
- Google Analytics 4: Google Analytics 4 is the dominant free, broad web and app analytics product. While it overlaps with Keitaro on traffic source and conversion measurement, it lacks affiliate-marketer-specific features like S2S postbacks, flows routing, and self-hosted deployment.
Direct peers
- Binom: Binom is a self-hosted affiliate tracker with ClickHouse-backed analytics, very similar architecture and positioning to Keitaro. Both target the same affiliate-marketer and media-buyer segment with self-hostable, high-performance click and conversion tracking.
- ClickMagick: ClickMagick is a click tracking and conversion attribution service for online advertisers with A/B testing and link rotation. It serves the same SMB/affiliate media-buyer segment as Keitaro, though delivered as hosted SaaS rather than self-hosted.
- Voluum: Voluum is a leading ad tracking and attribution platform for media buyers and affiliate marketers. It directly competes with Keitaro on cross-channel click and conversion tracking, S2S postbacks, and A/B testing — both serve the affiliate/media-buyer segment with comparable feature sets.
- RedTrack: RedTrack is an ad tracking and attribution platform focused on media buyers and affiliate marketers with multi-channel conversion tracking and S2S postback capabilities. Highly comparable product offering to Keitaro across target audience and feature depth.
- BeMob: BeMob is a cloud-based and self-hosted tracker for affiliates and media buyers offering cross-channel attribution, S2S postbacks, and A/B testing. It overlaps directly with Keitaro's core feature set and primary customer use cases.
- AdsBridge: AdsBridge is a self-hosted affiliate tracking platform offering landing page creation, cloaking, and conversion routing features tailored to media buyers. Directly comparable to Keitaro on self-hosted architecture, traffic source integrations, and affiliate use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Keitaro social profiles
Digital presenceKeitaro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keitaro leadership team
Management profileNumber of profiles
Profiles1 record
Keitaro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keitaro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keitaro
What does Keitaro do?
Keitaro is a self-hosted advertising and affiliate marketing tracker that unifies clicks, conversions, and costs from multiple traffic sources and affiliate networks into a single dashboard. It is delivered as PHP-based software installed on the customer's own server (CentOS 9/10 Stream, ARM-64 supported) and includes cross-channel attribution, conversion sync APIs, A/B testing, flows monitoring, a landing page editor, and role-based team management. Pricing is sold as recurring annual software licenses tiered from individual (Starter/Advanced/Expert) to business (Team/Enterprise).
Is Keitaro a public or private company?
Keitaro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keitaro founded?
Keitaro was founded in 2017. It employs 11 to 50 people.
Where is Keitaro based?
Keitaro is headquartered in Middletown, United States, in the North America region.
How does Keitaro make money?
One revenue line is on record: software License Subscriptions.
Who are Keitaro's main competitors?
Triple Whale is listed as an emerging player. Broad incumbents are Adjust, AppsFlyer and Google Analytics 4. Direct peers are Binom, ClickMagick, Voluum, RedTrack, BeMob and AdsBridge.
Does Keitaro have an API?
Yes. Keitaro offers two APIs: Admin API for managing the tracker administration panel (campaigns, streams, reports, conversions) via HTTP requests with API key authentication (Bearer token), and Click API (v3) for programmatic access to campaigns. The Admin API includes Swagger documentation with interactive testing. SDKs available include KClient PHP and KClient JS (official), plus third-party libraries for Python and Go. The CLI tool (kctl) enables tracker management from terminal. Developer documentation is at admin-api.docs.keitaro.io.