Treolan

What Treolan does

Treolan is a Russian IT distribution company founded in 1990 and headquartered in Moscow, operating as a value-added distributor (VAD) of professional hardware and software through a two-tier channel partner network of 3,000+ companies across 230 Russian cities. The company's core proprietary asset is its B2B online portal (b2b.treolan.ru), which enables partners to execute the complete procurement cycle — pricing, invoicing, inventory checks, and warehouse self-pickup — and is supplemented by a 24x7 in-house demo laboratory for product evaluation. Its distributed portfolio spans video conferencing (Yealink VCS), AV signal extension (WyreStorm), commercial LED displays (Absen), monitors (MSI), Russian-made computers and laptops (Graviton, IRBIS), networking components (Lanmaster, CET), PC cooling (Zalman), data-center infrastructure (Systeme Electric UPS/racks/cooling), storage (QNAP NAS), and the Lukomore Russian software ecosystem of 20+ business-process and project-management tools. Treolan has no disclosed parent company, no funding rounds, and no public listing.

The business model is centered on distribution margin from hardware and software resale, supplemented by partner-support services. The two-tier partner program includes Registered Partners (no minimum purchase) and Authorized Partners (requiring 50K USD quarterly minimum in Moscow and 30K USD in regions), with the latter receiving dedicated account management, technical support, project support, payment-extension terms, financial support for special projects, and transportation services. Go-to-market is executed through a proprietary B2B portal, inside-sales partner development managers, field sales for enterprise Authorized Partners, and co-marketing programs with vendors (e.g., Bazalt SPO bonus campaigns, Russian-software promotions running through July 2027). A pronounced strategic emphasis on Russian-made import-substitution products (Graviton, Systeme Electric, Lukomore, Bazalt SPO) reflects both regulatory tailwinds and explicit government-policy alignment. No revenue, headcount growth rate, or ownership structure is disclosed in the source material.

Name

Treolan

Legal name

Treolan

Website

https://treolan.ru

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Treolan is a Russian IT value-added distributor founded in 1990, headquartered in Moscow, selling professional hardware and software through a B2B portal to 3,000+ channel partners across 230 Russian cities. It carries 300+ vendors including Yealink, MSI, Graviton, Systeme Electric, and the Russian Lukomore software ecosystem, with a strong import-substitution focus.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IT Equipment Distribution: Distribution of professional IT hardware including computers, monitors, servers, networking equipment, storage systems, UPS, telecommunications equipment, and accessories to channel partners
2. Software Distribution: Distribution of software solutions including operating systems, virtualization, engineering software, network security, information security, translation tools, design software, video conferencing, BPM/DLP systems, backup solutions, antivirus, remote access, DBMS, and print management
3. Partner Support Services: Technical support, project support, and marketing program services provided to authorized partners
4. Import Substitution Solutions: Distribution of Russian-made IT equipment and software solutions to address import substitution requirements

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Treolan is a wide-profile IT distributor in Russia that sells professional hardware (computers, servers, networking, storage, UPS, telecommunications equipment) and business software (operating systems, virtualization, security, backup, BPM/DLP, DBMS) to system integrators and IT resellers. Distribution is executed through a proprietary B2B online system and a tiered partner program with dedicated account management, technical support, project support, and logistics services.

Product overview

Treolan is a Russian IT distribution company offering a comprehensive portfolio of professional equipment and software through an authorized partner network. The core offering centers on the proprietary Treolan B2B Portal enabling partners to manage procurement cycles online. The distributed product portfolio spans video conferencing systems (Yealink VCS equipment), professional AV solutions (WyreStorm extenders, Absen LED displays), computing hardware (MSI monitors, Graviton and IRBIS laptops), networking components (Lanmaster connectors), cooling solutions (Zalman), data center infrastructure (Systeme Electric UPS and racks, QNAP NAS), and software ecosystems (Lukomore IT ecosystem with AI-integrated business automation solutions). Treolan serves over 3000 partners across 230 cities in Russia, offering both registered and authorized partnership tiers with dedicated account management and technical support.

Differentiator

Problem solved

Functional benefit

Products and services

• Treolan B2B Partner Portal Proprietary online B2B system for Treolan's channel partners covering inventory visibility, partner-specific pricing, invoicing, order management, and warehouse self-pickup scheduling.
• Yealink VCS and IP Phone Equipment Distribution

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Lukomore IT Ecosystem (ООО «РТК ИТ плюс»)coreTechnology or Integration · 10 June 2026Treolan partnered with the Lukomore IT ecosystem to offer over 20 Russian-made digital products for business process management and project management. The ecosystem includes AI-powered no-code platform 'Akola', ESM system 'Divo', project management tools ('Yaga', 'Finist'), BI analytics platform 'Mera', and workspace visualization platform 'Strelka'. All products are registered in the Russian Ministry of Digital Affairs software registry.
• YealinkcoreChannel Partner/ Reseller/ DistributorTreolan is an authorized distributor of Yealink equipment including IP phones, video conferencing systems, headsets, and related communications solutions. The partnership includes access to Yealink's full product portfolio, marketing programs, and technical support.
• Systeme ElectriccoreChannel Partner/ Reseller/ DistributorTreolan distributes Systeme Electric products including UPS systems, IT racks for data centers, and cooling solutions. Systeme Electric is a Russian company that acquired Schneider Electric's Russia and Belarus operations in 2022.
• ZalmanminorChannel Partner/ Reseller/ DistributorTreolan distributes Zalman products including PC cases, CPU coolers, and power supplies. The South Korean company Zalman specializes in cooling solutions with operations since 1999.
• Graviton (Гравитон)coreChannel Partner/ Reseller/ DistributorTreolan distributes Graviton Russian-made computers and laptops including models D15I and D52I desktop PCs, and N15A-B, N15I-T notebooks. All products are registered in the Russian industrial products registry.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• OCS Distribution: One of the largest Russian IT distributors offering broad hardware and software distribution to system integrators and resellers. Highly comparable to Treolan in product categories (servers, networking, software) and channel-based two-tier distribution model, but at materially larger scale.
• MONT: Russian IT distributor specializing in software distribution, virtualization, security, and cloud solutions alongside hardware. Closely comparable to Treolan's growing software distribution arm (Lukomore ecosystem, security, virtualization) and integrator channel.
• RRC Group: Russian IT distribution company focused on networking, telecom, and IT infrastructure products sold to resellers and integrators. Comparable to Treolan's networking/telecom distribution lines (Yealink, QNAP, networking hardware) and Authorized Partner-style model.
• ELKO Group: IT distributor with significant Russian operations distributing enterprise hardware, software, and AV/UC solutions to resellers. Comparable to Treolan in Yealink UC, AV, and enterprise software distribution channels.
• Marvel Distribution: Russian IT distribution company distributing servers, storage, networking, and components through a partner channel. Directly comparable to Treolan's data center and networking distribution (Systeme Electric UPS/racks, QNAP NAS) for integrator partners.
• 3Logic Group: Russian IT distributor with strong focus on components, peripherals, and computing hardware for SMB resellers. Comparable to Treolan's Graviton/IRBIS laptops, Zalman cooling, and connector lines, with similar Authorized Partner minimum-purchase requirements.
• Merlion: Major Russian broad-line IT distributor covering hardware, software, and components to channel partners. Closely comparable to Treolan in vendor portfolio breadth and SMB/integrator channel focus, though it has undergone significant restructuring in recent years.

Broad incumbents

• Softline: Large Russia-origin IT services and software distribution company with global operations. Comparable to Treolan's software distribution and integrator channel, though Softline operates more as a broad solutions provider (services + licensing) than a hardware-focused distributor.
• ALSO Group: European IT distribution company specializing in hardware, software, and IT services to resellers across multiple countries. Comparable to Treolan's broad-line channel distribution model and Authorized Partner structure, though international in scope.
• Ingram Micro: Global broad-line IT distributor serving resellers worldwide with hardware, software, and cloud services. Comparable to Treolan's overall two-tier distribution model and B2B portal approach, but at vastly larger scale and broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/treolan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treolan