Treolan
Treolan is a Russian IT value-added distributor founded in 1990, headquartered in Moscow, selling professional hardware and software through a B2B portal to 3,000+ channel partners across 230 Russian cities. It carries 300+ vendors including Yealink, MSI, Graviton, Systeme Electric, and the Russian Lukomore software ecosystem, with a strong import-substitution focus.
- Company typePrivate
- Founded1990
- HeadquartersMoscow, Russia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Treolan does
Treolan is a Russian IT distribution company founded in 1990 and headquartered in Moscow, operating as a value-added distributor (VAD) of professional hardware and software through a two-tier channel partner network of 3,000+ companies across 230 Russian cities. The company's core proprietary asset is its B2B online portal (b2b.treolan.ru), which enables partners to execute the complete procurement cycle — pricing, invoicing, inventory checks, and warehouse self-pickup — and is supplemented by a 24x7 in-house demo laboratory for product evaluation. Its distributed portfolio spans video conferencing (Yealink VCS), AV signal extension (WyreStorm), commercial LED displays (Absen), monitors (MSI), Russian-made computers and laptops (Graviton, IRBIS), networking components (Lanmaster, CET), PC cooling (Zalman), data-center infrastructure (Systeme Electric UPS/racks/cooling), storage (QNAP NAS), and the Lukomore Russian software ecosystem of 20+ business-process and project-management tools. Treolan has no disclosed parent company, no funding rounds, and no public listing.
The business model is centered on distribution margin from hardware and software resale, supplemented by partner-support services. The two-tier partner program includes Registered Partners (no minimum purchase) and Authorized Partners (requiring 50K USD quarterly minimum in Moscow and 30K USD in regions), with the latter receiving dedicated account management, technical support, project support, payment-extension terms, financial support for special projects, and transportation services. Go-to-market is executed through a proprietary B2B portal, inside-sales partner development managers, field sales for enterprise Authorized Partners, and co-marketing programs with vendors (e.g., Bazalt SPO bonus campaigns, Russian-software promotions running through July 2027). A pronounced strategic emphasis on Russian-made import-substitution products (Graviton, Systeme Electric, Lukomore, Bazalt SPO) reflects both regulatory tailwinds and explicit government-policy alignment. No revenue, headcount growth rate, or ownership structure is disclosed in the source material.
Treolan firmographics
Firmographics- Name
- Treolan
- Legal name
- Treolan
- Website
- https://treolan.ru
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Treolan is a Russian IT value-added distributor founded in 1990, headquartered in Moscow, selling professional hardware and software through a B2B portal to 3,000+ channel partners across 230 Russian cities. It carries 300+ vendors including Yealink, MSI, Graviton, Systeme Electric, and the Russian Lukomore software ecosystem, with a strong import-substitution focus.
- Ownership category
- akta.pro rank
Where Treolan is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Treolan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- IT Equipment Distribution: Distribution of professional IT hardware including computers, monitors, servers, networking equipment, storage systems, UPS, telecommunications equipment, and accessories to channel partners
- Software Distribution: Distribution of software solutions including operating systems, virtualization, engineering software, network security, information security, translation tools, design software, video conferencing, BPM/DLP systems, backup solutions, antivirus, remote access, DBMS, and print management
- Partner Support Services: Technical support, project support, and marketing program services provided to authorized partners
- Import Substitution Solutions: Distribution of Russian-made IT equipment and software solutions to address import substitution requirements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Registered Partner - Entry-level tier with no minimum purchase requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Treolan product offering
Product offeringCore offering
Treolan is a wide-profile IT distributor in Russia that sells professional hardware (computers, servers, networking, storage, UPS, telecommunications equipment) and business software (operating systems, virtualization, security, backup, BPM/DLP, DBMS) to system integrators and IT resellers. Distribution is executed through a proprietary B2B online system and a tiered partner program with dedicated account management, technical support, project support, and logistics services.
Product overview
Treolan is a Russian IT distribution company offering a comprehensive portfolio of professional equipment and software through an authorized partner network. The core offering centers on the proprietary Treolan B2B Portal enabling partners to manage procurement cycles online. The distributed product portfolio spans video conferencing systems (Yealink VCS equipment), professional AV solutions (WyreStorm extenders, Absen LED displays), computing hardware (MSI monitors, Graviton and IRBIS laptops), networking components (Lanmaster connectors), cooling solutions (Zalman), data center infrastructure (Systeme Electric UPS and racks, QNAP NAS), and software ecosystems (Lukomore IT ecosystem with AI-integrated business automation solutions). Treolan serves over 3000 partners across 230 cities in Russia, offering both registered and authorized partnership tiers with dedicated account management and technical support.
Differentiator
Problem solved
Functional benefit
Products and services
- Treolan B2B Partner Portal Proprietary online B2B system for Treolan's channel partners covering inventory visibility, partner-specific pricing, invoicing, order management, and warehouse self-pickup scheduling.
- Yealink VCS and IP Phone Equipment Distribution
Companies that use Treolan
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Treolan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Treolan partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Lukomore IT Ecosystem (ООО «РТК ИТ плюс»)coreTreolan partnered with the Lukomore IT ecosystem to offer over 20 Russian-made digital products for business process management and project management. The ecosystem includes AI-powered no-code platform 'Akola', ESM system 'Divo', project management tools ('Yaga', 'Finist'), BI analytics platform 'Mera', and workspace visualization platform 'Strelka'. All products are registered in the Russian Ministry of Digital Affairs software registry.
- YealinkcoreTreolan is an authorized distributor of Yealink equipment including IP phones, video conferencing systems, headsets, and related communications solutions. The partnership includes access to Yealink's full product portfolio, marketing programs, and technical support.
- Systeme ElectriccoreTreolan distributes Systeme Electric products including UPS systems, IT racks for data centers, and cooling solutions. Systeme Electric is a Russian company that acquired Schneider Electric's Russia and Belarus operations in 2022.
- ZalmanminorTreolan distributes Zalman products including PC cases, CPU coolers, and power supplies. The South Korean company Zalman specializes in cooling solutions with operations since 1999.
- Graviton (Гравитон)coreTreolan distributes Graviton Russian-made computers and laptops including models D15I and D52I desktop PCs, and N15A-B, N15I-T notebooks. All products are registered in the Russian industrial products registry.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Treolan competitors and assessment
Company assessmentDirect peers
- OCS Distribution: One of the largest Russian IT distributors offering broad hardware and software distribution to system integrators and resellers. Highly comparable to Treolan in product categories (servers, networking, software) and channel-based two-tier distribution model, but at materially larger scale.
- MONT: Russian IT distributor specializing in software distribution, virtualization, security, and cloud solutions alongside hardware. Closely comparable to Treolan's growing software distribution arm (Lukomore ecosystem, security, virtualization) and integrator channel.
- RRC Group: Russian IT distribution company focused on networking, telecom, and IT infrastructure products sold to resellers and integrators. Comparable to Treolan's networking/telecom distribution lines (Yealink, QNAP, networking hardware) and Authorized Partner-style model.
- ELKO Group: IT distributor with significant Russian operations distributing enterprise hardware, software, and AV/UC solutions to resellers. Comparable to Treolan in Yealink UC, AV, and enterprise software distribution channels.
- Marvel Distribution: Russian IT distribution company distributing servers, storage, networking, and components through a partner channel. Directly comparable to Treolan's data center and networking distribution (Systeme Electric UPS/racks, QNAP NAS) for integrator partners.
- 3Logic Group: Russian IT distributor with strong focus on components, peripherals, and computing hardware for SMB resellers. Comparable to Treolan's Graviton/IRBIS laptops, Zalman cooling, and connector lines, with similar Authorized Partner minimum-purchase requirements.
- Merlion: Major Russian broad-line IT distributor covering hardware, software, and components to channel partners. Closely comparable to Treolan in vendor portfolio breadth and SMB/integrator channel focus, though it has undergone significant restructuring in recent years.
Broad incumbents
- Softline: Large Russia-origin IT services and software distribution company with global operations. Comparable to Treolan's software distribution and integrator channel, though Softline operates more as a broad solutions provider (services + licensing) than a hardware-focused distributor.
- ALSO Group: European IT distribution company specializing in hardware, software, and IT services to resellers across multiple countries. Comparable to Treolan's broad-line channel distribution model and Authorized Partner structure, though international in scope.
- Ingram Micro: Global broad-line IT distributor serving resellers worldwide with hardware, software, and cloud services. Comparable to Treolan's overall two-tier distribution model and B2B portal approach, but at vastly larger scale and broader geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Treolan social profiles
Digital presenceTreolan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treolan leadership team
Management profileNumber of profiles
Profiles1 record
Treolan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treolan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treolan
What does Treolan do?
Treolan is a wide-profile IT distributor in Russia that sells professional hardware (computers, servers, networking, storage, UPS, telecommunications equipment) and business software (operating systems, virtualization, security, backup, BPM/DLP, DBMS) to system integrators and IT resellers. Distribution is executed through a proprietary B2B online system and a tiered partner program with dedicated account management, technical support, project support, and logistics services.
Is Treolan a public or private company?
Treolan is a private company. It is classified as unknown and is currently operating.
When was Treolan founded?
Treolan was founded in 1990. It employs 101 to 250 people.
Where is Treolan based?
Treolan is headquartered in Moscow, Russia, in the Europe region.
How does Treolan make money?
Four revenue lines are on record. IT Equipment Distribution is the primary driver. The others are software Distribution, partner Support Services and import Substitution Solutions.
Who are Treolan's main competitors?
Direct peers on record are OCS Distribution, MONT, RRC Group, ELKO Group, Marvel Distribution, 3Logic Group and Merlion. Broad incumbents are Softline, ALSO Group and Ingram Micro.
Does Treolan have an API?
No public API is recorded for Treolan.