Seed To Skin

What Seed To Skin does

Seed to Skin (also marketed as Seed to Skin Tuscany) is a privately held luxury natural skincare brand founded by Jeanette Thottrup and operated under the parent Borgo Santo Pietro S.r.l. from a 270-acre certified organic estate in Chiusdino, Tuscany, Italy. The brand develops, manufactures, and sells premium skincare, body care, hair care, home fragrance, and professional spa treatments under a proprietary formulation platform it calls "Green Molecular Science," which combines molecular extraction with fermentation, hyper-fermentation, and pre/pro/postbiotic complexes developed at an on-site laboratory using botanicals grown on the parent estate.

The product portfolio spans more than 30 individual SKUs and several bundles, with price points typically between $95 and $377 at the unit level and up to approximately $565 for curated kits. Flagship ranges include The Restorative Collection (The Rescue Cleanse, The Recovery Cream), The Biom'Sphere microbiome serum, The Cure anti-aging cream, The Alche'Mist spray serum, The Midnight Miracle night oil, and The Light Source and The Night Force for mature skin, supported by clinical validation from Merieux Nutrisciences documenting outcomes such as 80% increases in skin plumping and 57.9% reductions in burning sensations in 28-day trials.

Seed to Skin operates a hybrid go-to-market model combining direct-to-consumer e-commerce through seedtoskin.com (with global shipping, free samples, and complimentary gift boxes) with a wholesale B2B channel distributing to over 50 luxury spa, hotel, and retail partners worldwide, including Four Seasons, Nobu, Six Senses, Jumeirah, Ritz-Carlton Reserve, Passalacqua, Hotel Sacher, Liberty London, LUISAVIAROMA, and goop. The company serves two primary customer segments: affluent individual consumers seeking clinically validated natural skincare, and luxury hospitality and wellness operators seeking differentiated amenity and retail brands. The brand is privately funded within the Borgo Santo Pietro hospitality group, with no disclosed third-party institutional capital.

Name

Seed To Skin

Legal name

Borgo Santo Pietro S.r.l.

Website

https://seedtoskin.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Seed to Skin is a luxury natural skincare brand based at the 270-acre Borgo Santo Pietro estate in Chiusdino, Italy. It offers premium skincare, body care, and home fragrance via e-commerce and 50+ luxury spa, hotel, and retail partners globally.

Ownership category

akta.pro rank

Product category

Premium Natural Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industry

Sensitive Skin & Barrier Repair (CRABAAAG)

Keywords

• Natural skincare products
• Luxury spa skincare
• Molecular skincare science
• Professional facial treatments
• Organic beauty products

Headquarters

HQ city

Chiusdino

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer Product Sales: The company sells its skincare products directly to consumers through its e-commerce website, offering free shipping to the US and Europe on orders over €400, with products ranging from cleansers to premium serums and treatments
2. Professional/Spa Product Sales: Wholesale B2B sales of professional and retail products to spa partners, wellness centers, hotels, and retail stores globally through a partner application process requiring minimum orders
3. Gift Cards: Digital gift cards sold in €100, €200, and €300 denominations providing flexible gifting options for customers

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Seed to Skin Tuscany develops, manufactures, and sells a comprehensive range of natural skincare, body care, and home fragrance products formulated using its proprietary 'Green Molecular Science' approach that combines molecular technology with botanicals grown on its own 270-acre certified organic farm in Tuscany. The brand sells directly to consumers through its e-commerce website and also distributes professional products and spa treatments through luxury spa, hotel, and retail partners globally.

Product overview

Seed to Skin Tuscany is a 100% non-toxic natural skincare brand operating from a 13th-century Tuscan estate at Borgo Santo Pietro. The company offers a comprehensive skincare portfolio centered on 'Green Molecular Science' - applying molecular science to natural ingredients for multi-layered skin benefits. Core products include The Restorative Collection (The Rescue Cleanse and The Recovery Cream for sensitive/reactive skin), The Biom'Sphere microbiome serum, The Cure anti-aging cream, The Alche'Mist spray serum, The Midnight Miracle night oil, The Light Source and The Night Force for mature skin, and The Seru'Mist body serum. The range spans cleansers, exfoliators, masks, essences, serums, face oils, moisturizers, eye care, body care (bath, shower, body hydration, haircare), and home fragrances. Professional spa treatments including The Deeply Hydrating Facial and The Purifying Facial are available through partner spas worldwide. The brand also offers curated kits (Clinical Results Bundle, Cellular Renewal Bundle, Revival Bundle, Travel Kits) and gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• The Rescue Cleanse Dual Action Recovery cleanser that transforms from glycerin to silk emulsion on contact with water, gently removing impurities while calming skin reactivity. Priced at $128.
• The Recovery Cream Calm and Restore Complex - deeply soothing cream designed as a molecular complex addressing inflammation, barrier alteration, and chronic sensitivity. Priced at $290.
• The Restorative Collection Targeted skincare collection for barrier repair and sensitive/reactive skin, featuring The Rescue Cleanse and The Recovery Cream with clinically proven results including up to 57.9% reduction in burning sensations.
• The Biom'Sphere 24H Microbiome Restore Serum that works through three specific phases to improve microbiota, maintain hydration, and deliver oxygen for healthy skin appearance.
• The Cure Anti-aging face cream with 100% active ingredients forming a molecular nourishment system rich in vitamins and minerals that enriches all skin layers.
• The Alche'Mist 100% active serum spray that is a molecular system delivering nourishment, vitamins, and minerals to all skin layers to regenerate cells and stimulate collagen production.
• The Midnight Miracle 100% active night repair oil rich in Vitamins A and E that promotes cellular turnover and regeneration for a flawless complexion.
• The Light Source Advanced day concentrate that instantly restores skin elasticity, repairs and protects lipid barrier, and uses innovative ingredients to transform UV radiation into skin radiance. Priced at approximately $377.
• The Night Force Advanced overnight cream mask that reverses aging by stimulating communication between skin cells using Crocus Chrysanthus bulb extract, peptides, and ceramides.
• The Seru'Mist Hydro-Active Body Serum - advanced anti-aging body serum with hydrolat complexes, bio-ferments, and potent actives for hydration, revitalization, and brightening.
• The Manuka Nutri-Mask Intensive anti-aging mask containing over 55% manuka honey with nourishing and hydrating properties for dry and dehydrated skin.
• The Black Magic All-in-one oxygenating treatment that rejuvenates and transforms skin instantly, combining resurfacing, detoxifying, and firming actions.
• The Peace Probiotic and pink clay soothing mask for calming and balancing sensitive skin.
• The Golden Dew Intense hydrating moisture mask that nourishes deeply, minimizes wrinkles, and provides a plump, luminous complexion.
• The Divine Cleanse Dual action marine clay cleanser that transforms from gel to creamy milk on contact with water, featuring green clay with detoxifying minerals and marine plankton.
• The Radiance Illuminating exfoliating treatment with enzyme complex and fine mineral crystals that removes dead cells and smooths skin for a healthier, brighter appearance.
• The Matcha Soap Soothing liquid hand and body soap with wheat germ oil, organic sunflower and coconut oils blended with matcha tea extract for a luxurious shower experience. Priced at approximately $95.
• The Revival Shampoo Hydro-luminous shampoo with horsetail and moringa that gently cleanses while restoring scalp health with panthenol and proteins for deep hydration.
• The Revival Conditioner Hydro-nourishing conditioner with thermal plankton that hydrates and revives dry, damaged hair for healthy shine.
• The Bath Therapy Remineralizing and vitamin bath treatment inspired by ancient Roman and Ayurvedic traditions with eight healing herbs for cellular renewal and skin softness.
• Borgo Air First home fragrance product - a sensory journey through the gardens of Borgo Santo Pietro.
• Winter Smoke Home fragrance evoking a sensory journey through the gardens of Borgo in a winter day.
• Men's Green Ritual Kit Skincare kit specifically formulated for men with soothing, calming, and moisturizing formulations to improve skin structure and keep it free of impurities.
• The Clinical Results Bundle Advanced molecular delivery system bundle featuring The Alche'Mist, The Midnight Miracle, and The Cure with clinically proven results showing 80% increase in plumping and 30% increase in collagen production.
• The Cellular Renewal Bundle Anti-aging duo bundle featuring The Light Source and The Night Force for comprehensive 24-hour mature skin treatment.
• The Revival Bundle Hair care revolution bundle featuring The Revival Shampoo and The Revival Conditioner for cleansing and nourishing hair and scalp.
• The Travel Essentials Kit Limited edition sustainable travel kit featuring The Divine Cleanse, The Radiance, The Cure, and Golden Dew in reusable beauty case.
• The Masterclass Set Curated collection of Seed to Skin luxury samples with online live skin consultation with brand expert for personalized skincare routine.
• Gift Cards Digital gift cards available in denominations of €100, €200, and €300 for gifting natural skincare experiences.
• The Deeply Hydrating Facial 60-minute resurfacing and oxygenating glow facial treatment using advanced molecular formulas to promote visible hydration, volume, and skin brightness.
• The Purifying Facial 60-minute profound detoxifying treatment with advanced molecular formulas that visibly purifies, resurfaces, and re-energizes skin for a brighter, smoother complexion.

Quantifiable outcome

• Up to 57.9% reduction in burning sensations, 36% reduction in itchiness, 23.5% decrease in redness after 28 days (Restorative Collection)
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Six Senses Douro ValleycoreChannel Partner/ Reseller/ DistributorLuxury wellness resort spa partnership featuring Seed to Skin products in treatments and retail offerings. Located in Portugal's Douro Valley wine region.
• Nobu Hotel BarcelonacoreChannel Partner/ Reseller/ DistributorSpa partnership at the luxury Nobu hotel in Barcelona, Spain, offering signature treatments using Seed to Skin products.
• Carlton Tower JumeirahcoreChannel Partner/ Reseller/ DistributorUK market debut location where Seed to Skin Tuscany launched at the hotel's Peak Fitness Club and Spa, marking the brand's entry into the UK market.
• Beverly Wilshire, A Four Seasons HotelcoreChannel Partner/ Reseller/ DistributorLuxury hotel spa partnership at the iconic Beverly Wilshire property in Beverly Hills, California.
• Liberty LondoncoreChannel Partner/ Reseller/ DistributorPremium UK department store retail partnership. Liberty London is recommended as an alternative for UK customers to avoid customs charges.
• LUISAVIAROMAminorChannel Partner/ Reseller/ DistributorItalian luxury fashion e-commerce retailer offering Seed to Skin products online.
• Hotel Sacher WiencoreChannel Partner/ Reseller/ DistributorLuxury hotel spa partnership at the iconic Hotel Sacher in Vienna, Austria.
• PassalacquacoreChannel Partner/ Reseller/ DistributorLuxury boutique hotel spa partnership at the acclaimed Passalacqua property on Lake Como, Italy.
• Sensei Retreat LanaicoreChannel Partner/ Reseller/ DistributorLuxury wellness retreat spa partnership at Sensei's Lanai retreat in Hawaii, part of the Four Seasons Sensei wellness concept.
• San Montano ResortcoreChannel Partner/ Reseller/ DistributorLuxury wellness resort spa partnership at San Montano Resort on Ischia island, Italy.
• goopminorChannel Partner/ Reseller/ DistributorPremium wellness and lifestyle e-commerce platform offering Seed to Skin products to US consumers.
• Merieux NutrisciencescoreStrategic or Co-development PartnerClinical testing partner that conducted 28-day and 30-day clinical studies validating product efficacy claims including skin barrier improvement, collagen production, and sensitivity reduction.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Drunk Elephant: Clinical 'clean' skincare brand with proprietary biocompatible formulations and strong clinical efficacy messaging. Comparable to Seed to Skin on clinical clean beauty positioning, though more accessible price points and owned by LVMH/Shiseido group.
• La Mer: Iconic ultra-luxury skincare brand owned by Estée Lauder, defined by proprietary fermentation-derived 'Miracle Broth.' Comparable on the luxury fermented-skincare narrative, though vastly larger scale and broader portfolio.
• Natura Bissé: Established Spanish luxury skincare house with a portfolio spanning face, body and spa lines sold in luxury hotels and spas globally. Comparable on global luxury spa distribution, though larger and more diversified than Seed to Skin.

Direct peers

• Tata Harper: Luxury 100% natural skincare with a vertically integrated farm and proprietary formulations. Directly comparable on the 'natural + clinical + farm-sourced' brand story and premium DTC positioning.
• 111SKIN: Luxury skincare brand founded by a Harley Street surgeon, sold through high-end spas, hotels and department stores worldwide with a clinical efficacy narrative. Closely mirrors Seed to Skin's spa/hotel channel mix and clinical positioning.
• Dr. Barbara Sturm: Molecular skincare brand built around proprietary ingredient science (e.g., 'Vampire Facial' PRP), sold at luxury price points through DTC and global spa/retail partners. Highly comparable on founder-led luxury clinical positioning.
• Eve Lom: Heritage luxury botanical skincare rooted in a flagship spa treatment in London. Comparable to Seed to Skin's spa-origin brand story and luxury skincare/cleanser focus.
• Augustinus Bader: Luxury clinical skincare brand anchored by a proprietary cellular-technology platform (TFC8) and high-end premium pricing. Most directly comparable to Seed to Skin on the science-meets-luxury positioning and high ASPs ($95–$300+).
• Vintner's Daughter: Ultra-premium natural botanical skincare ($100–$300+) marketed as clinical-grade concentrates from plant actives. Comparable on luxury natural botanical positioning and high-ASP D2C.
• Allies of Skin: Clinical luxury skincare brand focused on microbiome, barrier repair, and high-performance actives with premium pricing. Comparable to Seed to Skin's Restorative Collection focus on barrier repair and microbiome science.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/seedtoskinofficial
• LinkedInit.linkedin.com/company/seed-to-skin-tuscany
• Instagraminstagram.com/seedtoskintuscany
• Xx.com/seedtoskin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seed To Skin