What Craft Homes does

Craft Homes, LLC is a Central Florida new-construction homebuilder and a brand under the publicly-listed parent Dream Finders Homes. The company builds and sells single-family homes and townhomes across two master-planned communities: Laureate Park at Lake Nona in Orlando (FL 32827) and Weslyn Park at Sunbridge in St. Cloud (FL 34771). Headcount at the entity level is reported at 1-10, with the entity operating primarily as a sales, marketing, and brand layer; construction execution and corporate functions are handled through the Dream Finders Homes platform and trade contractors. The company positions itself on over 30 years of localized building expertise and a collaborative in-person design process with Sales Consultants and Experience Guides at on-site model homes.

The core product is a portfolio of 22 floor plans organized into design series (Townhome, Artisan, Guild, Frontier, Botanic) ranging from approximately 1,744 to 3,193 square feet with 2-5 bedrooms and 2-4 bathrooms. Pricing spans roughly $341,989 (entry-level townhomes such as Primrose) to over $900,000 (premium Mercer and Joiner configurations). Differentiated technical/amenity features include community-wide 5G internet at Laureate Park, smart-home readiness, energy-efficient construction, and integration into the Lake Nona "Medical City" health-and-tech ecosystem. Supporting tooling includes a Homebuyer Portal/My Dashboard for favorites, tour scheduling, and build-progress tracking, plus virtual model-home tours and blog content marketing.

The business model is direct-to-consumer new-home sales through physical model-home sales offices in each community (Monday-Saturday 10am-6pm, Sunday 12pm-6pm), supplemented by the crafthomes.com website as the top-of-funnel lead engine. Revenue is recognized on a one-time-sale basis at home closing. Captive financing is provided through affiliate Jet Home Loans (also under the Dream Finders umbrella), offering promotional rates such as 4.99% (5.745% APR) with monthly payments starting near $1,700. The target customer is Florida homebuyers — primarily families, move-up buyers, and retirees relocating to Central Florida for tax and lifestyle reasons — served via a horizontal segmentation approach across price tiers and communities.

Name

Craft Homes

Legal name

Craft Homes, LLC

Website

https://crafthomes.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Craft Homes is a Central Florida new-construction homebuilder (brand under Dream Finders Homes) selling single-family homes and townhomes across two master-planned communities — Laureate Park at Lake Nona in Orlando and Weslyn Park at Sunbridge in St. Cloud — serving Florida homebuyers, families, and retirees with floor plans priced from $341,989 to over $900,000.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• New construction homes
• Single-family homes
• Master-planned communities
• Custom home design
• Residential homebuilding

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: One-time sales of new construction single-family homes and townhomes to homebuyers. Revenue is generated from the sale of completed or to-be-built homes at specific price points based on floor plan, community location, and customization options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Craft Homes designs and builds new construction single-family homes and townhomes in two Central Florida master-planned communities—Laureate Park at Lake Nona (Orlando) and Weslyn Park at Sunbridge (St. Cloud). Buyers collaborate with Experience Guides and Sales Consultants to customize floor plans, finishes, and features across multiple design series (Artisan, Guild, Frontier, Botanic, Townhome), with financing facilitated through affiliate Jet Home Loans.

Product overview

Craft Homes is a Central Florida homebuilder offering a portfolio of single-family homes and townhomes across two communities: Laureate Park at Lake Nona in Orlando and Weslyn Park at Sunbridge in St. Cloud. The company provides 22 distinct floor plans (Azalea, Brewer, Mercer, Joiner, Tanner, Thatcher, Weaver, Mason, Saddler, and others) along with customizable design options and a post-construction warranty service. Financing is available through Jet Home Loans affiliate.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Homes Homebuilding Services Custom single-family homes and townhomes built in Central Florida communities with personalized design features and innovative technology integration, offered to individual homebuyers and families.
• Laureate Park at Lake Nona A residential community in Orlando, FL offering single-family homes with community-wide high-speed 5G internet access, proximity to Lake Nona Medical City, and access to community amenities. Homes from $545,990 with 3-4 bedrooms, 2-3 bathrooms, 1,776-2,972 sq ft.
• Weslyn Park at Sunbridge A residential community in St. Cloud, FL featuring single-family homes and maintenance-free townhomes with scenic nature trails, outdoor activities, and proximity to Central Florida shopping and dining. Homes from $341,989 with 3-5 bedrooms, 2-4 bathrooms, 1,744-3,193 sq ft.
• Floor Plans Portfolio Collection of 22 distinct floor plans including Azalea, Azalea Bonus, Brewer, Clover, Gallo, Indigo, Jasmine, Joiner, Joiner II, Juniper, Laurel, Mason, Mercer, Mercer II, Orchid, Penta, Primrose, Saddler, Tanner, Tanner II, Thatcher, Weaver, and Weaver II, ranging from single-story to two-story homes with 3-5 bedrooms.
• Warranty Service Post-construction warranty service allowing homeowners to submit service requests for Trade Contractor items, with 48-hour contractor contact for scheduling.

Quantifiable outcome

• Nearly 1,000 community events per year at Lake Nona
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PulteGroup: Top US public homebuilder (NYSE: PHM) operating Centex, Pulte, Del Webb, and John Wieland brands across Florida, including Central Florida for-sale offerings overlapping with Craft Homes' market.
• D.R. Horton: Largest US homebuilder by closings (NYSE: DHI) with extensive Central Florida operations under D.R. Horton, Emerald Homes, and Freedom Homes brands at every price tier including entry-level through luxury.
• Lennar Corporation: Largest US homebuilder by volume (NYSE: LEN/B) with dominant Florida and Central Florida market share, building across all price segments in master-planned communities directly competitive with Craft Homes' communities.

Direct peers

• Mattamy Homes: Largest privately held North American homebuilder with active Orlando/Central Florida presence building single-family homes in master-planned communities at comparable price ranges to Craft Homes.
• Dream Finders Homes: Public parent company (NYSE: DFH) operating multiple homebuilder brands across Florida and other Sun Belt states with similar for-sale residential offerings, master-planned community strategy, and integrated mortgage affiliate (Jet Home Loans). Most directly comparable as the operating entity behind Craft Homes.
• Taylor Morrison: Top-five US public homebuilder (NYSE: TMHC) with significant Central Florida operations, building single-family homes and townhomes in master-planned communities at directly overlapping price tiers.
• Toll Brothers: Luxury-focused public homebuilder (NYSE: TOL) with active Florida presence including Central Florida, building premium single-family homes in master-planned communities at price points overlapping with Craft Homes' $700K+ premium series.
• David Weekley Homes: Privately held national for-sale homebuilder with strong Orlando/Central Florida presence, similarly offering design-center customization and family-oriented floor plans in master-planned communities at comparable price points.
• M/I Homes: Public homebuilder (NYSE: MHO) with Florida operations focused on move-up and luxury single-family homes in master-planned communities in the Orlando market, overlapping with Craft Homes' core offering.
• Park Square Homes: Central Florida-based for-sale homebuilder specializing in master-planned communities in Orlando and surrounding markets with similar mid-range to luxury price points and design customization options.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/crafthomesflorida
• LinkedInlinkedin.com/company/craft-homes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craft Homes