Association of Fleet Professionals (AFP)

What Association of Fleet Professionals (AFP) does

The Association of Fleet Professionals (AFP) is a UK not-for-profit industry body that connects, supports, and educates the corporate fleet industry through a unified membership, training, events, and advocacy proposition. Formed in 2019 by combining ACFO (~50 years of lobbying legacy) and ICFM (~25 years of training legacy), AFP represents corporate fleet operators, public sector fleet professionals, and fleet support providers, with 500+ registered members across the UK. Its core products include annual Membership (starting at £99/year), the Fleet Academy training pathway (from self-paced introductory modules to an IMI-accredited Strategic Fleet Vehicle Management qualification at up to £2,500), the Accelerate topical course programme (covering EV transition, salary sacrifice, fleet finance, people leadership, fleet mindset, and women in fleet), and member services such as the AFP Members App, Fleet Directory across 22 supplier categories, mentoring, and the annual AFP Expo.

Revenue is generated through three streams: recurring membership subscriptions, fee-based professional development courses within the Fleet Academy and Accelerate programmes, and event sponsorship (including Platinum Sponsor Ayvens, plus dinner and initiative sponsors such as Holman, Nexus, Novuna, Sortimo, and Volvo). Distribution is primarily direct via the theafp.co.uk website, the members-only portal, the iOS and Android AFP Members App, and event-based engagement across the UK fleet industry calendar (Fleet News Awards, Commercial Vehicle Show, Great British Fleet Event, Public Sector Fleet Conference, Fleet Europe Days). AFP is governed by a Board of Directors with operational scale of 1-10 employees, headquartered in Chichester with administration in Knutsford. Strategic technology partnerships — notably the May 2025 Evata shared EV charging network and the BVRLA co-delivered salary sacrifice course — extend the organisation beyond traditional association services into operational infrastructure for fleet electrification.

Name

Association of Fleet Professionals (AFP)

Legal name

The Association of Fleet Professionals Limited

Website

https://theafp.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

UK not-for-profit industry body providing membership, accredited training, networking events, and policy advocacy for corporate and public sector fleet operators and fleet support providers, serving 500+ members.

Ownership category

akta.pro rank

Product category

Professional Association - Fleet Management

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

akta.pro secondary industry

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

Keywords

• Fleet management association
• Fleet professional membership
• Fleet training programs
• Corporate fleet networking
• Fleet supplier directory

Headquarters

HQ city

Chichester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: AFP generates primary revenue through annual membership subscriptions. Membership is open to fleet operators and fleet support providers, starting at £99/year. The membership provides access to networking events, webinars, educational resources, member forums, and advisory services.
2. Training and Education Courses: AFP offers fee-based professional development courses through its Fleet Academy. Courses range from online introductory modules (£99-£149 for members) to comprehensive strategic fleet management programs (£1,500-£2,500 for members). Additional courses include EV transition training, salary sacrifice schemes, and personal development programs at various price points.
3. Event Sponsorship: AFP generates revenue through sponsorship opportunities at events including hosting fleet operator lunches, exhibiting at the Annual Conference, and sponsoring training courses. Sponsors gain brand visibility among fleet operators and service providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

The Association of Fleet Professionals (AFP) is a UK-based not-for-profit industry body formed from the merger of the Association of Car Fleet Operators (ACFO) and the Institute of Car Fleet Management (ICFM). It provides paid membership, structured training through the Fleet Academy and Accelerate Programme, networking events including an Annual Expo and quarterly online forums, a member-supplier directory, mentoring, and a job board for individuals and organisations involved in operating corporate vehicle fleets.

Product overview

The Association of Fleet Professionals (AFP) operates as a not-for-profit industry body providing a unified membership-based platform combining professional education, networking, and industry representation for UK fleet decision-makers. The core offering consists of AFP Membership (£99/year) which grants access to the Fleet Academy education system (with courses ranging from Introductory certificates through to IMI-accredited Strategic qualifications), the Accelerate professional development programme, the AFP Members App, the Fleet Directory of vetted suppliers, mentoring services, and industry events including the annual AFP Expo. The portfolio also includes targeted courses for EV transition, fleet finance, and professional skills development, delivered through online and trainer-led formats.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 8-12% fuel cost savings achievable through driver behavior programs recommended by AFP
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core and minor.

• EvatacoreStrategic or Co-development Partner · 1 May 2025AFP launched a shared charging network with partner Evata in May 2025 to address the lack of home charging facilities, identified as the biggest barrier to fleet EV adoption. The platform uses intelligent data to match fleet vehicles with locally available privately-owned chargers, enabling operators to access charging at preferential rates while charger owners achieve improved utilization and margin. The online portal and mobile app provide fleet managers with visibility and control.
• Public Sector ConnectcoreStrategic or Co-development PartnerAFP partners with Public Sector Connect to deliver the annual Public Sector Fleet and Transport Conference, the only dedicated public sector fleet gathering in the UK. AFP supports speaker development and promotes the event to its public sector membership.
• Transport and EnergyminorGTM or Marketing PartnerAFP partners with Transport and Energy for the Fleet Electrification Forum, an annual event uniting transport and energy professionals from private and public sectors to accelerate fleet decarbonisation.
• BVRLA (British Vehicle Rental and Leasing Association)coreStrategic or Co-development PartnerAFP collaborated with BVRLA to deliver the Understanding Salary Sacrifice course, powered by BVRLA. The course covers salary sacrifice schemes and is offered at BVRLA member rates to AFP members.
• Futures for AllminorStrategic or Co-development PartnerAFP partnered with the social mobility charity Futures for All to promote work experience opportunities in fleet for young people, supporting the industry's mission to attract new talent.
• GridserveminorChannel Partner/ Reseller/ DistributorListed in AFP Fleet Directory as an EV charging service provider member. Gridserve offers electric vehicle charging infrastructure services to fleet operators.
• VensonminorChannel Partner/ Reseller/ DistributorListed in AFP Fleet Directory as a fleet management service provider. Venson Automotive Solutions provides accident management, EV services, fleet consultancy, fleet management services, and vehicle rental.
• RACminorChannel Partner/ Reseller/ DistributorListed in AFP Fleet Directory as a breakdown and fleet support service provider.
• OgilvieminorChannel Partner/ Reseller/ DistributorListed in AFP Fleet Directory as a contract hire and leasing provider.
• Interactive Fleet ManagementminorChannel Partner/ Reseller/ DistributorListed in AFP Fleet Directory as a fleet management service provider under The Grosvenor Group.
• NovunaminorChannel Partner/ Reseller/ DistributorListed in AFP Fleet Directory as a vehicle solutions provider. Novuna Vehicle Solutions sponsors the Empowering Women in Fleet (EWiF) initiative.
• Specialist Vehicle SolutionsminorChannel Partner/ Reseller/ DistributorListed in AFP Fleet Directory as a commercial vehicle sales and solutions provider.
• Safe2DriveminorChannel Partner/ Reseller/ DistributorListed in AFP Fleet Directory as a risk management and driver training provider.
• AyvenscoreGTM or Marketing PartnerAyvens is a Platinum Sponsor of AFP and participates in podcast discussions on fleet topics at the AFP annual conference. The partnership includes webinar collaborations on fleet industry trends.
• HolmanminorGTM or Marketing PartnerHolman sponsors the Fleet Operator Dinner at Warwickshire (September 2026), the evening event prior to the AFP Expo.
• NexusminorGTM or Marketing PartnerNexus sponsors the Fleet Operator Dinner at Hampton Manor (October 2026), held after the Fleet & Mobility LIVE event at The NEC.
• ZestminorGTM or Marketing PartnerZest is an EV charging provider for fleets that sponsors AFP through banner advertising on the website, promoting reliable EV charging solutions for fleets.
• SortimominorGTM or Marketing PartnerSortimo sponsors the Empowering Women in Fleet (EWiF) initiative alongside Novuna and Volvo.
• VolvominorGTM or Marketing PartnerVolvo sponsors the Empowering Women in Fleet (EWiF) initiative alongside Novuna and Sortimo.
• AX (Automotive Experts)coreStrategic or Co-development PartnerAX's Head Office at Fort Dunlop in Birmingham hosts the Fleet Vehicle Management Strategic course cohorts, providing venue and support for AFP's flagship professional qualification.
• SG FleetcoreStrategic or Co-development PartnerSG Fleet hosts the Fleet Vehicle Management Foundation course at their offices in Hampton in Arden, Solihull.
• Sytner GroupcoreStrategic or Co-development PartnerSytner Group's offices in Leicester host the Fleet Vehicle Management Foundation course.
• Enterprise Flex-E-RentcoreStrategic or Co-development PartnerEnterprise Flex-E-Rent's offices in Rugby host the Fleet Mindset Masterclass course.
• JaamacoreStrategic or Co-development PartnerJaama's head office in Lichfield hosts the Women's Voices in Fleet course, supporting AFP's professional development initiatives.
• Group 1 Mercedes-Benz CoventrycoreStrategic or Co-development PartnerGroup 1 Mercedes-Benz Coventry hosts the Navigating People Challenges course at their dealership.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Others

• Energy Networks Association: ENA represents UK energy networks and co-hosts the Fleet Electrification Forum with Transport & Energy. Adjacent infrastructure provider to AFP's fleet electrification activities.
• Transport & Energy: Transport & Energy co-hosts the Fleet Electrification Forum with AFP, focusing on the convergence of fleet decarbonisation and grid infrastructure.

Emerging players

• Energy Saving Trust: Energy Saving Trust delivers transport-related programmes including fleet advice and EV transition support, overlapping with AFP's public-facing EV guidance.
• Zemo Partnership: Zemo Partnership (formerly LowCVP) is a not-for-profit accelerating low-emission transport in the UK. Comparable as a transport-focused not-for-profit body driving industry standards and policy.
• Cenex: Cenex specialises in low-carbon transport and energy research, hosting LCV events and supporting fleet decarbonisation. It overlaps with AFP's EV transition and Accelerate training focus areas.

Direct peers

• Road Haulage Association (RHA): RHA is the UK's leading trade association for road haulage, representing HGV operators and associated fleets. It provides membership benefits, training, and lobbying similar to AFP's portfolio.
• Logistics UK (formerly FTA): Logistics UK represents businesses across road freight, logistics, and fleet operations with member services, training, and policy advocacy—directly comparable to AFP's mission for the broader UK fleet community.
• BVRLA (British Vehicle Rental and Leasing Association): BVRLA is the UK's leading trade body for vehicle rental, leasing, and fleet operators. It overlaps AFP directly with fleet membership services, advocacy, and co-delivered training (e.g. Understanding Salary Sacrifice).
• Institute of the Motor Industry (IMI): IMI is the professional body for the motor industry providing accreditation, qualifications, and CPD. AFP's Strategic Fleet Vehicle Management course is IMI-accredited, putting them in direct professional-body collaboration.

Broad incumbents

• Fleet News (Bauer Media): Fleet News is the leading UK fleet trade media outlet, running industry awards (Fleet News Awards) and content that overlaps with AFP's events and information dissemination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/associationfleetprofessionals
• Xx.com/theAFPUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association of Fleet Professionals (AFP)